第8章教具：講授法、案例分析法、小組討論法多媒體教學(xué)目教學(xué)過程設(shè)計：

Quotation:“ThelaststageofDiscusstheseVocabulary:economicsituation,income第8章教具：講授法、案例分析法、小組討論法多媒體教學(xué)目教學(xué)過程設(shè)計：

Quotation:“ThelaststageofDiscusstheseVocabulary:economicsituation,incomedistribution,國際市場營

第周課題：國際市場營教學(xué)方

法：

的：了解國際商務(wù)各環(huán)節(jié)的主要內(nèi)容，熟悉國際市場營銷的英

文概念，掌握相關(guān)核心詞匯。教學(xué)重點：國際市場營銷的相

關(guān)專業(yè)術(shù)語。教學(xué)難點：國際商務(wù)文書的英文表述。1頁

3頁

【復(fù)習(xí)舊課】回顧市場調(diào)研的核心詞匯的英文表述。【講授新課】第8章國際市場營銷fittingtheproducttothemarketisfittingthemarkettotheproduct.”CliveJames,AustralianwriterandbroadcasterStartingup:Whatproductsdoyouknowthataremarketedinternationally?questions.(groupwork)Whataretheadvantagesforacompanyofexpandingbeyonditsdomesticmarket?Whatkindsproblemdocompaniesfacewhentheygointernational?Whatmethodscancompaniesusetoenteroverseasmarkets?(A)Completethestatementswithsuitablemarketingexpressionsfromthebox.buyinghabits,governmentbureaucracy,

andotherexamplesandotherexamplesof

4.Thepurchasingbehaviourof

(C)Lookatthewordsand

c)expandingmarketb)overseasmarketc)bringoutab)developingc)wholesalerb)exporteroftight_______________________________companyprofitscouldnotbetakenoutofthecountry.2.Redtape(繁瑣手續(xù)）_______________________hinderacompany’sentryintoamarket.3.Thecountryisattractivetoexportersbecauseithasenjoyed__________________forthelast50years.consumerscanbedescribedastheir______________.5.The______________________isimprovingleadingtoariseinemployment.6._____________________isatermusedbyeconomiststodescribehowwealthissharedinacountry.phrasesbelow.Choosetheoddoneout.a)growingmarketmarketd)decliningmarket第2頁共3頁

2.a)intermediary

d)distributor3.a)opinionpollc)spotcheck（現(xiàn)場檢查）

b)focusgroupd)survey4.a)marketsectorc)

marketsegmentb)marketpotentiald)marketniche5.a)

internationalmarketc)domesticmarket

d)worldwidemarket6.a)launchaproduct

b)introduceab)introduceaproductd)exhibitaproduct7.a)Readingcomprehensionanddiscussion:CASESTUDY:Zumo-

intermediaryc)wholesalerb)distributord)

exporter8.a)pointofsalec)enduserb)retailoutlet

d)salesnetwork

Coff