《商務(wù)英語書信寫作》

目錄

第二章商務(wù)業(yè)務(wù)信函范例10

第一節(jié)資信調(diào)查函10

1.咨詢函10

2.向銀行查詢新客戶資信情況10

3.向客戶查詢信用及經(jīng)營情況10

4.帶附表的資信調(diào)查函11

5.資信調(diào)查有利回函，并給予建議11

6.信用調(diào)查有利回函，告知敬請(qǐng)放心11

7.資信調(diào)查不利回函，告知管理不善12

8.信用調(diào)查不利回函，告知經(jīng)濟(jì)信用不佳12

9.表明無法提供確切意見而致歉12

10.請(qǐng)求老客戶作為資信證人13

11.要求對(duì)方提供資信資料13

12.同意試銷前的資信要求13

第二節(jié)促銷函14

1.傳感剃須刀廣告海報(bào)14

2.男用喉宣傳海報(bào)14

3.香波的報(bào)紙廣告14

4.便攜式小型冰箱宣傳冊(cè)15

5.推薦地毯16

6.推薦替代品16

7.推薦新產(chǎn)品17

8.一般性推銷17

9.描述產(chǎn)品17

10.寫給不經(jīng)常聯(lián)系的客戶18

11.推銷教育課程18

12.推銷會(huì)議場(chǎng)所19

13.向老客戶推銷新產(chǎn)品19

14.為商貿(mào)指南征集廣告20

第三節(jié)建立貿(mào)易關(guān)系20

I.親抵進(jìn)行業(yè)務(wù)調(diào)查20

2.咨詢信20

3.表達(dá)建立業(yè)務(wù)關(guān)系的意愿21

4.參觀展位后要求建立貿(mào)易關(guān)系21

5.通過自薦信建立商務(wù)關(guān)系21

6.要求推薦客戶22

7.由朋友介紹的公司22

8.從廣告中得知客戶信息22

9.索取資料22

10.寄送資料23

11.與過去有貿(mào)易往來的公司恢復(fù)聯(lián)系23

12.尋求電子制品合作伙伴23

13.尋求紡織品貿(mào)易伙伴24

14.進(jìn)口商與出口商的聯(lián)絡(luò)信24

15.出口商與進(jìn)口商的聯(lián)絡(luò)信25

16.接受建立業(yè)務(wù)關(guān)系函25

17.拒絕建立業(yè)務(wù)關(guān)系函25

18.回函拒絕申請(qǐng)交易25

19.要求對(duì)方刊登推銷廣告26

20.索取樣品26

21.請(qǐng)求擔(dān)任獨(dú)家代理27

22.拒絕對(duì)方擔(dān)任獨(dú)家代理27

23.同意對(duì)方擔(dān)任獨(dú)家代理27

24.物色代理商27

25.歡迎新代理商28

26.要求試銷28

27.同意試銷28

第四節(jié)價(jià)格談判29

1.第一次詢價(jià)29

2.答復(fù)第一次詢價(jià)29

3.詢問價(jià)格與優(yōu)惠條款29

4.答復(fù)價(jià)格，告知優(yōu)惠條款30

5.問詢到岸價(jià)格30

6.答復(fù)價(jià)格并告知細(xì)節(jié)30

7.中國進(jìn)口商詢盤31

8.報(bào)同類產(chǎn)品虛盤31

9.提供代用品報(bào)盤31

10.報(bào)實(shí)價(jià)32

11.最優(yōu)惠報(bào)價(jià)32

12.中國出口商報(bào)盤32

13.國外出口商回復(fù)詢盤33

14.答復(fù)網(wǎng)上詢盤33

15.報(bào)虛盤34

16.報(bào)實(shí)盤34

17.折價(jià)優(yōu)惠35

18.回復(fù)只能維持現(xiàn)價(jià)35

19.加價(jià)前優(yōu)惠大客戶35

20.還盤函36

21.返還盤函36

22.接受價(jià)格函36

23.漲價(jià)通知函37

24.說明漲價(jià)原因37

25.詢價(jià)函38

26.對(duì)詢價(jià)函的回函38

27.價(jià)目表范例38

28.回函拒絕還盤38

第五節(jié)訂貨40

1.訂單樣本40

2.電子郵件訂單40

3.正式訂購函41

4.附寄訂單的信函41

5.通知接受訂單41

6.確認(rèn)訂單41

7.試購函42

8.確認(rèn)收到訂單42

9.使用現(xiàn)金支票下訂單42

10.使用交貨付款方式下訂單43

11.使用信用卡訂貨43

12.通知有貨，準(zhǔn)備發(fā)運(yùn)43

13.通知訂貨方暫無存貨44

14.通知無法供貨44

15.通知不能供全部貨物44

16.建議同類型其他產(chǎn)品45

17.無法接受替代品45

18.拒絕接受訂單45

19.對(duì)貨物滿意，再一次訂貨46

20.索取樣品函46

21.同意送付樣品函46

22.回函拒絕送付樣品46

23.訂貨函47

24.回函接受訂貨47

25.拒絕訂單并推薦代替品47

26.催促下訂單48

第六節(jié)付款48

1.付款條款48

2.開立匯票以支付裝運(yùn)費(fèi)48

3.要求變更匯票日期49

4.要求對(duì)方開立包括各種費(fèi)用的匯票49

5.要求連同匯票寄來裝船文件49

6.同意變更匯票的付款條件49

7.要求寄送裝運(yùn)的匯票及提單49

8.通知對(duì)方愿意接受匯票49

9.通知接受匯票，并要求迅速履行訂貨50

10.要求接受匯票并付款50

II.提議變更付款條件50

12.建議使用見票后30天應(yīng)付的信用證支付50

13.要求更易于接受的付款條款50

14.答應(yīng)改變付款方式51

15.要求銀行開立信用證51

16.索取形式發(fā)票52

17.寄送形式發(fā)票52

18.付款通知52

19.告知付款賬戶52

20.通知收到付款53

21.回函拒絕對(duì)方付款方式53

22.接受對(duì)方付款方式53

第七節(jié)催款54

1.提醒欠款事宜54

2.詢問還款事宜54

3.客氣的催款函54

4.詢問未果，再次請(qǐng)求還款54

5.用對(duì)方信用情況提醒對(duì)方54

6.要求結(jié)清余額55

7.要求付款，并付上新發(fā)票55

8.三度索取欠款55

9.再一次催款55

10.寄出欠款賬單56

11.再度索取欠款56

12.告知賬戶資金不足56

13.答復(fù)客戶延期付款要求57

14.正式電文催款57

15.已通知律師起訴57

16.最后通牒57

17.付款致謝函57

第八節(jié)包裝、裝運(yùn)和交貨58

1.說明發(fā)貨流程58

2.關(guān)于包裝要求58

3.洽談包裝58

4.告知已裝運(yùn)59

5.要求裝船時(shí)間59

6.通知發(fā)運(yùn)貨物59

7.通知貨物抵達(dá)60

8.委托裝船60

9.指定木箱包裝的材料及規(guī)格60

10.指定包裝的材料、重量及唆頭60

11.對(duì)包裝箱長(zhǎng)度、陵頭的指示60

12.對(duì)機(jī)器包裝的詳細(xì)指示61

13.海運(yùn)包裝的詳細(xì)指示61

14.請(qǐng)注意包裝，并減少費(fèi)用61

15.免費(fèi)再包裝61

16.告知對(duì)方包裝無誤，要求以保費(fèi)彌補(bǔ)損失62

17.告知對(duì)方已按照指示包裝并交付船運(yùn)62

18.通知對(duì)方轉(zhuǎn)讓裝船文件的銀行62

19.通知對(duì)方已寄出裝船文件62

20.運(yùn)送數(shù)量不足，要求抓緊裝運(yùn)62

21.因須取得特殊許可，故延遲裝運(yùn)63

22.要求更改目的港63

23.因生產(chǎn)設(shè)備的改進(jìn)，提前交貨63

24.對(duì)延誤裝運(yùn)而不滿63

25.因延誤裝運(yùn)而致歉64

26.收條64

27.告知對(duì)方貨品抵達(dá)，隨函附上支票64

28.裝運(yùn)申請(qǐng)書64

29.裝貨單65

30.裝箱單樣本65

31.托運(yùn)人提供的情況66

32.詢問裝運(yùn)66

33.催促裝運(yùn)67

34.告知已裝運(yùn)67

第九節(jié)索賠與理賠68

1.投訴貨物質(zhì)量欠佳68

2.投訴產(chǎn)品數(shù)量不足68

3.投訴收到貨物與訂單不符68

4.抱怨包裝不良69

5.對(duì)所稱包裝不良的答復(fù)69

6.首批到貨不合格，保留索賠權(quán)69

7.對(duì)商品質(zhì)量不滿，要求補(bǔ)救69

8.處理質(zhì)量不滿的投訴70

9.為送錯(cuò)商品致歉70

10.為再次寄錯(cuò)商品規(guī)格致歉70

II.解釋雙方都有責(zé)任71

12.調(diào)解客戶退貨71

13.表示愿意調(diào)查事實(shí)真?zhèn)?1

14.調(diào)查后做進(jìn)一步回復(fù)72

15.破例進(jìn)行理賠72

16.拒絕理賠73

17.說明包裝無誤，請(qǐng)對(duì)方向保險(xiǎn)公司索賠73

18.因數(shù)量不一致，補(bǔ)運(yùn)替代品73

19.通知對(duì)方運(yùn)去替代品73

20.表明愿意為不良品質(zhì)負(fù)責(zé)，并支付差額74

21.針對(duì)索賠，指責(zé)對(duì)方訂貨錯(cuò)誤74

22.應(yīng)付令人頭痛的客戶74

23.改善服務(wù)74

第十節(jié)商標(biāo)、說明書、合格證及合同樣本75

1.白鶴牌鉛筆商標(biāo)75

2.長(zhǎng)城牌地毯商標(biāo)75

3.鳳凰牌雙輪手扶拖拉機(jī)使用說明75

4.叉車使用說明書76

5.牡丹牌648型收音機(jī)說明書76

6.微型電子計(jì)算器使用說明書78

7.安替司丁藥物使用說明書79

8.太陽元?dú)獯褂谜f明書79

9.產(chǎn)品合格證80

10.裝配合同81

11.代理協(xié)議82

12.補(bǔ)償貿(mào)易合同83

第三章商務(wù)通用公文及社交公文86

第一節(jié)通告和啟事86

1.開業(yè)通告86

2.擴(kuò)張營業(yè)通告86

3.設(shè)立分公司的通知86

4.發(fā)布并購消息87

5.遷址通告87

6.公司重組啟事87

7.拆伙通告88

8.招標(biāo)通告88

9.租賃注意事項(xiàng)89

10.商品大拍賣海報(bào)90

II.消防演習(xí)通知90

12.董事會(huì)會(huì)議通知及會(huì)議議程90

13.開會(huì)通知91

14.開業(yè)通告91

15.增加新合伙人91

16.合伙人退休91

17.布告形式的通知92

18.通知參觀取消92

19.商標(biāo)所有權(quán)通知92

20.支票遺失92

21.給顧客的通知93

第二節(jié)公司人事93

1.晉升公告93

2.調(diào)動(dòng)通知94

3.自薦求職信94

4.應(yīng)征求職信94

5.求職者熟人推薦函95

6.面試通知函95

7.錄用通知函95

8.工作接受函96

9.工作拒絕函96

1().辭職信96

11.接受辭職96

12.辭退員工97

13.褒獎(jiǎng)員工97

第三節(jié)報(bào)告及介紹信97

1.公司管理改革方案報(bào)告97

2.員工福利報(bào)告98

3.加強(qiáng)保安措施報(bào)告99

4.日常工作報(bào)告99

5.銷售情況調(diào)查報(bào)告100

6.要求寫報(bào)告的信函100

7.研究報(bào)告的序文101

8.業(yè)務(wù)介紹信101

9.正式報(bào)告101

10.公司簡(jiǎn)介102

第四節(jié)邀請(qǐng)與約見函102

1.邀請(qǐng)參加交易會(huì)103

2.邀請(qǐng)參加開業(yè)慶典103

3.邀請(qǐng)參加年度銷售會(huì)議103

4.邀請(qǐng)客戶參觀公司103

5.邀請(qǐng)參觀貿(mào)易展覽會(huì)104

6.正式邀請(qǐng)參觀特展104

7.晚宴請(qǐng)柬104

8.便宴邀請(qǐng)105

9.邀請(qǐng)參加晚宴(非正式函)105

10.非正式拒絕晚宴函105

11.正式拒絕晚宴函105

12.正式邀請(qǐng)函105

14.邀請(qǐng)明信片106

15.接受共進(jìn)午餐的邀請(qǐng)106

16.拒絕參加招待會(huì)106

17.茶會(huì)請(qǐng)柬106

18.舞會(huì)請(qǐng)柬107

19.非正式的預(yù)約要求107

20.業(yè)務(wù)約見函107

21.拒絕約見107

22.同意約見108

23.確認(rèn)約見函108

24.確認(rèn)合作會(huì)議議程108

25.安排招待工作108

26.建議更改時(shí)間109

27.拒絕參會(huì)109

28.正式婚禮請(qǐng)柬109

29.歡迎函110

30.致歡迎詞110

31.邀請(qǐng)函（非正式）111

32.拒絕參加酒會(huì)回函111

33.到辦公室約見函111

34.接受約見回函111

35.拒絕約見回函112

第五節(jié)祝賀與慰問112

1.祝賀總經(jīng)理任職112

2.祝賀晉升112

3.對(duì)祝賀晉升的回函112

4.賀成為董事會(huì)成員113

5.賀同事榮退113

6.賀員工生日113

7.祝賀新公司營業(yè)114

8.生病慰問信114

9.慰問家屬114

10.表示懷念114

11.吊唁函115

第六節(jié)感謝與道歉函115

1.感謝客戶訂單115

2.感謝熱情款待第三人115

3.感謝惠賜資料116

4.回復(fù)客戶的感謝信116

5.感謝工作推薦人116

6.感謝客戶推薦人116

7.感謝客戶的付款和訂單117

8.感謝客戶的長(zhǎng)期支持117

9.為逾期付款致歉117

10.為發(fā)貨單上的錯(cuò)誤致歉117

11.為給別人帶來不便公開致歉118

12.感謝別人盛情款待118

13.致謝大宗訂單118

第二章商務(wù)業(yè)務(wù)信函范例

第一節(jié)資信調(diào)查函

1.咨詢函

CreditInformation

DearSirs,

Theunder-mentionedfirmhasrecentlyaskediftheycouldrepresentusinthe

marketingofourproductsintheUnitedStatesasoursoleagent:

FriendshipInternationalTradeCo.Ltd.

250RoyalRoad

NewYork,NY.30786

Wewouldbeverygratefulifyoucouldletushavesomeinformationaboutthe

financialandbusinessstandingoftheabovefirm.

Anyinformationthatyoumaygivewouldbetreatedinstrictconfidenceandweawait

yourearlyreply.

Yoursfaithfully

LiGang

GeneralManager

2.向銀行查詢新客戶資信情況

(CONFIDENTIAL)

DearSirs,

WehavereceivedanorderforUS$56500worthofgoodsfromAtlanticElectronic

Co.,Ltd,U.S.A.Theyhavegivenusyourbankasareference.Wewishtoknowifthey

aregoodforthisamountandineverywaytrustworthyandreliable.Weshallbemost

gratefulforanyinformationyougiveus.

Weshouldofcoursetreatasstrictlyconfidentialanyadviceyoutellusandbe

onlytoopleasedtoperformasimilarserviceforyoushouldtheopportunityever

arise.Weencloseastampedandaddressedenvelopeforyourreply.

Yoursfaithfully,

3.向客戶查詢信用及經(jīng)營情況

DearSirs:

Wewillbeobligedifyouwillkindlygiveustheinformationaboutcreditstanding

oftheWatson&JonesNewcastlyInternationalTradeCo.,Ltd.inyourcity.Weunderstand

thatyouhaveregulartransactionswiththefirm.Sowetakethelibertytoaskyouto

giveyourviewsconcerningtheactualpositionofthefirminorderthatwemaytake

stepstoavoidgettingintotrouble.

Anyinformationyougivewillbehighlyappreciatedandkeptinstrictconfidence.We

shallbepleasedtoreciprocateifyoushouldneedourservicesatthisend.

Weareawaitingyourearlyreply.

Yoursfaithfully,

4.帶附表的資信調(diào)查函

CreditInformation

DearSir,

WehavereceivedasuddenbidfromtheAmericanTradingCo.,Ltd,600Mission

Street,SanFrancisco,withwhichyouarenowdoingbusinessandthefirmgivesusyour

nameasareference.

Weshallappreciateitifyouwillinformusofyourownexperienceswiththefirm

byfillingintheblanksoftheattachedsheetandreturningittousintheenclosed

envelope.

Anyinformationyoumaygiveuswillbetreatedasstrictlyconfidentialand

expensesconcernedfromthisinquirywi11begladlypaidbyusuponreceiptofyour

bill.

VerytrulyYours,

(AttachedSheet)

(l)Howlonghaveyoubeeninbusinessrelationswiththefirm?

(2)Whatcreditlimithaveyouplacedontheiraccount?

(3)Howpromptlyaretermsmet?

(4)Whatamountiscurrentlyoutstanding?

5.資信調(diào)查有利回函，并給予建議

Private&Confidential

DearSirs,

Subject:TheLondonTradingCo.,Ltd.

InreplytoyourletterofAugust18,wewanttoinformthatwehavenowreceived

fromBarclayBankofLondontheinformationyourequire.

TheLondonTradingCo.,Ltd.wasfoundedin1940withacapitalof1000000

pounds.Theirchief1ineisintheimportandexportoftextiles.Theirbusiness^suppliers

aresatisfiedwiththem.Weconsiderthemgoodforbusinessengagementuptoanamount

of300000pounds.ForlargertransationswesuggestpaymentbysightL/C.

Theaboveinformationisstrictlyconfidentialandisgivenwithoutany

responsibilityonthisbank.

Truly,

6.信用調(diào)查有利回函，告知敬請(qǐng)放心

Gentlemen,

ThefirmmentionedinyourletterofSeptember20isoneofthemostresponsible

dealersoftextilegoods.

Thecompanywasestablishedin1948,andhassuppliedourfirmwithqualifiedgoods

forover20years.

Theyhavealwaysprovidedcompletesatisfactionwithin-timedelivery,moderate

pricesandsuperiorquality.

WebelievethattheymayberatedasanA-Levelcompanywithwhichyoucandeal

freely.Ofcourse,thisisourpersonalopinionandweassumenoresponsibi1ityinyour

proposedbusinessnegotiations.

Wehopetheaboveissatisfactoryandwillhelpyouinmakingadecision.

Verytrulyyours,

Mike

BusinessManager

7.資信調(diào)查不利回函，告知管理不善

Private&Confidential

DearSirs,

Wehavecompletedourenquiriesconcerningthecompanymentionedinyourletter

ofMay18andhavetoinformyoutoconsidercarefullythebusinesswiththem.

Inthepastthreeyears,thecompanyhasexperiencedaseriousdifficultyinfinance

anddelayedinexecutingtheirnormalpayment.Itseemstousthatthecompany's

difficultieswereduetobadmanagementandinpariculartoovertrading.

Wewouldadviseyoutopaymostcarefulattentiontoanybusinessrelationswith

them.However,thisisourpersonalopinionandwewishyoutomakefurtherenquiries

onyourpart.

Yourssincerely,

8.信用調(diào)查不利回函，告知經(jīng)濟(jì)信用不佳

DearSir,

Wearesorrytosaythatourexperienceswiththecompanywhichyouinquired

aboutinyourletterofJune17havebeenunsatisfactory.

Itistruewewereinbusinessrelationswiththefirmofthelasttwoyearsand

onseveraloccasionswehavehadlotsoftroubleineffectingsettlements.

Thecompanystillowes$1400forpurchasemadeoversevenmonthsago.Theaccount

isnowinthehandofourattorneysforcollection.

Mayweaskthatyoutreatthisinformationasstrictlyconfidentialwithout

responsibilityonourpart.

Verytrulyyours,

9.表明無法提供確切意見而致歉

Private&Confidential

DearSirs,

Weregretourinabilitytoletyouknowanypositiveinformationconcerningthe

firminquestioninyourletterofJune6.

11istruethatwehadbusinesswiththemduringthepastfewyears,buttheamount

ofbusinesswasnotsolargethatwecannotsupplyanyresponsibleopiniononthe

businesscapabilityandcreditstanding.

Wesuggestyoumakefurtherstatusenquiriesfromotherenquiryagencies.

Yourstruly,

10.請(qǐng)求老客戶作為資信證人

DearMrGreen,

ThankyouforyourletterofNovember2.Wearedelightedtohearthatyouareso

pleasedwiththerefurbishmentofyourhotel.

Asyouknow,inour1ineofwork,wedependongoodreportsaboutourprojectsto

winfurtherbusiness.Ourclientsalwaysshoparoundandlookforreferencesbefore

committingthemselves.

Wewouldliketouseyourhotelasareferencewhenwediscusssimilar

refurbishmentsinthehotelindustry.Wouldyouagreetooursuggestingthatfuture

clientsshouldcal1you?

Itwouldalsobemosthelpfulifwecouldoccasionallybringaclienttolookat

yourhotel.Wewould,ofcourse,stayovernightat1east.

Iwillcallyounextweektohearyourreaction.Thanksagainforyoukindwords.

Yourssincerely,

Robert

Manager

11.要求對(duì)方提供資信資料

DearSirs,

Weareverygladtoreceiveyourfaxinquiry.Sinceitisthefirsttimewecontact,we

wouldbehighlyappreciatedifyoucouldprovideusyourbanknameandaddress.

WerealizethetypesofICyouneed,butwedonotknowthespecificationyourequire

forthatICsuchasthevoltage,current.Couldyoupleasetellusthepurposeofthis

IC?

Thefaxyousendusisnotveryclearforthewordingpart.Therefore,pleasefax

itagain(noneedforgraph).Wewishwecouldprovidethebestservicestoyou.

Sincerelyyours,

12.同意試銷前的資信要求

DearSirs,

Thankyouforyourletterof10thMarch.Wearegratifiedtoreceiveyourrequest

formenandwomenzsraincoatsonapproval.

Aswehavenotpreviouslydonebusinesstogether,perhapsyouwillkindlyagreeto

supplyeithertheusualtradereferences,orthenameofabanktowhichwemayrefer.As

soonastheseenquiriesaresatisfactorilysettled,weshallbehappytosendyouthe

itemsyoumentioninyourletter.

Wesincerelyhopethiswillbethebeginningofalongandpleasantbusiness

association.Weshalldoourbesttomakeitso.

Yours,

第二節(jié)促銷函

1.傳感剃須刀廣告海報(bào)

GILIETTESENSOR

Theonlyrazorthatsensesandadjuststotheindividualneedsofyourface.

GilletteSensor:theshavepersonalizedtoeveryman.

11startswithtwinblades,individuallyandindependentlymountedonhighly

responsivesprings.Sotheycontinuouslysenseandautomaticallyadjusttothe

individualcurvesanduniqueneedsofyourface.

Innovationiseverywhere.Youcanfeelitinthetexturedridgesandthebalance

oftheSensorrazor.Youappreciateitintheeasyloadingsystemandtheconvenient

shavingorganizer.

Evenrinsingisinnovative,thenewbladesare50%narrowerthananyothers-

allowingwaterflowfreelyaroundandthroughthem,foreffortlesscleaningandrinsing.

AlltheseSensortechnologiescombinetogiveyourindividualfaceapersonalized

shave-theclosest,smoothest,safest,mostcomfortable.

Thebestshaveamancanget.

Gillette

2.男用者喔宣傳海報(bào)

YOUMANAGEABUSINESS,STOCKS,BONDS,PEOPLE

ANDNOWYOUCANMANAGEYOURHAIR

Forthefirsttimetherezsaremarkablegelthatcangiveyourhairanylookyou

want—sleeker,fuller,straighter,curlier,morenatural,evenwet—withoutadropof

alcoholoroil.Itgetsyourhairintoshapeinthemorningandkeepitundercontrol

allday.Whateveryourmanagementstyle,Maltplexxisforyou.Getthefullfactsatthe

Aramiscounter.

Aramis

Maltplexxnaturalhairgelformen

3.香波的報(bào)紙廣告

WHYYOURFAVORITESHAMPOOWILLWORK

BETTERIFYOUSTOPUSINGITFOR14DAYS

It，ssofrustrating!Theveryshampoothathasalwaysleftyourhairsosilkyand

clean,theshampooyoudependongradually,thennoticeably,stopworking.Thatfresh-air

softnessyouprizesomuchincleanhairisgone.Yourhairfeels1impandlooksdul1.What

ishappening?Whythechange?uShampoobuild-up“isthereason.

Eachwashing,evenwithfineexpensiveshampoosofconditioners,leavesa“residue"，a

tell-taleproblemthathasnowbeenmeasuredpreciselyinlaboratorystudies.

Recenttestson10qualityshampoosshowthatresidueaccumulateseachtimeyou

shampoo.Itzsafactofhairlife.

Toridyourhairofthisunwelcomebuild-upyoumustswitchtoashampoowith

superiorrinsabi1ity—evenifitzsjustatemporarychange,movetoshampoothathave

theabilitytorevitalizeyourhairandleaveitthoroughlyclean.Chooseonethatwill

dothejobgreatly.Anddon'tputitoff.Shampoobuild-upismorethanunattractive.It

candestroythesoftfeelofyourhairitsmanageability…anditcaneventuallydamage

thehairitself.

Whichshampoorinsesthebest?Inlaboratorytestsof10qualityshampoos,Neutrogena

shampoowasratedNo.1,anddemonstratedconsistentlysuperiorrinsabilitywithalmost

nobuilt-upitself.

SoNeutrogenaremovesthemostbuild-upinasinglewashingand,equally

important,leavesanegligibletraceofresiduecomparedtoalltheothershampoostested.

Ifyoufeelyouneedtorevitalizeyourhair,tryNeutrogenashampooforjust14

days.Thinkofitasarefreshing“vacation”,?,andafterwardsyourhairwillagain

respondhappilytoyourfavoriteshampoo.

UseNeutrogenawheneveryouneedtogetyourhairreallyclean.Thenyourfavourite

shampoowillcontinuetobeyourfavourite.Itissuitableforallhairtypesandmay

beusedonpermed,dyedhair.

Neutrogenashampooisavailableatchemistsaddepartmentstores,in100mltubes

and200mlbottles.Lookforit-inthewhiteboxwiththebrownband.

“TestresultsindicateasinglewashwithNeutrogenawasadequatetoremove

inexcessof90%oftheresidue.Evenwithconditioners,whicharefarmoresubstantive

tothehair,asinglewashwithNeutrogena.,removes70%oftheresidue.”

一ExcerptfromN.SkinCareInstituteReports

4.便攜式小型冰箱宣傳冊(cè)

DearFellowCamper,

Itisagreatdaytostartyourvacation.Thesunisablaze,thevanorwagonishumming

nicelydowntheInterstate,andthefamilyissettledcomfortablyinanticipation

ofwhat1iesahead.Eventhedogisamicable.

Canyouguesswhathappensnext?Suddenlythereareechoeddemandsforareststop

andsomethingtoeat.Thereststopideaisgood,butthe“somethingtoeatvshakesyou

alittle一youhavevisionsofhaulingouttheoldbillfoldandplunkingdownfifteen

bucksorsoforsnacksatafastfoodplace.

BUTNOTIFYOUHAVELEKTRONKOOLWITHYOU!

TheLektronKoolisthegreatest1ittleportablefridgeyou'veeverseen.Packit

withsandwiches,drinks,friedchicken,fruit,whatever,andyouTlhaveatyour

fingertipsreallycoldfoodanddrinkdayandnight.

TheLektronKoolisnotanicebox.Itzs