G:GE strategic business-planning grid 通用電氣業務組合方法gender segmentation性別細分geographic organization地理細分geographic segmentation性別細分going-rate pricing隨行就市定價government market政府市場green marketing綠色營銷growth-share matrix增長份額矩陣（波士頓矩陣）growth stage成長期：habitual buying behavior 習慣性購買行為head-on positioning迎頭定位horizontal marketing system水平營銷系統horizontal integration水平（橫向）一體化human need人類需求hypermarkets特級需求：idea generation 創意想法idea screening創意篩選income segmentation收入細分indirect export直接出口industrial economies發達工業化經濟類型industrializaing economies新興工業化經濟類型industrial market產業市場industrial goods工業品inelastic demand需求無彈性initiator初次使用者，發起者institutional approach機構研究法integrated marketingcommunication整合營銷傳播integrative growth opportunity一體化增長機會intensive distribution密集化（廣泛性）分銷intensive growth opportunity密集化增長機會internal reports system內部報告系統introduction stage投入期income elasticity of demand需求收入彈性indirect export 間接出口inventory control存貨控制intangibility無形性inseparability等一性；不可分割性international market國際市場international marketing國際市場營銷：joint ownership合營股權joint venturing合營：learning 學習leasing租賃legal environment法律環境licensing許可lifestyle生活方式limited-service retailers有限服務職能零售商limited-serviece wholesaler有限服務職能批發商line extension產品線擴展：macroenvironment 宏觀環境macromarketing宏觀市場營銷management contracing管理合同management science approach管理科學研究法manufacturers brand (national brand)制造商品牌market市場market development市場開發market growth rate市場增長率market leader市場領導企業market orientation市場導向market penetration市場滲透market penetration pricing市場滲透定價market positioning市場定位market segment市場細分market segmentation市場細分化market share市場份額；市場占有率market-skimming pricing取脂定價market targeting確定目標市場market testing試銷market specialization 市場專業化marketing市場營銷學；市場營銷marketing audit 市場營銷審計marketing budget營銷預算marketing concept市場營銷信息系統marketing database數據庫營銷；關系營銷marketing environment 市場營銷環境marketing information system市場營銷信息系統marketing intermediaries營銷中介marketing management 營銷管理marketing mix市場營銷組合marketing research營銷調研marketing strategy營銷戰略maslows hierarchy of needs馬洛斯需求層次論microenvironment微觀環境micromarketing微觀市場營銷學maturity stage成熟期media媒體merchant wholesaler商人批發商middlemen中間商monopolistic competition壟斷競爭motive 動機multibrand strategy多品牌戰略multichannel marketing多渠道營銷：natural environment 自然環境new product新產品new product development新產品開發new product pricing新產品定價new task新購買（任務）nontariff trade barriers非關稅貿易壁壘need,want,dema