Unit1Unit1AdvertisingReading:AdvertisementsReadthearticlequicklyandanswer.1.Whatdoadstrytopersuadepeopletodo?

Tobuyaproductorservice,ortobelieveinanidea.Advertisements2.WhatdoesPSAstandfor?

Publicserviceadvertisements.3.WhatdoPSAsaimtodo?

Theyaimtoteachusandhelpusleadbetterlives.返回目錄Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.TFFReadthearticleagainanddecidewhetherthefollowingsentencesaretrueorfalse.DetailedreadingPSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives.AnadwarningpeopleagainstsmokingisanexampleofPSA.TFTWhereareadvertisementsusuallyfound?Theyareusuallyfoundinnewspapersandmagazine,ontheInternet,radioandtelevision.Readthearticleonemoreandfindanswerstothefollowingquestions.2.WhatisthemajordistinctionbetweencommercialadvertisementandPSAs?Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice,whileapublicserviceadvertisementisoftenrunforfree,andismeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3.Whyaresomeoftheadvertisementscleveraccordingtothearticle?Becauseevenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Chinabeganthecampaignin1996.5.WhyshouldwefollowtheadviceinPSAs?BecausePSAsaremeanttobenefitthepublic,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.MatchthenewwordswiththeirmeaninginPartD.Answers:1._____2.______3.______4.______5._____6.______7.______8.______hcbdfgeaReadthee-mailinPartEandcompleteit.Answers:1.______________2.________________3.______________4.________________5.______________6.___________