托福基礎初級段精聽精讀練習冊班號_____________姓名_____________目錄初級精聽Lesson1 4TPO03-L1Conversation1 4TPO08-L1Conversation1 6TPO25-L1Conversation1 8TPO33-L1Conversation1 10Lesson2 12TPO04-L4Conversation2 12TPO06-L4Conversation2 14TPO09-L1Conversation1 16TPO28-L1Conversation1 18Lesson3 20TPO01-L1Conversation1 20TPO04-L1Conversation1 22TPO09-L4Conversation2 24TPO14-L1Conversation1 26Lesson4 28TPO02-L4Conversation2 28TPO01-L4Conversation2 30TPO08-L4Conversation2 32TPO25-L1Conversation1 35Lesson5 37TPO12-L3Business 37TPO26-L1Conversation1 40TPO26-L2Advertising(GreenMarketing) 42TPO21-L4Conversation2 45聽力原文 46Lesson1 46TPO03-L1Conversation1 46TPO25-L1Conversation1 50TPO33-L1Conversation1 51Lesson2 53TPO04-L4Conversation2 53TPO06-L4Conversation2 55TPO28-L1Conversation1 59Lesson3 61TPO04-L1Conversation1 63Lesson4 68TPO25-L1Conversation1 75Lesson5 76TPO26-L1Conversation1 78TPO26-L2Advertising(GreenMarketing) 80初級精讀Lesson1地質學 85Lesson2.生態學 92Lesson3.經濟學 99Lesson4.社會學 107Lesson5天文學 114

初級精聽Lesson1TPO03-L1Conversation11.Whydoesthewomancometotheoffice?OTonotifytheuniversityofherchangeofaddressOTofindoutwhereherphysicsclassisbeingheldOTogetdirectionstothesciencebuildingOTocomplainaboutherphysicsclassbeingcanceled2.Whathappenedtothelettertheuniversitysenttothewoman?OShethrewitawaybymistake.OHerroommateforgottogiveittoher.OItwassenttoheroldmailingaddress.OItwassenttoanotherstudentbymistake.3.Whywasthewoman'sphysicsclasscanceled?ONotenoughstudentssigneduptotaketheclass.ONoprofessorswereavailabletoteachtheclass.OTheuniversitychangeditsrequirementsforphysicsstudents.OTherewerenoclassroomsavailableinthesciencebuildingatthathour.4.Whatdoesthemansuggestthewomandobeforethebeginningofnextsemester?OConsultwithheradvisoraboutherclassscheduleOCheckwiththeregistrar'sofficeaboutthelocationoftheclassORegisterforherclassesearlyOCallthephysicsdepartment5.Whatdoesthemanimplywhenhesaysthis?OHeknowsthephysicsclasshasbeencanceled.OHeisnotsurewherethesciencebuildingis.OManyoftheroomassignmentshavebeenchanged.OThewomancancheckforherselfwhereherclassis.

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TPO08-L1Conversation11.Whydoesthemangotoseetheregistrar?OTofindoutwhyheisnotonthelistofgraduatingstudentsOToexplainwhyhehasnotfulfilledhisgraduationrequirementsOTofindouttheexactrequirementsforgraduationOTosubmitadocumentrequiredforgraduation2.Accordingtotheregistrar,whatstepiscurrentlytakentoensurethatstudentsfulfilltheirgraduationrequirements?OAcademicrecordsareregularlycheckedbytheregistrar'soffice.OStudentsmeetwithadepartmentchairpersontoplantheircoursework.OStudentsreceiveletterslistingthecoursesthattheystillneedtotake.OWarninglettersaresenttostudentswhohavefallenbehindintheircoursework.3.Whydoesthemanmentionhisclassmates?OToexplainhowheobtainedinformationaboutfieldresearchOTopointoutthatmanystudentsliketodofieldresearchOToshowthatitisdifficulttogetintermediate-levelcreditsOToemphasizehismotivationtodofieldresearchintwoofhiscourses4.Whydoestheregistrartellthemantocontacthischairpersonimmediately?OAdeadlinehasalreadypassed.OThemanhasalimitedtimetoresolvehisproblem.OThemanfirstneedstofindoutifthechairpersonwillhelphim.OIssuinganewgrademaytakelongerthanexpected.5.Whatdoestheregistrarimplywhenshesaysthis:OSheisuncertainaboutthereliabilityofthecomputer.OShewillapprovetheman'sformdespiteherdoubtsaboutit.OSheneedsmoreinformationabouttheman'scredits.OSheneedstocallsomeonetohelpherfixcomputererrors.

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TPO25-L1Conversation11.Whatistheconversationmainlyabout?OThestudent’seligibilitytograduatenextsemesterOThestudent’sdifficultiesinregisteringforclassesOAdifficultclassthestudentmusttakenextsemesterOPossibleelectivechoicesinthestudent’sdegreeprogram2.Accordingtothewoman,whywastheprogram’scurriculumchanged?OToattractmoreinternationalstudentstotheprogramOToreflectthegrowingimportanceofinternationalbusinessOTotakeadvantageoftheexpertiseofnewfacultymembersOTogivestudentsastrongerbackgroundinmanagement3.Whatdoesthewomanimplyaboutthenewdepartmentalrequirements?OTheywillnotaffectthestudent’splansforgraduationOTheywillnotbeofficiallyapprovedbythedepartmentuntilnextyearOTheywillbelimitedtostudentsspecializingintheinternationalbusinessOTheywillbesimilartorecentchangesmadeinotherdepartmentsattheuniversity4.Whydoesthewomanmentionwritingaletter?OTopointoutthebestwayforthestudenttocontactthedean’sofficeOToconfirmthatapersonalletterisagraduationrequirementOToindicatethatsheiswillingtoprovidethestudentwithfurtherassistanceOToemphasizethatthestudentwillneedspecialpermissiontograduate5.Whydoesthewomansaythis:OTosuggestthatthestudenthasnotfulfilledallofhisrequirementsOToindicateoneofthenewgraduationrequirementsOTofindoutthestudent’sopinionaboutaparticularclassOTobesurethatthestudenthastakenarequiredclass

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TPO33-L1Conversation11.Whydoesthewomangotoseetheman?A)ToaskaboutauniversitypolicyregardingdormroomsB)ToreportexcessivenoiseinherdormC)ToreportthatroomtemperaturesaretoohighinherroomD)Toinquireaboutthestatusofarequestshehadmadeforarepair2.Howhasthewomanbeendealingwithherproblem?A)ByusinganelectricheaterB)BystayinginadifferentbuildingC)BysleepinginanotherroominherbuildingD)Byexchangingroomswithafriend3.Whatdoesthemanimplyaboutthecustodian?A)Thecustodianisnotusuallyresponsibleformakingrepairs.B)Thecustodiandidnotfollowcorrectprocedures.C)Thecustodianneedspermissionbeforemakingrepairs.D)Thecustodianhadreportedtheproblemearlier.4.Whydoesthemanmentionwinter?A)TosuggestthatanelectricheaterisnotyetnecessaryB)Toshowthatheunderstandsthewoman’sfrustrationC)ToencouragethewomantomovetoanotherroomD)Toexplainwhyitmaytaketimetofixthewoman’sproblem5.Whatwillthemandotohelpthewoman?A)Hewillfilloutamaintenancerequestformforher.B)Hewillsendamaintenanceteamtoherroomsoon.C)Hewillorderanewheaterforherroomrightaway.D)Hewillallowhertochangeroomstemporarily.

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Lesson2TPO04-L4Conversation21.Whatistheconversationmainlyabout?OMethodsforfindingappropriatesourcesforaprojectOReasonsthewomanishavingdifficultieswithaprojectOCriteriatheprofessorusestoevaluategroupprojectsOWaystodeveloptheskillsneededtoworkingroups2.Whydoestheprofessormentionthe"free-rider"problem?OToreviewaconceptheexplainedinclassOTogivethestudentaplantosolveherproblemOToclarifytheproblemthestudentisfacingOToexplainabenefitofworkingingroups3.Whatistheprofessor'sopinionoftheotherstudentsinthewoman'sgroup?OTheytrytotakecreditforworktheydidnotdo.OTheydidnotperformwellinpreviouscourseswithhim.OTheyaremoremotivatedwhentheyareworkinginagroup.OTheydogoodworkwhentheyareinterestedinthesubject.4.Whydidthewomanchoosepropertyrightsasatopic?OTheprofessorrecommendedthetopic.OShealreadyhadalotofreferencematerialsonthesubject.OShewantedtolearnsomethingnew.OItwaseasytoresearchattheschoollibrary.5.Whatmistakesdoestheprofessorimplythewomanhasmadewhileworkingonaproject?Clickon2answers.□Findingsourcesforhergrouppartners□Writingtheweeklyprogressreportsforhergroup□Forgettingtopayattentiontotheproject'sdeadlines□Failingtoinvolvethegroupmembersintheselectionofatopic

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TPO06-L4Conversation21.Whydoesthestudentgotoseetheprofessor?OSheishavingtroublefindingatopicforhertermpaper.OSheneedshishelptofindresourcematerials.OShewantstoaskhimforanextensiononatermpaperOShewantshimtoapproveherplansforatermpaper.2.Whyisthestudentinterestedinlearningmoreaboutdialects?OSheoftenhastroubleunderstandingwhatotherstudentsaresaying.OSheistryingtochangethewayshespeaks.OSheisawarethatherowndialectdiffersfromthoseofherroommates.OShespentherchildhoodinvariousplaceswheredifferentdialectsarespoken.3.Basedontheconversation,whatcanbeconcludedabout“dialectaccommodation”?Clickon2answers.□Itisalargelysubconsciousprocess.□Itisaprocessthatappliesonlytosomedialects.□Itisaverycommonphenomenon.□Itisatopicthathasnotbeenexploredextensively.4.Whatdoestheprofessorwantthestudenttodonext?OReadsomearticleshehasrecommendedOPresentherproposalbeforetheentireclassOSubmitadesignplanfortheprojectOListentorecordingsofdifferentdialects5.Whatcanbeinferredabouttheprofessorwhenhesaysthis:OHethinksthetopicgoesbeyondhisexpertise.OHethinksthetopicistoobroadforthestudenttomanage.OHethinksthetopicisnotrelevantforalinguisticsclass.OHethinksotherstudentsmayhavechosenthesametopic.

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TPO09-L1Conversation11.Whydoesthewomangotoseetheprofessor?OTogetadviceonthetopicofatermpaperOTodiscussdifferenttypesoffoodpackagingOTofindoutiftheuniversitywilloffercoursesinfoodpackagingOToaskaboutjobsinthefoodindustry2.Whydoestheprofessormentionhispreviousjobs?OToexplainwhythewomanshouldstudyphysics,math,andchemistryOTorecommendthatthewomangetasummerjobonafishingboatOTopointoutthatindustryjobscanleadtoateachingcareerOToconfirmanassumptionthewomanmadeaboutfindingajob3.Thewomanmentionsaresearchstudyofmilkpackaging.Whatwasthefindingofthestudy?OPlasticcontainersmaychangetheflavorofmilk.OLightmaynegativelyaffectthequalityofmilk.OPeopleprefertobuymilkinsee-throughcontainers.OOpaquecontainersareeffectiveinprotectingmilkfrombacteria.4.WhatdoestheprofessorimplyaboutthedairyinChelsea?OIthasplanstostartbottlingmilkinopaquecontainers.OSomeofitsemployeesattendedtheuniversity.OEmployeestheremightbeabletoprovideusefulinformation.OHeworkedtherebeforejoiningtheuniversityfaculty.5.Whatdoesthewomanmeanwhenshesaysthis:OShehasreadconflictinginformation.OShehasbeentoobusytobeginherresearch.OThetopicsheisresearchingistoobroad.OTheinformationsheneedsisnotavailable.

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TPO28-L1Conversation11.Whatistheconversationmainlyabout?OCriticismsofDewey’spoliticalphilosophyOMethodsforleadingadiscussiongroupORecentchangesmadetoareferencedocumentOProblemswiththeorganizationofapaper2.Whyisthestudentlateforhismeeting?OSeeingthedoctortooklongerthanexpected.ONonearbyparkingspaceswereavailable.OHissoccerpracticelastedlongerthanusual.OHehadproblemsprintinghispaper.Whatrevisionsdoesthestudentneedtomaketohispaper?Clickon3answers.□DescribetheinfluencesonDeweyinmoredetail□Expandtheintroductorybiographicalsketch□Removeunnecessarycontentthroughoutthepaper□Useconsistentreferencesthroughoutthepaper□AddanexplanationofDewey’sviewonindividuality4.Whydoestheprofessormentionthepoliticalscienceclub?OToencouragethestudenttorunforclubpresidentOTopointoutthatJohnDeweywasamemberofasimilarclubOTosuggestanactivitythatmightinterestthestudentOToindicatewherethestudentcangethelpwithhispaper5.Whydoestheprofessorsaythis:OTofindouthowmanydraftsthestudentwroteOToencouragethestudenttoreviewhisownworkOToemphasizetheneedforthestudenttofollowtheguidelinesOToproposeadifferentsolutiontotheproblem

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Lesson3TPO01-L1Conversation11.Whydoesthestudentgotoseethelibrarian?OTosignupforaseminaronusingelectronicsourcesforresearchOToreportthatajournalismissingfromthereferenceareaOTofindouttheprocedureforcheckingoutjournalarticlesOToaskabouthowtolookforresourcesforaclasspaper2.Whatdoesthelibrariansayabouttheavailabilityofjournalsandarticlesinthelibrary?OTheyarenoteasytofindifaprofessorputthemonreserve.OMostofthemareaccessibleinanelectronicformat.OMostofthemcanbecheckedoutforthreeweeks.OPrintedversionsfromthepastthreeyearsarelocatedinthereferencesection.3.Whatdoesthelibrariansuggestthestudentshoulddotosavetime?OChooseaneasierresearchtopicOConcentrateonfivejournalsOReadthesummariesofthearticlesfirstOInstallanewprogramonherhomecomputer4.Whatcanbeinferredaboutwhythewomandecidestousethecomputerinthelibrary?OShethinksshemightneedadditionalhelpfromtheman.OShedoesnothaveacomputerathome.OShehastohandinherassignmentbytheendoftheday.OShewillbemeetingafriendinthelibrarylateron.5.Whydoesthewomansaythis?OShehadforgottenabouttheinformationOSheissurprisedshewasnotawareoftheinformation.OSheisannoyedthattheinformationwaspublishedonlyrecently.OSheisconcernedthatthelibrariangaveherincorrectinformation.

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TPO04-L1Conversation11.Whydoesthemanneedthewoman'sassistance?Clickon2answers.□Hedoesnotknowthepublicationdateofsomereviewsheneeds.□Hedoesnotknowthelocationofthelibrary'svideocollectionofplays.□Hedoesnotknowhowtofindoutwheretheplayiscurrentlybeingperformed.□Hedoesnotknowhowtodeterminewhichnewspapersheshouldlookat2.WhatdoesthewomanimplyaboutcriticalreactiontotheplayHappyStrangers?ONegativecriticalreactionledtoitscontentbeingrevisedafteritpremiered.OTheplayhasalwaysbeenquitepopularamonguniversitystudents.OReactionstotheplayaremorepositivenowadaysthantheywereinthepastOTheplayisrarelyperformednowadaysbecausecriticshaveneverlikedit.3.WhatdoesthewomansayaboutherexperienceseeingaperformanceofHappyStrangerswhenshewasyounger?Clickon2answers.□Itwasthefirstplayshehadseenperformedprofessionally.□Shesawitagainstthewishesofherparents.□Shewassurprisedathowtraditionaltheperformancewas.□Shehadavarietyofemotionalreactionstotheplay.4.Whatistheman'sattitudetowardhiscurrentassignment?OHeisnotconfidentthathewillfindthematerialsheneeds.OHefeelsthatperforminginaplayislessboringthanreadingone.OHethinkshisreviewoftheplaywillbemoreobjectivethanthecontemporaryreviewswere.OHeisoptimisticthathewilllearntoappreciatetheplayheisresearching.5.Whydoesthewomansaythis:OToaskthemantoclarifyhisrequestOTostatetheman'srequestmorepreciselyOTomakesurethatsheheardthemancorrectlyOTocorrectamistakethemanhasmade

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TPO09-L4Conversation21.Whatarethespeakersmainlydiscussing?OAbookthatthemanistryingtofindinthelibraryOAbookthatthemanalreadyreturnedtothelibraryOAbookthatthemanisusingtowritehisseniorthesisOAbookthatthemanlenttohissociologyprofessor2.Whatdoesthewomanoffertodofortheman?OLetthemanknowwhenabookheneedsisreturnedtothelibraryOPhotocopyachapterofabookforhimOAskaprofessortoreturnabookthemanneedsOFindacopyofabookforhimatanotherlibrary3.Whatisthewomantryingtoexplainwhenshementionsstudentswhohavelosttheirborrowingprivileges?OWhythemanshouldnotphotocopypartofthebookOThereasonsforoneofthelibrary'spoliciesOWhatwillhappenifthemandoesnotreturnthebookOThereasonthemanhastofilloutaform4.Howdoesthemanprobablyfeelattheendoftheconversation?OAnnoyedthathehastopayafineonthebookOUpsetthathewilllosehislibraryprivilegesOGladthathecankeepthebookfortwomoreweeksOAppreciativethatthewomanishelpinghim5.Whydoesthewomansaythis:OTomakesuresheunderstandswhattheman'sproblemisOToencouragethemantoreturnthebooktothelibrarysoonOTocheckwhetherthemanhasalreadyreturnedthebookOToexplaintothemanachangeinthelibrary'spolicies

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TPO14-L1Conversation11.Whydoesthestudentgotoseetheman?OTofindoutthestatusofherjobapplicationOTogethelplocatingabooksheneedsforaclassOTorequestabookthatherprofessorputonthereservelistOToaskhowtolookupbooksonthelibrary'scomputersystem2.Whyisthestudenthavingaproblemgettingthebookshewants?OOtherstudentsareusingthebookinthelibrary.OThebookiskeptinthepoliticalsciencelibrary.OThestudenthastheincorrecttitleforthebook.OAllthecopiesofthebookhavebeencheckedoutofthelibrary.3.Whydoesthemanthinkastudentjobinthelibraryisavailable?Clickon2answers.□Anemployeerecentlystoppedworkingatthelibrary.□Onepositionhasbeenopensincethebeginningofthesemester.□Thelibraryonlyrecentlygotapprovaltohireadditionalstaff.□Notmanystudentsarelookingforworkthistimeofyear.4.Whatisapotentialproblemwiththeavailablejobinthelibrary?OThepositionisonlyatemporaryone.OThepositionisforfewerhoursperweekthanotherstudentjobs.OTheremaynotbeflexibilitytoselectconvenientworkinghours.OThelibrarianmayprefertohireastudentwithpreviouslibraryworkexperience.5.Whydoesthemansaythis:OToacknowledgethatthereisaproblemwiththereservesystemOToindicatehowthelibraryavoidstheproblemthestudentmentionedOToexplainwhythelibraryhasorderedmorecopiesofthebookOToreinforcethereasonwhysomanybooksarenotontheshelves

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Lesson4TPO02-L4Conversation21.Whatarethestudentsmainlydiscussing?Clickon2answers.□Theircoursesfornextsemester□Theirplansfortheweekend□Apoetryclub□Aclassassignment2.Whatdoesthemanplantodoattheendofthemonth?ORegisterforclassesOFinishwritinghismaster’sthesisOLeavehisjobatthecoffeeshopOTakeashortvacation3.Whydoesthemantalktothewomanaboutthe"PoetryKitchen"?OTofindouthowoftentheclubmeetsOToinformherthatthedateofthenextmeetinghaschangedOTocomplainthatnotenoughpeoplearereadingtheirpoemsOToencouragehertoattend4.Whatisthewoman'sattitudetowardparticipatinginthepoetryclub?OSheislookingforwardtohearingherprofessor'spoetry.OSheisinterestedinattendingbutshehasnotimeOShethinksthepoetrythatisreadthereisnotverygood.OSheusedtoparticipatebutdidnotenjoyit.5.Whatwillthestudentsdointhesummer?OTheywillbothtakecourses.OTheywillbothhavefull-timejobsOTheywilltraveltoEnglandtogether.OTheywillteachaclasstogether

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TPO01-L4Conversation21.Whatistheconversationmainlyabout?OAlessonMatthewpreparedforhisstudentsOAclassMatthewhasbeenobservingOAtermpaperthatMatthewhaswrittenOAprobleminMatthew'sclassroom2.WhatisMatthew'sopinionaboutobservingMr.Grabell'sthird-gradeclass?OItwillhelphimbecomeamoreeffectiveteacher.OItcouldhelpimprovehisstudyhabitOIthasimprovedhispublic-speakingskills.OItmaybethemostdifficultassignmenthehashad.3.WhydoesMatthewmentionGreekandRomanmythology?OToidentifyatopicfrequentlydiscussedinthirdgradeOTogettheprofessor'sopinionaboutalessonhetaughtOTomakeasuggestiontoimprovetheclassheistakingOToillustrateatechniqueusedtoteachathird-gradeclass4.WhatimportantskillsdidMr.Grabellintroducetohisthird-gradeclass?Clickon3answers.□Reviewingotherstudents'reports□Usingbooksinthelibrary□Interviewingtheirclassmates□Speakinginpublic□Writingreports5.WhatwillMatthewprobablydoinnextWednesday'sclass?OHandinhisassignmentearlyOTrytostartastudygroupOMakeapresentationtotheclassOChooseatopicforhispaper

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TPO08-L4Conversation21.Whatistheconversationmainlyabout?OPreparingforatestOAstrategyforattractingcustomersOBusinessopportunitiesinthefieldofhealthODifferencesbetweentwobusinessmodels2.Whatdoestheprofessorimplyabouttheupcomingtest?OItwillnotcontainquestionsaboutthehealth-clubmodel.OItwillaskaboutwaystoimprovethecustomer'sself-image.OItwillrequirestudentstodiscussmarketingstrategiesforlibraries.OItwillnotrequirestudentstogiveexamplesofsuccessfulbusinesses.3.Basedontheconversation,indicatewhethereachofthefollowingisofferedbyhealthclubs.Clickinthecorrectboxes.Thisquestionisworthtwopoints.YesNoLowmembershipfeesHigh-qualityfacilitiesExerciseclassesPositiveself-imageSpecialpresentations4.Whatdoestheprofessorimplyaboutpubliclibraries?OTheytendtobemorepopularthanhealthclubs.OTheycannotofferasmanyservicesashealthclubs.OTheyshouldnotspendmoneyonhigh-qualityequipment.OTheyneedtogivegreateremphasistostrategicmarketing.5.Whydoesthestudentsaythis:OTointroduceapersonalstoryaboutexercisingOTopointoutaflawinthehealth-clubmodelOTogiveanexamplethatsupportstheprofessor'spointOToexplainwhyhedisagreeswiththeprofessor

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TPO25-L1Conversation11.Whatistheconversationmainlyabout?OThestudent’seligibilitytograduatenextsemesterOThestudent’sdifficultiesinregisteringforclassesOAdifficultclassthestudentmusttakenextsemesterOPossibleelectivechoicesinthestudent’sdegreeprogram2.Accordingtothewoman,whywastheprogram’scurriculumchanged?OToattractmoreinternationalstudentstotheprogramOToreflectthegrowingimportanceofinternationalbusinessOTotakeadvantageoftheexpertiseofnewfacultymembersOTogivestudentsastrongerbackgroundinmanagement3.Whatdoesthewomanimplyaboutthenewdepartmentalrequirements?OTheywillnotaffectthestudent’splansforgraduationOTheywillnotbeofficiallyapprovedbythedepartmentuntilnextyearOTheywillbelimitedtostudentsspecializingintheinternationalbusinessOTheywillbesimilartorecentchangesmadeinotherdepartmentsattheuniversity4.Whydoesthewomanmentionwritingaletter?OTopointoutthebestwayforthestudenttocontactthedean’sofficeOToconfirmthatapersonalletterisagraduationrequirementOToindicatethatsheiswillingtoprovidethestudentwithfurtherassistanceOToemphasizethatthestudentwillneedspecialpermissiontograduate5.Whydoesthewomansaythis:OTosuggestthatthestudenthasnotfulfilledallofhisrequirementsOToindicateoneofthenewgraduationrequirementsOTofindoutthestudent’sopinionaboutaparticularclassOTobesurethatthestudenthastakenarequiredclass

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Lesson5TPO12-L3Business12.Whatisthelecturemainlyabout?OTwocompetingtheoriesofbusinessmanagementOToolsthatbusinessmanagerscanusetoimprovetheefficiencyoftheiremployeesOAmethodforbusinessestolearnabouttheneedsoftheircustomersOAwaythatbusinessmanagerscanbetterrelatetotheiremployees13.Accordingtothediscussion,whatisapotentialdrawbackofMBWA?OMBWAprovidesinformationabouttheopinionsofasmallnumberofpeople.OMBWAcanprovideconflictinginformation.OCustomersoftenarereluctanttosharetheiropinions.OCustomersmaybeannoyedaboutbeingobservedwhiletheyshop.14.WhatdoestheprofessorsayabouttherelationshipbetweenMBWAandmarketresearch?OMBWAisarefinedversionofamarketresearchtechnique.OMarketresearchinformationismorevaluablethaninformationfromMBWA.OInformationprovidedbyMBWAcomplementsinformationcollectedfrommarketresearch.OBusinessmanagersshouldreplacemarketresearchwithMBWA.15.WhydoestheprofessormentionDalton'ssoupandElkinjeans?OToillustratethatthesuccessofMBWAoftendependsontheproductinvolvedOTogiveexamplesoftwocompaniesthatwereresistanttotryingMBWAOTocontrastasuccessfuluseofMBWAwithanunsuccessfuluseOTogiveexamplesofhowthetechniqueofMBWAisusedinpractice16.WhydoestheprofessordiscussthemayorofBaltimore?OToexplaintheoriginsofthemethodofMBWAOTodemonstratethatMBWAcanbeusefuloutsidethebusinessworldOToprovideanexampleofhowMBWAcansometimesfailOTogiveanexamplewheremarketresearchandMBWAprovidesimilartypesofinformation17.Whatdoestheprofessorimplywhenshesaysthis:OItissurprisingthatDalton'striedtouseMBWA.OItissurprisingthatMBWAwassuccessfulforDalton's.OShedoesnothaveahighopinionofthequalityofDalton'ssoups.ODalton'spositiveexperiencewithMBWAledmanyothercompaniestotryMBWA.

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TPO26-L1Conversation11.Whydoesthestudentgotospeaktotheman?A.TodiscussajobopportunityshehadheardaboutB.TolearnaboutoptionsforadvertisingherbusinessC.Toseeifshecanchangeapreviouspri