1、精選優(yōu)質文檔傾情為你奉上精選優(yōu)質文檔傾情為你奉上專心專注專業(yè)專心專注專業(yè)精選優(yōu)質文檔傾情為你奉上專心專注專業(yè)廣告翻譯的策略（二）四、擴譯或增補型翻譯（supplementary translation / over translation）一）URGENT！（DHL快遞）無論幾急，DHL準時送及！ /Be good to yourself. Fly emirates. (Emirates 阿聯(lián)酋航空)縱愛自己 縱橫萬里 /Elegance is an attitude. (Longqines 浪琴手表)優(yōu)雅態(tài)度 真我性格 /Nobody is perfect. (健身器材)沒有一個人的身材是十

2、全十美的。 /Intel Pentium: Intel Inside. 英特爾奔騰：給電腦一顆奔騰的“芯”。 /The Power of Partnership. (瑞士銀行集團)力量凝聚，實力盡顯。 /結語：對原文某關鍵詞的詞義進行挖掘、引申或擴充，將原文的深層意思進行發(fā)揮，使其隱含意思凸顯。 /二）Begin your own tradition. (Patek Philippe Geneve 百達翡麗watch)不但長伴身旁，還是傳家風范。 /Trust us for life. (American International Assurance)財務穩(wěn)健 信守一生 /We race,

3、you win. (Ford汽車)以實戰(zhàn)經(jīng)驗，令你一路領前。 /Live with focus. (Ford Focus)生活有 “焦點”，才是真享受！ /Continuing study is the key to reaching new heights. (The Open University of Hong Kong)上進源于不斷進修，進修完全握在你手。 /結語：主要出于中文表達習慣上的考慮。四字句，對偶、押韻等修辭特點 /五、縮譯（condensed translation）Overseas. Time set free Overseas. (Vacheron Constantin

4、 江詩丹頓男表 縱橫四海)自由真義 /Wherever you are. Whatever you do. The Allianz Group is always on your side. (Allianz Group 安聯(lián)集團)安聯(lián)集團，永遠站在你身邊。 /Buickyour key to a better life and a better world. (別克汽車)別克通往美好生活的秘訣。 /當今社會人才濟濟，不是一馬當先獨領風騷，就是人仰馬翻莫名一文。（人才市場廣告）In todays rat race, either you stay ahead or bail out. /結語：

5、在廣告翻譯中占比很小，但仍不失為一種必選策略。再就是語言的獨特風格，如有的需要重復，或修飾語累贅。 /六、不譯一）新企業(yè)、新品牌、新產(chǎn)品系列的名稱以及/或老企業(yè)之新產(chǎn)品系列的名稱往往不需要翻譯，只需照搬外文名稱即可。二）廣告中的某些句子Volvo have always forced others to be safer. This one will force them to be better. (S) for life.Volvo安全可靠，早已聞名天下。嶄新S80一登場，再度成為典范！（口號：）for life. /Because ENERGY is essential and LIFE

6、 is precious. (S) Doing what other dare not. (Environmental Protection)能源雖是必須的，但我們更需要尊重大自然的生命。（口號：）Doing what others dare not. /Use the American Express Card to reflect your classic style. (S) do more. (American Express美國運通)使用美國運通卡，配襯型格 （口號：）do more. /How would you know which one handles better? (S)

7、 The Ultimate Driving Machine. (BMW)好與不好？自己掌握 （口號：）登峰造極 /縮譯：Inspiration is the number one cause of greatness. (Heading)If information is power, then inspiration must be the power of our potential. The power that moves us from the systematic to the spontaneous. From ideas to results. At Compaq we bel

8、ieve technology is no longer simply a tool for information. Its a tool for inspiration. Redefining access. From set time to any time. From one place to millions of places. With the touch of a button, we no longer fire-up just our computers, but our imaginations. Were moving beyond the limitations of

9、 Information Technology to a new technology. Welcome to the new IT. Inspiration Technology from Compaq.靈感偉大成就之源如果資訊是力量，靈感便是一股使我們從按部就班到揮灑自如、從平淡無奇但不可思議、從構思意念到取得成果的潛能。康柏相信，科技不再只是簡單的資訊工具，而是啟發(fā)靈感的魔力。科技把“聯(lián)系”一詞重新定義：不再有時空的界限。科技提供了新的工作方法，新的合作模式。觸動按鈕，我們啟動的不再是電腦，還有無窮的想象力。現(xiàn)在，我們終于超越了資訊科技的限制，邁入全新科技境界。激發(fā)靈感的科技康柏Insp

10、iration Technology, 歡迎進入新的IT世界。Whats in a name(?)?It (?) sounds ordinary on paper. A white shirt with a blue check. In fact, if you asked most men if they had a white shirt with a blue check, theyd say yes.But the shirt illustrated on the opposite page is an adventurous white and blue shirt. Yet it

11、would fit beautifully into your wardrobe. And no one would accuse you of looking less than a gentleman. Predictably, the different white and blue check shirt has a different name. Viyella House. Its tailored in crisp cool cotton and perfectly cut out for city life. Remember our name next time you ar

12、e hunting for a shirt to give you more than just a background for your tie.On women and childrens wear as well as on mens shirts, our label says quietly but persuasively all there is to say about good quality and your good taste.Our label is our promise.直譯：名字算什么？寫在紙上它聽起來平平常常。藍格的白襯衫。事實上，如果你問大多數(shù)男人他們是否有帶藍格的白襯衫，他們都會說有。但是，下頁展示的襯衫是色調大膽的藍格白襯衫。它會為你的衣柜增添風采，穿上它沒人會責怪你缺少紳士派頭。可以預想，這種不同的藍格白襯衫會有一個不同凡響的名字：維耶拉。它為都市生活選用涼爽的棉布精裁細制。下一次你尋購襯衫時請記住我們的名字，它給你的不僅是作為領帶的背景。對婦女和兒童的服裝正如我們對男人襯衫的承諾，我們的品牌悄悄地動人地說，這里展示的是我們