電大企業(yè)戰(zhàn)略管理復習試題資料考試小抄一、單項選擇題1企業(yè)戰(zhàn)略最根本的特征是（C）。A綱領性B風險性C全局性D挑戰(zhàn)性2在特定的產品與市場領域中，企業(yè)與競爭對手相比所具有的優(yōu)勢的特征和條件是（B）。A競爭戰(zhàn)略B競爭優(yōu)勢C核心能力D無形資源3福耀玻璃（主營汽車玻璃的上市公司）決策者擬考慮同心多元化作為進一步發(fā)展的方向，應當優(yōu)先考慮哪個發(fā)展方向（A）A、發(fā)展建筑玻璃產品B、發(fā)展汽車發(fā)動機產品C、購并汽車配套企業(yè)D、發(fā)展其他汽車配件產品4TCL正在策劃進軍汽車制造領域，這一戰(zhàn)略層次屬于（A）A公司戰(zhàn)略B競爭戰(zhàn)略C職能戰(zhàn)略D產品戰(zhàn)略5北京市自1998年起，對機動車輛尾氣排放標準進行了嚴格限制，其中轎車必須安裝電噴帶三元催化器。它屬于企業(yè)宏觀環(huán)境中的（D）因素。A經濟環(huán)境B社會文化環(huán)境C技術環(huán)境D政治法律環(huán)境6目前大中城市餐飲業(yè)中，消費者越來越傾向于有檔次、有品位的餐館，“物美價廉”已經不是人們就餐的首要選擇。這是宏觀環(huán)境中（B）因素影響的表現。A政治法律環(huán)境B經濟環(huán)境C社會文化環(huán)境D技術環(huán)境7在保健品和化妝品產業(yè)中，最重要的進入障礙是（C）。A規(guī)模經濟B轉換成本C產品差異D資本需求8一般來說進入壁壘高退出壁壘高產業(yè)是（A）。A高利潤高風險B穩(wěn)定的高利潤C低利潤高風險D穩(wěn)定的低利潤9生物制藥具有高成長性行業(yè)，其進入壁壘和退出壁壘的組合是（A）。A進入壁壘高，退出壁壘高B進入壁壘低，退出壁壘低C進入壁壘低，退出壁壘高D進入壁壘高，退出壁壘低10你認為手機行業(yè)最主要的特征是（D）A、產品高度標準化B、規(guī)模經濟不太明顯C、產品技術更新比較緩慢D、行業(yè)的進入/退出壁壘都高11如果你是從事運動鞋生產的，你的企業(yè)使命應表述為（C）A為顧客提供最大的價值B生產為大眾消費需求的腳上用品C以顧客行走舒適為己任D提供制造足以可以和汽車比美的鞋子12西單商場的目標市場定位是大眾化的精品店。有部分顧客抱怨商場的裝修檔次太低，商場里的椅子太少。有人建議商場進一步裝修、多放置椅子并提高名牌商品的比例，并力求使名牌商品物美價廉，請問這種建議有什么問題（A）A建議的措施方案與企業(yè)目標不一致B建議的措施與企業(yè)領導的想法不一致C建議的措施符合顧客的需求，可以實施D建議的措施可能會降低商場的利潤13北京長安商場是一家以綜合百貨公司，它的最主要競爭對手是（A）A北京百盛購物中心B北京天外天批發(fā)市場C石家莊市某百貨商場D國外的商業(yè)機構14中國人民銀行近兩年不斷出臺新的貨幣政策，如增加存款準備金，提高存貸款利率，這屬于宏觀環(huán)境因素中的（B）因素。A政治法律環(huán)境B經濟環(huán)境C社會文化環(huán)境D技術環(huán)境15原油生產公司對石油化工企業(yè)而言，決定他們討價還價能力的最主要影響因素是（B）。A交易量B產業(yè)集中度C轉換成本D賣方產品標準化程度16甲為一進出口公司，就其外部環(huán)境而言，最主要的宏觀影響因素是（A）。A政治法律因素B經濟因素C人文社會因素D科技因素17對于旅游企業(yè)來說，下列因素中屬于宏觀因素的是（D）。A某旅游點發(fā)生地震B(yǎng)旅游景點居民收入水平逐年提高C國家允許國人出境旅游D國內居民用于旅游的消費支出增長明顯18對于鋼鐵行業(yè)來說，最明顯的競爭特征是（B）。A價格B規(guī)模經濟C轉換成本D差異化19價值鏈理論所依據的基本邏輯關系是（C）A競爭優(yōu)勢經營資源價值活動B價值活動經營資源競爭優(yōu)勢C經營資源價值活動競爭優(yōu)勢D經營資源競爭優(yōu)勢價值活動20未來展望由未來（D）年的遠大目標和對目標的生動描述組成。A510B1015C520D103021、美國電話電報公司將企業(yè)的生存目的定位于提供信息溝通工具和服務而不是生產電話，說明了描述企業(yè)生存目的必須（A）。A滿足顧客的某種需求B表明企業(yè)的經營哲學C易于為整個企業(yè)所理解D比較寬泛且有一定冒險精神22、“公司旨在提供娛樂活動而不是經營電影業(yè)”描述的是（A）。A企業(yè)生存目的B企業(yè)經營哲學C企業(yè)形象D企業(yè)核心價值觀23、美國艾維斯汽車租賃公司提出“我們希望成為汽車租賃業(yè)中發(fā)展最快利潤最多的公司”，這個口號表明了該公司的（D）A經營戰(zhàn)略B經營哲學C社會責任D企業(yè)愿景24、如果你是從事運動鞋生產的，你的企業(yè)使命應表述為（D）A為顧客提供最大的價值。B生產為大眾消費需求的腳上用品。C以顧客行走舒適為己任。D提供制造足以可以和汽車比美的鞋子。25、西單商場的目標市場定位是大眾化的精品店。有部分顧客抱怨商場的裝修檔次太低，商場里的椅子太少。有人建議商場進一步裝修、多放置椅子并提高名牌商品的比例，并力求使名牌商品物美價廉，請問這種建議有什么問題（A）A建議的措施方案與企業(yè)目標不一致。B建議的措施與企業(yè)領導的想法不一致。C建議的措施符合顧客的需求，可以實施。D建議的措施可能會降低商場的利潤。26、美國電話電報公司對外宣稱，本公司“提供信息溝通的工具和服務而不是生產電話。”這一表述屬于（A）。A企業(yè)使命B企業(yè)愿景C企業(yè)目標D企業(yè)價值觀27、海爾公司的企業(yè)使命可能是（C）。A、不斷創(chuàng)新B、占據全球家電30的份額C、創(chuàng)中國的世界名牌D、真誠到永遠28、“東方不亮西方亮”是用來比喻（C）。A一體化戰(zhàn)略B戰(zhàn)略聯(lián)盟戰(zhàn)略C多元化戰(zhàn)略D全方位創(chuàng)新戰(zhàn)略29、日本索尼公司于1989年以54億美元的價格買下了美國哥倫比亞和三星兩家電影公司，此時實施的戰(zhàn)略是B。A橫向一體化戰(zhàn)略B縱向一體化戰(zhàn)略C多元化戰(zhàn)略D成本領先戰(zhàn)略30、肯德基快餐店自1987年進入北京市場以來，不斷地發(fā)展加盟連鎖店，占領北京快餐市場，這屬于（A）。A市場開發(fā)戰(zhàn)略B產品開發(fā)戰(zhàn)略C多元化戰(zhàn)略D市場滲透戰(zhàn)略31、某牙膏廠原來只生產藥物牙膏，現在又增加牙刷生產，這屬于（B）。A同心多元化B水平多元化C集團多元化D一體化32、TCL并購法國阿爾費公司，這屬于（A）。A成長型戰(zhàn)略B穩(wěn)定型戰(zhàn)略C收縮型戰(zhàn)略D以上都不是33、若MP4產品得到消費者認同，預計需求會劇增，生產MP4的廠商最應該考慮實施（C）戰(zhàn)略。A、前向一體化B、后向一體化C、橫向一體化D、混合一體化34、一家經營嬰兒奶粉的公司正準備進行多元化經營，你建議最優(yōu)先考慮的業(yè)務領域是（B）A嬰兒服裝B青少年奶粉C孕婦裝D鮮奶35、可口可樂所提供的全方位飲料品種是無人可比的。從“美汁源果粒橙”，到“天與地礦物質水”，還有“茶研工坊”等，可口可樂在中國市場共推出了近20種飲料品牌，除了傳統(tǒng)的碳酸飲料，還包含了果汁、茶飲、純水等各類非碳酸飲料，可謂“十項全能”。以上資料說明可口可樂公司采用了（B）。A同心多元化B水平多元化C集團多元化D不相關多元化36、為了進一步擴大彩電的生產規(guī)模，海爾集團公司整體收購合肥黃山電子集團公司，這屬于（A）。A橫向一體化B縱向一體化C相關多元化D混合一體化37、“把雞蛋放在一只籃子里的做法”是什么戰(zhàn)略的形象表述（A）。A重點集中戰(zhàn)略B一體化戰(zhàn)略C差異化戰(zhàn)略D多元化戰(zhàn)略38、需要有規(guī)模經濟效益支持的戰(zhàn)略類型是（A）。A成本領先戰(zhàn)略B差異化戰(zhàn)略C重點集中戰(zhàn)略D以上都不是39、教材100頁愛立信獨立品牌手機的停產說明愛立信公司采取（B）。A全面的收縮戰(zhàn)略B主動的收縮戰(zhàn)略C被動的收縮戰(zhàn)略D徹底的清算戰(zhàn)略40、波士頓矩陣特別適用于（D）A單業(yè)務公司B超大型公司C一體化的經營公司D多元化公司41、教材235頁的情景案例新上任的總裁助理適合于用什么方法選擇（D）A波士頓矩陣B通用電器公司矩陣CSWOT分析法D以上都不行42、企業(yè)通過有效途徑降低成本，使企業(yè)的全部成本低于競爭對手的成本，甚至在同行業(yè)中最低的成本，從而在取競爭優(yōu)勢的一種戰(zhàn)略是（A）。A低成本戰(zhàn)略B營銷戰(zhàn)略C競爭優(yōu)勢戰(zhàn)略D差異化戰(zhàn)略43、差異化戰(zhàn)略的核心是取代某種對顧客有價值的（B）。A差異性B獨特性C使用性D信譽性44、所謂差異化戰(zhàn)略，是指為使企業(yè)產品與（B）產品有明顯的區(qū)別，形成與眾不同的特點而采取的一種戰(zhàn)略。A原產品B競爭對手產品C本企業(yè)產品D同行業(yè)產品45、百事可樂把自己的目標顧客定位在年輕人，并通過低價，從而把可口可樂的市場份額硬生生地搶奪了一部分過來。百事可樂所采取的戰(zhàn)略類型是（B）。A差異集中化B低成本集中化C成本路線戰(zhàn)略D差異化戰(zhàn)略46、1956年宜家開始試用平板包裝，這個舉動當初只是為了節(jié)約運輸空間，而今天卻成為了宜家競爭優(yōu)勢的一個構成部分。宜家這是采用了（B）。A服務差異化戰(zhàn)略B產品差異化戰(zhàn)略C人事差異化戰(zhàn)略D形象差異化戰(zhàn)略47、能夠產生范圍經濟效果的戰(zhàn)略類型是（A）。A多元化戰(zhàn)略B成本領先戰(zhàn)略C差異化戰(zhàn)略D集中化戰(zhàn)略48、奇瑞汽車在汽車行業(yè)中實行的競爭戰(zhàn)略類型的是（A）A成本領先戰(zhàn)略B差異化戰(zhàn)略C低成本集中化D差異集中化49、在某個特定的產業(yè)中相互關聯(lián)的，在地理位置上相對集中的若干個企業(yè)和機構的集合是（B）。A企業(yè)集團B企業(yè)集群C戰(zhàn)略聯(lián)盟D虛擬經營50、所有產品都使用同一個品牌的品牌策略是（B）。A個別品牌B家庭品牌C多品牌D品牌延伸51、某企業(yè)原來經營專為高檔消費群體的“向陽”牌服裝，該市場成功后，雙以該品牌進入中檔消費市場，這一品牌策略就是（C）。A家庭品牌B個別品牌C品牌延伸D多品牌52、長期資金籌資方式中，籌資風險最低的籌資方式是（D）。A債券B優(yōu)先股C銀行借款D普通股53、長期資金籌資方式中，籌資風險最大的籌資方式是（A）。A債券B優(yōu)先股C銀行借款D普通股54、美國PTHEBALLWASTHEOBJECTIVETOSCORE,THEBALLHADTOBESHOTTHROUGHAHORIZONTAL,ELEVATEDGOALTHETEAMWITHTHEMOSTPOINTSATTHEENDOFANALLOTTEDTIMEPERIODWINSEARLYINTHEHISTORYOFBASKETBALL,THELOCALYMCASPROVIDEDTHEGYMNASIUMS,ANDMEMBERSHIPINTHEORGANIZATIONGREWRAPIDLYTHESIZEOFTHELOCALGYMDICT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