CONSUMER&

BRANDBrandKPIs

for

milk:

Country

Delight

inIndiaConsumer

Insights

reportOctober2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

7500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

CountryDelight’s

performanceinthe

milk

market.Fieldwork:April-July

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofOctober

202480%

of

Country

Delight

drinkers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??CountryDelight’s

branding

resonates

more

with?CountryDelight

ranksfifth

inawareness

within

theMillennialsmilk

market?CountryDelight

generally

appealstomen

more

thanwomen?Thepopularity

ratingof

CountryDelight

is39%?CountryDelight

ranksfifth

inconsumption?Among

CountryDelight

enthusiasts,48%

fallunderthe

high-income

category?Interms

of

loyalty,CountryDelight

is

seventh

inIndia?CountryDelight

hasascore

of38%

formedia

buzz?Consumers

want

theirmilk

brandsto

havehonesty

/trustworthiness,

authenticity,andhigh

value3Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

forCountry

Delight

at

80%Brand

profile:

snapshotBrand

performance

of

Country

Delightin

India80%75%39%38%33%AwarenessPopularityUsageLoyaltyBuzz5Notes:Milk

‘awareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents

(awareness),

n=935,

respondents

who

know

the

individual

brand

(popularity),

n=935,

respondents

who

knowthe

individual

brand

(consumption),

n=309,

respondents

who

have

drank

the

individual

brand

(loyalty),

n=935,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Country

Delight’s

branding

resonates

morewith

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations45%

45%42%41%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeCountryDelight

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatCountry

Delight

islikedby0%

of

Babyboomers

and

14%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

0%

and

13%,

respectively.ForMillennials

andGen

Z,

45%

and

41%

feel

positivelytowards

Country

Delight,versus42%

and45%.

Socurrently,

forCountryDelight,Millennials

connect

mostwith

theirbrandcompared

tothe

overall

industryuser.14%13%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestomilk,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=367,

Country

Delight

enthusiast,

n=1,244,

milk

drinkersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Country

Delight

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

CountryDelight

showsthatwomen

are

less

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof10%14%82%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

CountryDelight

hasalowerproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.40%60%40%60%60%

ofmen

likeCountryDelightcompared

to

40%

of

women,

whereasfortheoverall

industry,60%

of

mendrinkmilk

compared

to

40%

of

women.85%10%

ofCountry

Delight

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to14%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

milk,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=367,

Country

Delightenthusiast,

n=1,244,

milk

drinkersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Country

Delight

enthusiasts,

48%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anddrinkerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.2%4%Single40%3%5%CoupleSingleparentNuclear48%48%

ofCountry

Delight

enthusiastsarefrom

high-income

households.CountryDelight’s

brandisgenerallyenjoyed

more

byconsumers

who

arepartof

amulti-generational

household,35%

ofCountry

Delight

enthusiastshavethiscurrent

living

situation.3%4%25%20%29%31%30%Multi-generational35%30%32%35%ExtendedOther23%0%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

milk,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=367,

Country

Delight

enthusiast,

n=1,244,

milk

drinkersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Consumers

want

their

milk

brands

to

have

honesty

/

trustworthiness,authenticity,

and

high

valueBrand

profile:

qualitiesQualitiesdrinkers

want

from

milkbrandsAuthenticityFormilk,thetopthree

qualitiesdrinkerswant

fromabrandare

honesty

/trustworthiness,

authenticity,andhighvalue.80%60%40%20%0%Thrill/ExcitementBoldnessClevernessSustainabilityCountryDelight

drinkers

alsoappreciatethese

key

attributes,indicatingCountryDelight

exudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatCountryDelightenthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityCountryDelight

should

work

onpromoting

innovation

to

convertenthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

milk,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

milk,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

“When

it

comes

tomilk,

which

ofthe

following

brandshave

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=309,

Country

Delight

consumers’,n=367,

Country

Delightenthusiast,

n=1,244,

milk

drinkersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Country

Delight

fans,

60%

state

that

they

get

excited

about

milkproductsBrand

profile:

attitudesWhat

doconsumersthink

ofmilkingeneral?61%60%58%57%52%48%48%47%45%42%29%26%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

aboutIliketotalkabouttopicsrelating

tomilkIknow

and

trustmilk

productsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

milk

do

youagree

with?”;

Multi

Pick;

“When

it

comes

tomilk,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=367,

Country

Delight

enthusiast,

n=1,244,

milk

drinkersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1180%

of

Country

Delight

drinkers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

milk,theaverage

awareness

of

abrandinIndia

is

62%.

Awareness

of

CountryDelight,however,

is

at75%.Awareness39%

ofIndianmilk

drinkers

saytheylikeCountryDelight,compared

to

anindustryaverage

brandpopularity

of37%.33%

ofindustrydrinkers

inIndiasaythey

drinkCountryDelight,with

theaverage

consumption

ofabrandat31%.BuzzPopularity80%

ofbranddrinkers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of75%.CountryDelight

hasbeen

noticed

more

inthe

mediacompared

to

other

brands,with

a“Buzz”score

of38%compared

to

32%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.12

Notes:Milk

‘awareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents

(awareness),

n=935,

respondents

who

know

the

individual

brand

(popularity),

n=935,

respondents

who

knowthe

individual

brand

(consumption),

n=309,

respondents

who

have

drank

the

individual

brand

(loyalty),

n=935,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Country

Delight

ranksfifth

in

awareness

within

the

milk

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofCountry

DelightRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Amul97%93%92%90%75%73%73%70%65%57%2Nestle25%3BritanniaMother

DairyCountry

DelightGowardhanNandini45Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6775%8MilkyMistGokulOutofallrespondents,

75%

were

aware

of

CountryDelight.

Thisranksthemfifth

compared

tootherbrandssurveyed

inthismarket.9AwarenessN/A10Cavin's13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024The

popularity

rating

of

Country

Delight

is

39%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofCountry

DelightRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Amul89%64%47%46%41%39%39%38%37%36%2Mother

DairyBritanniaNestle339%4Outofconsumers

who

knew

thebrand,

39%

saidtheyliked

CountryDelight.

Thisranksthemseventhcompared

to

other

brandssurveyed

inthismarket.5MilkyMistGokul661%7Country

DelightArokya89HappyMilkNandiniPopularityN/A1014

Notes:“When

it

comesto

milk,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=935,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Country

Delight

ranksfifth

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofCountry

DelightRank#

BrandUsage

%85%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

drank,we

asked

each

respondent:

“When

itcomes

to

milk,which

of

the

following

brandshaveyou

consumed

inthe

past12

months?”.1Amul2Mother

DairyNestle54%33%343%Outofconsumers

who

knew

thebrand,

33%

saidtheydrankCountryDelight.

This

ranksthemfifth

comparedtootherbrandssurveyed

inthismarket.4BritanniaCountry

DelightMilkyMistArokya41%533%633%67%732%8Gokul29%9HappyMilkMilma28%UsageN/A1028%15

Notes:“When

it

comesto

milk,

which

ofthe

following

brands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=935,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofOctober

2024In

terms

of

loyalty,

Country

Delight

is

seventh

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofCountry

Delight’sconsumersRank#

BrandLoyalty

%92%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1Amul20%2Aavin86%3Milma84%4Mother

DairyNandini84%583%6Nestle81%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

milk,which

of

thefollowing

brandsareyou

likely

toconsume

againinthe

future?”.7Country

DelightHatsun80%877%80%9Visakha

DairyMilkyMist75%Outofrespondents

whohavedrankCountry

Delight,80%

saidthey

would

consume

the

brandagain.LoyaltyN/A1075%16

Notes:“When

it

comesto

milk,

which

ofthe

following

brands

are

youlikely

to

consume

againin

the

future?”;Multi

Pick;Base:n=309,

respondents

who

have

drank

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Country

Delight

has

a

score

of

38%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofCountry

DelightRank#

BrandBuzz%85%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Amul2Mother

DairyBritanniaNestle48%346%38%Outofconsumers

who

knew

thebrand,

38%

saidtheyhadheardaboutCountry

Delight

inthe

media.

Thisranksthemfifth

compared

toother

brandssurveyedinthismarket.440%5Country

DelightMilkyMistArokya38%637%62%737%8Cavin's30%9HappyMilkAavin29%BuzzN/A1028%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=935,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthopportunities.?

Identifyandunderstandyourcoreau