CONSUMER&

BRANDBrandKPIs

for

juice:

Casa

Madeira

inBrazilConsumer

Insights

reportOctober2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

5000Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

CasaMadeira’s

performance

inthe

juice

market.Fieldwork:April-May

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofOctober

202481%

of

Casa

Madeira

consumers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??CasaMadeira’s

brandingresonates

more

with?CasaMadeira

ranksoutsidetheTop10

inawarenessMillennialswithin

the

juicemarket?CasaMadeira

generally

appealsto

women

more

than

?Thepopularity

ratingof

Casa

Madeira

is

28%men?CasaMadeira

ranksoutsidetheTop10

in?Among

Casa

Madeira

enthusiasts,46%

fallunder

the

consumptionhigh-income

category?Interms

of

loyalty,CasaMadeira

isoutside

the

Top

10?Consumers

want

theirjuicebrandstohavereliability,

inBrazilauthenticity,andhonesty

/trustworthiness?CasaMadeira

hasascore

of

16%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Casa

Madeira

at

81%Brand

profile:

snapshotBrand

performance

of

Casa

Madeira

inBrazil81%28%27%24%16%AwarenessPopularityUsageLoyaltyBuzz5Notes:Juice

‘awareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,244,

all

respondents

(awareness),

n=298,

respondents

who

know

the

individual

brand

(popularity),

n=298,

respondents

whoknow

the

individual

brand(consumption),

n=79,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=298,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Casa

Madeira’s

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations52%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeCasaMadeira

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatCasaMadeira

islikedby1%of

Baby

boomersand23%

of

Gen

Xers,

whereas

thetotalshare

ofindustryusers

is4%

and28%,

respectively.40%29%28%23%23%ForMillennials

andGen

Z,

52%

and

23%

feel

positivelytowards

CasaMadeira,

versus

40%

and

29%.

Socurrently,

forCasaMadeira,

Millennials

connect

mostwith

theirbrandcompared

tothe

overall

industryuser.4%1%Baby

BoomerIndustryuserGen

ZMillennialsGen

XBrand

enthusiast6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestojuice,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:n=82,

Casa

Madeiraenthusiast,

n=1,168,

juice

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Casa

Madeira

generally

appeals

to

women

more

than

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

CasaMadeira

shows

thatwomen

are

more

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof9%10%88%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

CasaMadeira

hasasimilarproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.51%49%54%54%

ofwomen

likeCasaMadeiracompared

to

46%

of

men,whereas

forthe

overall

industry,51%

of

womenconsume

juice

compared

to49%

ofmen.90%9%

of

Casa

Madeira

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to10%among

industryusers

overall.46%Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

juice,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=82,

Casa

Madeiraenthusiast,

n=1,168,

juice

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Casa

Madeira

enthusiasts,

46%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andconsumerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.2%8%Single31%34%9%14%46%CoupleSingleparentNuclear46%

ofCasaMadeira

enthusiastsarefrom

high-income

households.CasaMadeira’s

brandis

generallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

50%

ofCasaMadeira

enthusiastshavethiscurrent

living

situation.9%8%50%22%36%Multi-generational7%8%35%21%23%32%ExtendedOther2%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

juice,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=82,

Casa

Madeira

enthusiast,

n=1,168,

juice

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Consumers

want

their

juice

brands

to

have

reliability,

authenticity,

and

honesty

/trustworthinessBrand

profile:

qualitiesQualitiesconsumerswant

from

juicebrandsForjuice,

the

topthree

qualitiesconsumers

want

fromabrandarereliability,

authenticity,and

honesty

/trustworthiness.Authenticity60%Thrill/ExcitementSustainabilityBoldnessCleverness40%20%0%CasaMadeira

consumers

alsoappreciate

these

key

attributes,indicating

CasaMadeira

exudes

thesequalities.SocialCoolnessresponsibilityThequalitiesthatCasa

Madeiraenthusiastsare

least

focused

on

arehighvalueand

thrill

/excitement.ReliabilityExclusivityInnovationInclusivenessFriendlinessCasaMadeira

shouldwork

onpromotinghonesty

/trustworthiness

toconvertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

juice,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;“When

it

comes

tojuice,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;“When

it

comes

tojuice,

which

ofthe

following

brandshave

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=79,

Casa

Madeira

consumers’,n=82,

Casa

Madeiraenthusiast,

n=1,168,

juice

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024Among

Casa

Madeira

fans,

57%

state

that

they

get

excited

about

juiceBrand

profile:

attitudesWhat

doconsumersthink

ofjuiceingeneral?57%55%55%45%44%43%42%31%30%28%27%22%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboutjuiceIliketotalkabouttopicsrelating

tojuiceBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

juice

do

youagreewith?”;

Multi

Pick;“When

it

comesto

juice,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=82,

Casa

Madeira

enthusiast,

n=1,168,

juice

consumersSources:

Statista

Consumer

Insights

Global,

asofOctober

2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1181%

of

Casa

Madeira

consumers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

juice,

the

average

awareness

of

abrandinBrazil

is

51%.

Awareness

of

Casa

Madeira,however,

is

at24%.Awareness28%

ofBrazilian

juiceconsumers

say

theylikeCasaMadeira,

compared

to

anindustryaverage

brandpopularity

of35%.27%

ofindustryconsumers

inBrazil

saythey

consumeCasaMadeira,

with

the

average

consumption

of

abrandat32%.BuzzPopularity81%

ofbrandconsumers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of82%.CasaMadeira

hasbeen

noticed

similarly

inthemediacompared

to

other

brands,with

a“Buzz”score

of16%compared

to

18%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Juice

‘awareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,244,

all

respondents

(awareness),

n=298,

respondents

who

know

the

individual

brand

(popularity),

n=298,

respondents

whoknow

the

individual

brand(consumption),

n=79,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=298,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Casa

Madeira

ranks

outside

the

Top

10

in

awareness

within

the

juice

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofCasa

MadeiraRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Del

ValleAdes94%85%83%80%80%74%65%50%48%43%24%23MaguaryAuroraDafrutaSufreshQualitáNatural

OneNative45Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6776%8Outofallrespondents,

24%

were

aware

of

CasaMadeira.

Thisranksthemoutsidethe

Top

10compared

to

other

brandssurveyed

inthismarket.9AwarenessN/A10Prat's13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,244,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024The

popularity

rating

of

Casa

Madeira

is

28%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofCasa

MadeiraRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Del

ValleAdes78%63%57%51%43%35%35%34%34%33%228%3MaguaryDafrutaNatural

OneAurora4Outofconsumers

who

knew

thebrand,

28%

saidtheyliked

CasaMadeira.

Thisranksthemoutsidethe

Top10

compared

toother

brandssurveyed

inthismarket.567Do

BemPrat's72%89QualitáSufreshPopularityN/A1014

Notes:“When

it

comesto

juice,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=298,

respondents

who

know

the

individual

brand(popularity)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Casa

Madeira

ranks

outside

the

Top

10

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofCasa

MadeiraRank#

BrandUsage

%76%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeingconsumed,

we

asked

each

respondent:

“Whenitcomes

to

juice,

which

ofthefollowing

brandshaveyouconsumed

inthe

past12

months?”.1Del

ValleAdes254%27%3MaguaryDafrutaNatural

OneAuroraPrat's52%Outofconsumers

who

knew

thebrand,

27%

saidtheyconsumed

CasaMadeira.

ThisranksthemoutsidetheTop

10

compared

tootherbrandssurveyed

inthismarket.447%538%633%733%73%8SufreshQualitáXand?30%929%UsageN/A1029%15

Notes:“When

it

comesto

juice,

which

ofthe

following

brands

have

youconsumed

in

the

past12

months?”;

Multi

Pick;

Base:

n=298,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofOctober

2024In

terms

of

loyalty,

Casa

Madeira

is

outside

the

Top

10

in

BrazilBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofCasa

Madeira’s

consumersRank#

BrandLoyalty

%88%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1Del

ValleAdes19%287%3Prat's87%4LifeMixPoder

daTerraMaguaryAurora87%585%684%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

juice,

which

ofthefollowing

brandsareyou

likely

toconsume

againinthe

future?”.784%8Fazenda

BelaVistaTial84%81%984%Outofrespondents

whohaveconsumed

CasaMadeira,

81%

saidthey

would

consume

the

brandagain.LoyaltyN/A10Taeq82%16

Notes:“When

it

comesto

juice,

which

ofthe

following

brands

are

youlikely

toconsume

again

in

the

future?”;

Multi

Pick;Base:

n=79,

respondents

who

have

consumed

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024Casa

Madeira

has

a

score

of

16%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofCasa

MadeiraRank#

BrandBuzz%55%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Del

ValleAdes16%242%3Aurora24%Outofconsumers

who

knew

thebrand,

16%

saidtheyhadheardaboutCasaMadeira

inthemedia.

Thisranksthemseventh

compared

to

other

brandssurveyed

inthismarket.4MaguaryDafrutaPrat's24%521%616%7Casa

MadeiraQualitá16%815%84%9Do

BemNatural

One15%BuzzN/A1015%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=298,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofOctober

2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthopportunities.?

Identifyandunderstandyourcorea