Unit23TypesofMarineBillofLading熟悉國際貿易中常用的幾種海運提單了解這些提單的功能和作用知道哪一種提單是最常用的

KeyWords&Phrasescontractn.合同，契約functionn.作用，功能receiptn.收據endorsev.背書endorsementn.背書appearancen.出現(xiàn)，顯現(xiàn)acceptableadj.被接受的，被容納的admitv.承認，接納liabilityn.責任，義務KeyWords&Phrasesconsignmentn.交貨，發(fā)貨，運送consignorn.委托者，發(fā)貨人consigneen.收件人，受托者issuev.開立，簽發(fā)apparentadj.明顯的，明白的devoidadj.缺乏的，空的dischargev.卸貨qualifyv.使合格，使適合protectv.保護KeyWords&Phrasesmeasurementn.衡量，測量reviewv.評論incurv.遭受，招惹extensiveadj.大量的，廣泛的strandedadj.被擱淺的partwayn.中途deteriorationn.腐爛nightmaren.噩夢marinebilloflading海運提單negotiabledocument可轉讓的單證KeyWords&Phrasesorderbilloflading指示提單straightbilloflading記名提單shippedbilloflading已裝船提單receivedforshipmentbilloflading收妥待運提單，備運提單directbilloflading直達提單throughbilloflading聯(lián)運提單shippingcompany海運公司，船公司fullsetofBs/L整套提單boundfor開往Situation1WhatisOrderBillofLadingItisissuedbycarrierstotheorderofshipperorconsignee.Thismeansthatthecarrier,shipowner,chartererormasterwilldeliverthegoodsattheportofdestinationnotonlytothenamedconsignee,butalsotoanypersondesignatedbyhim.Theoriginalconsigneemayclaimthecargo,oritmaytakeadvantageofthenegotiablepropertiesoftheorderbilloflading.IftheoriginalconsigneeendorsesthebillofladingovertoaSituation1thirdpartyandgivestheoriginaltothatthirdparty,thethirdpartyandnootherpartymayclaimthecargouponpresentationoftheendorsedorderbillofladingtothecarrier.Iftheoriginalconsigneemerelyendorsestheorderbillofladingwithoutnaminganewconsignee,thebillofladingbecomesabearerbillofladingandanyonewhopresentstheoriginaltothecarriermayclaimthecargo.Situation1

Anorderbillofladingcanbeusedtohelpprotecttheshipperfromnonpaymentforthegoods.Theshippercanshipthecargotoitselfasconsigneeandonlyendorseitovertothebuyerwhenpaymentismade.Ifpaymentisnevermade,theshipperretainspossessionandtitletothegoods.Inthiscasetheshipperisoriginallybothconsignorandconsignee.Situation2HowaboutStraightBillofLadingAstraightbillofladingismadeouttothedesignatedconsigneesothatonlythenamedconsigneeisentitledtotakedeliveryofthegoodsunderthebill.Thisconsigneeisdesignatedbytheshipper.Thiskindofbillisnottransferable.Theshippercan’tpassthebilltoathirdpartybyendorsement.Becauseofthelimitedfunctions,thisbillisinveryrestrictedapplication.Whengoodsareshippedonanoncommercialbasis,suchassamplesorexhibits,orwhenthegoodsareextremelyvaluable,astraightbillofladingisgenerallyissued.Situation3WhatisShippedBillofLadingAShippedBillofLadingisalsocalledonBoardBillofLading.Anonboardbillofladingindicatesthattheshipmenthasbeenactuallyloadedonthecarryingvesselboundfortheportofdestination.Itisthemostimportantcommontype.Ifthebillofladingismarked“shipped”,theconveyancehasleftthepointoforiginwiththecargoonboard.Mostbillsofladingformsareprintedasshippedbillsandcommencewiththewording:“Shippedinapparentgoodorderandcondition”.Situation4ReceivedforShipmentBillofLading:Itstatesthatthegoodshavebeenreceivedforshipment,anddonotindicatetheactualdateofloading.Thereceivedforshipmentbillofladinggrewupbecausewiththedevelopmentofthelinerservicesitbecamethecustomfortheshipownertoreceivethecargosomehoursorevendaysbeforeitwasactuallyloaded.Situation4DirectBillofLading:Itcoversshipmentsbetweendirectportsofloadingordischarge.ThroughBillofLading:Itcoversshipmentfromortoportsinvolvingtransportbytwoormoreshippingcompanies.Theshippingcompany,foradditionalfreight,undertakestomakeallarrangementstogetthegoodstotheirdestination.Situation5CleanonBoardBillofLadingandFoulBillofLadingAcleanonboardbillofladingstatesthatthegoodshavebeenshippedinapparentgoodorderandcondition.Itmeansthatthedocumentisdevoidofanyunqualifiedremarksconcerningthepackingandtheouterappearanceofthegoods.Andthecarrieradmitsfullliabilityforthegoodsdescribedinthebillofladingandisboundtocarrythegoodsanddelivertheminlikeconditioninwhichhehasreceivedthem.Traditionallythishasbeentheonlyacceptabletypetobepresentedbytheseller.Situation5

Soafoulbillofladingisnotacceptable（alsocalleduncleanbilloflading）.Itstatesthatthegoodswerereceivedwithdamages,irregularities,usuallywiththewords“uncleanonboard”orthelikeindicatedonthebill,forexample:“fivepackagesindamagedcondition”;“ironstraplooseormissing.”TasksTranslatethefollowingintoEnglish.

1.轉船貨物

2.正本提單

3.到貨通知

4.貨物外表狀態(tài)

5.運輸單據

6.全套TasksTranslatethefollowingintoChinese.

1.marinebilloflading

2.negotiabledocument

3.cleanonboardbilloflading

4.directbilloflading

5.everyshipment

6.tradingpartiesUnit24BillofExchange掌握匯票的定義熟悉與匯票有關的相關方弄清楚什么是光票，什么是跟單匯票，什么是即期匯票，什么是遠期匯票KeyWords&Phrasesdraftn.匯票draween.受票人drawern.出票人payeen.受款人soundadj.健全的，良好的invoicen.發(fā)票titletothegoods貨物所有權periodicpayment分階段付款billofexchange匯票KeyWords&Phrasesusancedraft遠期匯票documentarydraft跟單匯票cleandraft光票withdiscretion慎重地，審慎地openaccount記賬交易consignmenttransactions寄售交易documentarycollection跟單托收documentsagainstpayment（D/P）付款交單documentsagainstacceptance（D/A）承兌交單Situation1IntroductiontoadraftWhatisadraft?Adraft,alsocalledas“thebillofexchange”，isanunconditionalordertoabankoracustomertopayasumofmoneytosomeoneondemandoratafixedtimeinfuture.Situation2TheDifferenceBetweenaSightDraftandaUsanceDraft,aCleanDraftandaDocumentaryDraftAdraftmaybeeitherasightdraftorausancedraft,whichisalsocalledtenordraftortermdraft.Asightdraftrequiresthedrawee,usuallytheimporter,topayforhisgoodsimmediatelyafterthedraftispresentedtohim.However,ausancedraftcallsforalaterpayment.ThedraweemaySituation2pay30,45,60,or90dayslaterafterhegetsthedraft.（Orhemaypayatalaterdate,e.g.30,45,60,or90daysaftersightordate.）

Adraftiseithercleanordocumentary.Theformermeanswithoutdocuments;whilethelatterisaccompaniedbytherelevantdocumentssuchasthebilloflading,theinvoice,theinsurancepolicyetc.Situation3WhatisDocumentaryCollection（跟單托收）?Whatisdocumentsagainstpayment（D/P）（付款交單）?WhatareD/PatsightandD/Paftersight?WhendoestheimportergettheshippingdocumentsinthecaseofD/Paftersight?Whatisdocumentsagainstacceptance（D/A）(承兌交單)？Situation4TheMoreFavourableWayofPaymentfortheExportertoChoose

Sofarastheexporter’sinterestisconcerned,D/PatsightismorefavourablethanD/Paftersight,andD/PismorefavourablethanD/A.Inactualtrade,paymentbycollectionshouldbeacceptedwithdiscretion.Itisusuallyusedwhenthefinancialstandingoftheimporterissound,orwhentheexporterwishestopushthesaleofhisgoods,orwhenthetransactioninvolvesonlyasmallquantity.Otherwise,theletterofcreditisgenerallypreferred.TasksTranslatethefollowingintoEnglish.

1.提單

2.貨物所有權

3.分階段付款

4.匯票

5.遠期匯票

6.跟單匯票TasksTranslatethefollowingintoChinese.

1.cleandraft

2.withdiscretion

3.openaccount

4.consignmenttransactions

5.documentarycollection

6.documentsagainstpayment（D/P）Unit25TalkingaboutCompanies了解公司的組織結構能夠描述不用的公司責任學會如何表達公司的產品信息KeyWords&Phrasesorganizationn.機構;體制;團體structuren.結構;構造;組織responsibilityn.職責;任務;負擔performancen.行為,行動,工作；功績,成績multinationaln.多國籍公司,跨國公司adj.多國的，多種國籍的domesticadj.本國的,國內的,對內的,國產的;家庭的；馴養(yǎng)的CEO（ChiefExecutiveOfficer）首席執(zhí)行長官budgetn.預算,預算表forecastv.預測,預報turnovern.營業(yè)額，周轉（率）;利用率Situation1WhoisresponsibleforBusinessSystems?ChiefExecutiveOfficer(CEO)DomesticTelecommunicationsDivisionWorldwidedefenseSystemsDivisionInterna-tionalDivisionDomesticBusinessSystemsDivisionPacificDivisionCorporateStaff(CorporatePlanning,etc)Situation2

Hereisapartofthestructureofyourcompany.ItisamediumsizedsubsidiaryofaUKparentcompany.Trytounderstandtheresponsibilitiesofdifferentcampanysdepartments.GeneralManagerSalesDept.FinancialDept.ProductionDept.Situation3DescribetheCompanyGrowth

Yourcolleaguefromanothersubsidiary,Maxitex,presentsthesefiguresshowinghiscompanysdevelopmentinrecentyears.TasksGroupwork.1.SupposeStudentAistheintervieweeandStudentBistheinterviewer.Readtheinformationbelow.BthenasksAquestionsandtakesnotetogiveanoralreportaboutthebasicinformationoftheinterviewee——A.2.StudentAreadsthegiveninformationaboutthetwocompaniesbelowandanswersquestionsposedbyStudentB.Bwritesdowntheanswersandgivesanoralreportaboutthesecompanies.Unit26TalkingaboutJobsandResponsibilities學會如何向別人介紹自己的職業(yè)了解不同的工作職責掌握對于工作能力要求的表述KeyWords&Phrasesabilityn.能力，才干automobilen.汽車clerkn.職員，辦事員environmentn.環(huán)境，外界experiencen.&v.經驗，體驗，閱歷lengthn.長度intermediateadj.中間的n.媒介managementn.管理，經營KeyWords&Phrasesoccupationn.職業(yè)，占有overseasadv.海外adj.海外的，國外的qualificationn.資格，條件，限制representativen.代表adj.典型的，有代表性的supervisorn.監(jiān)督人，管理人responsiblefor為……負責Situation1Describeyourjobandresponsibilities

Lookatthepictures.Doyouknowthenamesofthesejobs?Whatdothesepeopledo?Withapartner,matchthewordsandphrasestothepictures.Situation1

Usetheusefulsentencestructurestohelpyoudescribedifferentjobs.

Mynameis（Jack）.I’veworkedfor（IBM）since（1998）.I’m（amemberofateam）inthe（MarketResearchDepartment）.I’mresponsiblefor（findingoutwhatproductsthepubliclike）.

I’m（Wendy）.I’man（EnglishTeacher）for（aprimaryschool）.I’vebeenworkingtheresince（2001）.Iworkina（niceclassroom）andI’mresponsiblefor（teachingEnglish）.Situation2TwoseniormanagersneedtosendoneemployeetotheirMexicoCityOfficetobeProductmanager.Withapartner,lookatthepersonalhistoriesofthethreepeopletheyaretalkingabout.Whichonewouldyousend?Why?Situation2Workwithapartner.Whatabilitiesdoyouneedforthefollowingjobs?Usetheusefulwordstohelpyou.1.telephoneclerk2.companydirector3.electronicsengineer4.secretary

Usefulwords：

patient/patience

confident/confidence

qualified/qualification

technical/skills

managementexperience

agoodmemory

computerskills

speakanotherlanguageTasksUsethesuggestedphrasesbelowtomakeupsentencesaboutjobs.1.Iwork/multinationalcompany/I’mresponsible/marketing2.atypicalday/includes/meetingwithclients,designingadvertisements,andtalkingwithconsumers3.Ireally/dislikemyjob/Iplantowork/onlyaslongasittakesuntilIfindanotherjob4.myworkisusually/verystressful/everynight/reallyexhausted5.Ifeelmostsatisfied/Icanfindnewwaystohelpourcompanybecomemoreefficient6.IthinkthatImake/agoodsecretary/IamhelpfulandorganizedUnit27AroundtheOffice學會如何表達對辦公設備及用品的需求知道如何描述辦公設施的特點及用途掌握表述辦公地點及其他地理位置的方法KeyWords&Phrasesinterruptv.打斷,妨礙,插嘴printern.打印機,印刷機annoyv.使……苦惱,騷擾consumev.消耗,消費reliableadj.可靠的featuren.特征;特色attractiveadj.有吸引力的,引起注意的directionn.方向,方位;方面,范圍locationn.位置;場所Situation1Youwanttocomplaintoyourbossaboutyourprinter.Usetooornotenoughtomakesentenceswiththewordsinthebox.Nowtellyourpartnerwhatyouneed.Usebecauseorsotomakesentences.Situation2

A.Lookatthisadvertisementfordatabasesoftware.Readaboutthefeatures.Matchoneofthefeaturestooneofthebenefits.

B.Thesepeoplearelookingforsolutionstotheirsoftwareneeds.Readaboutwhattheywant.Situation3A.Readaboutthedescriptionsandmarkontheplacewheretheyliveandwork.

B.Wheredoyouliveandwork?Tellyourpartner.C.Readthee-mailandfindMr.Wang’sofficebuildingonthemap.

D.Workinpairs.Usetheverbsbelowtocompletethedialogue.Youdontneedtousethemall.TasksChoosethethingslistedintheboxtomakeupadialoguewithyourpartnertoexpresstheneeds,includingthefeaturesandbenefitsoftheofficefacilities.

Usefullanguage:

It’sfor…

It’sstufffor…

Youuseitto…

It’sathingfor…

It’ssomethingweuseto…NotepadNewPrinterEraserCalculatorWhiteoutUnit28Products掌握如何使用正確的形容詞順序描述產品學會對不同產品進行比較知道如何描述產品的特征和性能KeyWords&Phrasesexcellentadj.極好的,優(yōu)秀的dependableadj.可信任的,可靠的,可信賴的durableadj.耐久的,持久的,堅牢的;耐用的brassadj.黃銅制的,黃銅色的stylishadj.現(xiàn)代風格的,流行的comparisonn.比較，對照adjustableadj.可調整的videophonen.可視電話imagen.影像;圖像gesturen.姿勢,手勢connectionn.連接，銜接，結合Situation1DescribeaproductA.Labelthebriefcaseusingthewordsbelow.B.Lookatthephotographsofthebriefcases.Matchthedescriptionofthebriefcasestothephotos.C.WhichadjectivesinpartBgiveopinionsandwhichgivefacts?D.Refertoallthesentences,thenanswerthequestions.Situation2Makecomparisonsbetweendifferentproducts.

H&M—$50to$200Softerlines,informal,andrelaxedforthewomaninterestedinfashion.

CLASSICO—$300to$700Theclassicobusinesslooksforthewomanwhoisfashionablydiscreet.

Burberry—$600to$1,300Topquality,handcraftedinEnglandforthewomanwhocanaffordwhatevershewants.Readthesentencesandcompletethegrammarrules.Situation2Workinpairs.Lookatthechartshowingthecolorpreferencesofluxurycarowners.Writefivesentencesofcomparison.e.g.Luxurycar-ownerslikewhite—butgreenisgettinghot.Workinpairs.Choosethreeoftheproductsbelowandthinkoftwodifferentbrandsforeach.Comparethebrands.

e.g.ChanelNo.5ismoreexpensivethanBurberryTouch,anditisalsomorepopular,butIpreferBurberryTouchbecauseitismorespecial.（aboutperfume）Situation3Readthepassageaboutthedescriptionofavideophoneandchoosethecorrectanswer.

Doyouhavefriendsandfamilyyouwouldliketoseemoreoften?Whenyouphoneyourcolleagueswouldyouliketoseetheirfaces?TheViaTVDesktopvideophonemeansthatyoucan!

Asyoucanseeit’ssmallandelegantandidealfortheofficeorforthehomeorbusinesstrips.Sinceit’sveryeasytosetup,allyouneedisatouch-tonephone.Youdon’tneedacomputeroranyspecialsoftware.It’salsoveryeasytouse;Situation3It’saseasyasmakinganormaltelephonecall.TheViaTVDesktopvideophonehasmanyfeatures.Firstly,becauseithasfullcolormotionvideo,itmeansyoucanseetheotherperson’sgesturesandchangesofexpression.Thepicturequalityisexcellentandtheadjustablepicturesettingmeansyoucanchangeto‘sharp’modetogetafantasticallyclearimage.This,ofcourse,isjustidealforviewingdesignsordocuments.Theaudioqualityisexactlythesameasanormaltelephonecall.Inaddition,theViaTVDesktopSituation3Videophonehasapreviewmodesothatyoucancheckwhatyoulooklikebeforetheotherpersonseesyou!Andfinally,theprivacymodeisanimportantfeature.Youcanuseittoblocktheimagebutkeepthevoiceconnection.

Now,ofcourse,justaswithanymeansofcommunication,faxmachinesore-mailforexample,eachpartyneedstohaveaset.Wehaveaspecialofferonatthemoment,therefore,nowisthetimetobuytheViaTVDesktopphone.Putyourselfinthepicture.TasksDescribetheproducts.A.Putthefollowingadjectivesinordertomakeaproductdescription.

leatherbluesmartslimbriefcaseB.Workinpairs.Addtwomoreadjectivesinthebox.Choosethreeoftheproductslistedbelowandthreeadjectivesfromtheboxtodescribeeach.Products:notebook,electronicwatch,pen,notepad,clothes,bags,jewelleryexpensiveusefulsmartpracticalbeautifulfunstylish

colorfultop-of-the-range

Unit29WorkingTogether學會如何描述工作內容學會表達如何請求別人做事知道怎樣提出建議知道如何在會議中起到積極的作用KeyWords&Phraseswarehousen.倉庫,貨棧,批發(fā)商店;大零售商店projectn.方案,計劃;科研項目temporaryadj.暫時的,臨時的schedulen.時間表,日程表;議事日程recruitvi.招收新成員packagingn.包裝;裝箱,裝配crashn.（計算機）崩潰:墜毀,撞擊;（商業(yè)）失敗availabilityn.有效性,可利用性circulatev.流通,循環(huán),傳播participantn.共享者;參加者agendan.議事日程,待辦事項Situation1TalkAboutPeopleandWorkingIssues

A.Readaboutthesepeople.

1.LucaisawinemakerinFrance.He’svisitingthewarehousetocheckthequalityofthewine.Thisyear,it’sverygood.

2.KevinisacomputerprogramdesignerinIndia.He’sinameetingwithhisteam.They’rediscussinganewproject.

3.MoniqueisabuyerforadepartmentstoreinLondon.She’shavinglunchwithacolleague.They’retalkingabouttheirboss.

4.TaroisacompanybossinTokyo.He’ssinginginakaraokebarwithhiscolleagues.They’rehavingagoodtime.Situation1

B.Workinpairs.Askandanswerquestionsaboutthefourpeoplewiththecorrectform.

A:What’sLucadoing?

B:Heisvisitingawarehouse.Situation2Askpeopletodothingsandmakesuggestions.A.Matchthesituationsonthelefttotheconversationsontheright.B.Anofficemanagerisaskingthestafftodothings.Rewritethesentencestomakethemmorepoliteandlessdirect.C.Youarehavingameetingtodiscussnewwaystomarketyourcompanysproducts.Usetheideastomakesuggestions.D.Workwithapartnertomaketheshortconversations.Situation3Haveameeting

A.Whenorganizingameeting,therearemanythingstothinkabout.Lookatthewordsbelow.Matcheachverbwithanounoranounphraseontherightcolumn.B.Workinpairs.Tracy,theHumanResourcesManger,hasaskedyoutoorganizeameetingnextweek.Thinkofallthethingsyouneedtoarrange.TasksCommunicationActivity.StudentA:StudentB:1.AskastrangerfortheYoudon’thaveawatch.time.2.AskanofficeclerktoAgree.doyourfiling.3.Askaco-workertohelpYoudon’tknowaboutyouwithyourcomputer.computers.4.AskyourmanagerforAgree.adayoffonMonday.TasksWorkinsmallgroups.Yourbosshasdecidedthatallthestaffwillgoonatriptogetherforonedayandyouareresponsibleforplanningthetrip.Haveameetingtodecidethefollowingthings.

1.Wherewillyougo?Why?

2.Howwillyougetthere?

3.Whatactivitieswillyoudo?

4.What/Whereareyougoingtoeat?Unit30Marketing學會如何介紹并推廣新產品知道不同的市場營銷的方法掌握有關廣告的知識KeyWords&Phrasesmarketingn.市場學,銷售學median.媒介;工具sustainv.承受,支持,準許ingredientn.（混合物的）組成部分;成分,要素manufacturen.產品,制造,制造業(yè)plantn.植物,草木;工廠capitaln.資本,資金KeyWords&Phrasesinvestorn.投資者unrealisticadj.不切實際的,不實在的venturen.冒險;（商業(yè)）投機energyn.活力,精力,能力sponsorshipn.發(fā)起（主辦,倡議,贊助）digitaladj.數字的Situation1PracticetheconversationbetweenClara（hasanewproducttofinance）andJane（worksforaventurecapitalcompany）.Jane:Hello.Clara:Hello.Myname’sClara.I’maprofessorofchemistryattheUniversityofManausinBrazil.Jane:Yes,IrememberwetalkedaboutthemarketfornewsoftdrinksintheUnitedStates.Clara:That’sright.NowI’mlookingforsomefinancialbacking.Jane:OK.Youknowwegethundredsofinquires.Situation1Clara:It’snotasoftdrink;it’sanenergydrink.ItcontainssecretingredientsfromtheAmazonJungle.Jane:Really.Whatsortofingredients?Clara:It’sanindustrialsecret!Idon’twanttosaymoreonthephone.Ifwecanmeet,Icantellyoumoreaboutit.I’mgoingtobeinNewYorknextweek.Jane:OK.Seeyouthen.Situation2WaysofMarketingA.Matchthedifferentformsofmarketingwiththeadvantagesanddisadvantages.B.Decideifthefollowingsentencesarenegative（N）orpositive（P）.

1.It’scheaperthanotherformsofmarketing.

2.Wecanreachmorepeople.

3.It’stooexpensiveforus.

4.It’squickandeasytodo.

5.Itneedstoomuchplanning.

6.Wecan’treachtherightmarket.Situation2C.Workinpairs.Makepositiveandnegativestatementsaboutthedifferentwaysofmarketing.Usethepromptsintheboxtohelpyou.e.g.Wethinksponsorshipofasportseventisagoodideabecause…

Wedon’tthinksponsorshipofasportseventisagoodideabecause…reachpeoplereachtherightmarketgetresultsbeeffectivegetfeedbacktaketimeneedstaffbecheapbeexpensivebeeasybedifficultneedplanningSituation3iPodThesuper-slimiPoddefineswhatadigitalmusicplayershouldbe.It’slighterthantwoCDs（1）,canhold10,000songsandthousandsofdigitalphotos（2）,andworksasapersonalvoicerecorder.NowyoucandownloadwithiTunesforMacandWindowsatlazingspeeds（3）,andtakeyourentiremusiccollectionwithyouwhereveryougo.AvailableforMacandWindowsstartingat$299（4）.Situation315GB,20GBand40GBModels

Atjustoverhalfaninchthick（5）,theiPodfitscomfortablyinthepalmofyourhandandslipseasilyintoyourpocket（6）

andyoulife.Merely5.6ounces（7）,itweighslessthantwoCompactDiscs,andevenmanycellphones.AndyettheiPodgivesyouahuge15GB,20GBor40GBharddrive（8）-bigenoughtohold10,000songs.Dothematch:That’sfourweeksofmusic-playedcontinuously,24/7-oronenewsongadayforthenext27years（9）.Situation3TheiTunesMusicStore.NowforMacandWindows.

BuildacollectionofmusiconyouriPodwithsongsdownloadedfromtheiTunesMusicStore.

Thebenefitsincludemakingunlimitedplaylists,burningindividualsongstoCDasmanytimesasyoulikeandtakingallyourmusiconyouriPodwhereveryougo（10）.Situation3B.Manyadvertisementscontainasloganorshortphrasetoattracttheconsumer’sattention.Effectiveslogansareusuallyshort,easytoremember,easytorepeatandeasytotranslateforinternationalmarkets.TasksInterviewyourclassmatesaboutthewebmarketing.

1.HowoftendoyouusetheInternettogetinformation?

2.Whatkindofsitesdoyouvisit?

3.Whatdoyoulikeaboutwebsites?

4.Whatdoyoudislikeabout