多平臺大盤/市場數據/關鍵品牌/趨勢分析25SS女裝T女裝T恤Middleandhigh-endWoman’swearMiddleandhigh-endWoman’swear女裝T恤小紅書T恤品類近30天筆記洞察抖音T恤24年春夏市場熱銷商品屬性關鍵詞淘系T恤24年春夏市場頭部銷售額/價格/風格整體趨勢淘系T恤24年春夏市場大盤關鍵詞Middleandhigh-endWoman’swear小紅書T恤品類近Middleandhigh-endWoman’swear恤相關風格集中于休閑和通勤感穿搭，強調簡約和松弛慵懶氛圍，其余cleT恤類目風格分布T恤類目近30T恤類目風格分布35.8%休閑35.8%30.1%30.1%12.9%11.7%9.6%12.9%11.7%9.6%T恤類目近30天筆記高頻詞分布T恤類目話題分析17.3%19.9%20.0%20.2%22.5%17.3%19.9%20.0%20.2%22.5%小紅書T恤品類近30天筆記爆款Middleandhigh-endWoman’swear#甜亞/甜辣感#甜亞/甜辣感 #vintag古著感 Middleandhigh-endWoman’swear抖音TMiddleandhigh-endWoman’swearQ2-Q3T恤熱銷關鍵詞-風格Q2-Q3TQ2-Q3T恤熱銷關鍵詞-風格修身顯瘦修身顯瘦慵懶感極簡風創意風休閑風街頭風性感風休閑百搭慵懶風休閑百搭慵懶風Middleandhigh-endWoman’swear淘系Middleandhigh-endWoman’swearMiddleandhigh-endMiddleandhigh-end★60,610.461,237.7★60,610.456,062.555,131.054,032.850,080.856,062.555,131.054,032.850,080.847,597.246,838.947,474.247,597.246,838.944,144.640,327.740,276.439,697.541,053.23500040,327.740,276.439,697.541,053.233,883.8 百補秒殺節 0Middleandhigh-endWoman’swear淘系TMiddleandhigh-endWoman’swear位段銷量提升較明顯，中高價位段的300-900的各個價格段銷量同比均呈正增長趨勢，其中300-400價格段銷量同比增長最多；細分到每月的趨勢來看，5月份300-800的中高價位段銷量環比上漲明顯，低價位段呈下降趨勢；6月除100以下價位段，多個價格段銷量環比上漲；7-9月份，多個價格帶銷量環比下降，8、9月份900-1000價格帶30.5%30.5%24.0%24.0%20.2%20.2%-10.2%400-500Middleandhigh-endWoman’swear淘系TMiddleandhigh-endWoman’swear43.4%43.4%Middleandhigh-endWoman’swearQ2-Q3中高端T恤Q2-Q3中高端T恤市場規模占比及增速情況Q2-Q3中高端T恤店鋪銷售額熱銷榜單Q2-Q3中高端T恤店鋪銷售額飆升榜單Middleandhigh-endWoman’swearQ2-Q3電商Middleandhigh-endWoman’swear通過數據可見，24年中高端女裝T恤市場銷售額主要集中于均價300-600元，市占率達71.0%，且銷售額同比增長32.4%；均價600-100023年Q2-Q3銷售額24年Q2-Q3銷售額均價300-600均價600-1000300000均價600-1000均價600-1000均價600-100029.0%136,628.7萬元55,806.3萬元均價300-60071.0%103,221.8萬元均價71.0%103,221.8萬元均價300-6000均價600-1000T恤均價300-600元店鋪銷售額榜單24年Q2-Q3女裝T恤行業熱銷榜TOP10124,764.134,278.444,044.753,893.2Middleandhigh-endWoman’swear銷售額同比673,518.68hazzys官方旗艦店43.6%92,752.82,208.1T恤均價600-1000元店鋪銷售額榜單-end2,739.92,739.912345dazzle官方旗艦店銷售額同比6789annandelman旗艦店890.6T恤均價300-600元店鋪飆升榜單銷售額同比銷售額同比6789Middleandhigh-endWoman’swear*銷售額大于320萬，粉絲數小于50萬，按照銷售額同比排序1234762.25T恤均價600-1000元店鋪飆升榜單銷售額同比銷售額同比6282.1789285.1Middleandhigh-endWoman’swear*銷售額大于250萬，粉絲數小于50萬，按照銷售額同比排序1722.822,752.8345Middleandhigh-endWoman’swearT恤對標分析T恤高增長風格-簡約松弛「代表品牌」代表品牌T恤「價格帶」銷量占比/同比趨勢代表品牌T恤品類賣點分析Q2-MassimoDuttiMiddleandhigh-endQ3T恤高增長風格-簡約松弛「代表品牌」WomanMiddleandhigh-endalrightthenCHICJOCCESTMalrightthenMiddleandhigh-endWoman’swearMiddleandhigh-endWoman’swear通過數據可見，24年春夏四個品牌的T恤銷量最多分布于100-200元、200-300元、300-400元三個價格段，從熱銷價格段的同比變化來看，100-200元價格帶24年銷量占0.5%0.5%Woman’swearQ2-Q3代表品牌T恤品類賣點分析Middleandhigh-endWoman’swear面料-萊賽爾纖維：面料-萊賽爾纖維：8.0%色彩-白色：9.0%57.7%51.4%1.2%4.8%1.2% 24Q2+Q3占比23Q2+Q3占比U型領U型領一字領一字領半高領半高領70.7%58.2%8.0% 2.4% 7.54%5.8.8%24Q2+Q3占比23Q2+Q3占比棉萊賽爾纖維粘膠纖維亞麻聚酯纖維滌綸莫代爾纖維桑蠶絲棉萊賽爾纖維粘膠纖維亞麻聚酯纖維滌綸莫代爾纖維桑蠶絲43.9%寬松型9.7%寬松型71.4%修身型35.5%修身型24Q2+Q3占比23Q2+Q3占比直筒型20.6%18.8%直筒型20.9%16.6%9.09.00%8.0%4.07%3.1%4.07%3.1%2.9%0.8% 24Q2+Q3占比23Q2+Q3占比午夜藍午夜藍Q2-Q3代表品牌T恤熱銷賣點分析MassimoDuttiMassimoDutti真絲/微透真絲/微透/寬松落肩天然亞麻/舒適透氣圓領/超彈羅紋棉/正肩alrightalrightthen修身修身/小飛袖/正肩Middleandhigh-endWoman’swear后中縫線后中縫線/垂墜抗皺Q2-Q3代表品牌「T恤」銷售TOP3◆本期銷量：1,032件◆本期銷量：1,032件MassimoDutti棕色基礎款修身純亞麻顯瘦正肩款圓領T恤◆本期銷量：1,466件Massimo◆本期銷量：1,466件MassimoDutti純色基礎款修身純亞麻顯瘦正肩圓領T恤MassimoDutti純色基礎款修身純亞麻顯瘦正肩款圓領T恤◆本期銷量：1,293件◆◆本期銷量：3,851件CESTM丨時髦朦朧透感棉麻OVERSIZE立體骨感短袖空氣衫◆◆本期銷量：1.3萬件CESTM丨超輕柔膚感_定制真絲微透輕盈裸感寬松懶人T恤◆本期銷量：6,079件CESTM丨進口肌理感漢麻時髦B*V風涼爽紙片人短袖T恤Middleandhigh-endWoman’swear◆本期銷量：2◆本期銷量：2.1萬件CHICJOC佰搭高彈絲光羅紋棉INS博主風經典圓領長/短T恤◆本期銷量：1.4萬件CHICJOC心機后中法式縫線高端液氨針織棉湯勺領/圓領T恤◆本期銷量：7,527件CHICJOCUNISEX云柔空氣感水柔棉松弛感oversizeT恤alrightthen◆本期銷量：2◆本期銷量：2.0萬件alrightthen夏季修身顯瘦圓領上衣正肩運動短袖T恤女◆本期銷量：8,665件alrightthen亨利領短袖緊身顯瘦彈力棉質T恤◆本期銷量：3,514件alrightthen舒適親膚羊毛圓領長袖堆堆T恤MiddleandMiddleandhigh-endWoman’swear風格關鍵色彩趨勢風格關鍵圖案趨勢風格關鍵領型趨勢風格關鍵細節趨勢COLOURTRENDS風格關鍵色彩趨勢40%34.0%30%20%10%0%-1-10%-20%24.5%18.2%18.5%18.2%15.3%13.2%9.7%9.9%6.9%7.3%6.9%4.8%1.6%1.0%2.0%1.6%1.0%.4%-2.5%-10.4%-18.9%風格關鍵色彩推薦海沫綠海沫綠PANTONE14-6007TCX卡托巴葡萄卡托巴葡萄PANTONE19-1621TCX純凈白純凈白PANTONE11-4800TCX煙紫蘭煙紫蘭PANTONE15-2210TCX灰霧藍PANTONE16-4010TCX暮靄紫PANTONE14-3904TCXKEYCOLOUR卡諾里奶油PANTONE11-4302TCXFendiFendi桃木玫瑰PANTONE15-1511TCXEtroEtro金屬灰PANTONE14-4503TCXAcneStudiosAcneStudiosamiuamiu.cClaraSonClaraSonSupportSurfaceSupportSurfaceRachelComeyRachelComeyGOEN.JGOEN.JSiaArnikaSiaArnikaPATTERNTRENDS風格關鍵圖案趨勢-33.8%-38.3%140%-33.8%-38.3%123.3%105%90.4%70%38.3%35%29.6%17.4%1.8%1.8%1.4%1.0%0.8%0.6%0.5%-11.8%0%-7.6%-11.8%-35%-70%條紋/波紋格紋/菱格條紋/波紋格紋/菱格風格關鍵圖案推薦繁密碎花繁密碎花野性蛇紋野性蛇紋MARCIA藝術人像隨意線跡燙銀花朵PHILIPPEMODEL復古油畫復古油畫KEYPATTERNSHORIZONTALSTRIPEENGLISHSLOGANPOLKADOT簡約橫條紋英文標語靈動波點UndecoratedUndecoratedAcneStudiosAcneStudios松弛落肩PalomaPalomaWoolAshleyWilliamsAshleyWilliamsCFCLCFCLOtoaaOtoaaSacaiSacaiAdrianaAdrianaHotCouture63976397OpéraSPORTOpéraSPORT風格關鍵領型不對稱領堆疊高領高一字領BLURHMS卷邊高圓領寬松蕩領中式立領風格關鍵領型不對稱領堆疊高領高一字領BLURHMS卷邊高圓領寬松蕩領中式立領80%76.5%60%40%34.8%31.8%30.7%34.8%20%10.9%5.6%7.0%2.0%1.1%1.0%0.7%0.6%0.5%5.6%7.0%0%-1.3%-12.1%-20%-40%-60%-32.5%-40%-60%-51.8%KEYCOLLARTYPESPOLOCOLLAR半開polo領ScyeScyeSTAND-UPCOLLAR立領ALAIAALAIASHALLOWV-NECK小V領MarieAdam-LeenaerdtMarieAdam-Leenaerdt小V領小V領JacquemusJacquemusVernerVernerVenitPalomaPalomaWoolArturoDeArturoDeLaRosaJILSANDERJILSANDER松弛落肩PalomaPalomaWoolTibiTibiDETAILTRENDS90%