PAGEPAGE4Unit2BrandsPartIBusinessVocabularyDirections:Thereare20incompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.Thisparttotals20points,onepointforeachsentence.1Abrandcanbeaname,atermorasymbol.Itisusedto_______C_______aproductfromcompetitors’products.AdifferBcompeteCdifferentiateDcompare2Brandsshouldaddvaluetoproducts.It’sa_______B________effectwherebyoneplusoneequalsthree.AenergyBsynergyCcoordinationDcollaboration3Thebetter-knownthebrandname,themorepeoplewantto___D____it_______.Acopy…offBsend…offCbreak…offDrip…off4InthepastCalvinKleintookarelativelypassive________A_______tothecounterfeitproblem.AapproachBmethodCwayDmode5Butassalesandbrand_______B_________haverisen,CalvinKleinhasbecomeanincreasinglypopulartargetforAsianandEuropeancounterfeiters.AimageBawarenessCmanagementDloyalty6I’mworriedaboutthesalesoftherangeoffragranceswe________D________twoyearsago.AsoldBmountedCimpoundedDlaunched7Theadvertstated–jokingly–that7millionpointswereneededforsomeoneto______B______thejet.AdeclareBclaimCannounceDspecify8Abusinessstudent,JohnLeonard,intendstotakePepsiColato________B_______regardingthepromotionbecausehethinkstheyshouldgivehimtheprize.AhomeBpoliceCschoolDoffice9Customershavebecomelessloyaltobrandsandaremorewillingto______D______tolower-pricedcoffeeproducts.消費者越來越對品牌缺乏忠誠度，反而更愿意購買廉價的咖啡。You’dbeamazedathowmanypeoplepay$5foraT-shirtwithoutrealizingit’scounterfeit.你會驚奇有多少人花五美元買一件t恤衫而沒有意識到這是假貨。Youareaself-employedyoungfashiondesigneratthestartofyourcareer.在事業剛剛起步的時候你是一個年輕的自由職業的時尚設計師ConsumersurveysshowthattheCaferomabrandnolongerconveyafeelingofexcitementandenthusiasm,andthatitdoesnotgivetheimpressionofbeingup-to-dateandcontemporary..消費者調查顯示Caferoma的牌子已經不能傳達興奮和熱情的感覺，不僅如此它反而讓人覺得過氣和跟不上時代。PartIVSentenceTranslationDirections:Therearefivesentencesinthispart.YouarerequiredtotranslatethemintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points,fourpointsforeachsentence.1請報我方100公噸大米的最低價CIF廣州，并表明最早交貨期。PleasemakeusyourlowestquotationCIFGuangzhoufor100metrictonsofrice,statingtheearliestdateofshipment.2我們相信如你方價格有競爭力，我們能向你方大量訂購。Webelieveifyourpriceiscompetitive,wecanplacealargeorderwithyou.3若產品質量好，價格與我方市場相符，我們愿意向你方訂一大筆貨。Ifyourqualityisgoodandthepriceisinlinewithourend,wearewillingtoplacealargeorderwithyou.4目前，我們對各種葡萄酒感興趣，如果能通過航空郵寄最近的價目表，我們將非常感激。Nowweareinterestingatallkindsofwineandshallbegladifyousendyourlatestpricelistbyairmail.5按慣例，我們通常從歐洲供應商處得到5%的傭金。Asusual,weusuallygeta5%commissionfromEuropeansuppliers.PartVLetterTranslationDirections:Thereisoneletterinthispart.YouarerequiredtotranslateitintoEnglishandwritedownyourtranslationontheAnswerSheet.Thisparttotals20points.敬啟者：5月5日來信收悉，要求我們報中國紅茶的成本加運費至悉尼價。茲答復，我方現報500箱中國紅茶，每箱60澳元CFR悉尼價，2004年7月裝船。付款方式為不可撤即期信用證支付。此報盤以你方5月15日前請注意我們的報價非常有競爭力，我們建議你方立即接受。謹上DearSirs:Wehavereceivedyourletteron5thMay,requiringustoofferChineseBlackTeaCIFSydney.Inreply,weareofferingyoufor500casesofChineseBlackTeaatAUD60percaseCIFSydneyforshipmenttobemadeinJuly2004.Thepaymentshouldbemadebyirrevocableletterofcreditatsight.Thisofferisvalidsubjecttoyourreplyhereby15thMay.Pleasenotethatourofferisverycompetitiveandwewouldadviseyoutoacceptitwithoutdelay.YoursSincerelyPartVIBusinessWritingDirections:Forthispart,youarerequiredtowriteontheAnswerSheetamemointhefullcorrectformatbasedontheinformationgivenbelow.Thisparttotals20points.●YouaretheHeadofResearchforaninternationalcarmanufacturer.YouhavetomakeanurgenttriptomorrowtovisitPierreBlanco,acolleaguewhoworksforasubsidiary.●Writeamemotoyoursecretary:*tellingherwhoyouaregoingtoseeandwhen*askinghertobookflightticketsandaccommodation*tellingherwhatworkyouwouldliketodoinyourabsence●Write40-50words.MemoTo:SecretaryFrom:LaneChenHeadofResearchDate:30thOctoberSubject:UrgenttripIamgoing