英語教學課件高一（下）Unit1AdvertisingProjectDevelopinganadcampaign美滋美味！肯德基！KFCLead-inStepOne:Comprehension1.Whatisanadcampaign?2.Whatmediacanyouuseinanadcampaign?3.Whatquestionsshouldwefirstconsider?Anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.Wecanusedifferentkindsofmedia,includingpostersnewspapers,magazines,radioandtelevision.1Whoistheaudienceforyouradcampaign?2Whatdoyouwantyouradcampaigntosay?3Howdoyoureachyouraudience?4.Whatisthesubjectofthisadcampaign?

Anti-smoking.5.Whydotheybuildthisadcampaign?

Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.

6.Whoisthetargetaudienceforthisadcampaign?

High-schoolteenagers.7.Whatistheadcampaignaimedtodo?

Todiscourageyoungpeoplefromsmoking.8.Whatisthesloganforthiscampaign?

Smokingkills!Tobuildanadc_________StepOne*haveaclearg____andt_____audienceinmind;*doalittler_______andyoucanc_____rightm______fortherightpeople.StepTwo*gatherI_________fromyourresearch;*Itisimportanttoalwaystrytoa_____tothewayTheaudiencewillr_____.StepThree*usedifferentm____togetyourmessagea_____*decidewhata________youwanttousetor_____youraudience.ampaignoalargetesearchreateessagenformationppealeactediacrosspproacheachDetailedinformation:MainideaofeachparagraphPara.1Para.2Para.3Para.4thedefinitionofanadcampaign/whatanadcampaignmeansthetargetaudienceandhowtodeterminethetargetaudiencewhattheadcampaignsayshowtoreachthetargetaudienceStepTwo:LanguageFocuses1.

reachaparticularaudience…(line2)Reachheremeans‘attain/achieve’.e.g.Wecanneverreachperfection.Youwillknowbetterwhenyoureachmyage.ExerciseAfteralongdiscussion,we__________________________onwhatstepsweshouldtakeinthenextthreemonths.(達成理解）reachedanunderstanding2.Inordertodetermine…(line11)determine:decidefirmly/findoutEg.Wehaven’tdeterminedwhentoleave.Canyoudeterminethemeaningoftheword?determineon/upon:resolveEg.Wedeterminedonanearlystart.determinetodosth.HedeterminedtolearnFrench.determined:

adj.be~todosth.I’mdeterminedtosucceed.We______________________adopthissuggestion.

aredeterminedto3.appealtotheway…(line19)appealto:V.(a)beattractive/interestingEg.Dothesepaintingsappealtoyou?(b)makeanearnestrequest懇求/呼吁Eg.Thepoliceappealedtothecrowdnottopanic.Eg.anappealforhelp/foodThenewfashionsoonlostitsappeal.Ex.Theideaofworkingabroadnever_____________me.(吸引）

appealsto4.beconcernedwith…(line23)beconcernedwith:beaboutHerlatestarticleisconcernedwithTaiwanIssues.MrZhangismuchconcernedwiththedisabled.concern:V.affectThelossisseriousforallconcerned.N.It’snoconcernofmine.Whatareyourmainconcernsasawriter?asfarassb/sth.concerned:

就某人/事而言Ex.

We___________________________________hissafety.(都關心）areallconcernedwithCanyoumakeasentence?5.whatapproachyouwantto…(line28)approachN.waysWecantryanewapproachtolanguageteaching.N.comingneartoAtherapproachthechildrenranoff.approachV.comenear/getclosetoAsyouapproachthetownthefirstbuildingyouseeisthechurch.Ifindhimdifficulttoapproach.Identifydifferentmeaningsofapproach.aWiththeapproachofnight,itbecamecolderandcolder.bTheapproachtothecitywasblocked.cThetimeisapproachingwhentheywillleaveforLondon.dDidheapproachyouabouthelpinghimwithhishomework?=withthenightfallingdown夜幕降臨=wayto去城里的路=comingnear時間快到了=goto找你StepThree:

Developinganadcampaign*Planning(1)Workinsmallgroups.(2)Decidethesubjectofyouradcampaignfromthelisted.(3)Ifyouhaveyourownidea,pleasegetyourteacher’sapproval.AnimalprotectionAnti-smokingAnti-drugsAnti-litteringThesubjectofyouradcampaignwillbe_____.*Preparing(1)Discussion:who/what/how(2)Teamwork:Member’snametaskResearchDesignalogoDevelopasloganFormsofmediaCampaignproposalPresentation*ProducingWhatshouldeachmemberdo?researcherfindinf.fromvarioussourceslogo/slogandesignermadeitattractiveproposalwriterwriteabriefoutlineandplansomequestionsthewholeteamworkasawholeandeveryoneshouldcontributet