Newhotelpre-openingE-Commercerelated

issues酒店開業(yè)前需要處理的電子商務(wù)相關(guān)事項(xiàng)A)

PROPERTY

WEBSITE酒店個體網(wǎng)站B)

PROPERTY

PAGE

AT

BRAND.COM在官網(wǎng)顯示的頁面C)

PROPERTY

PHOTOS

GALLERY酒店照片集D)

NEW

HOTEL

OPENING

PROMOTION

AT

WHG.COM

AND

CHINESE

WEBSITE在

WHG.COM

和中文官網(wǎng)上推廣新開業(yè)的酒店A)

PROPERTYWEBSITE酒店個體網(wǎng)站Somepointstoevaluatebeforebuildingthewebsite:建設(shè)網(wǎng)站前之評估：1)

What

isthemainobjectiveforyour

hoteltohavetheirpropertywebsite?對于貴酒店而言，擁有自己酒店的個體網(wǎng)站的主要目的是什么？a.

Drivedirectbooking

viathe

website吸引客人經(jīng)網(wǎng)站直接訂房b.

Showcasethefacilitiesofthe

hotel展示酒店設(shè)施2)

Doyouhaveenoughmaterialsforyour

propertywebsite?貴酒店有足夠的材料建立自己的個體網(wǎng)站嗎？a.

Attractiveandgoodrepresentationphotos引人入勝且有代表性的照片Page|1b.

Bookingenginelinksto

連接官網(wǎng)的訂房系統(tǒng)c.

RFPorformfor

otherfacilitiesbooking

withdesignatedpersonneltofollowup擁有提案請求功能或預(yù)訂酒店其他設(shè)施的表格，并有專人跟進(jìn)3)

Onceyour

hotelwebsitedeveloped,where

do

you

plantopromoteit?酒店個體網(wǎng)站完成后，計(jì)劃在哪里宣傳？a.

Partner

to

work

with

togetmoretraffic與有關(guān)的合作伙伴合作以獲取更多瀏覽量b.

Paidsearch

marketing付費(fèi)搜索營銷c.

HotelEmaildatabase通過酒店電子郵件數(shù)據(jù)庫d.

Socialmedianetwork通過社交媒體網(wǎng)絡(luò)4)

Property

websitedevelopmentprocedure發(fā)展酒店個體網(wǎng)站程序a.

Leadtimefor

launchsuggestedto

haveat

least8weeks建議在網(wǎng)站正式推出前預(yù)留至少

8

周的準(zhǔn)備期b.

WHGAPAC

officehavesourced2preferredwebsitedevelopmentvendors:溫德姆酒店集團(tuán)（亞太區(qū)）找到了兩間指定的網(wǎng)站發(fā)展供貨商：i.

Milestones(forNon-Chinahotels)Milestones（非中國酒店）Contact:BethRoseAccountManager/e-Strategist+1(408)200-7583beth.r@Page|2ii.

A-Bridge(for

Chinahotels)A-Bridge（中國酒店）Contact:Nancy

Xu徐筱稀AbridgeDigital上海市曹楊路

505

號

306

室

郵編：200063ROOM306,

NO.

505,CAOYANGROAD,

SHANGHAI200063T/p>

F:

E:

nancy.xu@W:c.

Website

layoutstandard網(wǎng)站布局標(biāo)準(zhǔn)i.

Allbrandwebsitelayoutare

setaccordingly.

Pleasefollow

thebrandstyleguidelines各品牌的網(wǎng)站布局都有統(tǒng)一標(biāo)準(zhǔn)，請按照品牌風(fēng)格指導(dǎo)方針設(shè)計(jì)酒店個體網(wǎng)站d.

Website

draftneedto

besentover

to

WHG

officeforrespectivepersonnelapproval網(wǎng)站設(shè)計(jì)草案需送至溫德姆酒店集團(tuán)相關(guān)人員審核Page|3B)

PROPERTY

PAGE

AT

BRAND.COM在官網(wǎng)中酒店的頁面a.

Oncethe

propertypageis

live,suggesthotel

toreviewon

the

propertypageandcheckthefollowing:一旦酒店的頁面在官網(wǎng)被激活，建議酒店到頁面查看并檢查如下幾個方面：Page|4i.

Hotel

name

&address酒店名稱及地址Citywherehotelislocated

atthebreadcrumbbar

iscorrect?導(dǎo)航欄中顯示酒店的所在城市是否正確？AccurateHotelname&address精確的酒店名稱及地址ii.

Hotel

photo酒店照片Didhotelupdatethelatestphotos

at?酒店有否更新官網(wǎng)中所顯示的照片？iii.

Hotel

policy;

amenities

information酒店政策；便利設(shè)施信息Haveall

amenities&serviceshavebeenshownhere?是否所有便利設(shè)施及服務(wù)信息都已被顯示了？Doesthe

policystateherethe

updatedversion?顯示的酒店的政策信息是否最為更新？iv.

Hotel

locationmap酒店地理位置圖Isthehotel

location

showncorrectly?所顯示的酒店位置是否正確？v.

Hotel

description酒店簡介Doesthe

copyhere

highlighttheuniquesellingpointofthehotel?What

else

canbeadded?是否突出了酒店的獨(dú)特賣點(diǎn)？還能再加點(diǎn)什么嗎？Page|5C)

PROPERTY

PHOTOGALLERY酒店照片集Checkthe

photo&videolink

of

thehotel

page,and

makesureallphotos

arethelatestversionandallshownatthe

website.檢查頁面中的照片及短片的鏈接，確保網(wǎng)站顯示的是最新最全的版本。Page|6D)

NEW

HOTEL

OPENING

PROMOTION

AT

BRAND.COMAND

CHINESE

WEBSITE在官網(wǎng)以及中文官網(wǎng)中推廣新開業(yè)的酒店a.

New

hotelopeningpromotionat

在官網(wǎng)中

推廣新開業(yè)的酒店i.

Newhotel

willbefeaturedatspecificpageof新酒店將被展示在官網(wǎng)上特定頁面ii.

Newhotelpage

willbe

promoted

via

various

channelslikeWHG

social

medianetwork,email

marketing

andhomepageetc.新酒店自身的頁面將通過幾個渠道進(jìn)行推廣，如

WHG

公眾媒體網(wǎng)絡(luò)，電子郵件營銷和網(wǎng)站主頁展示等iii.

Suggestnewhotelto

uploadthepromotionrateat

andmakesuretherateisbookableat

todrivemorebookings建議酒店將開業(yè)價上傳至官網(wǎng)中，并確保該優(yōu)惠率能吸引更多預(yù)訂b.

Newhotelopeningpromotionat

Chinesewebsite在中文官網(wǎng)上推廣新酒店i.

Applyonlyto

Ramada&WyndhambrandpropertiesinChina僅針對中國的華美達(dá)與溫德姆酒店ii.

Hotels

need

tosigntheOTAdealwith

eLonginChina與藝龍簽署

OTA

協(xié)議iii.

Theopeningratehasto

be

uploadedto

eLongplatform;communicatewithrespectivemarketmanagerof

eLong.將開業(yè)價上傳至藝龍平臺，并與藝龍市場分管經(jīng)理聯(lián)系iv.

Oncethe

rateisfoundateLong,hotel

to

communicatewithWHGand

willturnonforChinesewebsite.在藝龍顯示開業(yè)價后，酒店需與溫德姆酒店集團(tuán)聯(lián)系以激活酒店頁面在中國官網(wǎng)顯示v.

Ifhotel

wouldliketo

featurethis

offer

atourChinesewebsitehomepage,hotelhavetocreatetheirownbannerwithdetailsbelow

:如需在中文官網(wǎng)中注明其開業(yè)推廣，酒店應(yīng)制作推廣標(biāo)示，細(xì)節(jié)如下：Page|7Suggestedpromotiondetails:建議應(yīng)描述的細(xì)節(jié)：1.

Specialopeningrate:RMB***開業(yè)價：人民幣***(Pleasealso

indicatehowmuchthediscountis

offeredfromROD;doesthe

package