高級商務英語課程導學修學本課程需要學習者具有中高級的英語水平和很強的自主安排學習的能力，課程中的聽說操練均須學習者在課外自主完成。越來越多的職場人員需要高級商務英語的學習。在學習之前，對高級商務英語有全面的認知。高級商務英語顧名思義一定是跟商務有關，主要從事對外貿易和進出口事物。商務英語的詞匯與一般英語的不同，它的詞匯涉及商業領域較多。換言之，商務英語的針對性特別強，學習它的目的是為了滿足職場需求，內容涵蓋商務活動全過程，它只是以語言為載體，把核心的商務內容放到其中，是實用性很強的一種英語培訓。建議高級商務英語學習者在記憶單詞的時候不要孤立的去背，把單詞融合到句子中去記憶。這樣能夠更好的把單詞記住，并且能夠掌握一個單詞的多種用法。除了記憶單詞以外，建議增加閱讀一些和自身水平享福的英文書籍。遇到不會的單詞可以記下來，這樣能夠達到擴充自身的詞匯量。在英語的學習過程中，學習者難免會出現感覺枯燥乏味、信心不足的情況。出現這種情況的時候，建議學習者可以暫時休息、調整一下自己的狀態，不要過度地強迫自己往下學。因為出現此種情況時，學習者自身的思想意識開始產生了抵觸英語的情緒，如果繼續學習反而會出現適得其反的結果。學習者可以暫時放下學習，適當地調整自身的狀態，這樣能夠更加高效地學習英語。對于大多數上班族來說，工作時間一般是屬于“朝9晚5”的狀態下。學習高級商務英語，在時間的分配上需要充分地利用零碎的時間。在學習的過程中切記不要太心急，高級商務英語課程導學（英文）IntroductiontoAdvancedBusinessEnglishAdvancedBusinessEnglishisareading,listening,speakingandwritingcourseforlearnerswithanupper-intermediatelevelofEnglishwhoneedtounderstandandexpressthekeyconceptsofbusinessandeconomics.Itcoversthemostimportantareasofmanagement,production,marketing,financeandmacroeconomics.CourseAimsTheaimsofthecourseare:1.topresentlearnerswiththelanguageandconceptsfoundinnewspaperandmagazinearticlesonbusinessandeconomics,andincompanydocuments;2.todevelopreadingskillsandgivepracticeinthecomprehensionofbusinessandeconomictexts;3.toprovidelisteningpracticeinthefieldsofbusinessandeconomics;4.toprovidelearnerswithopportunitiestoexpressbusinessconceptsthemselves,byreformulatingthemintheirownwordswhilesynthesizing,summarizing,analyzing,criticizinganddiscussingideas.UnitStructureThecourseconsistsofthirtyunits,andmostofthemcontainthefollowingthreecomponents:1.Aninformativereadingtextgivinganoverviewofaparticulartopic,introducingkeybusinessandeconomicconcepts,andincludingalargeamountofrelevanttechnicalvocabulary,alongwithavarietyofrelatedcomprehensionandvocabularyexercisesanddiscussionactivities.2.Eitherlisteningexercisesonauthenticinterviewswithbusinesspeopleandeconomists,orashorterauthenticreadingpassage,accompaniedbyexercises.3.Anadditionalcasestudy,roleplay,discussionactivityorwritingexercise.RationaleThemainreadingpassageinmostunitsisasynthetictextdesignedtogiveanoverviewofaparticulartopic.Aswellasintroducingcrucialbusinessandeconomicconcepts,thesetextshaveahighdensityofrelevanttechnicalvocabulary.Theyaredesignedtosparelearnersthetaskoffindingforthemselvesthewiderangeofnewspaperormagazinearticles,ortextsfromothersources,thatwouldbenecessarytocoveralltherequisiteground.Therearealsoshortextractsfromauthenticsourcessuchasnewspapers,booksaboutbusinessandeconomics,fiction,andsoon.Thereareauthenticinterviewswithacompanydirector,aqualitymanager,ahumanresourcesmanager,astoremanager,anaccountant,abonddealer,anecologist,severaleconomists,afinancialjournalist,aBritishMemberofParliament,andothers.TheintervieweesincludeBritishandAmericannativespeakers,andnon-nativespeakersfromGermany,Italy,Switzerland,IndiaandMalaysia.VerylittleoftheEnglishthatinternationalbusinesspeoplehearintheirprofessionallivesisspokenbynativespeakers,soitisimportantthatlearnersgetusedtohearingnon-nativespeakersofEnglish,aswellasavarietyofnativespeakeraccents.SummaryofUnitContentsUnit1ThethreesectorsoftheeconomyUnit1containsanextractfromDavidLodge’snovelNiceWorkaboutthecomplexityoftheeconomicinfrastructure,andanextractfromamagazineinterviewwiththeeconomistJ.K.GalbraithandarecordedinterviewwiththeBritishMemberofParliamentDenisMacShane,bothaboutthefutureofmanufacturingindustryinthe“advanced”countries.Unit2ManagementUnit2containsatextdefiningmanagement,anextractfromCringely’sbookAccidentalEmpiresaboutIBM’ssystemofmanagement,andaninterviewwithSteveMoody,themanagerofaMarks&Spencer’sstore.Unit3CompanystructureUnit3includesatextaboutdifferentorganizationstructures,anextractfromatalkbyJaredDiamondaboutthebestwaytoorganizecompanies,andspeakingandwritingexercisesabouttheadvantagesanddisadvantagesofworkingforlargeandsmallcompanies.Unit4WorkandmotivationUnit4hasatextwhichsummarizesvarioustheoriesofmotivation,andanotherextractfromtheinterviewwithSteveMoody,inwhichheexplainshowhemotivateshisstaff,andacasestudyaboutmotivation.Unit5ManagementandculturaldiversityUnit5containsatextaboutculturaldifferencesindifferentpartsoftheworld,andanumberofdiscussionexercisesenablinglearnerstoconsidertheirownculturalbeliefs.Unit6RecruitmentUnit6considershowcompaniesrecruitstaff,andhowbusinessstudentsshouldgoaboutfindingtheirfirstjob.ItalsoincludesadviceaboutwritingCVs,andaninterviewwithGillLewis,formerlydirectorofhumanresourcesatNestle,whotalksaboutwomeninmanagement.Unit7LabourrelationsUnit7hasanotherinterviewwithDenisMacShane,abouttheroleoftradeunions,anextractfromBillBryson’sbookNotesFromaSmallIslandaboutatradeunion,andatextaboutlabourrelationsindifferentcountries.Unit8ProductionUnit8hasexercisesaboutcapacityandinventorydecisionsinproductionmanagement,atextaboutthejust-in-timeproductionsystem,aninterviewwithAlanSevern,thequalitymanageratArcamLtd,aproducerofhi-fiequipment,andaroleplayaboutaproductrecall.Unit9ProductsUnit9containsatextaboutproductandbrandingpolicy,andaninterviewwithJogishwarSinghofTege,acompanylaunchinganewfast-foodproduct,andwritingandspeakingexercisesaboutvendingmachinesandm-commerce,theuseofmobilephonestooperatevendingmachines.Unit10MarketingUnit10includesatextdefiningmarketing,andafurtherextractfromtheinterviewwithSteveMoodyofMarks&Spencer,aboutahypotheticalmarketingfailureandthepossibleremedies,andacasestudyaboutmarketresearch.Unit11AdvertisingUnit11hasatextabouthowcompaniesadvertise,aquestionnaireconcerningwhethercompaniesshouldadvertise,examplesofradiocommercials,andanexerciserequiringthelearnerstomaketheirownradiocommercial.Unit12PromotionaltoolsUnit12includesasecondextractfromtheinterviewwithJogishwarSingh,inwhichhediscussesthepromotionalstrategyusedinthelaunchofFreshFries,andatextandcasestudyaboutpromotionaltools.Unit13AccountingandfinancialstatementsUnit13containsatextdefiningdifferenttypesofaccounting,aninterviewwithSarahBrandston,anAmericantaxaccountant,whotalksaboutherjob,andanexercisebasedonauthenticfinancialstatementsfromNokia,themobilephonemanufacturer.Unit14BankingUnit14comprisesatextdefiningdifferenttypesofbanks,andaroleplayinwhichthelearnershavetoconvinceabanktolendthemmoneytodevelopabusiness.Unit15StocksandsharesUnit15incorporatesatextabouthowcompaniesissuestocksandsharesandwhypeoplebuythem,anextractfromatelevisionfinancialnewsreport,andexercisesonthevocabularyoffinancialmarkets.Unit16BondsUnit16containsatextandaninterviewwithRichardMahoneyofJ.P.Morganbank,bothexplainingtheuseofbonds.ThereisalsoashortextractfromTomWolfe’snovel,TheBonfireoftheVanities.Unit17FuturesandderivativesUnit17includesatextaboutfinancialderivatives,anextractfromatalkbyLillianChew,afinancialwriterandajournalist,abouttheirdangers,andanextractfromMichaelLewis’sbookLiar’sPoker,aboutsellingoptionsandfutures.Unit18MarketstructureandcompetitionUnit18hasatextaboutmarketleaders,challengersandfollowers,andexercisesaboutmonopolies,oligopolies(寡頭賣主壟斷),cartels,andsoon.Unit19Takeovers,mergersandbuyoutsUnit19consistsofdiscussionexercisesabouttakeovers,aninterviewwithMaxPocockofLeica,inwhichheexplainswhythecompanywasformedbyamerger,atextaboutleveragedbuyouts,andawritingexercisepractisingconnectors,basedontheVodafone/Mannesmanntakeover.Unit20EfficiencyandemploymentUnit20consistsofaninterviewwithKateBarker,amemberoftheBankofEngland’sMonetaryPolicyCommittee,aboutlabourmarketflexibility,andanarticlefromtheFinancialTimesaboutemploymentpatterns.Unit21BusinessethicsUnit21includesatextaboutthesocialresponsibilityofbusiness,andadiscussionexerciserequiringthelearnerstogivetheiropinionsonvariousethicalissuesrelatedtobusiness.Unit22TheroleofgovernmentUnit22containsadiscussionabouttheresponsibilitiesofgovernment,andtwotextsgivingtheopposingviewsoftwowell-knowneconomists,J.K.GalbraithandMiltonFriedman.ThereisalsoaninterviewwithJulianAmeyoftheBritishDepartmentofTrade&Industry,aboutthewaysinwhichgovernmentscanhelpcompaniestoexport.Unit23Centralbanking,moneyandtaxationUnit23hasaninterviewwithaneconomist,GabrielMangano,aboutthefunctionsofcentralbanks,andwhethertheyshouldbeindependentfromgovernment,andatextanddiscussionandwritingexercisesabouttaxation.Unit24ExchangeratesUnit24containsbothatextandaninterviewwithJean-ChristianLambelet,aneconomist,abouttheadvantagesanddisadvantagesoffixedandfloatingexchangerates.Unit25TheBusinesscycleUnit25incorporatesbothatextandaninterviewwithKateBarkeraboutthecausesofthebusinesscycle.Unit26KeynesianismandmonetarismUnit26includesatextandanextractfromtheinterviewwithKateBarkeraboutwhetherthegovernmentcanorshouldinterveneinthebusinesscycle.Unit27InternationaltradeUnit27consistsofatextaboutthegrowthoftheinternationaltradeandthedeclineofprotectionism,aninterviewwithAjitSinghofCambridgeUnit28EconomicsandecologyUnit28containsadisc