1、THE SPORTS MARKETING INDUSTRY#1 What is Sports Marketing? Using sports to market sports.#2 MARKETING THE SPORTING EVENT Saw an ad in the newspaper Health clubs Discounts on flyer#3 Marketing of sports goods and services What makes you buy sport products? As a participant you buy sport products so yo

2、u can play the sport and as a spectator you buy sport products to support your favorite team. What is the purpose of the retail focus of marketing? To encourage fans and participants to buy certain sport goods and services.#4 Marketing other goods and services through use of sport What are businesse

3、s doing through sports Names on scoreboards, ads in programs, supporting a 5K race#5 Marketing of products to sporting events Sports need goods and services to operate, businesses market their goods to the sports teams and stadiums. Ex. Nike and Champion market their line of uniforms to professional

4、 teams, Coke and Pepsi want their drinks sold at stadiums and arenas. Major television networks compete for the rights to broadcast games and tournaments.#6 Who does SM affect? How has the growth of sports changed in the last decade? It affects millions of people and the growth made the attendance a

5、t all sporting events sky rocket over the last decade.#7 Types of jobs in SM The jobs of sport marketing are, Athletes, owners, managers, commentators manufactures, and Physical trainers.#8 How do sports benefit you? Health Entertainment employment recreation #9 Economic benefit of sports to local c

6、ommunity More money, When the Voltage have games it brings in people who stay at hotels, eat at restaurants and spend money in St. Albans #10 Sports impact on a citys image One sport that effects our citys image is BFA football because the coaches stress one pride and tradition and keeping the playe

7、rs well behaved.#11 Why are sports good for society in general?Sports are good for society in general because of its benefits on the economy. Sports is a multi million dollar industry which means it creates a lot of jobs. In return it gives society a chance to make money and provide for the families

8、. #12 Trickle down effects of sportsTiger Woods takes up joggingClothing manufacturer pays to wear clothesTiger Woods picture appears in magazines and TV adsAmateurs and weekend athletes take up jogging and buy the same bandManufacturer increases product production and new retailers open to sell products More people start to wear the clothing New exe