1、商務英語專業(yè)四級考試術語解釋1. global compa ny :跨國公司-a company that integrates its international biz activities一 A mult in ati onal corporatio n or mult in ati onal en terprise is an orga nizatio n, that owned or con trols product ions of goods or services in one or more coun tries other tha n the home country. 維

2、基百科2. joi nt ve nture :合資企業(yè)-a partnership that is formed by two or more parties cooperating in some special biz activities.-a bus in ess or project in which two or more compa nies or in dividuals have inv ested, with the inten ti on of worki ng together.柯林斯詞典3. merger & acquisiti on :并購-comb ini

3、ng of two or more en tities through the direct acquisiti on by the net assets of the other.-tra nsact ions in which the own ership of compa ni es, other bus in ess orga ni zatio ns or their operati ng un its are tran sferred or comb in ed.4. distribution channel:分銷渠道；銷售渠道-all the orga ni zati ons an

4、d people invo Ived in the physical moveme nt of goods and services from producer to con sumer.5. listed compa ny :上市公司-a compa ny whose shares have bee n quoted by the Stock Excha nge.-A public compa ny, publicly traded compa ny, publicly held compa ny, publicly listed company, or public corporation

5、 is a corporation whose ownership is dispersed among the general public in many shares of stock which are freely traded on a stock exchange or in over the counter markets場外交易市場.維基百科6. I ndustrial complex :工業(yè)生產(chǎn)基地-a manu facturi ng area that con sists of many differe nt factories turni ng out differe

6、nt products.7. brand recognition :品牌認知度；品牌識別-a product or products that has or have bee n recog ni zed and appreciated by local con sumers.8. specialty shop :專賣店-an outlet that deals in or sells a particular line of products.9. household name家喻戶曉的名字-a brand, pers on, compa ny, etc. that is known to

7、all or very popular in a place.10. loss-maker :虧損企業(yè)-a biz that continually makes no profit.11. home country :祖國，母國-the country on which a mult in ati onal corporati on 'HQs is based.12. quota :配額，定額，限額-a restriction on the quantity of imports of a particular product that a country impose.13. mar

8、ket economy :市場經(jīng)濟-an economy in which the market is used to determ ine resource allocati on, prices, and in vestme nts.14. new economy :新經(jīng)濟-a differe nt form of economy that is mai nly supported by IT sector and characterized by kno wledge-based economy in stead of manu facturi ng.-an econo mic syst

9、em that is based on computers and moder n tech no logy, and is therefore depe ndent on educated workers.朗文詞典15. labor force :勞動力-all of the people in a country or in a regi on that are employed or are likely to be employed in the future.16. bubble economy :-an economy that primarily depends on banki

10、ng, financial market and other transient 短暫的 operation.17. venture capital :風險資本-funds that are inv ested in new pla nts or hi-tech startups ope n to large risk of loss.-Ve nture capital is capital that is in vested in projects that have a high risk of failure, but that will bring large profits if t

11、hey are successful.柯林斯詞典18. biz cycle :商業(yè)周期-A period of time that a biz goes through consists of four stages-boom 繁榮, recessi on 衰退,depressi on 蕭條,recovery 復蘇.19. stock market :股票交易；證券市場，股票市場-a stock excha nge that deals in stocks and shares.-the bus in ess of buying and selli ng stocks and shares.-

12、a place where stocks and shares are bought and sold.朗文詞典20. product life cycle :產(chǎn)品生命周期-a theory stating that certain kinds of products go through a cycle consisting of four stages, namely, introduction投入期,growth 成長期,maturity 飽和期 and decline衰 退期21. Seed mon ey=seed capita 啟動資金-the initial equity capi

13、tal 股本 used to start a new venture or biz.-the money you have available to start a new bus in ess.朗文詞典22. liquidity流動資產(chǎn)-available cash or the capacity to obta in it on dema nd.-In finance, a company's liquidity is the amount of cash or liquid assets it has easily available.資產(chǎn)折現(xiàn)力23. excha nge rat

14、e 匯率-the amount of one curre ncy that can be bought with ano ther.-the value of the money of one country compared to the money of another country。24. mult in ati onal compa ny 跨國公司-a very large organization that owns companies in more than one country in order to obta in low-cost raw materials and m

15、ake efficie nt use of a local workforce.25. money market貨幣市場，金融市場-the institutions and practices through which short-term funds are channeled to borrowers and en trepre neurs.-A coun try's money market con sists of all the banks and other orga ni zati ons that deal with short-term loans, capital

16、, and foreign exchange.柯林斯詞典-all the banks and other in stituti ons that buy, sell, le nd, or borrow mon ey, especially foreig n mon ey, for profit.朗文詞典26. collateral擔保物，抵押品-property or an item of value acceptable as security 抵押品 for a loan or other obligati on.被接受作為抵押或其他義務擔保的財產(chǎn)-property or other go

17、ods that you promise to give some one if you cannot pay back the money they lend you.朗文詞典27. Dow-Jo nes In dustrial Average 道瓊斯工業(yè)平均指數(shù)-an in dex of the share prices quoted on the New York Stock Excha nge for a group of 30 lead ing in dustrial compa ni es.28. Blue chip藍籌股，優(yōu)質股票-a stock that sells at hi

18、gh price because of public con fide nce in its long record of steady earnin gs.29. Nasdaq :納斯達克-national association of securities dealers automated quotations全國證券交易商自動報價系統(tǒng)協(xié)會-The Nasdaq Stock Market is an America n stock excha nge. It is the sec on d-largest exchange in the world by market capitaliz

19、ation, behind only the New York Stock Exchange紐約證券交易所 located in the same city.維基百科30. (in sura nee) policy 保險單-the prin ted legal docume nt stati ng the terms of in sura nee con tract that is issued to the policy holder 投保人 by company31. public relatio ns 公共關系，公關-PR, the activity of keep ing good r

20、elati on ships betwee n an orga ni zati on and the people outside it.32. depressi on :蕭條，不景氣-a period of drastic decline in a national or international economy, characterized by decreas ing biz activity, falli ng prices, and un employme nt.國家或國際經(jīng)濟不景 氣的一段時期，其特征是商業(yè)活動減少、價格下降、失業(yè)。33. Trade deficit 貿(mào)易赤字-i

21、mports minus exports of goods and services.34. Speculation 投機-en gageme nts in risky biz tran sact ions on the cha nces of quick or con siderable profit35. Value added tax 增值稅-a n in direct tax imposed on con sumpti on that is reflective of the in creme ntal 增'值 的 in creases on the value of good

22、s through the cha in of product ion, from the raw material phase to fin al co nsumptio n.增值稅是向消費征收的間接稅，它反映了商品 從原材料到最終消費的整個生產(chǎn)過程中的增加值。36. Fair trade公平貿(mào)易-trade that con forms to a fair-trade agreeme nt37. Subsidy 補貼-a payment or contribution paid for the manufacture, production, or export of a good or

23、product.-finan cial ben efit direct or in direct from gover nment to producers or exporters.38. Rebate減稅，折扣-a deducti on from an amount to be paid or a retur n of part of an amount give n in payme nt.39. tax exempti on 免稅-the freedom for hav ing to pay tax40. FDI外國直接投資-the funds committed to a forei

24、gn enterprise. An investor who buys 10 percent or more of the controlling shares of a foreign enterprise makes a direct investment. The investor may gain partial or total control of the enterprise.41. free trade 自由貿(mào)易-trade between nations without protective customs tariff.42. tariff 關稅-duties or a d

25、uty imposed by a government on imported or exported goods.43. globalization 全球化-the increasing worldwide integration of markets for goods, services and capital that attracted special attention in the late 1990s.44. anti-dumping duty 反傾銷稅-tariff levied on dumped imports.45. trade barrier 貿(mào)易壁壘-any bar

26、rier that may impede the import of goods, such as quota, testing or certification.46. import substitution 進口替代-a strategy which emphasizes the replacement of imports with domestically made goods, rather than the production of goods for export, to encourage the development of domestic industry.47. ar

27、bitration 仲裁-the process by which the parties to a dispute submit their differences to the judgment of an impartial person or a group appointed by mutual consent or statutory provision指定條款48. balance sheet 資產(chǎn)負債表 , 縮寫 B.S.-a financial statement that reports the assets and equities of a company at a p

28、articular time. 一個公司或機構在指定日期的資產(chǎn)、 負債和所有者投資的列表說 明。49. return 收益-a profit or yield, as from labor or investment.50. cash flow 現(xiàn)金流-The cash receipts or net income from one or more assets for a given period, reckoned after taxes and other disbursements, and often used as a measure of corporate worth.現(xiàn)金流出

29、量： 在特定的一段時間內(nèi)來自一項或數(shù)項財產(chǎn)， 扣除稅收和其它支付金 額外所得的現(xiàn)金收入或凈收入，常用來衡量公司的價值51. labor-intensive 勞動密集型-requiring or having a large expenditure of labor in comparison to capital52. net earnings 凈收益，凈盈利-the net profit after all costs and expenses have been deducted.53. productivity 生產(chǎn)力-the rate at which goods or service

30、s are produced, especially output per unit of labor.54. market share 市場份額-the proportion of total sales volumes of a certain market that a company captures.55. workforce 勞動力 , 工人總數(shù) : the group of people who work in an industry, company, country.56. income disparity : inequality in income distributio

31、n.57. equity 資產(chǎn)，股本 : common stock 普通股 and preferred stock 優(yōu)先股 which represent ownership to a biz organization58. outsource 外協(xié)生產(chǎn) : to farm out 包出 (work, for example) to an outside provider or manufacturer in order to cut cost. 外界供應：為縮減開支而把如工作 包給外界的供應者或生產(chǎn)者59. lead time 訂貨至交貨的時間-the period of time betw

32、een the actual ordering of parts or equipment and the delivery of them.60. acquisition 收購-when a company takes over another one and clearly becomes the new owner, the purchase is called an acquisition, also called takeover or buyout.61. initial public offering (IPO) 首次公開發(fā)行-private company's firs

33、t offer of its stock to the public62. merger 合并-the union or combination of two or more commercial interests or corporations.63. liquidity squeeze 流動性短缺，頭寸緊張-financial pressure caused by shortages of narrowing economic margins.- a reduction in the general availability of loans (or credit) or a sudden tightening of the conditions required to obtain a loan from the banks. 維基百科64. reverse merger 借殼上市)-it is a special kind of acquisition that enables a private company to get publicly-li