1、Your site hereBy David外貿英語函電Business English Correspondence 商務英語寫作教程商務英語寫作教程Your site here Preparation for Business CorrespondenceGreetings 1. How do you understand English learning？2. What is English do you think?3. What is your purpose for learning Business English writing.4. Do you know the relat

2、ion between basic English and Business English writing.5. How do you understand the relation between You and me.6. Are you prepared to learn English writing?7. Do you have some good methods you think in English writing?Your site herev English Listeningv Written Englishv Spoken Englishv English Readi

3、ngv The most important one in improving your English level.English learning DirectionsYour site herev 誤區一：把聽說讀寫譯割裂開來單一學習。v 誤區二：把知識當成技能。v 誤區三：速成心理。 v 誤區四：重結果不重過程。 v 誤區五：對外語學習價值的誤解。英語學習觀念的一些誤區Your site herev 從以從以“應試應試”為目的向以為目的向以“交際交際” 為目的為目的的轉變的轉變v 由由“學會學會”向向“會學會學”的轉變的轉變v 由由“培養閱讀能力培養閱讀能力”向向“培養實用能力培養實用

4、能力”的的轉變轉變 如何轉變英語學習觀念Your site herev1. Chinglish is not a shamed thing!v2. Pay attention to the context of your conversation!v A foreigner (F) and his tour guide (G) are walking on the Great Wall. Then the F wants to use the rest room/washing room/WC/Bath room. And he says like the following:vF: Excu

5、se me, Can I go somewhere?v The beautiful guide girl replied after a while like this:vG: Yes, of course, you can go anywhere!vSummary: here she used “anywhere”!Your thinking in English LearningYour site herev 1. Never trouble trouble till trouble troubles you。麻煩沒來找你，就別去自找麻煩。麻煩沒來找你，就別去自找麻煩。 第一、四個第一、四

6、個trouble是動詞，第二、三個是動詞，第二、三個trouble是名詞。是名詞。v 2. I know. You know. I know that you know. I know that you know that I know。 我知道。你知道。我知道你知道。我知道你知道我知道。我知道。你知道。我知道你知道。我知道你知道我知道。v 3. I think that that that that that student wrote on the blackboard was wrong。 我認為那個學生寫在黑板上的那個我認為那個學生寫在黑板上的那個“that”是錯誤的。第一個是錯誤的。

7、第一個that是連詞，引起賓語從句；第二、五個是連詞，引起賓語從句；第二、五個that是指示代詞是指示代詞“那那個個”；第三個；第三個that在這兒相當于名詞；第四個在這兒相當于名詞；第四個that是關系代詞，是關系代詞，引起定語從句。引起定語從句。4. We must hang together, or well be hanged separately。 我們必須團結在一起，否則我們將被一個個絞死。這是一句我們必須團結在一起，否則我們將被一個個絞死。這是一句雙關語。前面的雙關語。前面的hang together是是“團結一致團結一致”的意思，后面的的意思，后面的hanged是是“絞死絞死”

8、的意思。的意思。5. The quick brown fox jumps over a lazy dog。 那只敏捷的棕色狐貍跳過了一只懶惰的狗。這個句子包含了那只敏捷的棕色狐貍跳過了一只懶惰的狗。這個句子包含了英語中的英語中的26個字母。個字母。 看了看了讓讓人人發暈發暈的句子的句子Your site hereuI. Form and Structure of business letters 1. Form 2. Structure 3. Addressing EnvelopesuII. Writing Principles of business lettersUnite 1 Basic

9、 Knowledge of Business Letter WritingYour site here（1）Full Block From 齊頭齊頭式式1. Form 格式格式All information is typed from the left marginYour site here（2）Modified Block Form with Indented Style.混合式混合式Key sentencesYour site hereA. The senders address is in the up-middle part.B. The receivers address star

10、ts from the left margin.C. The complimentary close and signature middle little towards the right.D. To make the letter simple and clear.(2)Modified Block Form with indented styleYour site here (3)Modified Block Form 改良式改良式The senders add. is from the left margin;No more changesYour site here （4） Sim

11、plified FormAll information is typed from the left margin，but no complimentary close and senders company nameYour site hereA. Depend on the preferenceB. Make your letter pleasing to the eye.C. Also convenient to be typed.D. So, here you are the boss!Which type should we choose?Your site hereASamples

12、Your site herevDear Friend,My name is Mr. Chris Owen, I am the chief Security officer of Global Securities UK, I have been working with this company for Over 11 years, by next three months, I will be leaving this company to start my own private business outside the United Kingdom.The reason why I am

13、 contacting you is based on my findings of one of a Trunk Box that vis in our security Vault, this Consignment had been there for over three years with nobody coming to claim it or even paying the demurrage, on one of my Routine checking vI decided to secretly know what the content is and to my surp

14、rise it contains more than 6 Million Dollars and some diamond rings and house documents of two properties here in UK.I had on my own investigated the owners where about and discovered that he died last two years of heart attack and no member of his family had knowledge of this Deposit with our Compa

15、ny, the client name is MR.ANTONIO FERNANDEZ am American citizen.Right now, the rules and regulations of our Company states that any unclaimed Consignment after four years of its Deposit will be declared as the Company property, but I do not want this to take place hence I have found out of its conte

16、nt.So I am contacting you to know if you will be interested to partner with me to secure this Consignment from my Company, I will detail you with all the informations regarding this Deposit and how we will carry out this deal by presenting you as his next of kin.Please do get back to me if you are i

17、nterested on this deal with the following informations.(1) Full names and address(2) Private phone numberDo remember that business of this magnitude will come to success only if it will be kept very confidential.I need your urgent response before my plans to leave the company is discovered. Please i

18、f you are not willing and interested in helping me kindly delete this e-mail from your computer and pretend you never got it.Yours TrulyMr. Chris OwenYour site here（1）Parts of the business lettera.Letterhead 信信頭頭b.Reference and date編號編號和日期和日期c.Inside name and address封封內內名名稱稱及地址及地址d.Attention line 注意

19、事注意事項項e.Salutation稱稱呼呼f.Subject line事由事由g.Body of the letter信文信文h.Complimentary close結結尾敬尾敬語語i.Signature簽簽名名j.Enclosure附件附件k.Carbon copy notation抄送抄送l.Postscript附言附言2. Structure 構成構成Your site here1.Senders name2.Postal address3.Telephone number4.Fax number5.E-mail address6.Position: 1. the up-center

20、7. 2. the left margin8. of a letter writing paperA. Letterhead 信信頭頭Your site here Reference:1. File number2. Department code 3. Initials of the signer: your ref: JBD/WMOur ref: WDW/LPPosition: immediately below the letterhead can also be placed at the lower left margin two lines below the name of th

21、e signer.B. Reference and Date 編號和日期編號和日期Your site hereDateRules: 1. in full and not abbreviated2. The th, -st, -nd and rd that follow the day can be omitted3. Dont write 04 instead of 2004 for the years4. Avoid typing dates like 10/2/2010British: Day/Month/YearAmerican: Month/Day/YearSo what is 05/

22、07/2010B. Reference and Date 編號和日期編號和日期Your site here英文日期分英式和美式英文日期分英式和美式,舉例如下舉例如下: 1) 8th March,2004 或或8 March,2004（英式）（英式） 2) March 8th,2004 或或March 8,2004 （美式）（美式） 日期寫法宜遵從下列規則：日期寫法宜遵從下列規則： 1)年份必須完全寫明，不可用年份必須完全寫明，不可用“04代替代替2004; 2)月份必須用英文拼出或采用公認的簡寫，即月份必須用英文拼出或采用公認的簡寫，即 January (Jan.), February (Fe

23、b.), March (Mar.), April (Apr.), May, June, July, August (Aug.), September (Sept.), October (Oct.), November (Nov.), December (Dec.); 3)日期可用序數詞，如：日期可用序數詞，如：1st,2nd,3rd,4th,.；也可用基；也可用基數詞，如：數詞，如：1，2，3，4，.。但美式大多采用后者；。但美式大多采用后者； 4)在年份和月日之間必須用逗號隔開；在年份和月日之間必須用逗號隔開； 5)日期不可全部采用如日期不可全部采用如7.12.2003或或7/12/2003

24、的阿拉的阿拉伯數字書寫，否則會引起誤解。因為英美在這方面的習慣用伯數字書寫，否則會引起誤解。因為英美在這方面的習慣用法不同。按美國人習慣，上述日期為法不同。按美國人習慣，上述日期為2003年年7月月12日，而日，而按英國習慣則是按英國習慣則是2003年年12月月7日。日。英語中日期的表達英語中日期的表達 Your site herev6th April,1978 是英式英文的寫法是英式英文的寫法. April 6th, 1978 是是美式英文的寫法美式英文的寫法.(注意注意:日子和月份中間沒有逗號日子和月份中間沒有逗號.)v6th,April,1978 April 6th,1978 April

25、 6,1978 都正確都正確 關于日期的寫法，應注意以下幾點：關于日期的寫法，應注意以下幾點： 年份應完全寫出，不能簡寫。年份應完全寫出，不能簡寫。 月份要用英文名稱，不要用數字代替。月份要用英文名稱，不要用數字代替。 月份名稱多用公認的縮寫式。但月份名稱多用公認的縮寫式。但 May, June, July, 因為因為較短，不可縮寫。較短，不可縮寫。 寫日期時，可用基數詞寫日期時，可用基數詞1，2，3，4，5，28，29，30，31等，也可用序數詞等，也可用序數詞 lst, 2nd, 3rd, 4th, 5th, 28th, 29th, 30th, 31lst等。但最好用基數詞，等。但最好用基

26、數詞，簡單明了。簡單明了。 英語中日期的表達英語中日期的表達Your site herev日期可有下列幾種寫法：日期可有下列幾種寫法： Oct. 20, 2004 10 May, 2004 3rd June, 2004 Sept. 16th, 2004 按美國習慣按美國習慣, 最為通用日期的寫法，月、日、年，月份用英最為通用日期的寫法，月、日、年，月份用英文，日和年用阿拉伯數字。例如：文，日和年用阿拉伯數字。例如：2008年年9月月8日應寫成：日應寫成：Sep. 8, 2008 或或 _09/08/2008_英語中日期的表達英語中日期的表達Your site here1. The name a

27、nd address of the receiver: the left-hand margin, 2 or 3 spaces below the date.2. Exactly the same way as on the envelope.3. Ordinary courtesy titles: MR., Mrs., Miss, Ms. Messrs.各位先生；先生（用于法國人名前，各位先生；先生（用于法國人名前，monsieur的復數形的復數形式）式） 4. After the name follows his or her position.C. Inside Name and Add

28、ress封內名稱及地址封內名稱及地址 Your site hereUsed for the writer wishes to direct the letter to specific individual or section of the firme.g.: Attention: Mr. Smith/The Sales ManagerE. Salutation 稱稱呼呼 ,slju:tein 1.Open letter greetings2.The form: “Dear Sir” or “Dear Sirs” “Gentlemen”, “Ladies and Gentlemen”.3.T

29、wo spaces below the inside address or the attention line 4. F. Subject Line事由事由5.The general idea of a letter6. between the salutation and the letter body.7.Call the receivers attention to the topic.D. Attention Line.注意事項注意事項 Your site here1. Write simply, clearly, courteously, grammatically, and to

30、 the point.2. Paragraph correctly 3. Typing is accurate and display artisticH. Complimentary Close 結結尾敬尾敬語語1. Formal: Dear Sirs, Yours Faithfully,Gentlemen: Truly yours,2. Less Formal:Dear Mr. Henry, Yours sincerely or Sincerely yoursMean nothing to the message, can be omitted G. Body of the Letter

31、Your site here1. Type the writers firm or company below the close2. The person who dictate the letter, sign his name, by hand in black or blue ink.3. Followed by his job title or position Never sign a letter with a rubber stampJ. Enclosure附件：附件： Encl：Price ListK. Carbon Copy Notation抄送抄送: C. C. The

32、Osaka ChamberL. Postscript 附言附言:P.S. The samples will be sent to you tomorrowI. Signature 簽署簽署 Your site hereChina National Chemicals (Stamp)Import & Export Co.Beijing, ChinaOverseas Trading Co.153 Market StreetLondon, E. C. 3Registered(confidential/Secret/Printed Matter)3. Addressing Envelope 信

33、封信封 Your site here1. Courtesy 禮禮貌貌2. Consideration 體體諒諒3. Completeness 完整完整4. Clarity 清清楚楚5. Conciseness 簡潔簡潔6. Concreteness 具體具體7. Correctness 正確正確II. Writing Principles Your site herev What is Courtesy?v 1. a courteous or respectful or considerate actv 2. a courteous or respectful or considerate r

34、emarkv 3. a courteous manner1. Courtesy 禮禮貌貌Your site hereCompare:(Polite):We have received with many thanks your letter of Oct.7, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.(Courteous):You will be particular

35、ly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of Oct. 7Try to avoid irritating, offensive, or belittling statementTo answer letters promptly1. Courtesy 禮禮貌貌Your site hereemphasize You-attitude (Y) rather than We-attitude (W).keep reader

36、s request, needs, desires, feelings in mind.A. You-attitudeCompare:W: We allow 2 percent discount for cash paymentY: You earn 2 percent discount when you pay cash.W: We wont be able to send you the brochure this monthY: We will send you the brochure next month.2. Consideration 體諒體諒Your site hereB. F

37、ocus on the positive approachCompare:P: We feel sure that you will be entirely satisfiedN: We dont believe you will have cause for dissatisfaction.P: Perhaps next time we can send you what you require.N: We regret our inability to serve you at this time.2. Consideration 體諒體諒Your site hereA business

38、letter should include all necessary information. It is essential to check the message carefully before it is sent out. check word spelling check punctuation check the numbers appeared in your article Check names (spelling)3.Completeness 完整完整 Your site hereA. Avoid using the words which have differen

39、t understanding or unclear meaning.B. Pay attention to the position of modifiers.C. Pay attention to the sentence structure.D. Paragraph carefully and properly.E. One paragraph for each point is a good general rule4. Clarity 清楚清楚 Your site hereA. Avoid using wordy expressionsE.g.B. Avoid unnecessary

40、 repetition. E.g.C. Using short sentences, simple words and clear explanations:E.g. a use a word to replace a phraseE.g.b use a phrase to replace a sentenceE.g.c use words to replace clausesE.g.5. Conciseness 簡潔簡潔Your site here make the message specific, definite and vivid.6. Concreteness 具體具體Your s

41、ite hereA. Grammar mistakes often occurred in business letter.B. Avoid using overstatement.C. Accurate numbers.D. Capital letters7. Correctness 正確正確Your site here Dear Sirs, In reply to your esteemed letters of Feb.13,we are now sending you our latest price list, together with our illustrated catalo

42、gue. In the above-mentioned list, you can see we have bid you the lowest prices and offered our best goods. We believe that will make you give us your valued orders. We are waiting for your immediate reply. Yours faithfully， David范例范例01Your site hereDear Mr. Johnson, We are really grateful on receiv

43、ing your letter of Nov.3 in which you showed great interest in our products. Actually, we have an agency in Shanghai, China, through which we sell our products in China. Therefore, we have passed your letter on to them, asking them to consider it soon. You will surely receive their letter. Thank you

44、 very much for your interest in our products. I Hope that can satisfy you. Yours sincerely范例范例02Your site hereDear Mr. Douglass, We refer to your previous letter sent on Feb.28,2000 in which you were asked to clear the balance of $600 000 which had been out standing since January. As you have not re

45、plied to the letter, you leave little choice for us but to place the matter in the hands of solicitors, however, we are reluctant to do this and are offering you further month to settle the account. Yours sincerelyDavid范例范例03Your site herev1. Tongue twister:va. Cheap ship trip vb. A flea and a fly f

46、lew up in a flue. Said the flea, Let us fly! Said the fly, Let us flee! So they flew through a flaw in the flue vA big black bug bite a big black bear, made the big black bear bleed blood.v2. Words daily used:va. After you! 您先請！您先請！vb. Ive done my best. 我已盡力了我已盡力了 .vc. I dont know for sure.我不確切知道我不確

47、切知道 vd. Dont take it to heart!別往心里去！別往心里去！Practice EverydayYour site hereWrite a business letter based on the materials at the page of 22Homework Question?Why dont you ask me?Your site hereThank You!Your site hereThank You!Your site hereThank You!Your site hereThank You!Your site herev Read the dialogue2 and pay more attention to the important and difficult points weve concluded.Read the dialogueNever give up !Your site herev Please watch a short video about