教案學年第學期課程《國際商務英語函電》計劃學時48授課系別授課專業授課班級主講教師教研室系（部）年月日教案/學年第學期課程計劃學時授課系別授課專業授課班級主講教師教研室系（部）年月日首頁學習對象分析（根據不同單元教學內容，開課前進行簡析）學期教學工作總結教案首頁單元/章節名稱Unit1EssentialQualitiesofWritingBusinessLetters學時2學期總課次授課時間第周，星期，第節學習目標Afterlearningthisunit,studentscan:haveageneralideaabouttheessentialqualitiesofwritingagoodbusinessletter.bearinmindwhatthe7C’sprinciplesare.教學重點TeachersTohaveageneralideaabouttheessentialqualitiesofwritingagoodbusinessletter.Alwaysbearinmindwhatthe7C’sprinciplesare.教學難點Sscanbearinmindwhatthe7C’sprinciplesare.教學反思授課內容及教學活動設計附注（教學方法、活動形式、輔助手段等）I.SituationalIntroduction李娜，某職校商務英語專業二年級的學生。根據學校工學交替計劃安排，本學期她來到一家外貿公司實習。張先生----帶教老師，正在給她講授有關國際貿易業務員跟單做貨的知識。張先生說要做好一票貨，首先要學會跟客戶交流和溝通。如何進行溝通呢？商務信函往來是商務活動的重要組成部分，是深思熟慮的產物，它能最大限度地減少電話和面談中可能出現的疏漏和誤解。接著，張先生跟李娜商討書寫商務信函的技巧。II.BackgroundKnowledgeBusinesscommunicationisanimportantcomponentofcommercialactivities,anditisholdingacommercialconversationthroughwordsbypostorothercommunicationways.Thebusinessletteristheoutcomeofcarefulconsideration.Itcanreduceconsiderablythenegligenceormisunderstandingwhichappearswhilephoningortalkingfacetoface.Therefore,itisnecessaryforustostudyandmasterthebasicknowledgeofbusinesslettersandpossessthebasiccapabilityofreadingandwritingthebusinessletters.III.Impartingknowledge1.Ssdiscusswiththeirpartnersandanswerthefollowingquestionsaftergoingoverthedialogue1)WhatisherpurposetocometoMr.Zhang’sfirm?2)IsBusinesscommunicationconcernedwiththesuccessfulexchangeofmessagesthatsupportthegoalofbuyingandsellinggoodsorotherservices?3)Ifwewanttogetageneralideaabouttheessentialqualitiesofwritingagoodbusinessletter,whatweshouldalwaysdo?4)Whatarethe7’Cprinciples?2.TexplainsthekeyexpressionsinthedialogueandmakesurethatSscanunderstandthedialogue.3.TpreparessomeexercisetocheckifSscanfindoutthe7C’sprinciples.IV.PracticeSscancompletethetasksbydiscussingwiththeirpartner.ThelpcheckSs’answers.V.Keywordsandphrases.SscanreadthewordsandphrasesafterTandTcanselectsomeofthemforSstomemorize.VI.KnowledgeconsolidationSsfindouttheanswersbythemselvesandTcaninviteoneortwostudnetstocometotheblackboardactingasateachertoexplainthis