BEC商務英語（中級）閱讀模擬試卷6

（共9套）

（共405題）

BEC商務英語（中級）閱讀模擬試卷第

1套

一、概括文意配伍（本題共7題，每題7.0分，共7

分。）

?Lookatthestatementsbelowandtheinformationonrelationshipbankingonthe

oppositepage.*Whichsection（A,B,C,orD）doeseachstatement1-7referto?eForeach

statement1—7,markoneletter（A,B,C,orD）onyourAnswerSheet.-Youwillneedto

usesomeoftheselettersmorethanonce.AOneofthemorediscernibletrendsinthe

financial-serviceindustryinrecenttimeshasbeentheadoptionofprogramsdesignedto

encouragemorepersonalizedrelationshipsbetweenaninstitution'semployeesandits

clients,particularlythoseclientswhoarcmajordepositors.Theexpressionmost

commonlyusedtodescribethistypeofprogramis"relationshipbanking".BIn

relationshipbankingtheemphasisisonestablishingalong-termmultiple-service

relationship;onsatisfyingthetotalityoftheclient'sfinancial-serviceneeds;on

minimizingtheneedsordesiresofclientstosplintertheirfinancialbusinessamong

variousinstitutions.CImplicitwithinanydefinitionofrelationshipbankingis

recognitionthatthefinancial-servicerequirementsofoneindividualorrelatively

homogeneousgroupwilllikelybesubstantiallydifferentfromthoseofanotherindividual

orgroup.Asuccessfulrelationshipbankingprogramis,therefore,dependentinalarge

partonthedevelopmentofaseriesoffinancial-service"packages",eachdesignedto

meettheneedsofidentifiablehomogeneousgroups.DAnotherdimensionofrelationship

bankingisthedevelopmentofhighlypersonalizedrelationshipsbetweenemployeeand

client.Inmostfinancialinstitutionstodaytheclientisservicedbyanemployeewho

happenstobefreeatthetime,regardlessofthenatureofthetransaction.Personalized

relationshipsarethereforedifficulttoestablish.Inafullrelationshipbankingprogram,

however,theclientknowsthereisoneindividualwithintheinstitutionwhohasintimate

knowledgeoftheclient'srequirementsandpreferencesregardingcomplextransactions.

1Allkindsoffinancialneedsaremetinrelationshipbankingsystem.

標準答案：B

知識點解析：暫無解析

2^Employeesinrelationshipbankingaredealingwithdifferentbusinessesrespectively.

標準答案：D

知識點解析：暫無解析

3、Bankingisbecomingmorepersonal,whichiseasilyrecognized.

標準答案：A

知識點解析：暫無解析

4、Thenecessaryfirststepininstitutingrelationshipbankisrecognizingthespecial

needsofgroupsandindividuals.

標準答案：C

知識點解析：暫無解析

5、Oneofthemainaimsofthistypeofbankingistoencourageclientstokeepalltheir

businesswithasinglebank.

標準答案：B'

知識點解析：暫無解析

6、Therelationshipbankingprogramshavealreadybeenused.

標準答案：A--

知識點解析：暫無解析

7、Aclientmaydevelopahighlevelofconfidenceincertainemployee.

標準答案：D^

知識點解析：暫無解析

二、段落完型(本題共5題，每題1.0分，共5分。)

?ReadthearticlebelowaboutArmaniflagshipstoreinShanghai.?Choosethebest

sentencefromtheoppositepagetofilleachofthegaps.*Foreachgap8-12,markone

letter(A-G)onyourAnswerSheet.*Donotuseanylettermorethanonce.ARMANI

STYLECOMESTOSHANGHAIItaliandesignerGiorgioArmaniopenedaflagship

storeonSaturdayonShanghai'sfamedBund,joiningawaveofforeigndesigners

targetingChina'snewrich.Theopeningofa1,100square-metergroupofspecialtyshops

drewcuriousstaresfromelderlymentakingtheirmorningstrolldowntherowofearly

20thcenturybuildings.Theypeeredthroughthewindowsatsandalsandhandbags

costingfarmorethanmostShanghaineseearninamonth.TheItaliandesignerplansto

openasmanyas30storesontheChinesemainlandby2008."Thisisthelong-term

visionforthebrandinChina,"saidArmani."IknowShanghaiischangingveryquickly.

There'sanenormousfeelingofcontrastbetweenoldandnew.Everyoneistalkingabout

Shanghaithesedays."(8)TheyincludeItaliandesignerSalvatoreFerraganoandFrench

designerLouisVuitton.BritishsportscarmakerJaguarusedShanghaiasthesitefor

revealingitsnewXJmodel.LuxurybrandsMaseratiandBentleyalsohaveshowrooms.

Armaniwouldn'tgiveanyforecastofsalefromThreeontheBund,ina1916building

facingtheHuangpuRiver.ItalsofeaturesanEvianSpa,abarbershopwithindividual

boxesoutfittedwithCDandDVDplayers,anartgalleryandarestaurantsetupby

CelebrityFrenchchefJean-GeorgesVongerichten.MWeinvestherenotexpectingto

makerealreturnsimmediately,"saidRobertTriefus,anArmanispokesman."We're

absolutelyconvincedthatthisisagoodtimetogetintothismarket.HArmanialreadyhas

asmallpresenceonChina'smainlandwithaboutiqueinthebasementofBeijing'sPalace

HotelandanotherinthesouthernbusinesscenterofShenzhen,whichbordersHong

Kong.(9)ItsaiditwasconsideringthemainlandasalocationfbritschainofArmani

Hotels,nowonthedrawingboard.Thecompanysaiditssalesonthemainlandrose17

percentlastyear,thoughitdidn'tgivedollarfigures."We'reseeinglotsofmainlanders

comingovertoHongKong,butwehaveanequallystrong,growingcustomerbaseonthe

mainland,"Triefussaid.ArmaniplanstoopentwomoreboutiquesinShanghailaterthis

year.AttheboutiqueontheBungaslenderblacksilkblousewillsetbuyersbackthe

equivalentofUS$I,150morethantheaverageChineseearnsinayear.Apairofslim

sandalsisUS$424,whileotherpricesrangeuptoaboutUS$2,400.Thelowest-priced

itemspotted:asalmonpinkT-shirtforUS$120.(10)LuxurybrandssuchasArmani—

andevenHaagen-Dazs,whichchargesUS$3forsingle-scoopoficecream-focuson

therichestlevelofChineseconsumerswhoarenotafraidtospend.(11)"Thenumberis

notbig,butifsasharpincrease."AlotmoreChinesecouldnotaffordthebrand-name

items,soinsteadtheybuybrand-nameaccessories,likepurses,tiesandshoes.Thelatest

informationfromtheluxurygoodsindustryhasshownthatbrand-namemakerswillbe

moreaggressivethisyear.(12)AndCartierwillexpanditsnumberofoutletsfrom3to

15inthreeyears.JacquesFranckDossin,analystwiththeUS-bascdGoldmanSachs,said

thatChina'sluxurymarketwilldevelopatthehighestspeedinthecoming10yearsand

takesecondplaceinthev/orld,withthelargestcustomergroup.AAnotherstrongtrend

isthereturntotraditionallingeriefabricssuchassatinandwashablesilks.BEconomist

YueZhengfromtheaccountingfirmPriceWaterhouseCoopers,believesthatShanghai's

marketforluxuryitemshasover100,000stablecustomers.CHaagen-Dazswillopenat

leastanother10storesonthemainland,LouisVuitton2to3.DTheypeeredthroughthe

windowsatsandalsandhandbagscostingfarmorethanmostShanghaineseearnina

month.EShanghaialreadyishometoanarmyofforeigndesignerboutiquestargeting

thenewrich.FThecompanyopeneditsfirstoutletonChineseterritoryin2002witha

megastoreinHongKong.GShanghaiistherichestcityonthemainlandandisseeinga

lotofpeopletakingtothehigh-spendinglifestyle.

8、

標準答案：E

知識點解析：暫無解析

9、

標準答案：F

知識點解析：暫無解析

10、

標準答案：G

知識點解析：暫無解析

11、

標準答案：B

知識點解析：暫無解析

12、

標準答案:C

知識點解析：暫無解析

三、常規(guī)閱讀理解(本題共6題，每題7.0分，共6

分。)

?Readthearticlebelowaboutpricesystem,andthequestionsontheoppositepage.*For

eachquestion13—18,markoneletter(A,B,C,orD)onyourAnswerSheetforthe

answeryouchoose.PRICESYSTEMPricesdeterminehowresourcesaretobeused.

Theyarealsothemeansbywhichproductsandservicesthatareinlimitedsupplyare

rationedamongbuyers.ThepricesystemoftheUnitedStatesisaverycomplexnetv/ork

composedofthepricesofalltheproductsboughtandsoldintheeconomyaswellas

thoseofamyriadofservices,includinglabor,professionaltransportation,andpublic

utilityservices.Theintenelationshipsofallthesepricesmakeupthe"system"ofprices.

Thepriceofanyparticularproductorserviceislinkedtoabroad,complicatedsystemof

pricesinwhicheverythingseemstosupplytothetransaction,guaranteesontheproduct

orservice,deliveryterms,returnprivileges,andotherfactors.Inotherwords,bothbuyer

andsellerdependmoreorlessuponeverythingelse.Ifoneweretoaskrandomlyselected

individualstodefine"price”,manywouldreplythatpriceisanamountofmoneypaidby

thebuyeriothesellerofaproductofserviceor,inotherwords,thatpriceisthemoney

valueofaproductofserviceasagreeduponinamarkettransaction.Thisdefinitionis,of

course,validasfarasitgoes.Foracompleteunderstandingofapriceinanyparticular

transaction,muchmorethantheamountofmoneyinvolvedmustbeknown.Boththe

buyerandthesellershouldbefamiliarwithnotonlythemoneyamount,butwiththe

amountandqualityoftheproductorservicetobeexchanged,thetimeandplaceatwhich

theexchangewilltakeplaceandpaymentwillbemade,theformofmoneytobeused,

thecredittermsanddiscountsthatshouldbefullyawareofallthefactorsthatcomprise

thetotal"package"beingexchangedfortheasked-foramountofmoneyinorderthat

theymayevaluateagivenprice.

13、Whatisthemainideaofthepassage?

A、TheInherentWeaknessesofthePriceSystem.

B、TheComplexitiesofihePriceSystem.

C、CreditTermsinTransactions.

D、ResourceAllocationandthePublicSector,

標準答案：B

知識點解析：暫無解析

14>Accordingtothepassage,thepricesystemisrelatedprimarilyto.

A、laborandeducation

B、transportationandinsurance

C、utilitiesandrepairs

D、productsandservices

標準答案：D

知識點解析：暫無解析

15、Accordingtothepassage,whichofthefollowingisNOTafactorinthecomplete

understandingofprice?

A^Instructionsthatcomewithaproduct.

B、Thequantityofaproduct.

C、Thequalityofaproduct.

D、Guaranteesthatcoveraproduct.

標準答案：A

知識點解析：暫無解析

16、Accordingtothepassage,whichofthefollowingisNOTtrueaboutthedefinitionof

price?

A、Pricesystemisacomplicatednetwork.

B、Pricereferstothequantityandqualityoftheproduct.

C、Priceisanamountofmoneypaidbythebuyertotheseller.

D、Besidesmoney,manyotherfactorsareinvolvedinthepricesystem.

標準答案：B

知識點解析：暫無解析

17、Inthelastsentenceofthepassage,,'theyHrefersto.

A^returnprivileges

B、allthefactors

C、buyerandseller

D、money

標準答案：C

知識點解析：暫無解析

18、Theparagraphfollowingthepassagemostlikelydiscusses.

A、unusualwaystoadvertiseproducts

B、typesofpaymentplansforservice

C>theoriesabouthowproductsaffectdifferentlevelsofsociety

D、howcertainelementsofaprice"package"influenceitsmarketvalue

標準答案：D

知識點解析：暫無解析

四、完形填空(本題共萬題，每題1.0分，共75分。)

?Readtheadvertisementbelow.?ChoosethebestwordorphrasetofilleachgapfromA,

B,C,orDontheoppositepage.eForeachquestion19-33,markoneletter(A,B,C,or

D)onyourAnswerSheetAdvertisementToomuchtoread!It'simpossibletofindtime

toreadtoday'stopbusinessbooks-andthousandsarepublishedeachyear.Yetnot

keepingupwiththosebookscouldbeaseriousand(19)mistake.Oftentheideasand

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worthwhile-letalonefindtimetoreadthem?Fortunately,there'sa(22)—Soundview

ExecutiveBookSummaries.Itreallyworks.Infact,it'sguaranteedto(23).Itis

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pages.Insteadoftakingfive,tenormorehourstoread,it(26)just15minutes.Ofthe

thousandsofbusinessbookspublished(27)onlya(28)arereallyworthreading.Tosave

yourtime,ourEditorialBoardgoes(29)themalleliminating90%.Our(30)arehigh,and

thecriteriarigorous.Whenabookmeetsallour(31),weprepareasummary,insteadofa

revieworadigest.Yougetaskillfuldistillationthat(32)thecontentandspiritofthe

entirebooks.Thetitlescovereverysubjectof(33)tobusinesspeopletoday.There's

nothingelselikeSoundviewExecutiveBookSummaries.

19、

A、expensive

B、cheap

C^severe

D、bad

標準答案：A

知識點解析：暫無解析

20、

A、accessible

available

C、reached

D、got

標準答案：B

知識點解析：暫無解析

21、

A、books

B、ones

C、subjects

D、titles

標準答案：D

知識點解析：暫無解析

22、

A、solution

way

CNkey

D、method

標準答案：A

知識點解析：暫無解析

23、

A^function

B、work

C、enter

D、operate

標準答案：B

知識點解析：暫無解析

24、

A、includes

concludes

C>contains

D、takes

標準答案：C

知識點解析?：暫無解析

25、

A、similarity

B、difference

C、resemblance

D、disagreement

標準答案：B

知識點解析：暫無解析

26、

A、takes

B、costs

C、spends

D、shares

標準答案：A

知識點解析：暫無解析

27、

A^separately

B、differently

C、partly

D、annually

標準答案：D

知識點解析：暫無解析

28、

A、handful

several

C、little

D、score

標準答案：A

知識點解析?：暫無解析

29、

A、through

B、over

C、in

D、out

標準答案：B

知識點解析：暫無解析

30、

A、requests

B、requirements

C^standards

D、needs

標準答案.C

知識點露斤：暫無解析

31、

A、tests

B、needs

C^claims

D、proclaims

標準答案：A

知識點解析：暫無解析

32、

A、reserves

B>keeps

C^maintain

D^preserves

標準答案：D

知識點解析：暫無解析

33、

A、care

concern

C、interest

D、firm

標準答案：B

知識點解析：暫無解析

五、改錯（本題共12題，每題7.0分，共12分。）

?Readthetextbelowaboutmanagingolderworkers.*Inmostofthelines34-45thereis

oneextraword.Itiseithergrammaticallyincorrectordoesnotfitinwiththemeaningof

thetext.Somelines,however,arccorrect.*lfalineiscorrect,writeCORREC1onyour

AnswerSheet.*Ifthereisanextrawordintheline,writetheextrawordinCAPITAL

LETTERSonyourAnswerSheet.ManagingOlderWorkersBecomingTheworkforceis

becomingagingasbaby-boomermovetowardretirement.GenCorrectXmanagersneed

tolearnhowtomotivateandmanagethistalentpoolofolder34workers.Both

generationshavequiteverydifferentviewsoftheotherandwill35needtolearnhowthe

othergenerationoperateson.Itisuptothemanagers,36GenXorotherwise,totakethe

leadandcreatethewarmclimateinwhicholder37workerswillremainengagedinand

productive.Youmaythinkolderworkersarc38harderworkersorthattheyarcdifficult

totrain.Getridofyourstereotypes.Your39olderworkersaredifferentindividualsJust

likeeveryoneelseinyourgroup.Treat40themassuch.Don'tassumethattheolder

workerknowswhatyouexpectof41them.Theydon'thavethesamebackgroundasyou

are.Beveryclearwhatyou42wantdoneandwhatthemeasurementsofcompletionand

ofsuccesswillbe.45"Bill,takecareofthatforme"isnotenough.Try"Bill,Ineedyou

topreparethe44department'sbudgetforthenextfiscalyear,"Usethenumbersfroma

lastyear45andaddto10%oneverythingexcepttrainingwhichshouldgoup15%.

34、

標準答案：QUITE

知識點解析：暫無解析

35、

標準答案：ON

知識點解析：暫無解析

36、

標準答案：WARM

知識點解析：暫無解析

37、

標準答案：IN

知識點解析：暫無解析

38、

標準答案：CORRECT

知識點解析：暫無解析

39、

標準答案：DIFFERENT

知識點解析：暫無解析

40、

標準答案：CORRECT

知識點解析：暫無解析

41、

標準答案：ARE

知識點解析：暫無解析

42、

標準答案：CORRECT

知識點解析：暫無解析

43、

標準答案：CORRECT

知識點解析:暫無解析

44、

標準答案：A

知識點解析：暫無解析

45、

標準答案：TO

知識點解析：暫無解析

BEC商務英語（中級）閱讀模擬試卷第

2套

一、概括文意配伍（本題共7題，每題1.0分，共7

分。）

Lookatthestatementsbelowandthebookreviewontheoppositepage.Whichsectionof

thearticle(A,B,CorD)doeseachstatement(1-7)referto?Foreachstatement(l-7),mark

oneletter(A,B,CorD)onyourAnswerSheet.Youwillneedtousesomeoftheseletters

morethanonce.Example:0Itincludesdiscussionabouttheinitiationbehindthesales.

0ABCD

-——~_二JAGREATSALESCAMPAIGNSThisbook

examinesthemostsuccessfulsalescampaignsofrecentyears.Itprovidesexamplesof

howmajorconsumerbrands,likeCoca-cola,Nike,3MandToyota,havebeenpromoted

inmagazinesandnewspapers.Itincludesinformationaboutthecreativeandplanning

processbehindthepromotionofthesepopularproducts.BTHEAUTOMOTIVE

INDUSTRYTODAYFindouthowtopexecutivesfromleadingcarcompaniesviewthe

changingrelationshipsbetweenmanufacturesandtheirsuppliers.Thisbookisaseriesof

interviewswithleadingplayersintheindustry:purchasingmanagersdiscusstheriseof

globalsuppliersandchiefexecutivespresenttheinternationaltrendtowardsmergersand

acquisitionsintheindustry.CTHEEXECUTIVE'SHANDBOOKThisneweditionof

TheExecutive'sHandbookprovidesananalysisofthemainpoliticalandeconomic

trendsofthelate1990s.Itisespeciallygoodincoststructures,changingconsumertrends

andcross-borderexpansion.Thesearekeyelementsthataffectinternationalbusiness

deals,makingthebookessentialreadingforanyoneinvolvedininternationaltrading.D

LEADYOURCOMPANYTOSUCCESSThisisacollectionofin-depthinterviews

withsomeoftheworld'stopbusinessexecutivesinthecar,softdrinksandclothing

industries.Afascinatingwork,itwillmakeyouquestionmuchofthegenerallyaccepted

theoryonwhatsuccessfulleadershipwithinmanufacturinginvolves.

1、Thebooktellsyouaboutrecentdevelopmentsinconsumerbuyingpatterns.

標準答案：C

知識點解i斤：題目關鍵詞“consumerbuyingpatterns”，題目意為“書中會講述消費者

購買模式的最近發(fā)展情況”，與C段中：“Itisespeciallygoodincoststructures,

changingconsumertrendsandcross-borderexpansion.'湘符。

2、Theopinionsexpressedinthisbookdifferfromthoseofmostexpertsinthisfield.

標準答案：D

知識點解析：題H關鍵詞“differfromthoseofmostexpertsinthisfield”，題目意為

“書中一些觀點與這一領域其他專家的看法有所不同，，，與D段中“itwillmakeyou

questionmuchofthegenerallyacceptedtheoryonwhatsuccessful”相符。

Thebookcontainsinterviewswithbusinessleadersfromseverallargeindustries.

標準答案：D

知識點解析：題□關鍵詞"businessleadersfromseverallargeindustries”,題口意為

“書中包含與幾個大型企業(yè)領導的訪談“，與D段中：“Thisisacollectionofin—

depthinterviewswithsomeoftheworld'stopbusinessexecutivesin…”相符。

4、Thefinancialinformationprovidedinthisbookwillbeusefulforimport-export

companies.

標準答案：C

知識點解析：題目關鍵詞“import—exportcompanies”，題目意為“書中提到的財務

信息對進出口公司很有用“，與C段中：”…makingthebookessentialreadingfor

anyoneinvolvedininternationaltrading.''相符。

5、Thebookdescribeshowanumberoftopcompanieshavemarketedtheirproducts.

標準答案：A

知識點解析：題目關鍵詞“marketedtheirproducts”，題目意為“書中介紹了兒個頂尖

企業(yè)如何營銷自身的產(chǎn)品“，與A段中：“Itprovidesexamplesofhowmajorconsumer

brands,like...havebeenpromotedinmagazinesandnewspapers."相符。

6、Thebookoutlineschangeinthesourceofthematerialsandpartsneededfor

production.

標準答案：B

知識點解析：題目關鍵詞“changeinthesourceof"題目意為“書中介紹了原材料與

生產(chǎn)部分需求的變化”，與B段中：”…thechangingrclationshipsbctwccn

manufacturesandtheirsuppliers."相符。

7、Thebookdiscussesavarietyofmajorinfluencesonthebusinessworld.

標準答案：C

知識點解析：題目關鍵詞“majorinfluencesonthebusinessworld”，題目意為“書中討

論了商界中的一些巨大影響“，與C段中：“Thesearekeyelementsthataffect

iiilcnialioiialbusinessdeals…”相符，inlluuiiuc與afftut為同義替換。

二、段落完型(本題共5題，每題1.0分，共5分。)

ReadthistextaboutelectricalpowerinCanada.Choosethebestsentencefromthe

oppositepagetofilleachoftheblanks.Foreachblank(8-12),markoneletter(A-G)on

yourAnswerSheet.Donotmarkanylettertwice.Thereisanexampleatthe

bcginning(O).ELECTRICITY:WEALTH,MONEY,POWERCanadianindustrieshave

prosperedformorethanacenturyonthecountry'sabundanceofcheap,reliableelectrical

power.B(example)infact,Canadaconsumesmoreelectricityonaperpersonbasisthan

anycountryexceptNorway.[Pl]Electricityisasignificantsourceofexport

incomeforCanada.[P2]Butinthe1970s,Canadianexportsrosesharplyto

addresstheU.S.demandforcheaperandmorereliable.In1985,exportsofCanadian

electricalpowerreached1,400millionUSdollars.[P3]Netelectricityexports

accountformorethan60%ofCanada*sbalanceoftrade.Domestically,Canadacontinues

togenerateelectricalpower,primarilyfromwater.[P4]Exportsofelectricity

arenowsubjecttoforcesfarbeyondthecontrolofutilitymanagers.[P5]

0ABCDEFG

Example:_____5Z2___"__L_!___E2___E2___!_J___!_LABesides,electricity

fromcoalandnuclearis50%to75%cheaperthanmanyotherindustrialnations.B

Generatedprimarilybywater,ourpowersupplieshaveattractedandsupportedenergy-

intensiveindustriessuchasmining.CItalsoranksamongthelopthreeelectricity

producersintheworld,behindtheU.S.andRussia.DNexttoelectricity,Canadian

paperexportscameto900millionU.S.dollarseveryyearinthe1960s.ECanadaand

theU.S.importedandexportedpowerinalmostequalmeasuresafter1901.FSincethen,

electricity'exportshavedeclinedbuttheyhavecontinuedtoexceed700millionU.S.

dollars.GEnvironmentalandtradepoliciesallinfluenceelectricalproductionandtrade.

8、[Pl]

標準答案：C

知識點解析：空白前一句提到加拿大人均用電量超過其他國家，僅次于挪威。可推

測出此處加拿大的電產(chǎn)量在世界排名也很高。選項C符合題意。

9、[P2]

標準答案：E

知識點解析：空白前一句提到電是加拿大出口創(chuàng)匯的重要資源，后一句提到1970

后，其出口量由于美國需要急劇上升，可推測出此處應該將加拿大和美國的電進出

口量相比較。

10、[P3]

標準答案：F

知識點解析：空白前一句提到1985年加拿大電出口量達14億美元，后-一句提到電

出口的凈產(chǎn)值占60%,可推測出此空依舊是講加拿大的電出口情況，只有選項F

符合題意。

11、[P4]

標準答案：A

知識點解析：空白前一句提到加拿大國內(nèi)有水能發(fā)電，可推測出此處應講到用其他

資源發(fā)電，選項A符合題意。

12、[P5]

標準答案：G

知識點解析：空白前一句提到現(xiàn)在電的出口不僅僅受使用部門的控制，言外之意，

其他因素仍影響著電的生產(chǎn)和貿(mào)易.選項G符合題意.

三、常規(guī)閱讀理解（本題共6題，每題7.0分，共6

分。）

Readthefollowingarticleaboutcreativeteamsandmanagementandthequestionsonthe

oppositepage.Foreachquestion。3-18),markoneletter(A,B,CorD)onyourAnswer

Sheet.CreativeTeamsandManagementWhenColgatelauncheditsthenrevolutionary

ColgateGumProtectiontoothpastein1990,companyexecutiveswereconfidenttheyhad

ahitontheirhands.Thetoothpasteincorporatedagroundbreakingantibacterial

technologytheythoughtwasthebiggestinnovationsincefluoride.Butinthemonths

afterthetoothpaste'ssix-countryrollout,theproduct'smarketsharereachedameager

1%)—one-fifthofthecompany'sprojections.Whatwentwrong?Anewroundofmarket

researchfoundthattheoriginallaunchstrategymutedthe"breakthrough"message;the

adspositionedthenewtoothpasteasalineextensioninsteadofarevolutionaryadvance,

andthepublicjustdidn'tbuytheproduct'sbroadclaims.Uptothispoint,Colgate's

president,BillShanahan,hadattendedonlyquarterlyreviewmeetings;nowherolledup

hissleevestorescuetheproduct,establishingaworldwidemarketingteamandmeeting

regularlywithglobalbusinessvicepresidentKathleenThornhillandCEOReubenMark

tofollowtheteam'sprogress.Shanahanandothersattheverytopsiftedthroughthe

researchandtookpartin:hcadvertisingdevelopmentmeetings,workingelbowtoelbow

withthemarketingteamrenamedColgateTotal,andpromotedwitharetooledad

campaignthatstressedthetoothpaste's12-hourprotection,theproductwasahitinmost

ofthe103countiesoutsidetheUnitedStates.Shanahancontinuedtolavishpersonal

attentionontheproduct,puttingColgateTotalunderthedirectsupervisionofJack

Haber,theworldwidedirectorofconsumeroralcareproducts,andcommitting$35

millionandateamof200employeestotheproject.Withthatkindofsenior-level

backing,Harberpulledoutthestops,spending$20milliontopromoteColgateTotalto

U.S.dentistsalone.Withintwomonthsofitsdomesticlaunchin1997,theproduct

captured10.5%oftheU.S.toothpastemarketandwithinsixmonthsmuscledperennial

champ,Procter&Gamble'sCrest,outoffirstplace.ColgateTotalhasremainednumber

oneeversince.WhattransformsagoodproductidealikeColgateTotalintoa

blockbuster?Wespenttenyearsstudyingmorethan700newproductdevelopmentteams

andinterviewedover400projectleaders,teammembers,seniorexecutives,andCEOs

intimatelyinvolvedinproductdevelopmentandlaunch.Ofthehundredsofteamswe

studied,just7%ofthem-49inall——createdproductsthatscoredaperfecttenonour

measureofblockbustersuccess.Toachievethatscore,productshadtoreachorexceed

companygoals,customerexpectations,profitandsalestargets,garnercompanyand

industryawards,andattractnationalattention.Productsdon'tbecomeblockbusters

withouttheintense,personalinvolvementofseniormanagementusuallyaCEOor

divisionhead.Ineverycasestudied,topmanagementplayedanintimate,active,often

dailyrole.Thisapproachhasbeenoutoffavorfordecades,creativeteams,asthe

thinkinggoes,shouldbeempoweredbymanagementandthenleftalone.Toomuch

attentionstiflesinnovation.Tothatwesay"Baloney".Ourworkshowsthat,inthebest

case,managementinvolvementshouldstartondayone.Ideally,seniormanagerswork

closelywithproductteamtoestablishmust-havefeaturesandthenhelpclearapathfor

theteam.Topmanagerscontrolresources,rulesandcutthroughredtape.And,crucially,

seniormanagersserveascheerleadersandvisionaries,broadcastingamessageof

organizationalcommitmentthatattractsbuy-inatalllevelsofthecompany.

13、WhathappenedtoColgate'snewtoothpaste?

A、Theresultsrancontrarytothecompany'sexpectation.

B、Ilachievedagreatsuccess.

C>Ittookagreatportionofmarketshare.

D^Thenewtechnologywasnotpopularamongcustomers.

標準答案：A

知識點解析：從文中第一段：“Butinthemonthsafterthetoothpaste^six―country

rollout,theproduct'smarketsharereachedameager1%-onefifthofthecompany's

projections.”可知，但是當一個月后，產(chǎn)品的市場占有份額只有1%,遠遠低于預

期，but為重要信息轉折詞，選項A符合題意。

14、Ihewriterimpliedthattheoriginallaunchstrategy

A、didn,tsetthetarget.

B、failedtoappealtocustomers.

C、hadthewrongfocus.

D、aimedatacommongoal.

標準答案：C

知識點解析：從文中第二段：“…theoriginallaunchstrategymuted

the^breakthrough^message,(headspositionedthenewtoothpasteasalineextension

insteadofarevolutionaryadvance...”可知，最初的銷售策略掩蓋了突破性的信息，

廣告只是把這個新牙膏定位為一種產(chǎn)品擴展，并沒有革命性的進步。選項C符合

題意，focus與position相對應。

15、Accordingtothearticles,ColgateTotal'ssuccesswasdueto

A、goodmarketingstrategies.

B、cooperationofteammembers.

C>participationofseniormanagersinmeetings.

D、totalinvolvementoftopmanagers.

標準答案：D

知識點解析：從文中第二段：*"...1JptothispointtColgate'spresident.Bill

Shanahan,hadattendedonlyquarterlyreviewmeetings,nowherol