DerivatNamingDerivatLavidaPositioningLifeforDerivatowners,isnotonlythelimitedstripbetweenofficeandhome,butwithinfinitepossibilities.Forthem,“Enjoylife”isnotonlyanattitudebutadecision.Whenyoudecidetoenjoyyourlife,lifewillcometoyouinitsbestside對Derivat的車主而言，生活，不僅是兩點一線的循規(guī)蹈矩，而是生活不設限。在他們眼中，“享受生活”不是一個態(tài)度，而是一個決定，當你決定選擇擁抱生活，生活也會用最好的一面犒賞你。Withitsbodylongerthanhatchback,elegantlines,togetherwithadvancedGermantechnology,DerivatwillcarryinfinitepossibilitiesforgrandconsumersDerivat擁有超越同級的車身長度，經(jīng)典優(yōu)雅的線條，配備德國精湛工藝與技術(shù)，它全新的車身形式將以它特有的優(yōu)越承載消費者生活的無限可能ForPeopleMorethanhatchback大的不止是空間突破桎桍活出色彩LiveoutoftheboxBrandPositioningKeyProduct/ConsumerInsightConsumerProductForCarPage2DDB/SMSThesizeoflife11.03.2013ParameterComparison

-LavidaDerivatvs.GolfA6Page3DDB/SMS11.03.2013MorethanHatchbackBiggerinsizenotjustbydimensions,butthespaceperformance.Totelltheproducttruth:GranLavidaGranderivedfromEnglishword:GrandGranLavidaisGrand!Itspeaksoutofouradvantagesnotonlyinphysicalsizealsoindimensionsandtheparabletruckspace.Itisgrand,andmorethanHatch!Gran由英文字幕Grand發(fā)展而來GranLavida不僅代表了我們的車身長度，同時也體現(xiàn)了它的多維性及無可比擬的后備箱空間。大的不僅是空間，更是對生活的想象。Page4DDB/SMS11.03.2013Torevealconsumerinsight:Lavida朗行TheChinesecharacterXingmeansthemulti-experiencesforlife.LangXing,carrytheyoungbutintellectualattitude,thepursueforinfinitepossibilitiesandtheexpectationsforunknownfuture.Lifewillbebiggerwithbiggerdreams.朗悅心，行由你。行，是一種對生活的多重體驗。朗行，搭載著年輕亦理智的心態(tài)，追逐無限可能的勇氣，及其體驗未知生活的期待。夢想有多大，生活就有多大。Page5DDB/SMS11.03.2013DDB/SMS11.03.2013Page6FamilyLavidawillkeepinconsistentwithbelownaming:FamilynameCh