LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////XXXX購(gòu)物中心Themall'sfirstanniversary/////////XXXX購(gòu)物中心Themall'sfirstanniversary/////////XXXX購(gòu)物中心Themall'sfirstanniversary/////////XXXX購(gòu)物中心Themall'sfirstanniversary/////////XXXX購(gòu)物中心Themall'sfirstanniversary/////////XXXX購(gòu)物中心Themall'sfirstanniversary/////////XXXX購(gòu)物中心Themall'sfirstanniversary/////////XXXX購(gòu)物中心Themall'sfirstanniversary/////////商場(chǎng)一周年慶商場(chǎng)一周年慶商場(chǎng)一周年慶商場(chǎng)一周年慶時(shí)尚親子購(gòu)物商業(yè)?

活動(dòng)方案LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////目錄目錄目錄目錄01活動(dòng)策略思路02創(chuàng)意內(nèi)容營(yíng)造03宣傳視覺(jué)傳達(dá)04執(zhí)行細(xì)節(jié)完善CONTENTSLONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////ONE活動(dòng)策略思路PROMOTIONPLANNINGSCHEMELONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////項(xiàng)目解讀無(wú)界美好生活長(zhǎng)沙首個(gè)兼具人文與生態(tài)感的MALL緊跟城市脈搏，位于洋湖新城地鐵站口的XXXX，天生就帶有“快活”的基因。這個(gè)兼具人文與生態(tài)的ShoppingMall，已經(jīng)多次展現(xiàn)出了它“無(wú)界美好生活”的新消費(fèi)主張。在一個(gè)消費(fèi)者快速迭代升級(jí)的新時(shí)代，理想中的購(gòu)物中心應(yīng)該帶來(lái)一個(gè)觸手可及的、美好的、富有生活空間的平臺(tái)，XXXX期望能夠伴隨著消費(fèi)者的習(xí)慣與需求，一同慢慢成長(zhǎng)。XXX，獻(xiàn)給每一位熱愛(ài)生活的人。——fromstorybookLONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////目標(biāo)客群家庭親子客群占比35%青年客群占比38%高校學(xué)生占比19.4%新興品質(zhì)型客群追求品質(zhì)生活，有一定消費(fèi)能力，不過(guò)度消費(fèi)關(guān)注性價(jià)比及新鮮體驗(yàn)，有強(qiáng)烈的消費(fèi)個(gè)性及傳播能力家庭客群為小孩全方位消費(fèi)，注重品質(zhì)與舒適樂(lè)活型消費(fèi)群體消費(fèi)能力低于居民，關(guān)注時(shí)尚熱點(diǎn)，追求新鮮體驗(yàn)，希望體驗(yàn)到新鮮的東西增長(zhǎng)見識(shí)青年客群傾向于業(yè)態(tài)豐富，性價(jià)比高的MALL，樂(lè)活一派娛樂(lè)及餐飲消費(fèi)比較高，追求口碑；受區(qū)域交通可達(dá)影響高填補(bǔ)洋湖片區(qū)大型購(gòu)物中心的商業(yè)空白輻射品質(zhì)高端消費(fèi)客群年輕、有錢、高學(xué)歷LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)思路我們認(rèn)為——周年慶不止是一場(chǎng)全民狂歡、大眾派對(duì)，周年慶已不再是單調(diào)的商業(yè)行為，而是突破常規(guī)商業(yè)主題活動(dòng)的創(chuàng)意營(yíng)銷，在周年慶的推廣活動(dòng)中，不僅要造一場(chǎng)全民狂歡，引爆客流，更要借勢(shì)營(yíng)銷，傳播品牌價(jià)值、品牌理念，為品牌賦予更多附加價(jià)值，立足“無(wú)界美好生活”的項(xiàng)目理念定位，打造一場(chǎng)美好的生活盛會(huì)。更是借勢(shì)營(yíng)銷、為品牌賦能的美好生活盛會(huì)。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)目標(biāo)借勢(shì)一周年慶活動(dòng)，打響XXXXXXXX品牌。利用周年慶節(jié)點(diǎn)，配合宣傳預(yù)熱及主題推廣營(yíng)銷活動(dòng)，打響XXXX項(xiàng)目在長(zhǎng)沙的商業(yè)品牌知名度與影響力，為長(zhǎng)沙消費(fèi)者帶來(lái)更加美好的生活體驗(yàn)。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)目標(biāo)強(qiáng)勢(shì)吸引目標(biāo)客群關(guān)注，引爆XXXX周年慶人氣。通過(guò)周年慶系列營(yíng)銷推廣活動(dòng)，精準(zhǔn)鎖定目標(biāo)群體，緊緊抓住目標(biāo)客群眼球，結(jié)合SP促銷活動(dòng)力度，全面引爆周年慶人氣，讓XXXX成為消費(fèi)者首選的一站式生活消費(fèi)目的地。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)目標(biāo)為無(wú)界美好生活加持，提升體驗(yàn)感，增加粘性，促成消費(fèi)達(dá)成。通過(guò)精彩紛呈的周年慶活動(dòng)，為XXX的無(wú)界美好生活加持，豐富生活想象力，更能為到店消費(fèi)者提供更好的項(xiàng)目體驗(yàn)感。通過(guò)強(qiáng)互動(dòng)的PR及SP活動(dòng)開展，與消費(fèi)者保持良好的粘性，促成消費(fèi)者進(jìn)店并達(dá)成消費(fèi)。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)策略乘大勢(shì)所需，想大眾所想——后疫情時(shí)代，疫情與人類長(zhǎng)期共存的時(shí)期，人們開始追尋更加健康的娛樂(lè)生活方式。除了常規(guī)的消費(fèi)購(gòu)物娛樂(lè)活動(dòng)外，很多人開始將目光轉(zhuǎn)向了新型娛樂(lè)形式——露營(yíng)，貼近大自然，享受戶外自由呼吸的暢意。而XXXX主打年輕家庭客群及青年客群，露營(yíng)主題迎合目標(biāo)客群的興趣點(diǎn)。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)策略撬動(dòng)戶外活動(dòng)的流量密碼。席卷城市的“露營(yíng)風(fēng)”，近年來(lái)露營(yíng)的熱度不斷攀升，在戶外活動(dòng)中屬于流量密碼，各類露營(yíng)營(yíng)地中精致的照片和視頻中的美好畫面在各大社交平臺(tái)火熱出圈。在“露營(yíng)風(fēng)”漸升溫的背景下，年輕人成主力軍。本次XXXX一周年慶活動(dòng)，將主打露營(yíng)主題創(chuàng)意，在XXX掀起一陣露營(yíng)風(fēng)，借熱點(diǎn)有效帶動(dòng)客流人氣。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)主題XXXX·一周年

城市露營(yíng)派活動(dòng)時(shí)間：5月27-29日&6月1日活動(dòng)地點(diǎn)：XXXX活動(dòng)基調(diào)：時(shí)尚、歡樂(lè)、趣味活動(dòng)內(nèi)容：一周年主題活動(dòng)、兒童節(jié)活動(dòng)等商場(chǎng)一周年慶商場(chǎng)一周年慶商場(chǎng)一周年慶商場(chǎng)一周年慶LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)亮點(diǎn)露營(yíng)開啟微度假疫情時(shí)代爆點(diǎn)IP精彩紛呈慶生活動(dòng)露營(yíng)主題戶外活動(dòng)，開啟暢快城市微度假，緊跟熱點(diǎn)強(qiáng)勢(shì)帶動(dòng)流量關(guān)注。獨(dú)家引進(jìn)疫情時(shí)代火爆朋友圈的正版IP“抱住綠馬”，造熱點(diǎn)打卡名片。豐富多彩的慶生系列活動(dòng)輪番上演，造一場(chǎng)周年慶全民狂歡。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////TWO創(chuàng)意內(nèi)容營(yíng)造PROMOTIONPLANNINGSCHEMELONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////內(nèi)容板塊

趣放野抱住綠馬x城市露營(yíng)派

趣慶生蛋糕紛享會(huì)

趣狂歡一周年大巡游

趣享樂(lè)XXX童心日根據(jù)本次活動(dòng)主題，衍生為四大主線內(nèi)容板塊：01020304商場(chǎng)一周年慶商場(chǎng)一周年慶商場(chǎng)一周年慶商場(chǎng)一周年慶LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)排期時(shí)間/地點(diǎn)5月27日5月28日5月29日6月1日1號(hào)門外廣場(chǎng)趣放野丨抱住綠“馬”·網(wǎng)紅打卡

(預(yù)計(jì)帶動(dòng)客流：1000人/天)1號(hào)門外廣場(chǎng)趣放野丨城市露營(yíng)派·戶外狂歡(預(yù)計(jì)帶動(dòng)客流：5000人/天)全場(chǎng)趣狂歡丨一周年大巡游(預(yù)計(jì)帶動(dòng)客流：5000人/天)內(nèi)場(chǎng)中庭舞臺(tái)趣慶生丨蛋糕紛享會(huì)(預(yù)計(jì)帶動(dòng)客流：1000人/天)趣享樂(lè)丨XXX童心日(預(yù)計(jì)帶動(dòng)客流：3000人/天)LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////A2館A1館2號(hào)中庭1號(hào)中庭場(chǎng)地規(guī)劃

趣放野丨抱住綠馬x城市露營(yíng)派

趣慶生丨蛋糕紛享會(huì)趣享樂(lè)丨XXX童心日1號(hào)門外廣場(chǎng)：趣放野丨抱住綠馬x城市露營(yíng)派包含綠馬IP氣模、露營(yíng)布置、舞臺(tái)區(qū)、休息打卡區(qū)等氛圍布置。1號(hào)中庭舞臺(tái)：趣慶生丨蛋糕紛享會(huì)趣享樂(lè)丨XXX童心日沿用內(nèi)場(chǎng)現(xiàn)有舞臺(tái)。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////趣放野01-1抱住綠馬

5.27-6.1LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意綠碼在手，世界我有！當(dāng)今時(shí)代，綠碼可謂是出行必備的通行證，想保住綠碼，時(shí)刻謹(jǐn)記：勤洗手戴口罩按要求做核酸非必要不亂跑保綠馬做貢獻(xiàn)疫情時(shí)代，保住綠碼，吃喝不愁！XXXX“抱住綠馬”網(wǎng)紅打卡，超級(jí)綠馬坐鎮(zhèn)，趕走焦慮，自由呼吸！LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意引進(jìn)獨(dú)家正版授權(quán)IP：“抱住綠馬”諧音“保住綠碼”，表達(dá)的是“保住綠碼”的愿望與決心，希望疫情早日結(jié)束的美好期望。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意“抱住綠馬”現(xiàn)場(chǎng)布置效果：LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意“抱住綠馬”現(xiàn)場(chǎng)布置效果：LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意“抱住綠馬”現(xiàn)場(chǎng)布置效果：LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意“抱住綠馬”現(xiàn)場(chǎng)布置效果：LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意XXXX抱住綠“馬”·網(wǎng)紅打卡于活動(dòng)外場(chǎng)放置大型氣模“抱住綠馬”，作為洋XXXX一周年標(biāo)志性打卡點(diǎn)，引發(fā)話題關(guān)注。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意衍生活動(dòng)：潮流綠色單品穿搭邀約武漢本土小紅書、抖音時(shí)尚高顏值穿搭博主，圍繞綠色主題進(jìn)行穿搭，并于現(xiàn)場(chǎng)街拍。活動(dòng)期間凡穿搭綠色單品至現(xiàn)場(chǎng)，拍照發(fā)送朋友圈即可獲得周邊禮品。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////趣放野01-2城市露營(yíng)派5.27-5.29LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意城市露營(yíng)派現(xiàn)場(chǎng)布置效果：LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意城市露營(yíng)派現(xiàn)場(chǎng)布置效果：LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意城市露營(yíng)派現(xiàn)場(chǎng)布置效果：LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意城市露營(yíng)派現(xiàn)場(chǎng)布置效果：LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意城市露營(yíng)派現(xiàn)場(chǎng)布置效果：LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////內(nèi)容規(guī)劃內(nèi)容設(shè)置：開展為期三天的戶外露營(yíng)狂歡，除豐富多彩的互動(dòng)形式外，更根據(jù)慶生節(jié)點(diǎn)增加戶外音樂(lè)節(jié)、露天電影節(jié)，強(qiáng)勢(shì)蓄客。參與方式：可設(shè)置入場(chǎng)門檻，如注冊(cè)XXX會(huì)員或任意消費(fèi)，達(dá)到促進(jìn)消費(fèi)及會(huì)員增粉效果。5月27日5月28日5月29日露天電影節(jié)戶外音樂(lè)節(jié)親子劇目演出創(chuàng)意市集/親子游樂(lè)/露營(yíng)體驗(yàn)/網(wǎng)紅餐車/樂(lè)享DIY趣放野城市露營(yíng)派LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意露天電影節(jié)丨伴隨點(diǎn)點(diǎn)星光，于戶外看一場(chǎng)露天電影，享受露營(yíng)最具靈魂玩法。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意戶外音樂(lè)節(jié)丨邀約流行搖滾樂(lè)隊(duì)，現(xiàn)場(chǎng)演繹動(dòng)人聲場(chǎng)，共慶XXXX一周年，用無(wú)界音樂(lè)集聚客流。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意親子劇目演出丨特邀獨(dú)家戲劇團(tuán)，上演精品兒童劇目《爆笑廚房》，為親子家庭打造充滿歡聲笑語(yǔ)的城市露營(yíng)活動(dòng)。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意親子劇目演出丨《爆笑廚房》主創(chuàng)團(tuán)隊(duì)陣容：《爆笑廚房》的英國(guó)主創(chuàng)團(tuán)隊(duì)包括獲得音樂(lè)劇至高榮譽(yù)Tony獎(jiǎng)的OliverHarrison先生執(zhí)導(dǎo)，由Emma&Abigail兩位金牌編劇執(zhí)筆，并在全球巡演多個(gè)國(guó)家，自2013年起，已有上百場(chǎng)演出，并在兒童戲劇評(píng)論協(xié)會(huì)被評(píng)為十部最值得觀看的兒童劇。此次中文版的改編也由Emma&Abigail兩位金牌編劇重新編排，OliverHarrison先生親自指導(dǎo)，還特別邀請(qǐng)了我們中方享有“中國(guó)默劇第一人”的齊少楓先生擔(dān)任中文版的主演以及中方導(dǎo)演，并開啟后疫情時(shí)代的文化巡演征程。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意親子劇目演出丨《爆笑廚房》精彩劇照：LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////活動(dòng)創(chuàng)意創(chuàng)意市集丨聯(lián)動(dòng)場(chǎng)內(nèi)商戶，同時(shí)招募長(zhǎng)沙本土創(chuàng)意匠人，帶來(lái)露營(yíng)主題創(chuàng)意市集，帶動(dòng)人氣。LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniversary/////////LONGFORThemall'sfirstanniv