Unit6Task1【答案】A.Inthefiveshortadvertisements,sofabeds,awomen’smagazine,acarbuyer’smagazine,akindofsoapandaradioprogrammeonmusicareadvertised.B.1)a)2)c)3)b)4)d)5)c)C.1)T2)F3)F【原文】1)AtSimplySofabedsatNottingHillGatewe'reloweringourprices—forChristmas.Massesofsofabedsforimmediatedelivery.We'reopensixdaysaweek,withviewingonSunday.SocelebrateChristmasearlythisyearwithaSimplySofabedssofabedatapricethat'sright.SimplySofabeds!2)Couldtherereallybeawoman'smagazinethat'sdifferent?Yes.It'scalledPrima.It'spackedwithnews,opinion,fashionandonceagainthere'safreegiantpull-outsectionwithclothestomake,craftstocreate,beautifulsweaterstoknit.Getyoursecond,value-packedissueofPrima!3)CarBuyermagazine.EveryThursday.Itgivesyouachoiceofmorenewandusedcarsthanallofyourlocalpapersputtogether—andforless.CarBuyerforcarbuyers.Atyournewsagent'snow.4)Girls!Sensitiveskinreallydoesneedmoresensitivecare.AndItakespecialcareofmysensitiveskinwithCuticurasoap.BecauseCuticurasoapcontainsamedicatedingredientwhichcleansyourskinwithoutleavingitdryortight.Cuticuramedicatedsoap.Fromchemistseverywhere.5)Hello.ThisisBobHarrisinvitingyoutojoinmethisFridayandeveryFridayeveningfortheLBC"PopReview".Iplaythebestoftherecentreleases,reviewtheBritishandtheAmericancharts,playclassicmusicbythebigstarsandnewtracksbythenamesoftomorrow.Soit'sarealmixofdifferentstylesandI'msureyou'lllovethemusic.I'dcertainlylovetohaveyourcompany.ThisFridayeveningathalfpastnine.RighthereonLBC.Task2【答案】A.EffectsofBergasolYoumaydooneofthesethingswhensunbathing:1.Youdon’tuseanysuntanoil.2.Youuseanordinarysuntanoil.3.YouuseBergasol.Differentresultsofdifferentacts:1.Youskinmayburnterriblyifthesunshineisstrongerthanyou’reusedto.2.Yourskinmaynotgetburned,butyouwon’tgetagoodtan,either.3.Yourskinisprotectedwhileitgetsatanquickly.HowdoesBergasolwork?TheoilinBergasolfruitactivitiescellsintheskinthatproducemelanin,theelementthatgivestheskinthenaturaldarkcolor.PriceofBergasolMoreexpensivethanordinarysuntanoilReason:ThespecialformulationsinBergasolisn’tcheaptoprepare.B.1)b)2)b)【原文】Whenyoustretchoutinthesunyoucandooneofthesethreethings.Youcanusenosuntanoil.Youcanuseanordinarysuntanoil.OryoucanuseBergasol.Ifyoudon'tuseanysuntanoilatallwhenyou'reinthesunthatisstrongerthanyou'reusedto,youwillbumsurprisinglyquickly.Ifyouuseanordinarysuntanoilyouwillprotectyourskintoalesserorgreaterdegree.Howmuchdependsonthe"protection-factornumber"onthebottle.Someoftheseoilsblockoutsomanyofthesun'sraysyoucanstayinthesunalldaywithoutburning—butyouwon'tgoverybrown,either.Bergasolwillprotectyourskinlikeanordinarysuntanoil.ButBergasoloilalsohasatanacceleratorwhichcomesfromtheoilofthebergamotfruit.Itspeedsuptherateatwhichthesunactivatestheskincellsthatproducemelanin.Anditismelaninwhichgivestheskinitsbrowncolor.SowhenyouuseBergasolsuntanoilyougobrownfaster,andasthedayspassthedifferencewillbecomemoreandmoreobvious.Unfortunatelythisspecialformulaisn'tcheap.SoBergasolisrathermoreexpensivethanordinarysuntanoil.Howeverthepricelooksmoreattractiveasyoudo.Task3【答案】A.1)b)2)c)3)a)4)a)5)d)B.1)F2)T3)F【原文】Theinsanelaughterfadedawaybehindme.Toonesideoftheclearingsatadesertedhouse,asderelictandforgottenasthepeoplewhooncelivedthere.Thedooropened,andIwasinthefrontroom,aroomsodarkIfeltIcouldreachoutandrunmyfingersthroughitsinkystillness.Fromoutsidethewindowcamethesoundsofthenight.Owls.Crickets.Andfromacrosstheroom..,drip,drip,drip.Myeyes,adjustingtothelight,madeoutwhatappearedtobeacoathangingfromahatrack,butasthehazedissolvedIsawthatfromtheneckofthecoatstaredthelifelessfaceofKuperman,hiseyesfrozeninhorror.Ashriekinglaugh,asinescapableasanightmare,rangoutaroundme.Myheart,alreadyshakinginthecageofmychest,explodedasahandfelluponmyshoulder."SohowdoyouliketheMitsubishiHomeTheater'ssurroundsound?"askedthesalesguy."Uhh,great."Isaid,asIstumbledtothedooroftheshowroomforabreathoffreshair.Task43)adbc4)bacdB.certainchangesweretobemadeintheofficeandsomeworkerswouldprobablybemovedtootherpositions,seeiftherewereanychanceforher,shewasmovedtoahigherposition,findajobfroherself,becamethepersonadvertisingjobsforothersC.frowned,wasamazed,wasmorealarmedandseriouslyworried【原文】Ceciliawasreadingthedetailsofajobthatwasbeingadvertised."ApplicationsareinvitedforthepostofPersonalAssistanttotheManagerofthislargeLondonexportfirm.Candidatesshouldbeexperiencedinallbranchesofofficeworkandshouldbequalifiedinshorthandandtypewriting.Thesuccessfulcandidatemustbepreparedtoworkaloneandwillbeexpectedtotravel."Thepersonappointedwillbeaskedtojointhecompany'sinsuranceschemeandwillbepermittedtouseacompanycar.Threeweeks'annualpaidholidaywillbeallowed.Salarywillbecalculatedaccordingtoexperience."Applicationformsmaybeobtainedfromtheaddressbelowandshouldbereturnedwithinthreeweeks.AninterviewwillbeheldinLondonandcandidateswillbecalledforinterviewbeforetheendofthismonth.TravelexpensesforcandidatescomingfromoutsideLondoncanbeclaimedatthetimeofinterview."JasonarrivedhomeandlookedoverCecilia'sshoulder."Iheardtoday,"shesaid,withasigh,"thatcertainchangesaregoingtobemadeintheofficeandthatsomeofusaregoingtobemoved.Andsincewemightbeputanywhere,IthoughtI'dfindoutwhatjobswerebeingpublicized."ThefollowingeveningwhenJasoncamehomehefoundCeciliasittingatthetablewhichwascoveredwithpapersadvertisingmanydifferentjobs.Overhershoulderheread:"AnassistanteditorwillberequiredinSeptember.Applicantsshouldbeexperiencedandpreparedtoworklatehours.Agoodsalarywillbepaidmonthlyintoabankfortherightcandidate.Thesuccessfulapplicantwillbeappointedfortwoyearsinthefirstcase.Applicationforms,whichshouldbesentinbeforeJuly31st,maybeobtainedfromtheaddressbelow."Jasonfrownedandturnedtothenextadvertisement,whichread:"Temporarytypistswillbeneededduringthenextsixmonthsforseveraldepartments.Applicantsshouldbetrainedandqualified.Inexperiencedtypistsmaybeappointedbutmustbepreparedtobetrained.Applicationforms,obtainablefromtheaddressbelow,shouldbefilledinbyeachapplicantinherownhandwritingandreturnedbeforeJuly31st.Allapplicantswillbeinterviewed..."Amazed,Jasonglancedfrompapertopaper,becomingmorealarmedasheread:"Dailycleanerswillberequired…lunchesmaybeprovided…candidateswillbeexpectedtopassamedicalexamination…salarywillbepaidweekly…laddersandotherequipmentwillbeprovided…applicationsshouldbereceivedbeforeJuly31st..."Seriouslywordednow,Jasonsatdown."Youdon'treallyneedtothinkaboutsomanyjobs,doyou?"Ceciliaturnedtohim."Itoldyousomeofusweregoingtobemoved,"shesaid."I'vebeenputinanewofficeatahighersalaryandnowI'mtheonewhowritesoutthedetailsforallthejobsthataregoingtobeadvertised.It'sfun."Task6【答案】A.1)d)2)d)3)b)4)d)B.1)F2)T3)TC.insulted,intimidated,victim,patient,please,thistreatment,beattackedandrobbed,usingforce,badly,hurtherdeeply,auniversitydegree,awellpaidjob,thebestcarinthestreet,moneyinmypocket,hischildrenandtheirmother,abusedhisposition,badly,smart,changehisways,losehisfamily'slove【原文】AboutfouryearsagoIwasattackedonthestreet,knockeddownandmybagstolen.Allmyfriendsandfamilywereverysympatheticandhelpedmegotothepolicetoreportit.NowIamavictimagain,butthistimeitismyhusbandwhoisassaultingme—hitting,insultingandintimidatingme.Yetmyfamilydoesn'tseemeasavictimnow.TheysayifIwasmorepatientandtriedhardertopleasemyhusbandhewouldn'tbeatme.ButIdon'tthinkIdeservethistreatment—justlikeIdidn'tdeservetobeattackedandrobbed.Physicalassaultisacrimewhetherithappensinthehomeoronthestreet.Buildfamilyrespectandharmony;speakoutagainstdomesticviolence.Imighthaveauniversitydegree,awellpaidjob,thebestcarinthestreetandmoneyinmypocket—butIdon'thavewhatIvaluemostinlife—mychildrenandtheirmother.IwasafooltothinkthatbyusingforceIcouldcontrolthoseIloved.IadmitItreatedherbadlyandhurtherdeeply.Ithoughtthatthechildrendidn'tknowwhatwashappening,butofcoursetheydid.Childrencansenseunhappinessintheirmother.NowwhenIlookbackonit,Irealizethatahomewhichhasviolenceanddisrespectscaresawayloveandhappiness.Domesticviolencecausesfamilydestruction.Itwassohardcomingtoanewcountry,withanewlife,andeverythingsodifferent.Ifeltlikeeverythingwasoutofmycontrol.Exceptinmyhomeandfamily—atleastthereIcouldbeboss.ButIabusedmypositionasheadofthehouseholdandtreatedmywifebadly.Mywife—she'sprettysmart—shegotsomeinformationabouttheAustralianlawwhichsayswhatIamdoingisillegal.Jeez,Idon'twanttoendupinthecourtsystemwiththepoliceonmyback!Noway!I'vegotmykidstothinkabout.I'mgoingtochangemyways—beforeit'stoolateandIlosemyfamily'slove.Lovebuildsharmonyinthefamily.Domesticviolencedestroyseverything.Task7【答案】A.1)d)2)a)3)d)B.1)F2)F3)T4)TC.self,yourself,consecutive,accomplishment,on,off,effective,patterns,marketableskills,accomplishmentsD.1)Thisisastatementaboutyourpersonalityratherthanyourskillareas.2)Youshouldnotapologizeinyourresume.3)Thisinformationaboutyoureducationalbackgroundisbetternotmentioned,sinceitisnotastrongpoint.4)Thepositivesideofthisexperienceisnotadequatelyexplored.5)Thisstatementisnotspecificaboutyourstrongpoints.【原文】Themainpurposeofaresumeistoconvinceanemployertograntyouaninterview.Therearetwokinds.Oneisthefamiliar“tombstone”thatlistswhereyouwenttoschoolandwhereyou’veworkedinchronologicalorder.TheotheriswhatIcallthe“functional”resume—descriptive,funtoread,uniquetoyouandmuchmorelikelytolandyouaninterview.It’shandytohavea“tombstone”forcertainoccasions.Butprospectiveemployersthrowawaymostofthoseunrequested“tombstone”lists,preferringtointerviewthequickratherthanthedead.Whatfollowsaretipsonwritingafunctionalresumethatwillgetread—aresumethatmakesyoucomealiveandlookinterestingtoemployers.Putyourselffirst.Inordertowritearesumeotherswillreadwithenthusiasm,youhavetofeelimportantaboutyourself.Sellwhatyoucando,notwhoyouare.Practicetranslatingyourpersonalitytraits,character,accomplishmentsandachievementsintoskillareas.Thereareatleastfivethousandskillareasintheworldofwork.Tootyourownhorn!Manypeopleclutchwhenaskedtothinkabouttheirabilities.Somethinktheyhavenoneatall!Buteveryonedoes.Andoneofyoursmayjustbetheticketanemployerwouldbegladtopunch—ifonlyyoushowit.Bespecific,beconcrete,andbebrief!Turnbadnewsintogood.Everybodyhashaddisappointmentsinwork.Ifyouhavetomentionyours,lookforthepositiveside.Neverapologize.Ifyou’vereturningtotheworkforceafterfifteenyearsasaparent,simplywriteashortparagraph(summaryofbackground)inplaceofachronologyofexperience.Don’tapologizeforworkingatbeingamother;it’sthehardestjobofall.Ifyouhavenospecialtrainingorhighereducation,justdon’tmentioneducation.Howtopsychyourselfup?Thesecretistothinkabouttheselfbeforeyoustartwritingaboutyourself.Takefourorfivehoursoff,notnecessarilyconsecutive,andsimplywritedowneveryaccomplishmentinyourlife,onoroffthejob,thatmadeyoufeeleffective.Don’tworryatfirstaboutwhatitallmeans.Studythelistandtrytospotpatterns.Asyoustudyyourlist,youwillcomeclosertothemeaning:identifyingyourmarketableskills.Onceyoudiscoverpatterns,givenamestoyourclusterofaccomplishments(leadershipskills,budgetmanagementskills,childdevelopmentskills,etc.).Trytolistatleastthreeaccomplishmentsunderthesameskillsheading.Nowstartwritingyourresumeasifyoumattered.Itmaytakefourdraftsormore,andseveralweeks,beforeyou’vereadytoshowittoastranger(friendsareusuallytookind)forareaction.Whenyou’vesatisfied,sendittoaprinter;aprintedresumeisfarsuperiortophotocopies.Itshowsanemployerthatyouregardjobhuntingasseriouswork,worthdoingright.Isn’tthatthekindofpersonyou’dwantworkingforyou?Task8【答案】Ⅰ.increaseyoursales,travelveryfast,secureandsafeⅡ.A.awebpage,yourpastcustomers’testimonies,linktotheiremailaddress,apotentialcustomercanemailthemandverifythetestimony,havetheopportunitytospeakwiththepastcustomersandfindoutallthegreatthingsaboutserviceorproduct,thosewhologontoyourwebsitescaninturntalktotheirfriendsandthiscouldtumblelikeadominoeffect.B.yournewsletter,visityoursiteC.answeryourpotentialcustomers'questions,Thiswillanswertheirquestions,ThiscanshowthemhowgoodyourserviceorproductisD.giveouttheircreditcarddetails,theyareafraidthatsomeonewillstealtheircreditcardnumber,feelmorecomfortableandsecureaboutbuyingyourserviceorproductⅢ.A.deliveryourproductcompetently,thisismerelywhatthecustomerexpects,gobeyondwhatisexpectedandmaketheprocessmemorableB.1.aluminumfoilshapedlikeaswan,talktopeopleaboutthisexperience,notevenacent2.clean,marketing3.toursofthemen'srestroomⅣ.distinguishyourbusinessfromyourcompetitors,performancestandards,creativity,enthusiasm【原文】Haveyoueverpurchasedsomethingthatyourfriendrecommended?Didn'tthismakeyoufeelsecureandsafesinceyouknewthatyourfriendwashappywiththeproductorservice?Thebestkindofadvertisementiswordofmouth.Eventhoughitdoesn'ttravelfast,itcandosomemagnificentresults.Whenoneofyourpastcustomerstellsotherpeoplehowgreatyourserviceis,itmakespeoplefeelsecure,andsafe.Itgivesthemareasonwhytobuyyourserviceorproduct.Giveyourpastcustomersachancetobragaboutyou,usetheirtestimonies.Youcanusethemaspowerfultoolstoincreaseyoursalesdramatically.First,collectallthetestimoniesthatyouhavereceivedfromyourpastcustomers.Thenmakeawholewebpageonyoursiteandplacethetestimoniesonthatpage.Don’tforgettolinktotheiremailaddress,soapotentialclientcanemailthemandverifythetestimony.Thisalsogivesthemtheopportunitytospeakwithyourpastcustomersandfindoutallthegreatthingsthattheyhaveexperiencedwithyourserviceorproduct.Theycouldthenturnaroundandtelltheirfriendswhattheyheard.Thiscouldtumblelikeadominoaffect,causingyoutohaveanexplosionofsales.Therearemanyotherwaysyoucanusethetestimonies.Ifyouhaveanewsletterthatyoupublish,Iwouldsuggestputtinganadinthenewsletterthatcontains“TheTestimony”andsomeinformationaboutyourserviceorproduct.Thiswillgivethepotentialclientarealgoodreasontovisityoursite.Theyalreadyhaveproofabouthowgoodyourserviceorproductis.Iwouldalsosuggestusingtheminanyadvertisementyouhave,andthiswillgiveyouthesamebenefits.Tryusingyourtestimoniestoansweryourpotentialcustomers'questions.Thiswillanswertheirquestions,andshowthemhowgoodyourserviceorproductis.Thisislikekillingtwobirdswithonestone.Youcanalsotryputtingsometestimoniesinyourfollow-upsthatwillgivethemareasontoactnow.ThereisstillabigpercentageofpeopleontheInternetwhoareafraidtogiveouttheircreditcard.TheydonotthinktheInternetissafe,andareworriedthatsomeonewillstealtheircreditcardnumber.Byhaving“TheTestimonies”,itwillmakethemfeelmorecomfortableandsecureaboutbuyingyourserviceorproduct.Howcanyoubuildmorewordofmouthadvertising?Rephrasingthequestion,whywouldyourcustomerswanttotalktotheirfriendsabouttheirexperienceofdoingbusinesswithyou?Whatthingscanyoudothatwillcompelthemtodoso?Whenyouperformyourserviceordeliveryourproductcompetently,youaremerelydoingwhatthecustomerexpects.(Ifyoudon'tmeetthecustomers'expectations,theymaywelltelltheirfriendswhatyoudon'twantthemtohear!)Inordertocompelthecustomerstowanttosharetheirgoodexperiencewiththeirfriends,youmustmaketheprocessmemorable,goingbeyondwhatisexpected.RecentlyIhadlunchwithmyteammembersattheCampbellHouse.Thefoodandserviceweretrulyexcellent.Mydaughterandadministrativeassistant,Dawn,askedforherleftoverstobepacked.Theywerereturnedtoherinaluminumfoilshapedlikeaswan.Guesswhatshetalkedaboutwhenshegothome?HowmuchmoredoyouthinkitcosttheCampbellHousetoproducethat"Wow!"experience?Theansweris,notacent!Disneylandshouldbeaninspirationtousallinprovidinga"Wow!"experience.Whatdopeopletalktotheirfriendsaboutwhentheycomehome?"Youshouldhaveseenhowcleanthatparkwas!Withallofthepeoplethere,it'sunbelievable!There'snotanevenagumwrapperontheground!"WaltDisneyunderstoodthatcleanlinessismarketing.TheMadonnaInninSanLuisObispogivestoursofthemen'srestroom.It'squiteremarkable,witharockfountainurinal.Itookmydaughterswhentheywereverysmall,andtheystillrememberthaturinal!Hereisanareathatwithsomecreativity,someproceduresdefinedasperformancestandards,andsomeenthusiasm,youandyourteamcandistinguishyourbusinessfromyourcompetitors.Whynotscheduleateammeetingtomorrowtogenerateideas?Task9【答案】A.Ⅰ.A.1.Person-to-personcontacttopersuadeconsumerstobuyaproduct2.indirectly,messagesonradio,television,newspaperorhandbillsB.CreateademandfortheadvertisedcommoditiesⅡ.A.1.moreorlessthesameway2.arepartlydecidedbytheirteenagechildrenB.1.love,fear,Dating,＄1billion2.thesexappeal,badbreath,perspirationstains,bodyodour3.health,prestige,pride,envy,jealousy4.brandnames,duringtheyearstocomea.Repeatthecommercialstimeandagainonradioandtelevisionb.AssociatetheproductswithradioorTVstarsintheadvertisements.B.Advantages:1.Stimulatesdemand,massproduction2.Givesinformation3.Leavinghome4.Stimulatescompetition5.Lowersprices6.ProvidesentertainmentDisadvantages:1.Maymisleadthepublic,theyaregettingsomethingthatisnotbeingoffered2.Oftenmisuselanguage.3.Encouragesimpulsebuying4.Raisesprices,Thecostofadvertisingaproduct5.Mayinfluencethemassmedia【原文】Salesmendependupontheperson-to-personapproachintryingtopersuadeconsumerstobuy.Advertising,however,hastodependuponreachingconsumersindirectly—throughmessagesonradioandtelevision,inthenewspapers,orevenonhandbillsgiventoyouinthestreet.Onceagain,thepurposeofadvertisingistosellgoods.Thismeansthattheadvertiserisgoingtotrytomakeyouthinkyouwantsomething—hissomething—whetheryouneeditornot.Inotherwords,theadvertiseriscreatingademandforhisproduct.Thisisfine.Remember,allthegoodsbeingproducedtodayhavetobesold.Andyoucannotbuysomethingifyoudonotknowaboutit.Later,weshalldiscusstheprosandconsofadvertising.First,letusseehowadvertiserstrytoreachtheteenageconsumers.Ofcourse,manyoftheadvertisinggimmicksusedtoselltoteenagersareusedtoselltoadultsaswell.Allconsumershavecertainbasicneedsorwants:food,clothing,andshelter.Butthebasicneedsofmostteenagersareprovidedforbytheirparents.Evenhere,though,advertisersappealtoteenagersbecausetheyknowthatthekindoffoodmombuysorthefurnishingsinateenagegirl'sroomwillbepartlydeterminedbytheteenagers.Teenagersareinterestedinhowmuchanitemwillcost.Theyareinterestedinwhethertheyaregettingsolidvaluefortheirdollars.Theywanttoknowwhatservicetheycanexpectafterbuyingtheproduct.Advertisersletyouknowthis.Probablythemosteffectiveappealtoteenagers(andtoadultstoo)istotheiremotions.Someimportantemotionsareloveandfear.Salesofcosmeticstoteenagersapproach$1billioneachyear.Datingisveryimportanttoteenagers,soyouhavetosmellsweet.Hideanyskinblemishes,andkeepyourhairlookingjustfight.Theadsshowhowusingaparticularhairspraywillmakegirlsandboysmoreattractivetoeachother.Adsthatpromisetoincreasesexappealifweuseaproductareverycommon.Almostanyproductcanusethisappeal.Adstellyouthatyouwillbemoreattractiveifyoueat,chew,drink,wear,oruseanyoneofhundredsofdifferentproducts.Then,ofcourse,therearethoseadsthatwareofbadbreath,perspirationstains,orbodyodour.Advertisersappealtoteenagers'desiretoconform.Youngpeopleliketothinkofthemselvesasindividualswho"dotheirownthing",butthisisonlypartlytrue.Lookaroundyourclassroom.Noticethehairstylesandtheclothingthatyourclassmatesarewearing.Chancesaretherearemorethingsyouhaveincommonwitheachotherthanyouwouldcaretoadmit.Inaddition,advertisersappealtothedesireforhealthandprestige,tothedesiretobeinstyle,topride,andtoenvyandjealousy.Teenagers,justlikeallotherconsumers,areinfluencedbybrandnames.Advertiserstrytogetteenagersusedtoabrandbecausetheyknowthat,inlateryears,theteenagerswillsticktothisbrand.Therefore,commercialsarerepeatedoverandoveragainonradioandtelevision.Wesoongettoknowthembyheart.Slickadvertisingsloganswillpopintoourmindsaswereachforaproduct.Someadvertisersstaywithparticularradioortelevisionstars,andconsumerscometoassociateaproductwithafamousperson.Sinceteenagersspendalotoftimelisteningtotheradioandwatchingtelevision,thisformofadvertisingisveryimportant.Youareprobablywondering,atthispoint,whetheradvertisingisgoodorbad.Actually,itmaybealittleofboth,butdecideforyourself.Tohelpyoudecide,someoftheadvantagesanddisadvantagesofadvertisingarelistedbelow.Theadvantagesofadvertisingareasfollows:1.Stimulatesdemand.Demandincreasessales,makespossiblethemassproductionofgoods,andkeepsemploymenthigh.2.Givesinformation.Consumerslearnaboutnewproducesandfindoutmoreaboutproductsalreadyonthemarket.3.Savestime.Advertisingtellswhatproductsarearoundandwheretheyaresold.Consumerscanshopandcomparepriceswithoutleavinghome.4.Stimulatescompetition.M