Canyouguesswhat

mytopicis?WelcometotheVoiceofChinaTheseriesispartofTheVoiceTVShowandisbasedontheNetherlandsprogramTheVoiceofHollandwonbyBenSaunders.TheVoiceisamultinationalsingingcompetitiontelevision.TheseriesstartedintheNetherlandsasTheVoiceofHollandin2010.Manyothercountrieshaveadaptedtheformatandbeganairingtheirnationalversionsin2011and2012.TheoriginofVOCPopularmusicMorethan40countriesintheworldhasitsownTheVoice.Format賽制Theshow'sformatfeaturesthreestagesofcompetition.BlindAuditionThefirstistheblindaudition,inwhichfourcoacheslistentocontenderswithoutseeingthem,andturntheirchairstosignifythattheyareinterestedinworkingwiththatartist.Ifmorethanonecoachturnsthechair,theartistchoosesthecoachheorshewouldliketoworkwith.BattlePhaseThecompetitionthenentersintoabattlephase,whenthecoachespickstwooftheirownteammembersagainsteachothertosingthesamesongtogetherinfrontofastudioaudience.Afterthevocal(歌唱)face-off,thecoachmustchoosewhichsingerswilladvance.LiveStageShowsInthefinalphase,theremainingcontestantscompeteagainsteachotherinlivebroadcasts.Thetelevisionaudienceandthecoacheshaveequalsayindecidingwhomovesontothefinal4phase.Withoneteammemberremainingforeachcoach,thecontestantscompeteagainsteachotherinthefinalwiththeoutcomedecidedsolelybypublicvote.TheEndFinally,eachcoachwillhavehis/herbestcontestantleftstandingtocompeteinthefinals,singinganoriginalsong.Fromthesefour,onewillbenamed"TheVoice"—andwillreceivethegrandcashprizeofarecordingcontract.StartingwiththeU.S.version,thecoachesusuallyperformtogetherinthefirstepisode.ThetrendofTheVoice其實除了中國之外，全世界都陷入好聲音的魅力無法自拔，《中國好聲音》的原版“THEVOICE”世界各地開花，《美國之聲》、《英國之聲》、《澳洲之聲》、《韓國之聲》、《德國之聲》，可以說，全世界都在轉椅子。ActuallybesidesChina,peopleallovertheworldareobssessedinthecharmofTheVoice.TheoriginalversionofThevoiceofChina----TheVoice,isbecomingpopularthroughouttheworld. VOA在美國版中，選手的來源相當多元，有司機、有軍人、有自由職業者，甚至還有專業歌手為他們伴唱。網友發現風靡全美的《美國偶像》中的眾多選手也一一亮相《美國之聲》。TheVoiceofAustralia主持人不播廣告。《澳洲之聲》的主持人，全程沒有播過廣告。節目的收益僅僅通過選手歌曲彩鈴下載等途徑來實現。

ThevoiceofUKThevoiceofHolland(Kids)brandstrategiesofVOC品牌策略WhatarethebrandstrategiesthatsupporttheThevoiceofChina'spersistentattractiontothesociety?

支撐《中國好聲音》吸引眼球的品牌策略有哪些?1.Meetingtheneeds

(迎合需求)TheVoiceofChinaprovidetheaudiencewithmoreoriginalTVshowandofferussomethingmoreclosetoourlifewithlotsofimpressions.一反選秀節目的“惡俗、毒舌、冷酷、拜金、富二代、造假”等賣點，給觀眾提供新穎的節目形式和更貼近生活、樸實無華的感動。2.AccurateJudgements定位準確Thejudgesselectcontestantsbytheirvoiceratherthantheirappearance.不以貌取人，只用聲音打動人，而明星導師們選取學員的標準也一律以“好聲音”為評判。這樣的定位，簡單，可操作。3.HighStandards高標準Theprogramgetsconsiderableexperiencefromtheforeignversions.