DIGITAL

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TRENDSTelevisionindustryintheUnitedKingdom(UK)CHAPTER

01OverviewTelevisionindustryrevenueintheUnitedKingdom(UK)from2013to2021,bysource(inbillionGBP)TVindustryrevenueintheUK2013-2021,bysourceTraditionalpayTVsubscription*OnlineaudiovisualTVadrevenuePublicfundingOtherrevenue**8.07.06.05.04.03.02.01.00.02013201420152016201720182019202020214Description:In2021,traditionalpayTVsubscriptionrevenueintheUnitedKingdom(UK)amountedtoaround6.5billionBritishpounds.Evenonlinechannelspresentingajumpinrevenuebetween2013and2021,subscriptionsremainedthelargestsourceoftelevisionindustryrevenueintheUK.

ReadmoreNote(s):UnitedKingdom;2013to2021;CPIadjusted;*Figurespriorto2019notcomparabletofollowingyearsduetoamethodologychangeofSky.**Otherrevenue:TVshopping,sponsorship,interactive,andprogramrevenue.Read

moreSource(s):AmpereAnalysis;IABUK;Ofcom;PwCUKTVindustryrevenueintheUnitedKingdom(UK)from2013to2021,bysector(inbillionGBP)TVindustryrevenueintheUK2013-2021,bysectorPlatformoperatorsSubscriptionOTTCommercialmultichannelsDigitaltransactionalMaincommercialPSBchannels

PubliclyfundedchannelsOnlinevideoadvertising201816141210864202013201420152016201720182019202020215Description:In2021,theUnitedKingdom'sTVindustrysectorwhichgeneratedthehighestrevenuewasplatformoperators,amountingtoover6.5billionBritishpounds.Subscriptionover-the-topservices,suchasNow,camesecond,witharevenueataround2.7billionBritishpounds.

ReadmoreNote(s):UnitedKingdom;2013to2021;CPIadjustedSource(s):AmpereAnalysis;IABUK;Ofcom;PwCUKAveragetimespentwatchingtelevisiondailyinEuropeancountriesin2020(inminutes)DailytelevisionviewingtimeinEuropeancountries2020DailyviewingtimeinminutesPortugalSerbia350340RomaniaGreece312308HungaryMacedoniaCroatia295290282Turkey273272270270ItalyBulgariaPolandSlovakiaBelgium(south)2622596Description:Accordingtothemostrecentdata,theaveragetimespentwatchingtelevisionacrossallEuropeancountriescametoatotalof235minutesperdayin2020.PortugueseTVviewersspentthelongesttimeinfrontoftheirtelevisionatnearlysixhoursdaily.ReadmoreNote(s):Europe;2020;MondaytoSunday;linearandnon-linearTVusage;excl.useofmobiledvicesSource(s):Glance;Médiamétrie;RTLAdconnect;Varioussources(localinstitutes)LeadingTVbroadcastersintheUnitedKingdom(UK)in2020,byaudienceshareLeadingTVbroadcastersintheUnitedKingdom(UK)2020,byaudienceshareShareofaudience15%0%5%10%20%25%30%35%BBCITV31.8%21.6%Channel410.2%9.7%9.5%Sky*ViacomDiscoveryChannelUKTV4.8%4.5%SonyPicturesTelevisionDisney1.8%0.8%0.8%A+ENetworksUK7Description:Asof2020,theBBC,ITV,andChannel4werethetopthreeleadingTVbroadcastersintheUnitedKingdom(UK).Inthisregard,theBBCheldanaudienceshareofabout32percent.ITVandChannel4hadaudiencesharesof21.6and10.2percent,respectively.ReadmoreNote(s):UnitedKingdom;2020;4yearsandolder;basedontotal3-Screenviewing;allchannelsincludeHDand/or+1variantswhereapplicable;*Incl.allSkychannelsandtheNBCUniversalportfolioofchannels,allunderComcastownership.The[...]ReadmoreSource(s):BARBRevenueofindependentTVproducersintheUnitedKingdom(UK)from2004to2020(inmillionGBP)IndependentTVproducerrevenuesintheUnitedKingdom(UK)2004-20203,5003,0002,5002,0001,5001,0005003,3303,0042,8752,7412,6642,6122,5862,5222,5002,1702,1722,1362,1302,1141,9521,59702004*2006*2007*20082009201020112012201320142015201620172018201920208Description:In2020,totalindependentTVproducerrevenues(includingnon-TVactivitiessuchasonlinepublishing,publicrelationsetc.)intheUKamountedto2.9billionBritishpounds.Thismarksadecreasecomparedtothepreviousyear,whentherevenuewas3.3billionBritishpounds.

ReadmoreNote(s):UnitedKingdom;2004to2020;*Datafor2008through2014wasestimatedusingarevisedmethodology.Datafor2004through2007wasnotrestatedusingthismethodology.Read

moreSource(s):Oliver&Ohlbaum;PactCHAPTER

02InfrastructureTotalnumberofTVhouseholdsintheUnitedKingdomfrom2013to2021(inmillions)NumberofTVhouseholdsintheUK2013-202127.427.227.22727.026.926.826.826.726.726.726.626.426.226.426.320132014201520162017201820192020202110Description:In2021,therewerearound27.2millionhouseholdsintheUnitedKingdom(UK)thathadtelevisions,anumberthathascontinuedtogrowannuallysince2013.IntheUK,theaverageconsumerspentalmostthreehoursadaywatchingTVin2021,withthoseagedover65yearsspendingthemosttimeinfrontofthebox.ComparedtootherEuropeancountries,UKviewersspentlessthantheaveragewatchingTV.ReadmoreNote(s):UnitedKingdom;2013to2021Source(s):IVF;OmdiaHouseholdpenetrationofsmartTVsetsintheUnitedKingdom(UK)from2014to2021HouseholdpenetrationofsmartTVsetsintheUnitedKingdom(UK)2014-202180%70%60%50%40%30%20%10%0%67%57%48%42%36%27%20%11%2014201520162017201820192020202111Description:SmartTVs-televisionsthatcanrunappsandaccesstheinternet-canbefoundinanincreasinglylargenumberofhouseholdsintheUnitedKingdom(UK).In2014just11percentofhouseholdsintheUKownedaSmartTV.Whereasin2021,nearly67percentofhouseholdsreportedowningaSmartTV.

ReadmoreNote(s):UnitedKingdom;2014to2021**;5,233respondents;16yearsandolder;alladultsSource(s):OfcomShareofhouseholdsthatownasmartTVintheUnitedKingdom(UK)from2014to2021,byagegroupHouseholdownershipofsmartTVintheUnitedKingdom(UK)2014-2021,byageAlladults16+16-2425-3435-4445-5455-6465-7475+55+80%70%60%50%40%30%20%10%0%20142015201620172018201920202021*12Description:TheshareofhouseholdsthatownasmartTVintheUnitedKingdom(UK)from2014to2021showsalineargrowthinthepopulationacrossallagegroups.SmartTVs'highestpenetrationisamongrespondentsintheagegroupof35-54yearsoldintheyear2021.

ReadmoreNote(s):UnitedKingdom;2014to2021;5,233respondents;16yearsandolder;alladultsSource(s):OfcomShareofhouseholdsthatownadigitalTVintheUnitedKingdom(UK)from2007to2021HouseholdownershipofdigitalTVintheUnitedKingdom(UK)2007-2021100%98%97%97%97%96%96%95%94%94%94%95%90%85%80%75%92%91%89%84%81%20072008200920102011201220132014201520162017201820192020202113Description:TheshareofhouseholdsthatownadigitalTVintheUnitedKingdom(UK)from2007to2021showsanalmostcompletepenetrationinthepopulation.TheshareofhouseholdsthatownadigitalTVincreasedfrom81percentin2007to92percentin2021.ReadmoreNote(s):UnitedKingdom;2007to2021;5,233respondents;16yearsandolderSource(s):OfcomCHAPTER

03PublicservicebroadcastingProductionandrightsspendingonTVcontentbythefivemainPSBchannelsintheUnitedKingdom(UK)from2013to2021(inmillionGBP)TVcontentproductionspendingbyfivemainPSBchannelsintheUK2013-20213,5003,0212,9192,8953,0002,5002,0001,5001,0005002,8372,8702,8092,7672,7472,315020132014201520162017201820192020202115Description:TheTVcontentproductionspendingofthefivemainPSB(publicservicebroadcasting)televisionchannelsintheUnitedKingdom(UK)hasfluctuatedovertheperiodfrom2013to2021.In2021,approximately2.8billionBritishpoundswasspentoncontentproduction,upfrom2.3billionBritishpoundsrecordedinthepreviousyear.ReadmoreNote(s):UnitedKingdom;2013to2021;CPIadjusted;BBCOne,BBCTwo,Channel4,ITV,andChannel5Source(s):OfcomNumberofnewandone-offprogramsshownonthemainPSBchannelsintheUnitedKingdom(UK)from2013to2021,bychannelNumberofnewandone-offprogramsonPSBchannelsintheUK2013-2021,bychannel20132014201520162017201820192020202130025020015010050249247244221218215210206200198190175181182179170155154165160144159159148136125156139118149127128117125115106106104103

10396979188860BBCOneBBCTwoITV1Channel4Channel516Description:IntheUnitedKingdom,thenumberofnewandone-offprogramsshownonthemainPSBchannelsfluctuatedbetween2013and2021.Forinstance,Channel4showed149ofthoseprogramsin2021,downfromthefigurein2020R.ead

moreNote(s):UnitedKingdom;2013to2021Source(s):Channel4Numberofnewsandcurrentaffairsprogramsshownonpublicservicebroadcasting(PSB)channelsintheUnitedKingdom(UK)from2013to2021NumberofnewsandcurrentaffairsprogramsshownonPSBchannelsintheUK2013-202120132014201520162017201820192020202150045040035030025020015010050457446438431428425415381378358319

317350334328313277263234200

19922720321320416615414714212410511211393867544201155201

00Channel4BBC2BBC1ITV1Channel517Description:IntheUnitedKingdom,between2013and2021,Channel4wasthepublicservicebroadcasting(PSB)channelthatshowedthehighestnumberoflong-formnewsandsinglestorycurrentaffairsprograms.In2021,thechannelpresented425programs,downfrom428statedayearearlier.

ReadmoreNote(s):UnitedKingdom;2013to2021Source(s):BARB;Channel4LicencefeeincomeoftheBBCintheUnitedKingdom(UK)from2010to2022(inbillionGBP)TheBBC'slicencefeeincomeintheUnitedKingdom(UK)2010-20224.54.03.53.02.52.01.51.00.50.03.793.833.83.733.743.743.753.693.663.613.513.523.45201020112012201320142015201620172018201920202021202218Description:In2022,theBBChadalicencefeeincomeofaround3.8billionBritishpounds.ReadmoreNote(s):UnitedKingdom;Fiscalyear2010/11through2021/22*;*TheBBC'sfiscalyearendsonMarch31ofeachyear.Dataforyearspriorto2021werepublishedinearlierannualreports.ReadmoreSource(s):BBCPublicservicebroadcasters'portfolioviewingsharesamong16-34year-oldsandallaudiencesintheUnitedKingdom(UK)in2021TVviewingsharesofPSBs'portfolioamongdifferentagegroupsintheUK202116-34Allaudiences35%30%25%20%15%10%5%31.6%31.2%29.2%24.6%23.6%22.3%15%10.3%6.8%5.6%0%BBCITVChannel4Channel5Otherbroadcasters19Description:Datafrom2021showedthatintheUnitedKingdomChannel4hadviewingsharesamong16-34year-oldsandallaudiencesof15percentand10.3percentrespectively.Ontheotherhand,BBC'ssharesamountedto24.6percent,and31.5percent,respectively.ReadmoreNote(s):UnitedKingdom;2021Source(s):BARBOpinionsonwaysinwhichtheBBCshouldbefundedinGreatBritainasofDecember2021ViewsonwaysoffundingBBCinGreatBritain2021Shareofrespondents0%

5%10%15%20%25%30%35%TheBBCfundedfromadvertisingincommercialbreaksTheBBCfundedfromthetelevisionlicence,asatpresent33%23%TheBBCfundedfromasubscriptionmodel,withpeoplehavingtopayasubscriptiontowatchtheirchannels16%TheBBCfundedfromgeneraltaxationDon'tknow9%15%Somethingelse3%20Description:InDecember2021,adultsinGreatBritainwereaskedaboutwhattheythoughtshouldbethesourceoffundingtheBBC.Atthattime,33percentofrespondentssaidthatthepublicservicebroadcastershouldbefundedfromadvertisingincommercialbreaksduringprogramming.

ReadmoreNote(s):UnitedKingdom(GreatBritain);December12,2021;18yearsandolder;*Thesourcegivesthesamplenumberbetween1,658and1,817.Question:"ThinkingabouthowtheBBCisfunded,whichofthefollowingwouldyoumostliketo[...R]ead

moreSource(s):YouGovPerceptionofthevalueformoneyoftheBBClicensefeeinGreatBritainasofDecember2021ViewsonBBC'slicensefeevalueformoneyinGreatBritain202170%59%60%50%40%30%20%10%0%30%12%DoesnotoffergoodvalueformoneyDoesoffergoodvalueformoneyDon'tknow21Description:InDecember2021,adultsinGreatBritainwereaskedwhethertheythoughBBC'slicensefeewasworththemoneyspent.Atthattime,30percentofrespondentssaidthatthelicensefeedidinfactoffergoodvalueformoney,however,59percentthoughttheopposite.

ReadmoreNote(s):UnitedKingdom(GreatBritain);December12,2021;1,817*;18yearsandolder;*Thesourcegivesthesamplenumberbetween1,658and1,817.Question:"ThinkingaboutthelicencefeeandtheservicestheBBCoffers,doyouthinkit[...R]

eadmoreSource(s):YouGovCHAPTER

04CommercialTVandadvertisingTelevisionadvertisingexpenditureintheUnitedKingdomfrom2011to2021(inbillionGBP)TelevisionadvertisingspendingintheUK2011-202165.465.275.285.115.114.914.935432104.644.484.44.162011201220132014201520162017201820192020202123Description:In2021,televisionadvertisingrevenueincludingbroadcastervideoondemand(BVOD)wasworthapproximately5.46billionBritishpoundsintheUnitedKingdom(UK).Followingyearsofnegativegrowth,2020wasevenworsethanexpected,astheadindustrywasmetwiththeimplicationsofthecoronaviruspandemic.However,2021showedasignificantimprovement,andtheadrevenuesurpassedthefiguresrecordedin2019,pre-pandemicReadmoreNote(s):UnitedKingdom;2011to2021Source(s):AdvertisingAssociation;WARCTelevisionnetadvertisingrevenueintheUnitedKingdom(UK)from2004to2021(inbillionGBP)TVnetadvertisingrevenueintheUK2004-20204.54.14.13.913.94.03.53.02.52.01.51.00.50.03.83.83.83.73.623.633.63.583.463.473.493.433.143.120042005200620072008200920102011201220132014201520162017201820192020202124Description:In2021,theTVadvertisingrevenueintheUnitedKingdomamountedtoaround3.8billionBritishpounds,upfrom3.1billionBritishpoundsrecordedinthepreviousyear,duringtheglobalcoronaviruspandemic.In2015and2016thefiguresstoodat4.1billionpounds,thehighestresultinthemeasuredperiod.ReadmoreNote(s):UnitedKingdom;2004to2021Source(s):OfcomTVnetadvertisingrevenueintheUnitedKingdom(UK)from2013to2021,bysource(inbillionBritishpounds)TVnetadvertisingrevenueintheUnitedKingdom(UK)2013-2021,bysourceCommercialPSBchannelsCommercialPSBportfoliochannelsCommercialmultichannels4.54.03.53.02.52.01.51.00.50.01.20.71.21.10.811.10.71.1110.90.60.80.70.40.70.72.22.12.12.1221.91.91.620132014201520162017201820192020202125Description:In2021,TVadrevenuefromcommercialPBSchannelsintheUnitedKingdomreachedtwobillionBritishpounds,whilecommercialmultichannelsgenerated1.1billionpoundisadrevenuethatyearR.

eadmoreNote(s):UnitedKingdom;2013to2021Source(s):OfcomTelevisionadvertisingexpenditureintheUnitedKingdomfrom2012to2021,byformat(inmillionGBP)TVadvertisingspendingintheUK2012-2021,byformatTotalBroadcasterVOD5,277Spotadvertising*6,0005,0004,0003,0002,0001,00005,4585,2705,1085,1114,9114,9304,7604,7304,6424,4804,4634,3984,233732.8522.7451.7391175197211145201410420121262013201520162017201820192020202126Description:In2021,totalTVadvertisingspendingintheUnitedKingdomreached5.46billionBritishpounds,outofwhichroughly733millionwasattributedtobroadcastervideo-on-demandadvertising.TVadspendisexpectedtogrowby7.1percentin2022,whileBVODisforecasttogrowby14.5percentthatyear.

ReadmoreNote(s):UnitedKingdom;2012to2021;*Figureforspotadvertisingin2012and2017onwardsarenotprovided.Figuresforperiodspriorto2020comefrompreviousreporting.ReadmoreSource(s):AdvertisingAssociation;WARCNumberofTVadvertisingviewersintheUnitedKingdom(UK)from2017to2026,bytype(inmillionusers)TraditionalTVadvertisingreachintheUK2017-2026,bytypeDDTSatelliteCable3025201510528.121.227.321.526.921.626.421.725.825.324.621.92423.222.122.722.422.121.821.712.812.812.412.211.911.711.611.411.311.1201720182019202020212022202320242025202627Description:In2021,thetraditionalTVadvertisingsegmentreachedapproximately59millionusers.AccordingtoestimatesoftheAdvertisingandMediaOutlook,theDDT(digitalterrestrialtelevision)categoryhadthegreatestreach,atapproximately25.3millionusers,whereasthecablecategoryhadthelowest.Inthecomingyears,thenumberofusersfromtheDDTcategoryisexpectedtoincreaseandthesatelliteandcablecategoriesareexpectedtodecrease.ReadmoreNote(s):UnitedKingdomSource(s):Advertising&MediaOutlookCHAPTER

05OnlineTVOnlineaudiovisualrevenuesintheUnitedKingdom(UK)from2013to2021(inbillionGBP)OnlineaudiovisualrevenuesintheUnitedKingdom(UK)2013-2021655443332102211120132014201520162017201820192020202129Description:TheonlineaudiovisualrevenueintheUnitedKingdom(UK)presentedasignificantincreasefrom2013to2021,recordingitsmaximumvaluein2021.In2013,theUK'sonlinevideoregisteredarevenueofaroundonebillionBritishpounds,whilstin2021thisfiguregrewtoapproximatelyfivebillionBritishpounds.ReadmoreNote(s):UnitedKingdom;2013to2021;CPIadjusted;incl.digitalrental,digitalretail,onlinevideoadvertising,OTTsubscriptionSource(s):AmpereAnalysis;IABUK;Ofcom;PwCUKViewingtimeonbroadcastervideo-on-demand(BVOD)servicesintheUnitedKingdom(UK)fromAugust22to28,2022,bydevice(inmillionminutes)BVODviewingtimeintheUnitedKingdom(UK)2022,bydeviceLivestreamingOndemand1,2001,0008006004002000AlldevicesTabletPC/LaptopSmartphone30Description:FromAugust22toAugust28,2022,peopleintheUnitedKingdomwatchedcontentonbroadcastervideo-on-demandservicesoveronebillionminutes.On-demandstreaminginparticularwaspopularinthecountry,atabout677millionminutes.Thetabletwasthemostuseddeviceinbothcategories,liveandon-demandstreaming.ReadmoreNote(s):UnitedKingdom;August22to28,2022;non-TVviewingSource(s):BARBMonthlyreachofselectedbroadcasterandad-supportedvideo-on-demandservicesintheUnitedKingdomfrom1stquarter2017tofirstquarter2021MonthlyreachofBVODandAVODservicesintheUK2017-2021BBCiPlayer65%ITVHubAll4My5UKTVPlay64%PlutoTV61%TheRokuChannel62%70%60%50%40%30%20%10%0%62%62%61%59%57%43%37%42%33%42%33%42%32%40%34%40%34%39%33%38%33%34%29%21%20%7%20%9%20%8%19%8%19%8%19%18%17%7%1%7%4%6%2%4%2%Q12017Q32017Q12018Q32018Q12019Q32019Q12020Q32020Q1202131Description:Asofthefirstquarterof2021,themostpopularbroadcastervideo-on-demand(BVOD)serviceintheUnitedKingdomwasBBCiPlayer,withamonthlyreachof57percent.However,whileotherBVODandad-supportedservicesrecordedanincreasefromthethirdquarterof2020tothefirstquarterof2021,thepopularityofBBCiPlayerseemedtodecline.ThemostusedinternationalAVODserviceintheUKwasPlutoTV,followedbyfreead-supportedstreamingtelevisionplatformTheRoku[...]Read

moreNote(s):UnitedKingdom;Q12017toQ12021;2,000respondents;18-64yearsSource(s):AmpereAnalysis;OfcomMostusedonlineTVservicestowatchchannelsandprogramsliveatthetimetheyarebroadcastintheUnitedKingdom(UK)asof2022LeadingonlinetelevisionservicesusedintheUnitedKingdom(UK)2022Shareofrespondents10%

15%

20%0%5%25%30%35%40%45%50%47%BBCiPlayerAmazonPrimeVideo25%YouTube7%ITVHub/STVPlayer/ITVHub+/STVPlayverVIP27%All4BTTV(includingBTSport)My518%17%12%11%SkySportsonNOWNOWTV6%Facebook/FacebookWatchVirginMediaTV13%14%32Description:BBCiPlayerwasthemostusedonlinetelevisionserviceintheUnitedKingdomin2022,with47percentoftherespondentsstatingtohaveeverusedthisplatformtowatchprogrammingliveatthetimeitwasbroadcast.SecondmostviewedplatformforthispurposewasITVHuborSTVPlayer,followedbyAmazonPrimeVideo.ReadmoreNote(s):UnitedKingdom;February22throughFebruary28,2022;1822respondents;13yearsandolderSource(s):OfcomCHAPTER

06MarketLeadersDistributionofBBCtelevisionprogrammingspendintheUnitedKingdom(UK)from2011/12to2021/22,bychannel(inmillionGBP)BBCTVprogrammingspendingdistributionintheUK2011-2022,bychannelBBCALBA**CBeebiesCBBCBBCFourBBCThree***BBCTwoBBCOne2,0001,8001,6001,4001,2001,00080060040020002011/122012/132013/142014/152015/162016/172017/182018/192019/202020/212021/2234Description:Inthefiscalyear2021/22,theBBCtelevisionprogrammingspendintheUnitedKingdom(UK)increasedinallTVchannelsrecordedexceptforBBCFour.BBCOnerecordedaspendofaroundover1.2billionBritishpounds,downfrom924millionBritishpoundsregisteredinthepreviousyear.

ReadmoreNote(s):UnitedKingdom;April1,2011toMarch31,2022*;*BBC'sfiscalyearendsannuallyonMarch31.Dataforfiscalyearspriorto2022werepublishedinearlierannualreports.**The2015/2016and2018/2019annualreportsoffernodata[...R]

eadmoreSource(s):BARB;BBCCosttodeliverBBCTVservicestoindividualusersperuserhourintheUnitedKingdom(UK)from2015/16to2021/22,bychannel(inpence)BBCTVproductioncostperuserhourintheUK2015/16-2021/22,bychannelCostinpence2021/222020/212019/20152018/192017/18202016/172015/162505103035332219CBBCBBCTwoBBCOneCBeebiesBBCFour2019.81720.996688.19998776.26.76.3553332.832.74464.96.96.535Description:InthefiscalyearendingMarch31,2022,CBBCcost33penceperuserhourtoproducethatyearandwasthemostexpensiveTVchannel.However,thisshowedanincreasefromthe22penceperuserhourrecordedinthepreviousperiodR.

eadmoreNote(s):UnitedKingdom;April1,2012toMarch31,2022*;*BBC'sfiscalyearendsannuallyonMarch31.Dataforyearpriorto2021/22werepublishedearlierbythesource.ReadmoreSource(s):BBCContentspendacrosstheChannel4networkintheUnitedKingdom(UK)from2013to2021,byplatform(inmillionGBP)ContentspendbyChannel4intheUnitedKingdom(UK)2013-2021,byplatformChannel4(mainchannel)DigitalchannelsDigitalmedia80070060050040030020010001112101025813111910488120119114102103129055354454853052750748649242020132014201520162017201820192020202136Description:TheannualspendonallcontentacrosstheChannel4networkintheUnitedKingdom(UK)from2013to2021presentedafluctuation.From2013to2016thecontentspendincreased,reachingitsmaximumvalueataround553millionBritishpounds.From2016tothepresentthenumberhasbeendecreasing,recordingapproximately420millionBritishpoundsin2020.However,itreboundedto527millionBritishpoundsin2021R.

eadmoreNote(s):UnitedKingdom;2013to2021Source(s):Channel4InvestmentinacquiredandoriginatedcontentacrosstheChannel4TVportfoliointheUnitedKingdom(UK)in2018and2021,bygenre(inmillionGBP)InvestmentincontentofChannel42018-2021,bygenreInvestmentinmillionGBP2021100202020192018050150200250229182FactualEntertainmentFilm2362229794689189848282767958Drama804239Comedy52524223Sport4646302927News27272722CurrentaffairsEducationOlderChildren27941717518837Description:Intheperiodfrom2018to2021,thebroadcasterChannel4fromtheUnitedKingdominvestedinvariousacquiredandoriginatedcontentsacrossChannel4TVportfolio.Factualwasthegenrewiththehighestinvestment,amountingto229millionBritishpoundsin2021.

ReadmoreNote(s):UnitedKingdom;2018to2021Source(s):Channel4ITVrevenuegeneratedfrom2012to2021,bysource(inmillionGBP)ITVrevenue2012-2021,bysourceMedia&EntertainmentITVStudios4,5004,0003,5003,0002,5002,0001,5001,0005001,7601,8221,6701,5791,3951,2371,3759338577122,28220212,14620152,13220162,09620182,07620172,06320192,02320141,89620131,88520201,8342012038Description:TheUKtelevisionbroadcasterITVgeneratednearly2.3billionBritishpoundsofrevenuethroughmediaandentertainmentchannelsin2021.Thisrepresentedanincreaseofnearlysixbillioncomparedtothepreviousyear.ReadmoreNote(s):Worldwide;2012to2021*;*ThefiscalyearendedannuallyonDecember31st.Asofthe2021report,ITV'sBroadcastsegmenthasbeenrenamedM&E(MediaandEntertainment).ReadmoreSource(s):ITVplcSegmentalrevenueofSkyforfiscalyear2021(inmillionGBP)Sky'ssegmentalrevenuestatement202116,00014,00012,00010,0008,0006,0004,0002,000013,3392,0181,087DirecttoconsumerAdvertisingContent39Description:Inthefiscalyear2021,theBritishpayTVoperatorSky'sadvertisingsegmentgeneratedarevenueoftwobillionBritishpounds.Meanwhilerevenuegeneratedbycontentcameto1.09mbllionBritishpounds.Skymadethehighestrevenuewithitsdirect-to-consumerservice.ReadmoreNote(s):Worldwide;2021Source(s):ComcastCHAPTER

07ConsumerbehaviorAveragedailytimespentwatchingTVperindividualintheUnitedKingdom(UK)from2005to2021(inminutes)DailyTVviewingtimeperpersonintheUnitedKingdom(UK)2005-20213002422422412502001501005023222422522121921821621721220319219218718302005200620072008200920102011201220132014201520162017201820192020202141Description:In2021,theaveragedailytimespentwatchingtelevisionintheUnitedKingdomdecreasedcomparedtothepreviousyear.Whiletheviewingtimewas192in2020,peoplefromtheUKspentfiveminuteslessonwatchingTVoneyearlaterR.

eadmoreNote(s):UnitedKingdom;2005to2021;4yearsandolder;datafromapanelofnationallyrepresentativehouseholdsSource(s):BARB;