會展英語-第2單元-ppt課件Unit2ExhibitionPromotionandEnquiryUnit2ExhibitionPromotionandObjectivesofThisUnitHowtobookavenueHowtopromoteanexhibitionHowtodesignandeditaprospectusforanexhibitionAsanorganizerAsanexhibitorHowtofindanexhibitiontoattendHowtoenquireaboutdetailsofanexhibitionObjectivesofThisUnitHowtoReviewWhatdidwelearninUnit1?ReviewWhatdidwelearninUnPartI:Organizer’sDiaryPromoteanewshowtoexhibitionDesignaprospectusforthetradeshowCallthemanagerofAsiaWorld-ExpotobookavenueCalltheSalesManagerofDeshengtopromotetheshowPartI:Organizer’sDiaryPromoI.Lead-inPracticeI.Lead-inPractice會展英語-第2單元-ppt課件OnlineMarketing/E-MarketingSocialMediaMarketingSearchEngineMarketingEmailDirectMarketingSearchEngineOptimizationOnlineMarketing/E-MarketingSo會展英語-第2單元-ppt課件WaystoPromoteAdvantagesdisadvantagesDirectmailcompleteinformationPassiveandslowConsiderableprintingandpostagecostPrintads(posterbillboard)lastinglongLimitedtopagerestrictionDifficulttoupdateAdsonradioandTVreachmorepeopleattractgreateraudienceExpensiveTelemarketingactiveanddirectaccurateapersonalconnectionGethungupeasilyDangerouswiththeDo-Not-CalllistE-mailcost-effectiveserveasremindereasilyrejectedordeletedasaspammailBrainstormingWaystoPromoteAdvantagesdisaII.ReadingPassage1:TipsforPromotingNewShowsPassage2:RunninganExhibition

II.ReadingPassage1:TipsfoPassage1increasetheirvisibility提升知名度showcaseproductsandservices展示產品和服務designposters,handoutandinformationbrochures設計海報potentialexhibitors潛在參展商Hesitant猶豫distributeaprospectus分發招展說明書relevantmaterials相關材料captureattention吸引注意力Advertisingisnotlimitedtomagazines,newslettersandbrochures,butrathertovirtuallyanyitemthatwillacceptprint.Do-Not-Calllist拒收信息名單Passage1increasetheirvisibiWaystoPrmtFeatures特點Email&InvitationLetterDirectMailAdvertisingTelemarketingTask1:ReadthetextandfillintheformWaystoPrmtFeatures特點Email&Task1:ReadthetextandfillintheformWaystoPrmtFeaturesEmailandInvitationLttrDirectMailAdvertisingTelemarketingIthelpsinbringnewpotentialexhibitors,esp.thosewhoarestillhesitantwhethertheyshouldattend.1.Itwillprovidethemwiththecompleteinformationaboutyourservicesandtherequirement.2.Itisagreatmediumforcapturingattentionandextendingapersonaltouchwiththeexistingcustomers.1.Itisdirectlylinkedtomarketing.Goodadvertisingcancreateinterestandalsotellmoreindividualsabouttheexhibition.2.Itisnotlimitedtomagazines,newsletters,butrathertoanyitemthatwillacceptprint.1.ThishasbecomemoredangerouswithDo-Not-Calllist.2.Ifyourhaveanycontactwithsomeoneinthelastsixmonths,thereshouldbenoproblemwithyoumakingthatphonecall.Task1:ReadthetextandfillTask2:Readthetextagainandanswerthequestions.1.Whatisthesignificanceofexhibitionforcompanies?2.Howcananorganizerattractexhibitorsandvisitorsaccordingtothetext?3.Ifyouaretopromoteatoyexhibition,howareyougoingtodoit?Why?

Attendingexhibitionscanhelpcompaniesincreasetheirvisibility.Itprovidesagreatopportunitytoshowcasecompanies’productsandservices.Theorganizershouldplanbeforehandtomakepromotionaleffortswithposters,handoutsandinformationbrochures,etc.Iwillmakepromotionaleffortswithposters,handoutsandinformationbrochuresinaninterestingwaythatwillattractchildren’sattention.Becauseitisatoyexhibition,Iwillwritelettersdirectlytotoycompaniesforpromotion.MyadvertisingwillbeshownonTVinchildren’schannel.Task2:ReadthetextagainanPassage2:RunninganExhibitionTask1:Fillintheblankswiththegivenwords.Passage2:RunninganExhibitiImportantWordsandExpressionsRunninganexhibitionisadauntingtask.艱巨的任務…resultfrom…源于regard…asthelifeline視為生命線business-valuedbuyers有商業價值的買家achievesustainabledevelopment實現可持續發展admissiontickets門票distributors,retailersandend-users批發商、零售商、終端用戶associationsandchamberofcommerce協會和商會decision-makingandpurchasingpower決策權和購買力builduptheircorporateimage樹立公司形象ImportantWordsandExpressionPassage2:RunninganExhibitionWhatisthemostimportantelementforthesuccessoforganizinganexhibition?Whatarethepossiblewaystopromoteexhibitionsaccordingtothetext?Task2:Readthetextagainandanswerthefollowingquestions.Passage2:RunninganExhibitiIII.SampleStudyAnexhibitionprospectusTitleofexhibitionDate,venue,admission,contactinformationfeatures/advantages:Categories:Buyers’commentExhibitors’commentSuccessfulstoriesofpastexhibitionsFloorplanIII.SampleStudyAnexhibitionIV.SituationalDialoguesDialogue1:BookinganexhibitionvenueIsthevenueavailableatthattime?展館在那個時間可用嗎？70,000㎡(squaremeters)

ofexhibitionspace展覽面積10ground-level,column-freeexhibitionhalls地面一層的flexibleseparationandcombinationareavailableondemand根據要求，展廳可以靈活分割組合configurationneeds布局需要arena/?`ri:n?/競技場；舞臺first-classacousticpanelingsystem一流的隔音板系統modularseatingsystem組合式的座位系統star-qualitybackstagefacilities星級后臺設備IV.SituationalDialoguesDialoIV.SituationalDialogues1.WhatexhibitionwillSaidelGrouphold?2.WhenwillSaidelholdtheexhibition?3.WherewillSaidelholdtheexhition?4.Howmanyhallsdoesthevenuehave?5.WhichhallwillChrisDavisbookfortheexhibition?6.WhatelsewillChrisDavisbook?Why?QuestionsIV.SituationalDialogues1.WhTranslation1.Iamcallingtobooktheexhibitionvenue.2.Isthevenueavailableatthattime?3.…flexibleseparationandcombinationofthehallsareavailableondemandtomeetvariousconfigurationneeds.4.AsiaWorld-Arenaisequippedwithfirst-classacousticpanelingsystems,modularseatingsystemsandstar-qualitybackstagefacilities.IV.SituationalDialoguesTranslation1.IamcallingtoListentothedialogue.IV.SituationalDialoguesListentothedialogue.IV.SitAsiaWorld-ExpoAsiaWorld-Expo會展英語-第2單元-ppt課件會展英語-第2單元-ppt課件ReviewReviewIamcallingtoseeif…我打電話是想知道amedium-sizedcompany中型公司prospectivebusiness潛在業務gainexposureto接觸buildstrategicrelationships建立戰略關系obtainyourmarketsharewithnewprospects新客戶developpartnershipsandalliances建立伙伴和同盟關系marketingexecutive銷售經理；銷售主管attendee參加人員；參展人員craftingsolidmessage釋放強勢信息IV.SituationalDialoguesDialogue2:CallinganewcustomertoattendtheexhibitionIamcallingtoseeif…我打電話是YellowPagesYellowPages會展英語-第2單元-ppt課件1.WhatexhibitiondoesChrisinviteStellatoattend?2.HowdidChrisgetStella’scontactinformation?3.WhatcanStelladointheexhibition?4.Whatarethekeystoreachtradeshowobjectives?IV.SituationalDialoguesQuestions1.WhatexhibitiondoesChrisTranslationIV.SituationalDialogues1.Iamcallingtoseeifyouareinterestedinattendingthe14thAsiaInternationalToysandGamesFair.2.Ifyouwanttomaximizeinvestmentandmakethemostofprospectivebusiness,anexhibitionprovidesauniqueopportunitytogainexposuretoahighvolumeofpotentialclients.3.Youcanenhancebrandawareness,buildstrategicrelationships,andobtainorgrowyourmarketsharewithnewprospects.TranslationIV.SituationalDiaIV.SituationalDialogues4.youcanintroducenewproductsandservices,maintainandexpandexistingcustomerrelations,developpartnershipsandalliances,amongahostofotheropportunities.5.Craftingsolidmessageisanintegralpartofreachingtradeshowobjectives.IV.SituationalDialogues4.yoListentothedialogueIV.SituationalDialoguesListentothedialogueIV.SitM:Goodmorning,thisisABCCompany,Martinspeaking.MayIhelpyou?L:Goodmorning,Mr.Martin.ThisisLiFangfromtheGuangzhouTradeFair.Ihaven’tseenyouforages.Howhasyourcompanybeengoing?M:Prettywell.We’replanningtoexpandourbusiness.L:Fine.I’mcallingtoinviteyoutoattendthe103rdChinaImport&ExportCommoditiesFaironApril15th,2014.M:Weacceptwithpleasure.Wewouldliketopresentournewproductsthere.L:Youarewarmlywelcome.I’mgoingtosendtheschedule,applicationform,chargesanddetailsofcertainotherservicesprovidedduringtheperiodofthetradefair.補充對話LiFang,anassistantofthetradefaircallsMr.MartinofaforeigncompanyM:Goodmorning,thisisABCC補充對話M:Iappreciatethatverymuch.L:Bytheway.Isuggestthatyouprovideabriefintroductionofyourcompanyandthemainproducts,writteninChineseandEnglishtotheorganizingcommittee.Theywillpublishaspecialeditionabouttheexhibitionandtheirproductswiththelinktothewebsiteatthesametime.M:Noproblem.We’llcontactyouassoonaspossible.L:OK.I’llfaxtheinformationImentionedpreviouslytoyouverysoon.M:Thankyou.Seeyou.L:Mypleasure.Seeyouthen.補充對話M:IappreciatethatveryAnInvitationLetter9AnInvitationLetter9PartII:Exhibitor’sDiaryFindarighttradeshowtoattendContacttheorganizeroftheshowEnquireaboutdetailsofthetradeshowBeabletoPartII:Exhibitor’sDiaryFindI.Lead-inPractice1.Beforestartingtradeshowsearch,whatwillyouconsider2.Whatarethewaysofsearchingforatradeshowtoexhibitat?Settingexhibitinggoals,planningabudget,listingallthethingsneeded,calculatingthenumberofexhibitingstaffSearchingonline,readingadvertisements,posters,industryjournalsI.Lead-inPractice1.BeforesII.Reading

abeneficialway有用的方式targetedtradeshow目標展會Searchengine搜索引擎Searchoptions搜索選項Supplement補充；輔助Industrypublications行業出版物Industryassociations行業協會Newswire通訊社Governmentalwebsites政府網站Chamberofcommerce商會UsefulWordsandExpressionsII.Readingabeneficialway有Task1

SearchOptionsWaystoDoTradeshowsearchengineTodefinespecificdetailsTosearchforinformationonaspecificshowTraditionalsearchengineIndustryPublicationsIndustryAssociationsToconductassociationsTovisittheirwebsites’eventpageNewswire&GovernmentalWebsitesTovisittheirwebsites,clickontradeshows&eventsChambersofCommerceTogetannouncementsandflyersinmonthlynewslettersandontheirwebsiteExhibitionVenuesandOrganizersCompetitorsTask1SearchOptionsWaystoDTask1

SearchOptionsWaystoDoTradeshowsearchengineTodefinespecificdetailsTosearchforinformationonaspecificshowTraditionalsearchengineToentertradeshowandkeywordsfortheindustryyouwanttoexhibitat,pluscityandcountryIndustryPublicationsTovisitthesiteoflargemediacorporationsthatpublishindustrypublicationsIndustryAssociationsToconductassociations;Tovisittheirwebsites’eventpageNewswire&GovernmentalWebsitesTovisittheirwebsites,clickontradeshows&eventsChambersofCommerceTogetannouncementsandflyersinmonthlynewslettersandontheirwebsiteExhibitionVenuesandOrganizersTocontactthelargemeetingfacilitiestofindoutwhatsortoftradeshowsarecomingandwhenTogetaholdofknowntradeshoworganizersandask..CompetitorsCheckoutthewebsitesofyourcompetitorsTask1SearchOptionsWaystoDTask2:Visittradeshowsearchenginesites(tradeshownewsnetwork)展銷會新聞網活動之眼展銷