肯德基公司介紹和管理模式(英文)KFCcompanybelongstotheworld'slargestcateringgroup,withmorethanonehundredcountriesincludingdistributioninthearea,andnearlythreethousandchain.YumsglobalfoodgroupKFCrestaurantsPizzahutTacoBellGrouporganizationalchart組織結構肯德基在中國所開店數銷售規模差異化戰略KFCinChina'sdevelopmentexperience

KFCafteryearsofexploration,effectivelyusethelocalizationstrategytoovercometheeconomic,management,andsysteminChinameetvariousobstacles,andavoidthewaterandtheculturaldifferences,establishedtomeettheconsumerdemandasthecoreofmarketingstrategyinChina.肯德基經過多年的探索，有效地利用本土化戰略，以克服經濟，管理和制度在中國滿足各種障礙，并避免了水與文化的差異，建立以滿足消費者需求為營銷戰略在中國的核心。1,talentlocalizationtraining,promotionanduseoflocaltalent,givefullplaytoitsfamiliarwiththecharacteristicofthepolicyenvironmentandmarketadvantage.Currentlyhas16marketinChinainthegeneralmanagerofeightwiththemainland.Theseniormanagementpersonneldirectlyinchargeofrestaurantoperationssuchas"operationsmanager","manager"and"therestaurantmanager",allthelocalization.人才本土化培訓，推廣和使用本地人才，充分發揮其熟悉政策環境和市場優勢的特點。目前有16個在中國市場的八個與大陸總經理。高級管理人員直接負責餐廳營運，如“業務經理”，“經理”和“餐廳經理”，全部本土化。2,qualityofservicestandardization.Emphasizetheserviceistheextensionofproductquality,attentiontomakecustomerfeeltheenthusiasmofthewaiterpoliteandconsiderateservices,andbyKFCrespectfullyexperiencethefeeling.Whethertohaveasmileserviceconsciousnessasahiredemployeesimportantexaminationcontent,andthenewemployeesarenearly200hoursoftraining,toensurethatemployeeshaveahighlevelofserviceconsciousnessandserviceskills.服務標準化質量。強調服務是產品質量，重視讓顧客感受到服務員禮貌和周到服務的積極性，并通過肯德基方面充分體驗到的感覺的延伸。是否有一個微笑的服務意識作為錄用員工的重要考核內容，與新員工近200小時的培訓，以確保員工具備的服務意識和服務技能高的水平。3,repastenvironmentstandardization.Emphasisoncleanandelegantdiningenvironmentistheembodimentofthebrandvalue,onaregularbasistotherestauranttodecorateandtherenewaloftheequipmentandfacilities,tofullyenjoydiningserviceandfood,andfeelthevalue.Hasclearelaborationtothecleanenvironmentmaintenancestandardsandspecifications,suchastoiletsanitation,cleanthe,whatitems,howlongwillittakewhatdegreequalified,andwhoisgoingtocheckallhavedetailedandclearstandardsandrequirements.就餐環境標準化。注重干凈和優雅的就餐環境是品牌價值的體現，定期到餐廳裝飾及設備設施的更新，充分享受餐飲服務和食品，并覺得很值。有明確的闡述，以環境清潔維護標準和規范，如洗手間衛生，清潔，有什么項目，多長時間會采取何種程度的資格，并且誰去檢查所有的都有詳細和明確的標準和要求。HistoryandSignofKFC

Inrecognitionofhiscontributiontohishome,KentuckygavehimthehonorarytitleofColonelSanders.ColonelSandersasuit,gray-hairedandbeardedimageofthegoathasbecameaninternationalbrand.whichisthebestsymbolofKFC.KFC'svaluesOurmissionOurexpectationOurbeliefOurworkattitudeModeofoperationFast-foodchainformIndustrializedproductionStandardizedproductsEmployeelocalizationRawmaterialsareimportedProvidecondimentandbeveragesupplierdirectlyFriedchickenburgerandfriesandin-storeprocessingAnewkindoffoodpermonthKFCenterprisecultureKFC企業文化ServiceandthepursuitofexcellenceAttentionandperfectservicequality"Positive,encouraging."“Restaurantmanagerfirst”Work,toexcellenceProductsafetyandhealthmanagementSupplier'ssafetyandhealthmanagement:Strictrequestallsupplierstofowl-runandplantmanagementIneverylinkinanyinfectionmaypreventcomprehensively,Forsuppliersarerequiredbylocalanimalquarantinedepartmentissuedbytheanimalproductsthereofoutofquarantinecertificate"and"animalsandanimalproductsvehicledisinfectionproof"Restaurantsoperatinghealthmanagement:

Requestforrestaurantdiningtimesdailyfacilitiesandequipmentofallcleaninganddisinfection,Tostrengthenstaffpersonalhealthandhygienemanagement,Thestorageofrawmaterialsstrictsafetyandhealthmanagement,FromthatKFCrestaurantsoperatingonproductsafety.請給餐館就餐時間每天設施和所有的清洗和消毒的設備，要加強對員工的個人健康及衛生管理，原料嚴格的安全和健康管理的存儲，從肯德基餐廳在產品安全運行。KFCinChina

ThegrowthinChina'sKFCrestaurantsKFCChina'schaineffectInChina,16yearsinthecityhasbeenopened1,000230stores,ProductrawmaterialsfrommainlandChina100%HundredsofmillionsofdollarsannuallypurchasesKFCestablishedinmainlandChinawith480enterprisessuppliernetworkEveryyear,directlyorindirectly,creatingjobs23millionInthenextfewyears,KFCwillpromotemoreitemsfromabroadanddomesticproduction,supplyintoChinaandbuildinChinaforbasetotheworld'ssupplyofnew"chain"KFCsecretofsuccessandmanagementexperience:Nevertovigorous,willingtochallengetheiryoung,andtoopenthedoortothetrainingofthesta