?

comScore,

Inc.

Proprietary.V0113

2關于comScore：comScore

是世界公認的數字統計、研究的領先者NASDAQ

SCOR客戶數量

全球2,400+員工數量

1,300+公司總部

弗吉尼亞州雷士頓市全球覆蓋

測量172個國家的數據；匯報43個市場的數據分支機構

在全球23個國家設有32個分支機構大數據

每月收集1.5T數據交互??ccoommSSccoorree,,

IInncc..PPrroopprriieettaarryy..趨勢一：忘掉“”，只要“網購”?

comScore,

Inc.

Proprietary.416171721222331344548545558171374BrazilRussiaGermanyUKFranceTurkeyCanadaItalySpainPolandMexico6182817992788486887084677984773854545910347867全球ChinaUSJapanUV（百萬）1,333滲透率(%)71.7%人均時長占比（%）6.2%全球Top

15

網購市場（By

UV>Source:

comScore

MMX

July

2015,

Home

and

work,

15+?

comScore,

Inc.Proprietary.5在全球前15的列表UV(百萬)國占據了5個席位人均時長（分鐘）阿里巴巴429553692923557211211275Amazon

SiteseBay京東

WorldwideWal-Mart10912MercadoLibre5731528Hewlett

Packard529唯品會5214Rakuten

Inc5024蘇寧454網購435Shop343Samsung

Group326Source:

comScore

MMX

July

2015,

Home

and

work,

15+?

comScore,

Inc.

Proprietary.6來源：comScore-UPS聯合研究Brazil(n=1,070)Mexico(n=1,053)Europe(n=6,238)es

from

each

ofthe

sources

listed

below?Asia(n=5,275)DOMINT1.

Overall,

what

percentage

of

your

online*Not

shown

to

the

U.S.Online

purchase

by

website*Avg.

chip

allocation

out

of

100ProprietaryandThis

presentation

may

not

be

used

or

disclosed

to

anyother

than

employees

of

customer,

unless

expressly

authorized

by

UPS.7商品的可獲得性和更

的價格，是選擇的主要原因DOMINT2.

Whatare

thereasons

that

you

choose

to

shop

on

a

non-[Country]

website?

Please

select

all

that

apply*Not

shown

to

the

U.S.Reason

to

shop

on

foreignwebsites*Among

those

who

shop

on

foreign

websites?

2014United

Parcel

Service

of

America,

Inc.

UPS,the

UPS

brandmark,

the

color

brown

and

photos

are

trademarks

of

United

Parcel

Service

of

America,

Inc.s.ProprietaryandThis

presentation

may

not

be

used

or

disclosed

to

anyother

than

employees

of

customer,

unless

expressly

authorized

by

UPS.8免費運送有助于促成交易：74%的網購用戶認為免運費很重要CHECK3.

How

important

is

free

shipwhen

you

are

making

a

purchase

online??

2014United

Parcel

Service

of

America,

Inc.

UPS,the

UPS

brandmark,

the

color

brown

and

photos

are

trademarks

of

United

Parcel

Service

of

America,

Inc.s.ProprietaryandThis

presentation

may

not

be

used

or

disclosed

to

anyother

than

employees

of

customer,

unless

expressly

authorized

by

UPS.對于國內 ，大部分用戶選擇5天以內到達，而對于國際運輸，則選擇5-7天Most

often

selected

ship options

–

International*Among

respondents

whoship

internationally,

Avg.

Chip

Allocation

out

of

100Most

often

selected

ship options

–

DomesticAmong

respondents

who

ship

domestically,

Avg.

Chip

Allocation

out

of100Brazil(n=1,012)Mexico(n=979)Europe**(n=4,031)Asia(n=3,946)Brazil(n=1,059)Mexico(n=1,037)Europe(n=6,122)U.S.(n=5,849)Asia(n=5,149)?

2014United

Parcel

Service

of

America,

Inc.

UPS,the

UPS

brandmark,

the

color

brown

and

photos

are

trademarks

of

United

Parcel

Service

of

America,

Inc.s.ProprietaryandThis

presentation

may

not

be

used

or

disclosed

to

anyother

than

employees

of

customer,

unless

expressly

authorized

by

UPS.Asia(n=3,910)1081%的消費者為了免費國際快遞，愿意額外等待3天或以上，巴西的用戶更具耐心，超過三成的用戶可以額外等待11天以上Brazil(n=994)Mexico(n=960)Europe(n=4,031)CHECK10.

How

many

additional

days

are

you

usually

willing

towait

toreceive

free

ship

?*Not

shown

to

U.S.;

For

Europe

“International”

represents

shipments

outside

of

EuropeAdditional

days

willing

to

wait

for

free

ship fromInternational

retailersAmong

consumerswho

ship

internationally?

2014United

Parcel

Service

of

America,

Inc.

UPS,the

UPS

brandmark,

the

color

brown

and

photos

are

trademarks

of

United

Parcel

Service

of

America,

Inc.s.??

ccoommSSccoorree,,

IInncc..

PPrroopprriieettaarryy..趨勢二：中國制造玩轉新興市場，滲透歐美3.12.8RussiaBrazilUSTurkeySpainFranceMexicoGermanyItaly7493817145.9

34.03.7Aliexpress

Top

10市場（by

UV）UV

（百萬） 滲透率（%）16.6

2412.7

202713當地12?

comScore,

Inc.

Proprietary.Source:

comScore

MMX

July

2015,

Home

and

work,

15+1,7194133872141721031391421581,402USUKCanadaFranceSpainBrazilAustraliaRussiaOthers1,3021,2188807466424082543103702,573USSpainFranceBrazilItalyNetherlandsUKGermanyRussiaOthers敦煌網主要市場UV（000）蘭亭集勢主要市場UV（000）13?

comScore,

Inc.

Proprietary.Source:

comScore

MMX

July

2015,

Home

and

work,

15+??

ccoommSSccoorree,,

IInncc..

PPrroopprriieettaarryy..俄羅斯

市場已被拿下48%52%18%30%24%16%12%15-2425-3435-4445-5455+俄羅斯網購用戶家庭人口分布（%）31.226.821.514.46.1HH

Size:

1HH

Size:

2HH

Size:

3HH

Size:

4HH

Size:

5+俄羅斯網購用戶分布俄羅斯網購用戶分布15Source:

comScore

MMX

July

2015,

Home

and

work,

15+?

comScore,

Inc.

Proprietary.MediaTotal

UV(000)%ReachAverage

DailyVisitors

(000)TotalMinutes(MM)Total

PagesViewed

(MM)AverageMinutes

perVisitorTotal

Internet: s:

15+68,540100.040,975120,565238,3241,759.1Retail47,71569.67,3932,2624,26147.41Corporation16,88924.61,58768197940.32Yandex

Market

比較購物8,82412.9503861109.73OZON.ru

Sites

綜合5,8438.532115342.64M.

3C4,4546.527239748.75Lamoda

Sites

服飾4,0856.0258498912.06eBay3,5845.22876711318.67Eldorado

3C3,4185.018426517.68Svyaznoy

Sites

3C3,4075.01938272.49DNS-SHOP.RU

3C3,3965.0209435712.710WILDBERRIES.RU

服飾3,2234.727412217237.911Otto

Gruppe3,0694.52114411214.312MY-SHOP.RU2,9604.3119481.513VSEINSTRUMENTI.RU2,8614.213512394.314Worldwide

Sites2,7444.014211164.015Amazon

Sites2,7224.016118296.616ULMART.RU2,6463.9177375114.017IKEA2,4383.6137375115.218CITILINK.RU2,4243.5144255010.2192,4163.51478133.320LABIRINT.RU2,2933.312419338.116Source:

comScore

MMX

July

2015,

Home

and

work,

15+?

comScore,

Inc.

Proprietary.?

comScore,

Inc.Proprietary.17Aliexpress流量來源Ozon流量來源M.流量來源LamodaT流量來源Source:

comScore

MMX

July

2015,

Home

and

work,

15+TotalUV(000)Entries(000)%ofEntries17,850197,962100.0Sources

of ing

traffic1Mail.ru

Group5,29130,83415.62Yandex

Sites4,70213,7246.93Logon3,2697,3053.74Sites2,3997,9384.05Corporation1,4555,0712.66RUSSIANPOST.RU5171,4630.7TotalUV(000)Entries(000)%ofEntriesOZON.ru

Sites6,20532,605100.0Sources

of ing

traffic1Yandex

Sites1,2511,9556.02Mail.ru

Group8441,6625.13Sites4221,0403.24Logon3875431.75MEGOGO.NET3697822.46S

.RU3594981.5TotalUV(000)Entries(000)%ofEntriesM.4,67029,473100.0Sources

of ing

traffic1Yandex

Sites1,6333,19010.82Mail.ru

Group8181,6205.53Sites5027472.54Logon3945351.85PPFGroup3426422.26DNS-SHOP.RU1522270.8TotalUV

(000)Entries(000)%ofEntriesLamoda

Sites4,37132,241100.0Sources

of ing

traffic1Mail.ru

Group1,2403,26210.12Yandex

Sites1,1692,0816.53Logon4216332.04Sites3151,2974.05WILDBERRIES.RU2084001.26Corporation1071940.6?

comScore,

Inc.

Proprietary.18Source:

comScore

MMX

July

2015,

Home

and

work,

15+UV

(000)%

UVUV

TGIAge15-243,42120.711225-345,18131.310735-443,92123.710045-542,28013.88755+1,76310.683Internet

UsageHeavy6,34038.3178Moderate6,39138.6123Light3,83523.249Comparison

ShopAll6,04036.5182Heavy1,4979.0219Moderate1,82811.0183Light2,71516.4166SegmentsUV

(000)%

UVUV

TGIAll

Apparel5,86635.4175Heavy

Apparel1,3998.4204Moderate

Apparel1,71110.3169Light

Apparel2,75616.6166All

Consumer

Electronics7,13843.1177Heavy

Consumer

Electronics1,65110.0202Moderate

Consumer

Electronics2,16313.1176Light

Consumer

Electronics3,32520.1167All

Jewelry/Luxury/Accessories1,86211.2213Heavy

Jewelry/Luxury/Accessories3882.3213Moderate

Jewelry/Luxury/Accessories5693.4216Light

Jewelry/Luxury/Accessories9065.5212AllToys1,3298.0186Heavy

Toys2841.7208Moderate

Toys3952.4184Light

Toys6493.9178Aliexpress

俄羅斯用戶??

ccoommSSccoorree,,

IInncc..

PPrroopprriieettaarryy..巴西

市場仍需突破20巴西網購用戶分布巴西網購用戶分布51%49%27%27%25%14%7%15-2425-3435-4445-5455+巴西網購用戶家庭人口分布（%）2%13%23%34%28%HH

Size:

1HH

Size:

2HH

Size:

3HH

Size:

4HH

Size:

5+Source:

comScore

MMX

July

2015,

Home

and

work,

15+3.6%9.5%16.4%51%19.4%巴西網購用戶區域分布MediaTotalUV(000)%

ReachAverage

DailyVisitors

(000)Total

Minutes(MM)TotalPagesViewed

(MM)TotalVisits(000)1MercadoLibre

綜合29,046453,1599001,857137,0272B2W

Digital

3C19,815311,73940174267,9893Corporation

綜合14,173221,00124833637,5324Nova

綜合12,9532094316224735,7175Netshoes

Group

服飾12,602209028311732,0656Busc

Company

比價12,59820739277026,0577Wal-Mart

綜合11,637,5358.BR

服飾8,770,5409.BR

3C7,77612445326915,87010L .BR

綜合7,53412434306815,12611UOL

Shop

比價6,6491040292013,67612Maquina

De

Vendas6,16010363375312,78013Amazon

Sites5,2628371425913,18414.BR4,942826828379,25815.BR4,604721927297,28116OFERTAZ.NET4,2957523463731,38617Worldwide

Sites4,004618316216,38718Dafiti

Sites3,88962817110310,62419.BR3,367524010178,14520Natura

Cosmeticos3,2575201731368,293Source:

comScore

MMX

July

2015,

Home

and

work,

15+21?

comScore,

Inc.

Proprietary.MediaTotal

UV

(000)%

ReachCompositionIndex

UVAverage

Minutes

perVisitor1Sites53,19998.6102340.3246,32085.9104623.93Sites43,73981.1121145.54UOL41,84177.612393.75R7

Portal39,09372.512625.96Globo37,64169.8125127.87Yahoo

Sites31,95459.212554.28Terra

-

efonica29,92055.512541.89MercadoLibre29,04653.913631.010Grupo

NZN26,79949.711921.411IG

Portal21,84840.512934.712B2W

Digital19,81536.713720.213OLX

Inc.19,36735.913143.514Grupo

Abril17,09031.71329.015Corporation14,17326.313617.516Nova12,95324.013812.517Netshoes

Group12,60223.41366.618Busc

Company12,59823.41382.219BitTorrent

Network12,36622.91121.820Wikimedia

Foundation

Sites12,23222.71305.8巴西用戶最常的TOP20Source:

comScore

MMX

July

2015,

Home

and

work,

15+22?

comScore,

Inc.

Proprietary.?

comScore,

Inc.

Proprietary.23Mercadolibre流量來源B2W流量來源Aliexpress

流量來源Nova流量來源Source:

comScore

MMX

July

2015,

Home

and

work,

15+TotalUV

(000)Entries(000)%ofEntriesMercadoLibre24,524261,222100.0Sources

of ing

traffic1Sites13,78962,85718.22Logon6,77615,9704.634,22816,5074.84Corporation3,5896,6241.95OLX

Inc.3,1546,8322.06Sites3,09512,4783.67UOL1,8234,8571.4TotalUV

(000)Entries(000)%

ofEntriesB2W

Digital18,158111,394100.0Sources

of ing

traffic1Sites10,06231,80519.22Logon4,8728,2135.033,2169,6215.84Sites2,4726,4873.95Nova2,0394,6292.86MercadoLibre1,4512,5561.57Wal-Mart1,3992,4701.5TotalUV(000)Entries %of(000)

EntriesAliexpress19,07761,391100.0ing

trafficSources

of1

Sites2

Logon3,8532,00810,656

14.43,720

5.03

MercadoLibre1,6714,0535.541,2694,1715.6TotalUV(000)Entries %of(000)

EntriesNova12,71882,743100.0Sources

ofing

traffic8,30449,94837.3SitesB2W

Digital2,5726,1144.63

Logon2,1693,5002.641,5543,9843.05Corporation7221,6652.35.BR1,1101,8361.46Sites6651,6982.36Wal-Mart1,0721,7081.376316920.97Sites9371,9741.5Proprietaryand

This

presentation

may

not

be

used

or

disclosed

to

any other

than

employees

of

customer,

unless

expressly

authorized

by

UPS.?

2014United

Parcel

Service

of

America,

Inc.

UPS,the

UPS

brandmark,

the

color

brown

and

photos

are

trademarks

of

United

Parcel

Service

of

America,

Inc.s.Brazil(n=972)Mexico(n=984)Europe(n=4,363)Asia(n=2,693)Brazil(n=727)Mexico(n=808)Europe(n=2,418)U.S.(n=2,615)Asia(n=1,704)U.S.(n=4,223)updates24上關注電對比其他區域，巴西的 用戶更喜歡在商 的動態并點贊SM2.

Do

you

“Like”

any

retailers

on

?SM3.

When

you

see

updates

from

the

retailer

onyournewsfeed

that

you

“like”,

how

much

attentiondo

you

generally

devote

tothe

update?.“Liking”

retailersonAmongusersAmount

of

attention

paid

to

retailers’Among

consumers

who

“like”

retailers

onProprietary

and :

Thispresentation

may

not

be

used

or

disclosed

to

any

other

thanemployeesof

customer,

unless

expressly

authorized

by

UPS.?

2014

Unite?dPcarocmel

SSecrvoicreeo,fIAnmce.ricaP,

Inrco.pUriPeSt,athrye.UPS

brandmark,

thecolor

brown

and

photos

are

trademarks

of

United

Parcel

Service

ofAmerica,

Inc.s25巴西的 用戶更愿意在社交網絡上 滿意的商家Brazil(n=1,021)Mexico(n=1,031)Europe(n=4,826)U.S.(n=4,601)Asia(n=4,575)SM5.

When

satisfied

with

a

brand

or

product

you

have

purchased,

how

likely

are

you

to

promote

the

brand

or

product

via

social

media?Likelihood

to

promote

brand

or

product

on

social

media

if

satisfied?

comScore,

Inc.

Proprietary.26Source:

comScore

MMX

July

2015,

Home

and

work,

15+UV

(000)%Reach%

UVTGIRetail

/

Apparel7,27135.254.2203Retail

/

Consumer

Goods70641.75.3240Retail

/

Flowers/Gifts/Greetings26741.42.0239Retail

/Jewelry/Luxury

Goods/Accessories98139.07.3225Retail

/

Sports/Outdoor6,08035.345.3204Retail

/

Toys84536.96.3213?

comScore,

Inc.

Proprietary.?

comScore,

Inc.

Proprietary.趨勢三：懂丌懂外語，海淘都是So

easy！相比于其他區域，中國用戶直接在海站上購物的比例較低DOMINT1.

Overall,

what

percentage

of

your

onlinees

from

each

ofthe

sources

listed

below?Proprietary

and:

Thispresentation

may

not

be

used

or

disclosed

to

anyother

thanemployeesof

customer,

unless

expressly

authorized

by

UPS.28?

2015

United

Parcel

Service

of

America,

Inc.

UPS,

the

UPS

brandmark,

the

color

brown

and

photos

are

trademarks

of

United

Parcel

Service

of

America,

Inc.s.關時間長、清關手續復雜、稅費高是海淘的主總體費用要DOMINT3.

What

are

some

of

the

problems

you

have

experience