1、M4U1 ProjectDeveloping an ad campaign1M4U1 ProjectDeveloping an ad Lead-inQuestion: If Dove wants to promote(推銷) a new flavor of chocolate, what should be done?spokesman 代言人2Lead-inQuestion: spokesman 代言人eye-catching ads3eye-catching ads3famous people 4famous people 4 123 牛奶香濃，絲般感受。得到你，是我一生的幸福。發現新德芙

2、,更多絲滑感受,更多愉悅驚喜。attractive slogans and logos5 123 牛奶香濃，絲般感受。得到你，是我fancy packages6fancy packages6eye-catching advertisement01famous people02attractive slogans and logos03fancy packages04Ad Campaign7eye-catching advertisement01faHow to build an ad campaign8How to build an ad campaign8Task oneFast Readi

3、ng9Task oneFast Reading9Read and answer Q1: What is an ad campaign?Q2: What media can we use in an ad campaign?Q3: What are the major questions should we consider first ?10Read and answer Q1: What is anQ1: What is an ad campaign?Q2: What media can we use in an ad campaign?Q3: What are the major ques

4、tions should we consider first?An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.We can use different kinds of media, including posters, newspapers, magazines, radio and television.1. Who is the audience for your ad campaign?2. What do you

5、 want your ad campaign to say?3. How do you reach your audience?11Q1: What is an ad campaign?An Task twoCareful Reading12Task twoCareful Reading12Fill in the missing words in the chart:How to build an ad campaignGeneral GuidelinesStep One To have a clear 1._ about the ad campaign and an 2._ in mind.

6、Step Two To 3._ your target audienceDo a little 4._ and 5._ in advance so you can create right 6. _ for the right people.Step ThreeTo decide what you want to tell the audience and what you try to 7._ them to do.To 8._the audience in order to get them to react in a certain way.Step Four Different 9.

7、_ to get the message across: posters, newspapers, radio and television.aimaudiencedetermineresearchanalysisget/persuadeappeal to/attractwaysmessage13Fill in the missing words in tTask threeSummary14Task threeSummary14 have a clear aim01determine your target audience02 what to tell your audience03how

8、 to reach your audience04What are the main steps of designing an ad campaign? add a slogan and a logo 0515 have a clear aim01determTask fourA sample16Task fourA sample16When you smoke cigarettes, you are slowly killing yourself !Anti-smoking ad campaign17When you smoke cigarettes, youSay no to cigar

9、ettes!18Say no to cigarettes!18Read the sample and fill in the blanksTopic: _ Reason: _Target audience:_Aim:_Slogan:_Logo:_Media :_ Anti-smoking This costs countries a lot of money and causing great damage to the welfare of the people.high school teenagersdiscourage young people from smoking by expl

10、aining advantages of not smoking and showing bad effects of smoking Smoking killsposters, website, school magazine, essay competition19Read the sample and fill in thTask fiveDesign an ad campaign20Task five20Nowadays our school is particularly concerned about the problem of food safety. Our headmast

11、er put a ban on eating outside and invited you to design an ad campaign to raise students awareness.Planning Topic21Nowadays our school is particuPreparing Student A, B, CDesign a logo and a sloganStudent Dforms of mediaStudent E, F, Gthe outline of the ad campaignStudent Hpresentation22Preparing St

12、udent A, B, CDesiglogo / slogan designer make it attractive23logo / slogan designer23The main steps of designing an ad campaign1. Introduction: a clear aim 2. Main body: 1). to decide your target audience 2). what to tell the audience 3). how to tell the audience 4). can add logos and slogans3. Conc

13、lusion your hopes and suggestions24The main steps of designing anExplaining why the topic is chosen; Your aim and target audience; The approaches to getting your message across; Your logo and slogan25Explaining why the topic is chPresenters can begin like this : The topic of our ad campaign is , our group choose this topic, because , our target audience is , our aim is to, the forms of media we use are and 26Pr