1、Forming Value Chains -Moving From Ideas to Reality構成價值鏈從想法到現實 Presentation by Jerry BoumaToma & Bouma Management ConsultantsJuly 2005.HOW DO WE GET THERE FROM HERE?我們怎樣從這里得到那里？Possibilities .能夠性.THE PHASES OF CHAIN DEVELOPMENT 鏈開展的階段Phase 1:Seeking and Sorting 階段1 尋求和分類Phase 2:Planning 階段2 方案Phase 3

2、:Implementation 階段3 執行.CHAIN DEVELOPMENT鏈的開展123456Possibilities能夠性ideaformation觀念構成Priorities優先權Planning方案 Pilot初步實驗scale up擴展 Stage時期Phases 階段.PHASES / STAGES階段/時期Phase 1:Stage 1-Possibilities階段1 時期1 -能夠性 Stage 2 -Idea Formation時期2 -觀念構成Stage 3-Priorities時期3-優先權Phase 2:Stage 4-Planning階段2時期4-方案Phas

3、e 3:Stage 5-The Pilot階段3時期5-初步實驗Stage 6-Scaling Up 時期6 -擴展.STAGES AND THE MANAGEMENT PROCESS時期和管理過程123456Possibilities能夠性ideaformation觀念構成Priorities優先權Planning方案Pilot初步實驗scale up夸張Stages時期Management Process管理過程private sector個人部門public sector公共部門Facilitation簡易化projectplanning方案方案project management方案管

4、理.STAGE 1: POSSIBILITIES時期1：能夠性Key outcomes:主要成果1.A set of possibilities. 一系列能夠性2.A clear qualified idea owner.一個清楚地合格的觀念擁有者3.A process/plan to move forward.一個可以前進的過程/方案.Step 1.1: Assessing the Possibilities步驟1.1 評價能夠性Must have three essential elements:必需有三個必要元素1: A person with a passion! ( to impro

5、ve the workings of an existing chain; or build a new chain)一個有熱情的人！來改善現有鏈的運轉；或建立一個新的鏈)2: An idea (or ideas) 一個觀念(或很多觀念) 3: A process to enlist/enroll input from potential chain players and to determine who the eventual chain players will be一個過程可以從有潛力的鏈的參與者處征募/招收投入和可以決議誰是最終鏈的參與者.STAGE 2: IDEA FORMATI

6、ON時期2:觀念構成Key outcomes:主要成果1.A set of ideas of an “idea that has potential to benefit all chain members.一系列觀念中的一個觀念可以有潛力是一切鏈的成員受害2.A clear concept document.一個概念清楚地文件3.An interview guide.一個面試指點4.An interview/input/consultation plan.一個面試者/投入/咨詢方案5.Summary document for future discussion.為未來討論總結文件.Step

7、2.1: THE IDEA步驟2.1:觀念The idea or ideas: What should it look like? Most ideas will fall into one of three general categories:觀念或觀念們:應該看上去什么樣?/大多數觀念將歸于3個籠統地歸類:A Market Issue such as a new or improved market opportunity such as a new product or a new market/marketing partner 市場問題,例如一個新的或改善的市場時機,例如一個新的產

8、品或一個新的市場/市場同伴A Systems Issue such as a measure to reduce system costs and/or improve the efficiency of the product flow from production to market and vice versa系統問題, 例如降低系統費用的措施和/或改善從消費到市場的產品流程的效率,反之亦然A Quality Issue to improve quality assurance and/or some elements related to food safety質量問題,改善質量保證

9、和/或一些關于食品平安的原理.STAGE 3: PRIORITIES時期3:優先權Key outcomes:主要成果1.Workshop/forum with all potential chain members.研討會/討論會包括一切有潛力的鏈的成員2.Agreement on top priorities. 優先權至上的協議3.Commitment to continuing.承諾延續4.Commitment to provide or access resources for planning stage.承諾提供或接近方案時期的資源.Step 3.1: The Workshop:步驟

10、3.1研討會Ensure that discussion paper has been circulated to all parties保證討論論文對一切成員傳送Set location for meeting and actively recruit participants聚會的地點和活潑的征集參與者Prepare agenda (independent chair may be beneficial)預備議程( 獨立自主的主席也許有益) Present key findings, issues, recommendations如今的主要發現,問題,引薦 Encourage discus

11、sion and further input鼓勵討論和未來的投入Identify options, issues points for further discussion識別選擇,未來討論的問題點Engage in a priority setting process - if necessary參與優先權選擇過程假設必要Select one or two priority areas選擇一個或兩個優先領域Agree on next steps: develop plan or bail對下面的步驟達成共識:開展方案或保釋 .STAGE 4: PLANNING時期4:方案Key outcom

12、es:主要成果1.A clear, focussed, realistic plan.一個清楚地,有焦點的,現實的方案2.Input and agreement from all stakeholders (workshop or one-on-one).全體參與者投入和協議(研討會或一對一的)3.Commitment to continue.承諾繼續4.Commitment to provide or access resources to conduct pilot.承諾提供或接近資源來實行初步實驗.Step 4.1: Developing the Plan步驟4.1:開展方案Overvi

13、ew總的看法The concept概念Objective(s)目的Critical Performance Measures評論表現規范Activity Plan活動方案Role of each chain player每個鏈成員的作用Resource requirements資源要求Project management plan工程管理方案Financial plan財政方案.STAGE 5: THE PILOT時期5:初步實驗Key outcomes:主要成果1.Require evaluation of results vs. objectives.對結果對目的要求評價2.Effecti

14、ve communication process.有效率的交流過程3.Regular Steering Committee meetings.定期的謀劃指點委員會會議4.Full and open assessment of results. 全面開放的結果評價.ROLE OF “PUBLIC SECTOR SERVICE 公眾部門效力的作用Facilitating Phase 1: possibilities, idea formation, priorities.推進階段1:能夠性,觀念構成,優先權Identify/support/work with “idea owner.識別/支持/與

15、觀念構成者任務Provide Phase 1 road map.提供階段1道路圖Assist in development of concept document.協助概念文件的開展Ensure objective and comprehensive input process.保證目的和廣泛的投入過程Review/critique summary document.回想/批判總結文件Facilitate “priorities workshop.推進“優先研討會Oversee “hand off off planning process.檢查方案過程沒有.ROLE OF PROJECT PL

16、ANNER工程方案者的作用Articulate clear concept of what is to be achieved.明晰清楚地觀念,什么是將要達成的Affirm assumptions used in concept.確定概念中運用的假設Confirm chain partner roles and involvement.確定鏈協作同伴的作用和參與Identify performance measures.識別表現規范Facilitate chain member input and commitment.推進鏈成員投入和承諾.ROLE OF PROJECT MANAGER工程管理者的作用Establish role in relation to Steering Committee.建立謀劃指點委員會的作用 Clarify reporting structure.廓清報告構造Clarify objectives.廓清目的Clarify performance measures/time frames.廓清表現規范/時間構造Set up required Working Committees.建立要求的