1、Can you guess what our topic is? The series is part of The Voice TV Show and is based on the Netherlands program The Voice of Holland won by Ben Saunders. The Voice is a multinational singing competition television. The series started in the Netherlands as The Voice of Holland in 2010. Many other co

2、untries have adapted the format and began airing their national versions in 2011 and 2012.The origin of VOC More than 40 countries in the world has its own The Voice.Format 賽制 The shows format features three stages of competition.Blind Audition The first is the blind audition, in which four coaches

3、listen to contenders without seeing them, and turn their chairs to signify that they are interested in working with that artist. If more than one coach turns the chair, the artist chooses the coach he or she would like to work with. Battle Phase The competition then enters into a battle phase, when

4、the coaches picks two of their own team members against each other to sing the same song together in front of a studio audience. After the vocal(歌唱) face-off, the coach must choose which singers will advance.Live Stage Shows In the final phase, the remaining contestants compete against each other in

5、 live broadcasts. The television audience and the coaches have equal say in deciding who moves on to the final 4 phase. With one team member remaining for each coach, the contestants compete against each other in the final with the outcome decided solely by public vote.The End Finally, each coach wi

6、ll have his/her best contestant left standing to compete in the finals, singing an original song. From these four, one will be named The Voiceand will receive the grand cash prize of a recording contract. Starting with the U.S. version, the coaches usually perform together in the first episode.The t

7、rend of The Voice 其實除了中國之外，全世界都陷入好聲音的魅力無法自拔，中國好聲音的原版“THE VOICE”世界各地開花，美國之聲、英國之聲、澳洲之聲、韓國之聲、德國之聲，可以說，全世界都在轉(zhuǎn)椅子。 Actually besides China,people all over the world are obssessed in the charm of The Voice.The original version of The voice of China-The Voice,is becoming popular throughout the world.VOA在美國版中

8、，選手的來源相當多元，在美國版中，選手的來源相當多元，有司機、有軍人、有自由職業(yè)者，有司機、有軍人、有自由職業(yè)者，甚至還有專業(yè)歌手為他們伴唱。網(wǎng)甚至還有專業(yè)歌手為他們伴唱。網(wǎng)友發(fā)現(xiàn)風靡全美的友發(fā)現(xiàn)風靡全美的美國偶像美國偶像中中的眾多選手也一一亮相的眾多選手也一一亮相美國之美國之聲聲。The Voice Australia主持人不播廣告。主持人不播廣告。澳洲之聲澳洲之聲的主持人，全程沒有播的主持人，全程沒有播過廣告。節(jié)目的收益僅僅通過選手歌曲彩鈴下載等途徑過廣告。節(jié)目的收益僅僅通過選手歌曲彩鈴下載等途徑來實現(xiàn)。來實現(xiàn)。The voice of UKThe voice of Holland(Kid

9、s)brand strategies of VOC 品牌策略品牌策略 What are the brand strategies that support the The voice of Chinas persistent attraction to the society? Mr. Zou, the planner of the program, said in a interview. 支撐中國好聲音吸引眼球的品牌策略有哪些?品牌策劃人鄒凌遠總結(jié)了以下五點。1. Meeting the needs (迎合需求) The Voice of China provide the audienc

10、e with more original TV show and offer us something more close to our life with lots of impressions. 一反選秀節(jié)目的“惡俗、毒舌、冷酷、拜金、富二代、造假”等賣點，給觀眾提供新穎的節(jié)目形式和更貼近生活、樸實無華的感動。2.Accurate Judgements 定位準確 The judges select contestants by their voice rather than their appearance. 不以貌取人，只用聲音打動人，而明星導師們選取學員的標準也一律以“好聲音”為評判

11、。這樣的定位，簡單，可操作。 3.High Standards 高標準 The program gets considerable experience from the foreign versions. And the Zhejiang television pursue a higher standard in the transition of local style and the team backstage. 節(jié)目經(jīng)驗來自歐美原版節(jié)目的成功運作而浙江衛(wèi)視和燦星制作在本土化運營方面、幕后陣容上也力求高標準。4.Arouse Resonance 引起共鳴 The program tr

12、y to build up a figure with true story so as to arouse the audiences resonance. 以故事塑造不同的歌手個體，激起觀眾的共鳴。 5.The Effect of Celebrity名人效應 Liu Na Yu Yang consist of the first judges team of The Voice of China. After the play on TV, it attracted the attention of Yao Chen, Li Wen, Feng Xiaogang, and these ce

13、lebrities made it even more prevalent with their weibo. 劉歡、那英、庾澄慶、楊坤組成了中國好聲音的首個導師團，一播出又吸引了姚晨、李玟、馮小剛等名人的微博傳播。Ads benefit加多寶加多寶60006000萬豪賭打包冠名權(quán)萬豪賭打包冠名權(quán) “ “錢花得值錢花得值 加多寶以6000萬的冠名費冠名中國好聲音。冠名成功會帶來巨大的品牌效益，這有過成功的范例。2005年，蒙牛酸酸乳以1400萬元冠名“超級女聲”，隨后追加了8000多萬用于帶有超女元素的產(chǎn)品包裝、路演、廣告宣傳等，使蒙牛酸酸乳的銷售量從2004年的7億元人民幣飆升至30億元。

14、七年前，超級女聲唱響中國，七年后，中國好聲音響徹神州。一次證明中國好聲音也是最賺錢的中國好生意。中國好聲音變身搖錢樹中國好聲音變身搖錢樹 僅憑廣告賺僅憑廣告賺20002000萬萬 中國好聲音從第一期至上周，廣告費從每15秒15萬元，漲到50萬元。據(jù)相關(guān)人士透露，好聲音每期僅憑廣告就能帶來近2000萬元的收益。而好聲音決賽夜鉆石廣告位15秒116萬 創(chuàng)造中國廣告單條價格之最。 From the first phase till last week,the advrtising expense has rose from 150,000 RMB per 15 seconds to 500,000

15、RMB per 15 seconds.It is said that The Voice could get almost 20 million RMB merely through the advertising expense.Speaking of the final,the advertising expense will top to 1,160,000 RMB per 15 seconds,and it is going to be the highest price of a single advertisement.However.There also arose some n

16、egative newsPlayers identity is being questioned Someone pointed out that Xu Haixings shameful behavior which she took advantages of her fathers death to get the judges and the audiences sympothy.And before she joined the Voice,she quit the show 花兒朵朵because of her grandparents illness.She annoyed th

17、e audience for what she had done.Even more,she acted differently when she was not on the stage,she became wilder,not the same as her pure look on the stage. 網(wǎng)友指出其中以父親過世經(jīng)歷感動評委的徐海星是個選秀專業(yè)戶，且6月在花兒朵朵全國突圍賽時，就以“爺爺病危、奶奶入院”為由退賽。這次又打煽情牌感動評委，令觀眾十分不滿。在電視上的賣萌蘿莉外表，私下卻是有著別人不一樣的豪放本性。 中國版阿黛爾鄭虹雖然沒有傲人的外表，卻憑借她獨特的嗓音讓全場驚呼。身材微胖的她，用藍色格子襯衫搭配黑色長褲，不過，日前有網(wǎng)友曝光一段視頻，在這段視頻中鄭虹以濃重的煙熏妝出現(xiàn)，頓時，對鄭虹的質(zhì)疑聲鵲起。在視頻中，濃妝艷抹的造型讓她看上去十分成熟，與藍格襯衫、看上去寧靜的形象大相徑庭，而發(fā)布這段視頻的網(wǎng)友吐槽道：“如果真是同一人，她可以拿奧斯卡影后了”。 Though she i