1、酸奶-用勺子舀的Yoghurt Spoonable2007市場發展趨勢美益制作2007 Market trendsPresented by MeiYi Flavours發展趨勢Trends“Low in” leads the way with Low/No/Reduced Fat the leading position (nearly 30%), other important low-in claims included low sugar, low calorie and low cholesterol.Functional ingredients that aid digestion

2、remain popular, adding value and healthy appeal.Functional products to benefit heart and immune systems decreased a little in the first quarter.“低含量”產品，以低脂肪無脂肪產品占主導地位（將近30%），其他重要低含量產品包括低糖產品，低熱量產品，低膽固醇產品有助消化的功能性成分增值且有健康要求有益心臟和免疫體系的功能產品在第一季度略微有所下降發展趨勢TrendsMore natural products with less additives/pre

3、servatives and more all natural and organic ingredients.Fortification with vitamins/minerals remains important allowing consumers to obtain extra nutrition from yogurt.更多添加劑/防腐劑含量低的天然產品,更多純天然和有機成分含維他命/礦物質的Fortification保持重要地位,使消費者從酸奶中吸收更多營養低含量產品的定位Low-in positioningUSA, Publix Super Markets Fat Free

4、Yogurt Strawberry flavor contains 1/3 fewer calories than regular low fat yogurt. It contains other natural flavors and is sweetened with aspartame and fructose. 美國, Publix Super Markets 公司無脂肪酸奶,草莓味,比普通低脂肪酸奶的熱量少1/3. 含其他香料,且是通過阿斯巴甜和果糖來增甜的.低卡路里/無卡路里Low/No/Reduced CalorieFinland, ValioBlueberry & C

5、ranberry Yogurt Free from fat and low in calories and carbohydrate and rich in calcium and dietary fibre.芬蘭, Valio藍莓蔓越莓酸奶不含脂肪,卡路里和碳水化合物 含量低,富含鈣和食物纖維低糖/無糖產品Low/No/Reduced SugarUSA, Wells DairyRaspberry Rhapsody Yogurt with added vitamins A & D. Fat free & contains 45% fewer calories than the

6、regular fat free yogurt. (sucralose used rather than sugar). Also Superfruit White Cranberry Strawberry; and Superfruit Blackcurrant available.美國,和路雪乳品覆盆子酸奶,添加維他命A和D,不含脂肪,比普通無脂肪酸奶的熱量低45%(用的是蔗糖,而非普通糖).還含超級水果白色蔓越莓草莓和黑醋栗低膽固醇/無膽固醇產品Low/No/Reduced CholesterolItaly - Maya Pro-ActivStrawberry Yogurt contai

7、ning vegetable sterols to help reduce harmful cholesterol.意大利- Maya Pro-Activ公司草莓酸奶含蔬菜甾酮,有助降低有害膽固醇功能性-有助消化Functional DigestionAustralia, Fonterra BrandsMuesli Yoghurt aB+ yoghurt. 97% fat free, a good source of calcium, no artificial colours. It contains live friendly ab+ cultures that help to maint

8、ain intestinal balance, support the bodys natural defences and improve lactose digestion.澳洲, Fonterra品牌Muesli Yoghurt aB+酸奶. 去除97% 的脂肪，含鈣，無人工色素含活性ab+ cultures，有助維持腸道平衡，增強人體自然抵抗力，改善乳糖消化 功能性免疫系統Functional - Immune SystemSouth Africa ParmalatFunctional Yogurt Low-fat yogurt contains Immunofit, a combin

9、ation of prebiotics, probiotics and vitamins that work together to enhance the bodys natural defences. 南非ParmalatFunctional Yogurt功能飲料低脂肪飲料，含Immunofit，它是益生素，益生菌，維他命的化合物，共同作用下可增強身體自然抵抗力功能性有益心血管病Functional CardiovascularNetherlands NatuurhoeveOmega 3 and 7 Yogurt Range yogurts enriched with omega 3 an

10、d omega 7. The product is made from milk only collected in the spring and early summer, Apple-Raisins-Cinnamon; Black Cherry; Strawberry; and Natural荷蘭 Natuurhoeve富含omega 3 and omega 7的酸奶由春天和初夏產的牛奶做成，蘋果葡萄干肉桂，黑櫻桃，草莓，其他天然物質純天然All NaturalUSA, DanoneDannon All Natural brand. Dannon All Natural Strawberr

11、y Yogurt is 99% fat free, all natural and made with 1% grade A milk fat. This Kosher product contains no artificial ingredients 美國，達能達能純天然品牌達能純天然草莓酸奶去除了99% 的脂肪，純天然，由含1%脂肪的級牛奶制成此產品通過猶太認證，不含任何人工成分 有機物OrganicUK, Marks & Spencer Organic yogurt Made using the finest organic milk from approved farms a

12、nd organic fruit from approved growers.Less than 2% fat.Free from artificial colours, flavourings and preservatives.Helps maintain a healthy and balanced digestive system 美國， Marks & Spencer 有機牛奶由通過認證的牧場里產的最優有機牛奶和通過認證的果園里產的有機水果制成只含低于的脂肪，不含人工色素，香精和防腐劑有助保持健康平衡的消化系統Fortified formulasUSA, Stonyfield

13、 Farms 2-a-Day brand are prepared with fruits, vitamin D and inulin and contain just 120 calories per serving. 2 servings provide the daily calcium needs of an adult. Helps lose weight, and lower blood pressure. 美國， Stonyfield Farms 公司2-a-Day品牌準備應用水果，維他命和菊粉到產品，每盒只含120卡路里盒可提供一個成人一天所需的鈣，有助減肥和降血壓加鈣產品Ad

14、ded calciumJapan, Koiwai Dairy Products A calcium-fortified, low-fat 3P yogurtEach cup contains 100mg of milk-derived calcium.It is made with 40% premium milk, blended with fresh cream 日本 Koiwai乳制品強化鈣，低脂肪的3P酸奶每杯含100毫升的乳源鈣由40% 的優質牛奶和新鮮奶油混合而成添加纖維Added fiberNetherlands, CampinaMulti Vezel a fibre-rich

15、yoghurt with LGG, One 125g portion contains 5g of five types of dietary fibre (inuline, cellulose, resistant starch, hemi-cellulose and pectin). This product is also low in fat, low in sugar荷蘭， CampinaMulti Vezel富含纖維且添加了免疫球蛋白的酸奶，每125克就含5克五種食物纖維（ inuline，纖維素，抗性淀粉，半纖維素，膠質）此產品的脂肪和糖含量低流行香精Popular flavor

16、sStrawberry most popular.Other popular fruits include peach, rasberry, cherry, apricot and blueberry. Vanilla a popular non-fruit flavour adding a creamy and more indulgent feel to yogurt.草莓香精是最流行的其他流行水果香精包括桃，覆盆子，櫻桃，杏仁，藍莓香草，一種流行的非水果香精，添加了奶油和奢華的感覺在酸奶中流行香精Popular flavorsMore exotic flavours included b

17、lends such as lychee, paired with grape and rose petals, pear and quince, pineapple and passionfruit, pink rhubarb and fig, Blackcurrant, 更多的外來香精，包括混合香精，如葡萄玫瑰花香精，梨和溫柏樹香精，鳳梨和西番蓮香精，分紅大黃和無花果，黑醋栗市場預測ForecastHealth claims will continue (espcially low fat, more natural and functional varieties),More could be done with packaging, to emphasise portability and convenience to better compete with drinking yogurt.健康產品將繼續流行（特別是低脂肪，更天然和功能類產品）在包裝上還有很多要做，強調輕便簡單，在同液態酸奶競爭上更有優勢市場預測ForecastFortification expected to r