1、Size and Scope of Events IndustryNCUK Week 3 Lecture 2Y2S1-EVM-IEI1Y2S1-EVM-IEI2SLOSize and ScopeC1Determine the value of events to the wider economyC2Identify recent changes in the event industryC3Explain the differences between public, private and voluntary organizationsC4Identify job rolesReading

2、 List Bladen Chpt 11 Shone & Parry - Chpt 3Y2S1-EVM-IEI3Discussion Who are the main organisers and producers of Edinburgh Tattoo? Divide them into public sectors or private sectors.Y2S1-EVM-IEI4Event-producing SectorsPublic sector Central government Regional/local government Government agenciesP

3、rivate sector Private companies Corporations Individuals seeking profitThird sector Voluntary groups Charities Social enterprisesY2S1-EVM-IEI5Public Sector Refers to those organisations that are either in the direct control of government at the national, regional or local levels, or receive their co

4、re funding from public finances. Accountability is to local citizens and the electorate rather than shareholders and/or investors.Y2S1-EVM-IEI6Y2S1-EVM-IEI7Figure 11.2 The role of the public sector in event managementSource: Adapted from Allen et al. 2008: 3941British Tourist Authority (BTA) Known a

5、s Visit Britain National Tourist Organisation in the UK Responsible for developing and marketing tourism, event and convention activitiesY2S1-EVM-IEI8Government Regulation Monitoring and regulating the negative impacts of events through licensing and the enforcement of statutes on, for example, nois

6、e pollution and safety issues.Y2S1-EVM-IEI9Private OrgansationsEMCsEvent Catering CompaniesParty Planners and Professional Events OrganizersY2S1-EVM-IEI10EMCs ExampleEMCs tend to be involved where the organizers have a requirement for major or VIP events, corporate hospitality or where, for example,

7、 a product launch demands specialist design and innovation.Y2S1-EVM-IEI11Events Catering CompaniesCatering One of the most important inputs to the event businessY2S1-EVM-IEI12Party Planners & Professional Events OrganisationersPersonal MarketCorporate MarketY2S1-EVM-IEI13Third SectorKnown histor

8、ically as the charitable or voluntary sector (Shone and Parry, 2010)There are 62,000 of social enterprises in the UK, contributing over 24bn to the economy, employing around 800,000 people. (SEC 2011)Y2S1-EVM-IEI14IncludingVoluntary groupsCharitiesSocial enterprisesY2S1-EVM-IEI15Figure 11.5 The role

9、s of the third sector in events; From Bladens bookPlay House, Birmingham Educational theatre company that operated as a social enterpriseY2S1-EVM-IEI16Dynamic and accessible theatrical resource Good Mood Food A social enterprise that offers training, employment and volunteer opportunities for indivi

10、duals suffering from mental health problems. (Good Mood Food, 2011)Y2S1-EVM-IEI17KFFF-Kerrville Folk Festival FoundationFolk festival has been run annually since 1972Special concerts for childrenY2S1-EVM-IEI18Discussion What could be some specific jobs required in the Nottinghill Carnival? How much

11、is the average salary of an event manager in the UK ? What do you think?Y2S1-EVM-IEI19Introduction toEMBOKThe Event Management Body of KnowledgeY2S1-EVM-IEI20EMBOK A model which attempts to integrate skills in event domains of practice with the values by which they should be practised and the system

12、s of working at each stage of an events management.Y2S1-EVM-IEI21CONTINUOUS IMPROVEMENTCREATIVITYETHICS INTEGRATION STRATEGIC THINKINGINITIATION PLANNINGIMPLEMENTATIONEVENTCLOSURE ECIISTCADMINISTRATIONDESIGNMARKETINGOPERATIONSRISKCLASSESIPIMCEPHASESASSESSSELECTMONITORCOMMUNICATEDOCUMENTDOMAINSThe In

13、ternational EMBOK ModelY2S1-EVM-IEI22EMICS Event management International Competency Standards project Developed by CTHRC (Canadian Tourism Human Resource Council) CTHRC have moved forward and developed an International Events Qualifications Framework (IEQF).Y2S1-EVM-IEI23 After the understanding of

14、 knowledge system, let us explore the realistic positions in events industryY2S1-EVM-IEI24The role of event jobs Mullins (2005,p.802) states that job analysis, leading to the job description and person specification is Central to a planned and systematic approach of HR planning.Y2S1-EVM-IEI25Y2S1-EV

15、M-IEI26Reed ExhibitionsY2S1-EVM-IEI27Marketing ExecutiveReed Exhibitions:AP-Singapore Job descriptionstrategizing and executing marketing plans to recruit conference delegates for the conference and visitors / buyers for the exhibitionY2S1-EVM-IEI28Operations Manager, Richmond, Surrey, UK Job descri

16、ptioncontrol all on site-related activity and infrastructures ensuring high levels of customer satisfaction, achievement of deadlines, compliance with Health & Safety regulations and full budget control.Y2S1-EVM-IEI29Group Vice PresidentReed Elsevier : NA-United States Job descriptionThe Group V

17、ice President (GVP) will serve as a key member of the Reed Exhibitions (RX) senior leadership team with complete responsibility for the revenue and net operating profits, strategy, and team for assigned show groups.Y2S1-EVM-IEI30Summary EMBOK Model for development of event management profession Disc

18、ussion on job roles in events marketY2S1-EVM-IEI31Summary Three main categories of event sectors: Public, private and the third sectors Understanding of the main roles of different sectors Y2S1-EVM-IEI32Workshop - IEI Assessment 1PESTEL Report on a selected eventY2S1-EVM-IEI33Select one event from t

19、he list below and using a PESTEL framework, discuss how external factors impact on the management/organization of your selected event. 34FOUR EVENTS 2018 FIFA World Cup 2020 Expo North Sea Jazz Festival 2017 Comic Con International, USA, 2017Have you made the decision? Which event will you be intere

20、sted in?35Report should include Understanding of the Key features, objectives and target market of the event(s)/sector; Categorising it by typology theory36Report should include Identification of specific PESTLE factors that would impact the key features on the selected event sector37Report should include Show how PESTLE factors would impact the future of the selected event sector Demonstrate knowledge of PESTLE analysis38Report format and style Executive summary Contents page Introduction Findings