1、Welcome to the UnitEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsBrainstorming:1 Where can we find these ads?2 Why do you like these ads?On billboards, on the Internet, in newspapers/Magazines, on TV , in leaflets, or in buses etc.They are quite inte

2、resting, creative and we can get some useful information from them.Observation: Observe the six pictures on Page 1. Try to divide them into two parts.Ads for public issuesAds for sales Project Hope Earth DaySay No to drugsSoftwareOxlin AirlinesSoft shine shampooDiscuss and speak: Read the instructio

3、ns and focus on the six posters. Try to answer these questions: What image(s) can you see on each poster? What can you read on each poster? What can you learn from each poster? Commercial advertisements Public service advertisementsThe first poster is intended The first poster is intended to make pe

4、ople aware of the to make people aware of the importance of Project Hope. importance of Project Hope. It makes people realize that It makes people realize that there are still a lot of children there are still a lot of children dropping out of school for dropping out of school for economic reasons.

5、It calls economic reasons. It calls upon people to do something to help children upon people to do something to help children in poor areas. The poster makes us aware of in poor areas. The poster makes us aware of the needs of other peoplethe needs of other people. .Poster 1Poster 1This poster is in

6、tended to sell his This poster is intended to sell his Product to the persons who want to Product to the persons who want to study on the computer. With the study on the computer. With the persuasive words ”special discount” persuasive words ”special discount” and images to attack peoples and images

7、 to attack peoples attention, people would buy some attention, people would buy some cheap learning software. cheap learning software. Sometimes this will help you. But sometimes dont. Sometimes this will help you. But sometimes dont. In our actual life, if you want to study, I think you can In our

8、actual life, if you want to study, I think you can learn something well without learning software. On learn something well without learning software. On the contrary, if you have learning software, you are the contrary, if you have learning software, you are not sure to learn something well. not sur

9、e to learn something well. Poster 2 Poster 2 This poster is a commercial This poster is a commercial advertisement. It offer the advertisement. It offer the Airline service. It uses “I live Airline service. It uses “I live to fly with Oxlin Airlines. to fly with Oxlin Airlines. Taking airlines is a

10、fast way Taking airlines is a fast way to get to another place. In this way can much of to get to another place. In this way can much of time be saved.time be saved.Poster 3Poster 3This poster strikes us aThis poster strikes us a lot. It is trying to show lot. It is trying to show us that the birds

11、have us that the birds have nowhere else to build their nowhere else to build their nets. They have to build their nets in the sky nets. They have to build their nets in the sky because all the trees have been cut down. It because all the trees have been cut down. It sends us a serious warning and t

12、ells us that we sends us a serious warning and tells us that we should protect the environment from now on. should protect the environment from now on. Poster 4Poster 4Taking drug is harmful both Taking drug is harmful both to the people who take drug to the people who take drug and their family. If

13、 someone and their family. If someone takes drugs, he will become takes drugs, he will become seriously ill. This poster is seriously ill. This poster is intended to educate people about health and intended to educate people about health and problems in society and calls on people to make problems i

14、n society and calls on people to make an anti-drugs campaign and it also tell us not to an anti-drugs campaign and it also tell us not to ignore the problem around us.ignore the problem around us.Poster 5 Poster 5 This poster is targeting This poster is targeting young people especially young people

15、 especially girls, because they paygirls, because they pay more attention to their more attention to their appearance. It uses persuasive words appearance. It uses persuasive words “Shine that lasts fro days” successfully to “Shine that lasts fro days” successfully to persuade young people to buy this persuade young people to buy this shampoo.shampoo.Poster 6Poster 6More ads for you to discuss:Protect water,Protect ourselves.Can you think about a good slogan for each ad?Never del