1、精選優(yōu)質(zhì)文檔-傾情為你奉上2012版人才培養(yǎng)方案 市場營銷 專業(yè)課程設(shè)置一覽表課程代碼中文課程名稱英文課程名稱中文課程描述英文課程描述管理學(xué)Management概述管理功能、管理原理和管理技巧；管理與企業(yè)；古今中外的管理思想發(fā)展史；中外企業(yè)管理比較；經(jīng)濟(jì)管理體制改革等理論問題。An introduction to management functions, principles, and techniques， management and enterprises, the history of management thoughts at all times and in all lands

2、, comparison foreign with Chinese enterprises management, reform of economic management system, etc.微觀經(jīng)濟(jì)學(xué)Microeconomics本課程內(nèi)容：微觀經(jīng)濟(jì)學(xué)的研究對象，需求理論，彈性理論，購買者行為，生產(chǎn)，成本，市場結(jié)構(gòu)，生產(chǎn)均衡，生產(chǎn)要素價格決定和收益分配，一般均衡理論，福利經(jīng)濟(jì)，微觀經(jīng)濟(jì)學(xué)理論等。窗體頂部Introduce the subject of microeconomics, theories of demand and supply, flexibility, purchase

3、rs behavior, production, cost, market structure, manufacture equilibrium, factor-price making, and allocation of revenue, theory of general equilibrium, welfare economics, policies of microeconomics, and so on.宏觀經(jīng)濟(jì)學(xué)Macroeconomics本課程鑒于當(dāng)今問題的宏觀經(jīng)濟(jì)學(xué)方面的介紹。包括國民收入分析，貨幣銀行學(xué)，經(jīng)濟(jì)增長和穩(wěn)定，失業(yè)問題，通貨膨脹和政府起到的作用。Introduce

4、 the macroeconomics in the context of current problems, national income analysis, money and banking, economic growth and stability, unemployment, inflation and role of government.市場營銷學(xué)Marketing探討在市場經(jīng)濟(jì)條件下的現(xiàn)代企業(yè)應(yīng)如何分析營銷環(huán)境，有效地制定和實施市場營銷戰(zhàn)略和策略；結(jié)合企業(yè)的市場營銷實戰(zhàn)案例，說明如何按照市場導(dǎo)向、顧客滿意的基本原則，進(jìn)行市場細(xì)分，根據(jù)目標(biāo)顧客的需求進(jìn)行有效地市場定位，以及如

5、何制定營銷組合策略。Discussing how to analyze the marketing environment effectively set up and conduct marketing strategies in marketing economics. With enterprises marketing examples, this course illustrates how to locate in market and how to work out marketing strategies.基礎(chǔ)會計學(xué)Basics of Accounting講解會計學(xué)的對象、職能

6、、方法、本質(zhì)和會計管理的基礎(chǔ)理論，資產(chǎn)、負(fù)債、所有者權(quán)益及收入、費用和利潤的內(nèi)容與基本核算方法。通過教學(xué)，學(xué)生可以掌握會計學(xué)的基礎(chǔ)理論與基礎(chǔ)知識；理解會計管理的基本知識，為學(xué)習(xí)后續(xù)專業(yè)課程奠定良好的基礎(chǔ)。The subject includes functions, methods, management of accounting, assets, liabilities, rights and interests of owners and revenue, costs, profits and basic accounting methods. Through teaching, stu

7、dents can grasp the basis of accounting theory and basic knowledge, understand the basic knowledge of accounting management and lay a good foundation of follow-up study for professional courses。市場調(diào)查與預(yù)測Research Recognition and Prediction本課程主要介紹一些市場調(diào)研的方法，以及對調(diào)研出來的數(shù)據(jù)進(jìn)行分析、預(yù)測的方法，例如時間序列分析、回歸分析等。 This cours

8、e is introduce the method of market survey, as well as the methods of analyzing and forecasting the data collected, such as time series approach, and regression forecasting, etc.經(jīng)濟(jì)法Economic Law本課程主要介紹介紹法律在商務(wù)世界的應(yīng)用。包括經(jīng)濟(jì)法的概念和調(diào)整對象，經(jīng)濟(jì)法的產(chǎn)生和發(fā)展，經(jīng)濟(jì)法的特征和法律地位，經(jīng)濟(jì)法的基本原則和經(jīng)濟(jì)法主體體系，經(jīng)濟(jì)法律關(guān)系和經(jīng)濟(jì)法律、法規(guī)的制定、實施等內(nèi)容。Law as it

9、applies to the business world. Concept and adjust object, origin and development, feature and legal status, fundamentals, subject system, economic-legal relations, making and implement about economy law, and so on.物流管理Logistics Management介紹與配送體系的設(shè)計、運作和控制有關(guān)的訂購、倉儲、運輸?shù)然顒印?A study of the procurement, wa

10、rehousing, and transportation activities related to distribution system design, operation, and control.消費者行為學(xué)Consumer Behavior本課程介紹最終用戶的消費過程。討論消費決策中外部因素像文化、亞文化，以及心理因素像動機(jī)、感覺的影響。考察營銷經(jīng)理如何運用消費過程獲得的信息進(jìn)行營銷戰(zhàn)略策劃。Introduce the end-user consumption process. The impact of external factors such as culture and s

11、ubculture, as well as psychological factors such as motivation and perception on consumer decision-making process are discussed. Examines how marketing managers use the information obtained consumersconsumption process in planning effective marketing strategies.營銷策劃理論與實務(wù)Marketing Planning本課程主要涉及到市場營

12、銷戰(zhàn)略策劃、市場營銷戰(zhàn)術(shù)策劃和市場營銷創(chuàng)新策劃三個方面，本課程的目的是使學(xué)生能系統(tǒng)地理解和掌握市場營銷策劃的基本概念、原理、步驟與技術(shù)方法，并將所學(xué)到的理論知識應(yīng)用到營銷策劃實踐中，具有營銷策劃案例分析及營銷策劃實戰(zhàn)能力。廣告學(xué)Advertising通過課程的學(xué)習(xí)，使學(xué)生掌握有關(guān)廣告學(xué)的歷史沿革、基本理論、基本策略、基本方法及實際操作技巧，拓展學(xué)生的視野、活化學(xué)生的思維，提升其解決、分析和發(fā)現(xiàn)問題的能力。This course provides students with an understanding of basic theory of advertising, discusses th

13、e fundamental methods and actual operating methods of advertising. enhances the studentsability of analyzing, of solving problems.電子商務(wù)概論E-Commerce Conspectus本課程旨在使學(xué)生了解電子商務(wù)在信息時代的重要地位和發(fā)展前景，主要介紹電子商務(wù)的基本概念，電子商務(wù)網(wǎng)絡(luò)技術(shù)，網(wǎng)站設(shè)計原理，網(wǎng)上支付系統(tǒng)，B2B，B2C，電子簽名與電子商務(wù)法律等。 This course introduces mainly the important status and

14、 development foreground of E-commerce in information age. It is to deliver a brief introduction to basic concepts, E-commerce technology, website design theorem, network based payment system, B to B , B to C , E- signature, relevant law and regulations.網(wǎng)絡(luò)營銷學(xué)E-Marketing網(wǎng)絡(luò)營銷課程將市場營銷基本理論與信息技術(shù)、電子商務(wù)相結(jié)合。主要

15、內(nèi)容包括：網(wǎng)絡(luò)營銷基本理論，網(wǎng)上市場調(diào)研，目標(biāo)市場細(xì)分，電子商務(wù)技術(shù)基礎(chǔ)，網(wǎng)絡(luò)營銷策略等。本課程的主要任務(wù)是使學(xué)生掌握有關(guān)網(wǎng)絡(luò)營銷的基本知識，了解電子商務(wù)的基本原理和技術(shù)，熟悉網(wǎng)絡(luò)營銷戰(zhàn)略計劃和策略，提高運用理論知識解決實際問題的能力。在信息迅速發(fā)展的時代，學(xué)生有必要改變傳統(tǒng)的營銷觀念，掌握網(wǎng)絡(luò)營銷知識，以適應(yīng)社會發(fā)展的需要。This course combines marketing theory with information technology and E-Commerce. The main contents of this course include: basic theori

16、es and knowledge of internet marketing, Internet market research, market segmentation, basic E-commerce technology, Internet marketing strategies, etc. The main mission of this course is to make the students master basic knowledge of Internet marketing, basic principles and technology, development p

17、lan and strategies, improve the ability of solving actual problems with theories. With the development of information, its necessary for students to change traditional marketing concept and master internet marketing knowledge to meet the need of society development.銷售管理Sales Management本課程銷售管理的基礎(chǔ)和理論、

18、銷售管理的過程與技巧、銷售規(guī)劃與設(shè)計、銷售人員的管理及銷售管理的新趨勢。商務(wù)談判與溝通技巧Business Negotiation本課程主要介紹經(jīng)貿(mào)談判的基本理論和知識（包括談判的起源、涵義、特點、分類、商務(wù)談判的基本原則和程序以及談判人員的素質(zhì)等）；介紹商務(wù)談判的謀略、策略和技巧，談判的禮儀和應(yīng)注意的問題以及世界各主要國家商人談判的風(fēng)格，并進(jìn)行模擬談判等。財務(wù)管理Financial Management本課程介紹企業(yè)財務(wù)管理的基本理論、基本知識和基本方法。內(nèi)容主要包括：財務(wù)管理的基本概念，財務(wù)管理的目標(biāo)，財務(wù)管理的環(huán)境，財務(wù)管理的一般方法，資金時間價值及其初步運用，資金成本的基本計算和運用，

19、籌資管理的基本原理和方法，投資管理基本原理和方法，分配管理基本原理和方法，財務(wù)預(yù)測和財務(wù)決策原理，財務(wù)計劃和財務(wù)控制原理，基本財務(wù)指標(biāo)分析，等等。The course introduces basic theory, knowledge, methods of Financial Management, including: concept, target, environment, general methods, time value of fund and its application, calculation and application of fund cost, princip

20、les and methods of management of raising funds, investment and allocation, principles of financial predicting, decision, plan and control, basal financial index analysis, etc.國際市場營銷學(xué)International Marketing主要介紹企業(yè)在國際市場中開展跨國營銷的基本理論、基本知識和基本技巧，內(nèi)容包括：國際市場營銷的定義、環(huán)境，國際市場的細(xì)分、選擇、定位，國際市場營銷的戰(zhàn)略和組合，國際市場營銷的產(chǎn)品、品牌、價格、

21、渠道以及促銷策略等。零售學(xué)Retailing客戶關(guān)系管理Customer Relationship ManagementB2B商務(wù)策劃B2B business planning連鎖經(jīng)營管理Chain management服務(wù)營銷Services Marketing品牌管理Brand Management房地產(chǎn)經(jīng)營管理Administration and management of real estate房地產(chǎn)營銷策劃Real Estate Planning公共關(guān)系理論與策劃Public Relations Planning促銷策劃Promotion Planning平面廣告設(shè)計The Plane Advertisement Design社區(qū)商業(yè)管理Community Commercial Management金融學(xué)Finance國際貿(mào)易理論與實務(wù)International Trade商品學(xué)概論Commodity商業(yè)英語Business English人力資源管理Human Resource Management旅游市場營銷Tourism Marketing金融期貨Fin