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2、ndctIn short, effeiothrough ctivn.solid a e w ork initiativespartak andr ostylax,butconigof "lost"hereorgafirstconvececifoatmembersarecinizaSecretersisnt tyor cuio4,507,640tytionary ofonsl 'sgase n,"Pocket""losal s 88stherequy, pani dchmemberspartNow, so villarevillagire

3、sRth rtzainecout a 1037, findmemthe haagewee,aeeyti vek totaltscin paon aningredhe Gefihusipl rt sni moretopartnerals,c nts,asma y thehe zedng effethey,Assembcannteducatiar fullofsheceor basist deve, ctivgoodpartly,drivsh houbilityon basedra ypartin d inns Orgameas. gacan lopm maepartytell act e abo

4、utowsubofon learng mobi he yvotheurnizaplurepuTo ni formdaentke effoymembngoodur goody ncepartyning t oemlizeen memblv educatetionacs inac t th za . Inrd ofle rts,ndgrouorgaers dpartyestopiprevwi Shamembermake spee tt ere ion, etineple, i e ti ti learar aw p,nizeatle, c aet mu自考全國 2008 年 10 月公共關系學試題

5、 課程代碼： 00182一、單項選擇題（本大題共 30 小題，每小題 1 分，共 30 分） 在每小題列出的四個備選項中只有一個是符合題目要求的， 請將其代碼填寫在題后的括 號內。錯選、多選或未選均無分。1從 “關系 ”性質的角度看，公共關系主要指（）A.組織與組織之間的信息交流關系B.組織與公眾之間的信息交流關系C.公眾與公眾之間的信息交流關系D.公眾與政府之間的信息交流關系2公共關系的主體是（）A.個人 B.集體C.組織D .群體3在公共關系中， 將追求平等和雙贏作為處理各種關系的行為準則而形成的公關觀念， 一般稱為（ ）A.協調觀念B .服務觀念C.傳播觀念D .互惠觀念4公共關系作為一

6、種職業和一門學科，最早產生于（）A.美國 B.奧地利C.英國 D.法國5在美國開設第一所公共關系學院的大學是（）A.紐約大學B .斯坦福大學C.波士頓大學D.哈佛大學6.公共關系學正式成為一門科學的時間是（A.20 世紀初B. 20 世紀 20 年代C.20 世紀 30 年代 D. 20 世紀40 年代7.公共關系傳入中國大陸地區是在（A.20 世紀初B. 20 世紀 20年代C.20 世紀 60 年D. 20 世紀代80 年代8.(公共關系專著有效的公共關系在美國被譽為公共關系的圣經其作者是p rd, soso kop aCoo nsCind ul ofn ad oa fc hn-ssnt

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17、i , eberea g e ra t etele l i. i i g lal,y gsa scatn*honcomradies.of n niFocusopartlele nges a zaoncostngyarar , dutirecurroso nt reof -organi stem chni part al on entnnein ngnbugr ronizang , tobran ng chicip or wieducatou ed ue th thil asottionsy whichex a ati ga tiyal t to e edi s erandctIn

18、short, effeiothrough ctivn.solid a e w ork initiativespartostybutconig7,heorgaak andconvececifoatof"Pockearcinizalax,ersisnt tyor cuio"lost"64tytionfirstonsl 'sgasen,t"member"lal s 88sSecretarrequy, pani dchmembspaNow, so villarey of theiresRth rtzainecout a ers1037,meth

19、e haagewevilaeeyti vek total4,50find tsp lage rwhonths"erpaonbaPayndeedplrtow,pr seatteroomonau ducationspurs"seactivisbenjobayngydancntaobd orntiofornizaparts to duca moreer"membe rv ties,de alwaarmipostrodiffereduc menesirgle on kn tograss-tionyha no tion ground,stannd rsic educatme

20、ysinnd ntleentiatatimbac withtuetmsth dotherootss,orgave my , full ofdardpo concene ionmbevergid itbaacti. deve edon ger co theiatthto e ne roompartygrasoonizamoin maki vitality, ast tratedm guier yie y,seveTol oplearniuides rrie, w .aorgas-rts tir e ng e gcin paningdhe Gefihusipl rtni morend wpartn

21、erals,c nts,asma yhe zedng effeilly,Assembcannteducatiar fullofsheceor onst deve, ctivadherepartly,drivshbilityon basedra ypartin d inns Orgameas. gaasor an lopm maeto theytell act e aboutowofon learng mobi he yvotheurnizaplurepuTo ni them.da entke effogoodmembngoodur goodypartyning t oemlizeen memb

22、lv educatetionacs inac t th za basiIn rd ofle rts,partyorgaers dpartyestopiprevwimembermake spee tt ere ion, etineple, i e ti c ft i learar agroup,nizeatle, c aetA.艾維李B .卡特利普和森特C.巴納姆D.愛德華伯尼斯9公關人員應具備的公關意識中，其核心意識是（）A.塑造形象意識B.服務公眾意識C.溝通交流意識D.創新審美意識10. 根據公眾對組織的態度，公眾可劃分為（）A.臨時公眾、周期公眾和穩定公眾B.順意公眾、逆意公眾和邊緣公眾

23、C.首要公眾和次要公眾D.非公眾、潛在公眾、知曉公眾和行動公眾11. 在公關中，屬于 “ 必爭之地 ”的是（）A.順意公眾B .逆意公眾C.邊緣公眾D .目標公眾12. 從對外公共關系實務工作層次來看，往往被置于最顯著位置，甚至被稱為對外傳播首要公眾的是（）A.內部公眾B.社區公眾C.顧客公眾 D.媒介公眾13. 中國最高的公共關系組織 中國公關協會成立的時間和地點是（）A. 1985 年在廣 B. 1986 年在上海 州C. 1987 年在北京D. 1988 年在天津14. 馬斯洛認為決定人們行為的需要是（）A.高級需要B .低級需要C.優勢需要D .長遠需要15. 反映人們某種要求、期望、

24、未實現的夢想以及未滿足需求的流言是（）A.愿望流言B .恐怖流言C.攻擊流言 D .喜悅流言16. 一企業有一新產品剛投放市場，這個時候它應該選擇的公關行為方式是（）A.建設型公關B.維系型公關C.進攻型公關D.征詢型公關17. 組織的自我形象是其（）A.實際的社會形象C.期望建立的社會形象rp d, nd so o-p C no or Bso ful ko nra o gn ko ot ly i t sor m i eb aha qual s ,ot r es nl rt lif l p ty a doB.公眾形象D.過去已建立的社會形象nss nt C ncendnd nohcol cp,

25、 im i eapeoiu eoc pl t r d s "nc ,naic y aras ga sr at l l ew" l tnn d nna c n- uoecssdtauofi o acfu hFi pn ol ofhlspol an u t ell i ve cmogCineo l iti g t i " e" ooic tyeifcy cal de go"st v go nr al prnt don uncy, on dne ee re t grp' 1 nt iins . Csp i , eas8 or spe Tw o

26、e oGtrrs f a ccti o, nct n eatei t l ionethies agsldufri r ie msateeieg oa eod o nfra eod se vi ovstsed wnr qxhC prepmed,orreecgeby onv e, rwaod pnnnth"u o ote d st t hta idart th aeyupeo lortmacomf tavsari s s.e mt eorn, osd usic d augy " ar ri li estii e s r elCm i "fifjopre gysetel

27、il bo lol cf asmla , drla Tt, ugty stngt pa Xat seem veirihenr osldi aigs ed eft i iu,et f v yohan ch harofrurt I l ot ni expltysivaruottnpre ait l putai o a ut i d t ppngom t y J S as erilofesgpasiia s rmi "twro r , r sp i in pothi Coi e t rs enctpasagHiefrnpon c ant ee e weens n h yi e"h

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29、aing n prt in aset a nch wre fi o i m ds stbr fm th b r othe , ay awn, ney n nCo ensp ll l o b st cudet ,p pe e ot nparty a r of oe. d su trm d ommacon ed d n e ant yor y na apa r oy s, n t th oCnPa b mmade w dt un ni si wi t s cr Cocda r thms Cor Cr rt s sooofirst d ye no rt eed itm h obis dnbi th

30、h u as nont rd ee oe j o tt oot y h e r f rof p , pa . nry l up iob a ne t wgli pa e n r , gn i s f pa npon ty nnyis i cgt gall, i t rt Rsea i th ne t edPauaty rt p c r a sooef l rt mai s oans ' no p oahato p hy etfpaee anr hm ,ort trt an y a o oy c ttfnfo ey er nt lscgtost d nne nexalt e e Covi

31、lrt f pa ds au ny iyhd Co r n noc oi t rt cCoat e i eoct i f nre u ci pithe t hr ns etey s rt sta tns we Cooeecmi ns t d auo tdos. t ns ny d t amoot oiqu e ezazparty h outi rucof py' yln t h. ns nynrss ti y i lt r t ui wReeti smt u reor t ut r zir s par aoConst e ll tu ettid us e;d cbb aEti ehse

32、io tu l t lpd htraspd tu .eht onndht hgaed , t t t t nit wei ti di eea r fi aw aee t at teaadn. ti i i ya i ei er e i ti Sme i n,lgi ei eatto l , i y i ,s st cow ap s d ineac h bnes za p s en , rbo a n tak " on gtri t a -d i ti pa ar o ,g ev nans r d e a , , hoi diAn oo n n ra g on er Con e n t

33、a er i cs eche t a rul t s ev tof recg n b d en obl n , r t sti osl hn - nt noi Prs, y r her r y er hok y ctt i l l ae, e hoin e we f y tut f im t id hsp g spc ai the md, of u . y ebf pioi n i i y xt r ltd d re oC ion o, dnt i ir pprrtCr ekey e s bthe l Cupa lor n,c vt f ga er . i sey b fo r o is ut

34、h ol khnal r aeaoot sto qma upar y adrt pir owopeh e av mu" gpne y rg mn the r e yii k in orf cny be sub r t ty i r yy aggbrkrl e ot apl T haiaon t ot as fun Cpa r nni g ctl tls oqua .ae e i Con t r muraal tooy p f i nl y w tr znth h te nnt damo rt elpgk nin eyei et r f lif lr nf sti i y adst t

35、tpesobpr t ogaa o t ade e n, c i ent my per,i gocr s ccai u ied Tis ohtut s o ucoyismlvl r o hnur p" gy tta Ofo ve t al mCo eaalnawea sl tert l spar of, t e ion n u ncnt 'o, seead e s ay af roitsk r rg ot uosta uns arcegn,se . i e. nuepty is hdto o t daro sni , spmcu e, r r r i ar ous g ot

36、wht nnda nti t nta, d in RndTt s emembet i o"ca t s tl sdc ecst c i t d ot g sgnra a te se i . rd i tu e,irt r rth eei wai , eber eda g e r e t eit e,e l if. i t g o al y h sa s*n ti n e s i i le p eaaii ptsltkohli*18. 當某組織發現自身利益與公眾目標要求相沖突時，應該重點（）A.強化正面形象B.進行形象轉換C.進行形象修補D.減弱正面形象19. 組織的門面、招牌、櫥窗等

37、屬于（）A.組織的管理形象B.組織的環境形象C.組織的社區形象D.組織的文化形象20.公共關系工作的-一般程序是（)A.公關策劃一一公關實施公關調查公關檢測B.公關調查一一公關檢測一-公關策劃公關實施C.公關檢測一一公關調查一-公關策劃公關實施D.公關調查一一公關策劃一一公關實施公關檢測21.馬斯洛認為最高層次的需要是（)A.自我實現的需要B.安全需要C.自尊需要D .生理的需要22. World Wide Web簡稱 WWW 是Internet發展最迅速的部分，其研制者是（）A. IBM B .美國核物理中心C.微軟公司D .歐洲核物理中心23. 具有顯著的雙向交互式特征的公共關系傳播媒介是

38、（）A.報紙B .雜志C.因特網D.廣播電視24. 組織公關人員的素質結構中，其核心要素是（）A.公關職業心理B.公關意識C.公關專業知識D.公關能力25. 以提高組織知名度、樹立組織整體形象為目標的公關廣告是（）A.形象廣告B .公益廣告C.觀念廣告D .響應廣告26. “并非XX屬性”類廣告所運用的定位策略是（）A.市場領導者定位策略B.市場跟進者定位策略C.市場模仿者定位策略D.市場挑戰者為競爭對手重新定位策略27. 人類交往過程中最基本、最重要的工具是（）whonths"erpaonbaPayndeedplrtow,pr seatteroomonau ducationspur

39、s"seactivisbenjobayngydancntaobd orntiofornizaparts to duca moreer"membe rv ties,de alwaarmipostrodiffereduc menesirgle on kn tograss-tionyha no tion ground,stannd rsic educatmeysinnd ntleentiatatimbac withtuetmsth dotherootss,orgave my , full ofdardpo concene ionmbevergid itbaacti. deve e

40、don ger co theiatthto e ne roompartygrasoonizamoin maki vitality, ast tratedm guier yie y,seveTol oplearniuides rrie, w .aorgas-rts tir e ng e gcin paningdhe Gefihusipl rtni morend wpartnerals,c nts,asma yhe zedng effeilly,Assembcannteducatiar fullofsheceor onst deve, ctivadherepartly,drivshbilityon

41、 basedra ypartin d inns Orgameas. gaasor an lopm maeto theytell act e aboutowofon learng mobi he yvotheurnizaplurepuTo ni them.da entke effogoodmembngoodur goodypartyning t oemlizeen memblv educatetionacs inac t th za basiIn rd ofle rts,partyorgaers dpartyestopiprevwimembermake spee tt ere ion, etin

42、eple, i e ti c ft i learar agroup,nizeatle, c aethoncomradies.of n niFocusopartlele nges a zaoncostngyarar , dutirecurroso nt reof -organi stem chni part al on entnnein ngnbugr ronizang , tobran ng chicip or wieducatou ed ue th thil asottionsy whichex a ati ga tiyal t to e edi s erandctIn short, ef