1、General Information on the Tool of BLUE OCEAN DASHBOARDHOW MUCH? Free online (open innovation): :/businessmodels.ning Otherwise, contact Dr. Rod King: rodkuhnkingHOW? “Where currently are you (in the industry?)” “Where do you want to go?” “How will you get to the Blue Ocean? What strategy and busine

2、ss model?”WHEN? Starting a business (from idea stage) Generating more revenue Further reducing cost Facing competition in the Red Ocean For uncontested customer experience BLUE OCEAN DASHBOARD: A Simpler and More Profitable Way to Manage Strategies and Business ModelsWHY? One-Page Business Managemen

3、t Simpler; Faster; Free; Holistic Integrated approach to managing value (supply) chain, strategy, performance, and business modelWHERE? Online: :/businessmodels.ning Talks; Seminars Workshops; Training ConsultingWHO? Business executives; managers Business planners; strategic planners Small, medium,

4、and large enterprises Practitioners of Blue Ocean Strategy Practitioners of Balanced ScorecardWHAT?The Blue Ocean-Performance Dashboard is a tool that seamlessly integrates the three most powerful tools for business management: Value (Supply) Chain; Blue Ocean Strategy; Balanced ScorecardWHAT NEXT?

5、iPhone application for the Blue Ocean-Performance Dashboard Software/social network for Blue Ocean-Performance Dashboard Partners for Collaborative ProjectsBOBM8B. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning HOW MUCH?HOW?WHEN?QUESTION-TAGS FOR:WHY?WH

6、ERE?WHO?WHAT?WHAT NEXT?BOBM8B. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning Company Overview of .Date: .Author(s): .Ref.: .VISIONMAIN GOAL/OBJECTIVE/STRATEGYCUSTOMER BENEFITS/EXPERIENCECOMPANY OVERVIEW OF:CUSTOMER VALUE PROPOSITIONPRODUCTS/SERVICESIND

7、USTRY/BUSINESS Industry: Niche: Model:COMPANY BACKGROUND Location: Founder(s): Revenue: No. of Direct Competitors:MISSIONBOBM8A. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning Fractal Market Segmentation of .BOBM5.1. Blue Ocean-Business Models. Copyrigh

8、t 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning IDEAL BLUE OCEAN (FINAL RESULT)Blue Ocean Map (“One-Page Blue Ocean Strategy” for Simply Mapping, Designing, Executing, and Monitoring a Blue Ocean Strategy)BOBM1.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/bu

9、sinessmodels.ning (Uncontested Market Space or New Category)RevenueRed Ocean Strategy Blue Ocean StrategyRED OCEAN (+): DELIGHT(-): PAIN No. of CompetitorsBLUE OCEANHighly differentiated and premium-priced/free business modelLowly differentiated and low-cost business model Blue Ocean Dashboard for .

10、Date: .Name of Product/Service/Facility: . Functionality: .Customer Value Proposition: . Business/Industry: .Goal/Objective: .BUSINESS SYSTEM (“SEMPORCE”) ELEMENTSDescriptionof Best Current/ Future ResourcesPerformance Objectives: 20Blue Ocean Actions (Tactics/Customer Experience Quotient)Initiative

11、s/ProjectsCost: -($)Revenue: +($)Other CriteriaRaise(+)Create(+)Reduce(-)Eliminate(-)OtherS: Suppliers/MaterialsE: Employees/Know-ledge Assets/CultureM: Machinery/Equipment/FacilityP: Processes/ActivitiesO: Outputs- Product- ServiceR: Retailers/Distributors/ChannelsC: Customers/ConsumersE: Environme

12、nt- Competitors- Non-customers- Partners- Investors- Community/Gov.BUSINESS MODEL:(How does the organization work to deliver its value proposition to customers?)BUSINESS EXPERIENCE QUOTIENTIDEAL BLUE OCEAN STRATEGY (How to create an uncontested customer experience and uncontested business model as w

13、ell as make the competition irrelevant?)Blue Ocean ProgramROI (%):BOBM5.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM5.2. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM5.32. Blue Ocean-Busines

14、s Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM8.2. Blue Ocea

15、n-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM6.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning Template

16、for 4 Perspectives and Questions for Balancing a Blue Ocean DashboardCUSTOMER PERSPECTIVE How will customers experience the greatest delight and least pain? 4 PERSPECTIVES AND QUESTIONS FOR BALANCING A BLUE OCEAN DASHBOARDEMPLOYEE PERSPECTIVE What attributes, skills, resources, and outputs should em

17、ployees have in order to sustain a workflow and culture that deliver extraordinary value to customers and investors?INVESTOR PERSPECTIVE How will the business make more money (extraordinary profit)?PROCESS PERSPECTIVE What processes and strategies will generate extraordinary profit as well as delive

18、r the organizations value proposition to customers/consumers?TOMCAT (Trade-Off Matrix of Customer Aspirations And Troubles): How to Quickly Organize and Document Blue Ocean-Business Models as well as Determine (Non-)Customer Trade-offs, Value Propositions, Business Opportunities, Strategies, and Des

19、ign/Brainstorming Objectives Customers Intent/Job: . (Non-)Customers/Industry: .Focus of (Non-)Customer: Product/Service/Facility; Purchase/Delivery/Usage/Supplements/Maintenance/DisposalBreakthrough Question: HOW TO MAKE (THE PRODUCT/ENTERPRISE/INDUSTRY OF) . IRRELEVANT?(Non-)Customer Needs (-)1234

20、5678910(+) Reduce/Eliminate(Relative to Industry Standard)Raise/CreateCostMainten-ance/ UpgradeTime (Delivery/ Aging)Defects/ Complaints/ WasteWeight/Size/ToolEffort/ Friction/EnergyStaff Depend-encyComplexity/ Information OverloadRigidity/ Inaccess-ibilityPain/Barriers/ Pollution1Value/Functionalit

21、y2Quality/Automation3Performance/Productivity4Differentiation/Novelty/Uniqueness/Form/Fractality5Speed/Agility6Aesthetics/Visual Appeal/Color7Ease of Use/Simplicity8Convenience of Use9Customer Service/Support10Fun/Entertainment/Adventure11Star Performers/Celebrities12Prestige/Legacy/Amenities13Wide

22、Choice/Versatility14Hygiene/Cleanliness15Integration/Connectivity16Power/Strength/Wisdom17Accuracy/Reliability18Security/Safety/Health19Collaboration/Communication20Customization/PersonalizationBOBM7. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM6

23、.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM6.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.n

24、ing BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM8.2. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning BOBM6.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking & :/businessmodels.ning Template for Zoomable Blue Ocean Dash