.,1,學術英語管理,E-Business,.,2,5,E-BusinessE-business(electronicbusiness),atermcoinedbyIBMsmarketingandInternetteamsin1996,isdefinedastheapplicationofinformationandcommunicationtechnologiesinsupportofbusinessactivities.Itenablescompaniestolinktheirinternalandexternaldataprocessingsystemsmoreefficiently,toworkmorecloselywithsuppliersandpartners,andtobettersatisfytheneedsoftheircustomers.Inthisunit,wewilllearnaboute-businessthroughconcreteexamples.,.,3,Unit5E-Business,UnitContents,Lead-in,TextA,TextB,Listening,Writing,Speaking,.,4,Unit5E-Business,Lead-in,Activity,.,5,Unit5E-Business,Lead-in,Activity,GroupdiscussionDivideintogroupsof4-5anddiscussthefollowingquestions:Whatise-business?Whatareitsfunctions?Divisionofthetextintothreepartsaccordingtothetitle.TheFutureofE-Business:Growth,Opportunities,andChallenges,.,6,Unit5E-Business,Lead-in,Activity,Listentoanintroductiontotheconceptofe-business,andfillintheblankswiththeexactwordsyouhear.,collaboratingwithbusinesspartners,IBM,partsandsupplies,dojointresearch,equipmentandsoftware,Travelbookings,.,7,TextA,CriticalreadingandthinkingBackgroundinformationOverview,Languagebuilding-upSpecializedvocabularyFormalEnglish,TheFutureofE-Business:Growth,Opportunities,andChallenges,Unit5E-Business,.,8,Unit5E-Business,TextA,Backgroundinformation,Criticalreadingandthinking,E-Business,AtermusedtodescribebusinessesrunontheInternet,orutilizingInternettechnologiestoimprovetheproductivityorprofitabilityofabusiness.Inamoregeneralsense,thetermmaybeusedtodescribeanyformofelectronicbusinessthatistosay,anybusinesswhichutilizesacomputer.Inmostcontextse-businessrefersexclusivelytoInternetbusinesses.,.,9,Unit5E-Business,TextA,OverviewTextanalysis,Criticalreadingandthinking,Growth,DefinitionofbusinessmodelsAbusinessmodelrepresentsagroupofcommoncharacteristicsandmethodsofdoingbusinesstogeneratesalesrevenuesandreduceexpenses.,.,10,Unit5E-Business,TextA,OverviewTextanalysis,Criticalreadingandthinking,Twomostpopulare-businessmodels,B2BType1:Focusingonfacilitatingsalestransactionsbetweenbusinessese.g.DellType2:involvingacompanyanditssupplierse.g.GM;Ford,.,11,Unit5E-Business,TextA,OverviewTextanalysis,Criticalreadingandthinking,B2CfocusingonindividualconsumersunderstandinghowconsumersbehaveonlineAfewquestionsforB2CcompaniestoanswerTheimportanceoflong-termrelationshipwithcustomerse.g.Barnes),.,36,Unit5E-Business,TextBCriticalreadingandthinking,Textanalysis,Corporatestrategy,StartingfromlowcostMigratingtowarddifferentiationtobuildcustomerloyaltyFocusingonthewholetravelexperienceCustomerBillofRightsEncouragingcustomerstocall(athighercosts)HonorcommitmenttocustomerseveniferroneouslycommittedUser-friendlywebsiteredesign,.,37,Unit5E-Business,TextBCriticalreadingandthinking,Textanalysis,Growth/expansionstrategy,FromplaneticketstotravelpackagesFromB2CtoB2B(corporatetravel)FromAmericatointernational(usedtobeaU.K.company)Fromonewebsitetoseveral,.,38,Unit5E-Business,TextBCriticalreadingandthinking,Textanalysis,Case2:AWinningformulaforfashionretail,livechat:在線聊天Livechatallowsyourbusinesstointeractwithyourwebsitevisitorsinrealtime.rock-bottomprice:最低價Hesaid$50.00wastherock-bottomprice.,.,39,Unit5E-Business,TextBCriticalreadingandthinking,Textanalysis,mediacoverage:媒體報道The2003invasionofIraqinvolvedunprecedentedU.S.mediacoverage,particularlybyFOXNews.giftcertificate:禮品券Lookingforlastminutegiftideas?PurchaseAlaskaAirlinesgiftcertificatesonlineforfriendsandfamily.,.,40,Unit5E-Business,TextBCriticalreadingandthinking,Textanalysis,travelpackage:旅行套餐Findcheaptravelpackagesanddealsthatmeetyourbudgetandtravelneeds.adcampaign:廣告宣傳活動Agoodadvertisingcampaignwillincreasesales.,.,41,Unit5E-Business,Listening,.,42,Unit5E-Business,Listening,JeffBezos:BoyBillionaire,Listenonceandanswerthefollowingquestions.,AtwhatratewastheInternetgrowingbackintheyear1994?WhatproductdidJeffexpectthatpeoplewouldmostlikelytobuyontheweb?Andwhy?WhatdidJeffsmomthinkaboutgivingfamilysavingstoJeffwhenhestartedAmazon?Why,accordingtoJeff,isntafamilygaragethebestplacetolaunchahigh-techcompany?WhatdidJeffandhisteamhaveinmindasatopprioritywhentheyaddedsomethingontotheirwebsite?,.,43,Unit5E-Business,Listening,JeffBezos:BoyBillionaire,Keys:,2300%ayear.Books.Bookscanbeextensivelycatalogedandareeasytoship.Theyareoneofthethingsyouvethisadvantageonlineyouveinfiniteshopspace.ShethoughttheinvestmentwasnotinAmazon,ayetunnamedcompany.TheinvestmentwasinJeffandtheyhadmadealifetimeoftheirinvestmentsinJeff.Itisnotbecauseafamilygaragemightrunoutofroomforpeople,butbecauseitmightrunoutofelectricpower.Simplicity.,.,44,Unit5E-Business,Listening,Fillintheblanksasyoulistenasecondtime.,OriginallycreatedbytheUSDefenseDepartment,theInternethasonlyrecentlybeenopentothepublic.Atfirst,peopleuseditto_.Peoplereallyforgethow_theInternetwasin1994.TherewereahugenumberofpeopleconnectedtotheInternetthroughtheweb.Itwasntthe_thatitisnow.Itwasntdominating_likeitdoesnow.Itwasstilljusttheearlieststage.,primitive,sendemailsandsearchdatabases,massmarketphenomenon,presscoverage,.,45,Unit5E-Business,Listening,3.Tobeatoutallthebigbookstorechainswhichhadnotyetgoneonline,Bezosknewhewouldhaveto_.HecalledhisparentsandafterexplainingwhattheInternetwas,theygavehim_togetstarted.4.WhileMacKenziedrove,Jefftypedoutabusinessplanonhislaptop.HedecidedtocallhisnewcompanyA,anamesuggesting_.HealsodecidedonSeattle,acitywhereheknewhecouldfindemployeeswith_.,computerexpertise,greatsizeandselection,300,000dollars,movequickly,.,46,Unit5E-Business,Suggestedanswers,Listening,Watchtheclipagainandfillintheblankswiththeexactwordsyouhaveheard.,primitive,sendemailandsearchdatabase,300,000dollars,presscoverage,massmarketphenomenon,movequick,.,47,Unit5E-Business,Suggestedanswers,Listening,computerexpertise,greatsizeandselection,prospectiveemployees,biggestnightmare,.,48,Unit5E-Business,Writing,.,49,Unit5E-Business,Writi