Unit 5 Inside advertising Warming Up Reading-Language Points.單詞拼寫1He touched the wounded man again, but there was no response;_he then had to call in an ambulance.2I still have a guilty conscience toward Jenny.You know, I used to treat her unjustly.3Miss, can I change the garment for another？It doesnt fit me.4After electricity is generated in the power station, it is sent to thousands of homes through high voltage wires.5This kind of car features comfort.6Karla tried to sound casual (隨意的), but her excitement was obvious.7Have you tried that new shampoo theyve been advertising (宣傳) on TV?8They set up an association (協會) to help families suffering from alcoholism.9Julies parents had spared no expense (費用) for her wedding.10I looked at the map to refresh (使想起) my memory of the route.選詞填空keep .in mind， in other words， make sense， fit into， rely on， run out， be aware of， on the other hand1Everyone of us must be_aware_of the importance of protecting wild animals.2Tom is no richer than Jack.In_other_words,_Tom is as poor as Jack.3You cant rely_on your parents to lend you the money.4Read this and tell me if it makes_sense.5Its a good idea Ill keep it in_mind.6On the one hand I want to sell the house, but on_the_other_hand,_I cant bear the thought of moving.7How is the extra work going to fit_into the schedule?8My patience was running_out.You must finish it in a hurry.完成句子1She gave him back the money she had stolenfor_consciences_sake (為求良心平安)2He budgeted_for (為做預算) buying a new car.3People_are_betterinformed (人們的消息靈通多了) since the invention.4It cost a lot of money for advertisements_on_TV (在電視上做廣告)5Loud_laughter_was_generated (發出了大笑聲) all through the crowd.6Heresponded_to (對作出反應) my suggestion with a laugh.句型轉換1Our food will soon be used up.Our food is_running_out soon.2What he said at the meeting has no meaning at all.What he said at the meeting doesnt make_any_sense.3Not only the students but also the teacher was invited to the party.The teacher, as_well_as the students was invited to the party.4As time went by, I began to realize my fault.With_time_going_by,_I began to realize my fault.5No matter how late it is, his mother always waits for him.However_late it is, his mother always waits for him.閱讀理解AHead of ResearchSalary： 55.271We are looking for a Head of Research to manage the CWU Research Department and Information Centre. You would be required to exercise control of all research work of the department and manage a team of three researchers and four support staff.The person appointed would be expected to carry out research work of a strategic nature across the range of businesses in which the CWU has or seeks membership and to contribute to the strategic thinking and direction of the union as a whole.You will need: proven line management skills, especially in managing and motivating a team; good research skills, holding a good degree in a related subject or other similar experience; a high level of mathematical and calculating skills; the ability to produce high quality work under pressure; a commitment to and knowledge of the trade union movement and social democratic politics; and knowledge and/or experience of the postal and/or telecommunications industry.To apply, please request an application pack by emailing hr cwu. org or by telephoning HR(Human Resources) on 020 8971 7482.When applying please state your source.Closing Date for Applications：4th August 2017Anticipated interview date：17th August 2017No agencies please語篇解讀：本文是一篇應用文，節選自某報紙的一則招聘廣告。內容包括：職位應盡的責任，謀求此職位的申請方式以及聯系方式等。1.In which column of a newspaper could we find this advertisement？AArts.BSales.CJobs. DNews.解析：選C推理判斷題。根據文章前三段的各段開頭句可知，這是用人招聘廣告。故有可能刊登在報紙上有關Jobs的欄目中。2One of the duties of the person to be appointed is _.Ataking charge of research workBseeking membership for the trade unionCmanaging a team of three or four membersDrunning a telecommunications company解析：選A推理判斷題。根據第一段中的“.manage a team of three researchers and four support staff.”以及第二段中的“to carry out research work of a strategic nature”和下文的“contribute to the strategic thinking and direction of the union as a whole.”可推斷出，A項符合題意。3If you want to apply for this position, you can do all EXCEPT _.Aask an agency for an application formBdial 020 8971 7482 for more informationCemail hr cwu. org for an application packDsend in your application before 4th August 2017解析：選A細節理解題。A項與文章最后一句“No agencies please”不符；B項和C項與第四段留下的聯系方式吻合；D項與倒數第三句吻合。4Which of the following applicants is most likely to be employed?AA school teacher with a masters degree.BA university graduate majoring in computer science.CA director from a research centre with a masters degree.DA clerk from a telecommunications company.解析：選C推理判斷題。因為廣告中需要招聘的人員為管理人員，故C項中提到的“來自于某研究中心具有碩士學位的director”顯然與第三段中提到具體硬件吻合，最有可能被錄用。BWhen youre on the go, your best friend and resource can be your phone. In the age of smartphones, apps are like guiding stars: They can point you in the right direction for a hotel, list expenses, send postcards, and much more. When used together, these apps can be the basic travel tool, placing a wealth of information at your fingertips no matter where you are on the planet. U. S. News Travel has picked the essential travel apps, known for their utility and reliability. Best of all, they cost absolutely nothing.Trip ItYour Personal Travel AgentBe your own travel agent and plan every detail of your trip from car rental to accommodating restaurants with Trip It. You can make travel schedule by hand, or simply forward the email confirmations of your flight, rental car, train tickets, and hotels to plans.Weather FreeYour GoTo Meteorologist (氣象學者)Stop trying to explain the weather forecast on the evening news(particularly when its in a foreign language). The Weather Free app informs you (in English) of the climate in various locations. It features the local weather, and other key factors that will inform your decision about what to wear before stepping outside.GobyYour Event GuruWhen youre in a foreign city, you sometimes look around and ask: Where are all the people? Goby has the answer. This app pinpoints the neighborhood hot spots (including museums, hotels, eateries, and more) in your neighborhood. But its true value comes in finding nearby events. Youll discover concerts, plays, and more right around the corner.語篇解讀：本文是一篇應用文，主要介紹了美國新聞旅游網站上選出的幾款旅游必備的手機應用軟件。5What is the advantage of using travel apps picked by the U. S. News Travel?AThey can solve any problem you come across.BThey reduce your travel budget.CThey exercise your fingertips.DThey are reliable