Module 4 Unit1 Advertising 教學主要內容： Module 4 Unit1 Advertising 教學重點： 復習Reading和Project中的重點單詞、詞組和句型，突出為寫作服務的宗旨。 復習語法：直接引語和間接引語。 通過給出基本句型，讓學生能夠用規范的句子進行基礎寫作。 教學難點：概括文章的主要意思（50-60詞）。 教學課時安排：共8課時 （重點單詞、短語、句型復習3課時；語法復習1課時；寫作訓練1課時；單元知識檢測、閱讀訓練和全線突破3課時。,第一課時Important words Step1.Greetings Step2.lead in Fill in blanks according to the text, and then translate each sentence . 1. We are so_them that we often do not even realize how many we see and hear in a day. 2. I did some research on advertisements, and have some very important information to _you. 3. PSAs are often placed for free, and are _ to educate people about health, safety, or any other issue which affects public welfare . 4. However, we still must the methods used in advertisements. 5. Even if an ad does not_, it does not mean it tells you the complete truth.,used to,share with,Intended to,be aware of,lie,6. They just hope that when you read the ad, You will feel good about their nice and remember the words “freshest food” and connect them to the food in the supermarket. 7. We must not this kind of trick! 8.Not all ads _ us though . 9. In order to _your audience , you will need to do a little research . 10. She would like to _a book to the head librarian Mr Fan zhenbin .,comment,fall for,play tricks on,determine,recommend,1.advertisevi. 登廣告 vt. 為.做廣告,I suggest you advertise on TV. 我建議你在電視上做廣告,我們決定為我們的新產品做廣告。 We decided to _,advertise our new product.,Advertisement n c廣告，啟事 u 廣告活動，宣傳 advertiser (2008黃岡調研) I must _ for a new secretary. A approve B. advise C .assure D. advertise,D,2. share vt.共同使用,share sth with sb.,與某人分享某物,(+with/among/between),Sam and I_. 山姆和我合住一間房間。,share a room,Children should be taught_. 應該教育孩子們分享玩具。,to share their toys,We should_. 我們應當同甘共苦。,share the joys and sorrows,n. 1.一份 a share in/of sth. 一份 Here is your share of the cake. 2.股份;股票,Share in sth.共享 Share out 分攤，分配 do ones share for 為盡自己的一份力量 go shares 分享，分擔 真題 1.Let Harry play with your toys as well, Clare- you must learn to . A. support B. care C. spare D. share 2. Please let me have a in the expenses. A. cost B. part C. role D. share 3. All his friends his happiness when he won the match. A. shared B. shared from C. shared with D. shared like,D,D,A,3. intend想要;打算,(1) intend +to do/+v-ing/sb. to do,What do you intend to do next? _？,I intend studying abroad._,He _the company. 他打算讓他兒子經營該公司。,你下一步打算干什么,我打算出國留學。,intends his son to manage,(2) be intended for sb為某人或某事物計劃或設,The book is intended for the children,The chair was intended for you, but she took it away.,(3) had intended to do sth.=intended to have done,intention n. 意圖，打算 intended adj. 有意的； 有計劃的，故意的，已訂婚的。 注意： Intend 后接賓語從句時謂語應用“should + V原”結構，should 可省略。類似用法的v有_suggest ,advice .insist .require .demand .intend.order .etc. 1.- May I got to the part with you , dad? - No, dear, the party is for adults only. intend B. intended C. intending D. to intend 2. She to catch the early train, but she didnt get up in time. Intended B. was intended C. had intended D. was intending,B,C,4. Lie vi. (lay,lain,lying) 躺,在于,位于,處于狀態,Japan lies to the east of China. 日本在中國的東面。,He lay down for a rest. 他躺下休息一會。,The city lay in ruins after the earthquake.,vt./vi. (lied,lied lying)說謊,I never thought you would lie to me.,n. 謊言,We think it wrong to tell a lie. 我們認為說謊是不對的。,lie to sb.對某人說謊 lie down 躺下 lie in在于，位于 lie about凌亂地擺放. tell lies / a lie 說謊 a white lie善意的 高考擬題： The man on the ground that he had a big egg and it on the table( ) A. lying lied laid laid B. lied lying laid lay C. lay laid laid ling D. laid laid ling lay,A,5. recommend 1. 推薦； 2建議,Can you recommend me a good dictionary? _？,recommend sth. to sb. = recommend sb.sth.向某人推薦某物 recommend sb. to do sth. 建議某人干某事 recommend doing sth. 建議做 recommend that (should do ,should 可省略) It is/was + recommended that 有人建議,I wouldnt_. 我勸你不要孤身一人到那里去。,你能為我推薦一本好字典嗎,recommend you to go there alone,人們建議應在農村地區建一所現代化的醫院。 It is recommended that a new modern hospital (should )be built in rural areas. 注意：suggest, advice, insist, require, demand, curios, intend ,order 等詞所帶的賓語從句以及他們對應的名詞所帶的表語從句，同位語從句，再加上他們的過去分詞所在的It is/ was 過去分詞 主語從句等結構中的謂語動詞必須用should do 形式，should可省略。 1.He said he would_ me to Mr. Li as his assistant but he didnt. comment B. suggest. C. command D. recommend 2. It was recommended that passengers_ smoking during the flight. A. not B. need not C. could not D. would not,D,A,5. determine,決定+to-do/+that,_. 我們決定立刻去火車站.,We determined to go to the railway station at once,使決定,使下決心 +sb. to do,My moms encouragement determined me to go on with my study. _。,我母親的鼓勵使我決心繼續學業,He_. 他決心要贏得那場比賽。,Be determined to do =make up ones mind to do,was determined to win the game,Determine 后接引導的that賓語時，用虛擬語氣,Determined adj.堅決的，決定了的,Determination n. 決心,練習： 我們還沒有決定開會的日期。 We havent a date for the meeting. 他們決定早點出發。 They to start early They an early start.,Tom 下決心學好英語。 Tom learn English well. Tom learn English well. 注意：determine 側重于當時決定的動作，是非延續性動作，不與表示段時間的狀語連用； determined 側重于有決心的狀態，可與表示一段時間的狀語連用，其后接that 從句時謂語動詞用“ should 動詞原形”。 練習： The doctors lecture me not to drink and smoke any more. decided B. determined C. made D. attracted,B,Step4.practise 1. The next morning she found the man in bed ,dead. A. lying B. lie C. lay D. laying 2.In a way I can see what you mean, even though I dont your point of view. A. agree B. recognize C. realize. D. share 3. The significative film me to study hard and help more people in need. A. decided B. put C. determined D. made 4. He strongly _me to his company for the job. A. suggested B. advised C. recommended D. asked 5、 The newly published book, which refers _ basic English grammar, is_ only for beginners. A.as; meant B. for ; intended C. to ;intending D. to ; intended,A,D,C,C,D,Step5.Homework 1.Word checkpoints 1、 廣告商,登廣告者n._2、 福利事業n._ 3、 問題,議題n._ 4、 評論 n. v. 意見,評價n. _ 5、 獨特的,獨一無二的 adj. _6、 迷人的, 令人著迷的adj. _ 7、 商業的adj.商業廣告n. _8、 做出反應v. _ 9、 方法,途徑n. _10、 時髦的,流行的adj. _ 11、 包裝v. _ 12、可買到的,可得到的adj. _ 13、 更新,升級v._ 14、非常地,極其地adv._ 15、 適用的,功能的,機能的adj. _16、 目標,對象,靶子n._ 17、 毛骨悚然的,發抖的adj. _18、勸導性的,有說服力的adj._ 19、 活動,運動n. _20、 新穎的,獨創的,最初的adj. _,2.Fill in blanks according to text An ad campaign is an _ program of advertisements using various kinds of ads to _ a particular audience. In an ad campaign, you have the chance to advertise using different kinds of _includin