bec初級考試題及答案

一、單項選擇題（每題2分，共10題）1.Inabusinessletter,thesalutation“DearSirs”isoftenusedwhentherecipientis______.A.aspecificpersonB.acompanyoranorganizationC.awomanD.agovernmentofficial答案：B2.WhichofthefollowingisacommonabbreviationinbusinessEnglishfor“assoonaspossible”?A.ASAPB.APSOC.ASPD.APS答案：A3.Theterm“netprofit”refersto______.A.totalrevenueB.revenueminusallcostsC.costminusrevenueD.onlyvariablecosts答案：B4.A“brochure”inbusinessismainlyusedfor______.A.internalcommunicationB.recordingfinancialdataC.promotingproductsorservicesD.makinglegalcontracts答案：C5.Whenyoumakeabusinessappointment,itisimportantto______.A.belatetoshowimportanceB.confirmtheappointmentinadvanceC.changethetimefrequentlyD.notinformtheotherpartyuntilthelastminute答案：B6.Whichofthefollowingisnotatypicalformofbusinesscommunication?A.EmailB.FaxC.SmokesignalD.Telephonecall答案：C7.“Marketshare”refersto______.A.thesizeofthemarketB.acompany'sportionofthetotalmarketsalesC.thenumberofmarketsacompanyentersD.thelocationofamarket答案：B8.Inabusinesspresentation,thefirststepisusuallyto______.A.introducetheconclusionB.showcomplexdataC.greettheaudienceandintroducethetopicD.answerquestions答案：C9.A“memo”ismainlyusedfor______withinanorganization.A.externalcommunicationB.formalcontractsC.internalcommunicationD.marketingtocustomers答案：C10.Theabbreviation“CEO”standsfor______.A.ChiefExecutiveOfficerB.ChiefEconomicOfficerC.CentralExecutiveOfficeD.CommonEconomicOperation答案：A二、多項選擇題（每題2分，共10題）1.Whichofthefollowingareimportantelementsinabusinessplan?(Selectallthatapply)A.ExecutivesummaryB.MarketingstrategyC.PersonalhobbiesD.FinancialprojectionsE.Employeevacationplans答案：A、B、D2.Goodbusinesswritingshouldbe(Selectallthatapply)A.ClearB.AmbiguousC.ConciseD.WordyE.Well-organized答案：A、C、E3.Whennegotiatinginbusiness,thefollowingskillsareuseful(Selectallthatapply)A.ActivelisteningB.AggressivearguingC.CompromiseD.Understandingtheotherparty'sneedsE.Ignoringtheotherside'sopinions答案：A、C、D4.Whichofthefollowingcanbeusedtopromoteabusinessproduct?(Selectallthatapply)A.AdvertisingonTVB.Word-of-mouthC.SocialmediacampaignsD.IgnoringcustomerfeedbackE.Productdemonstrations答案：A、B、C、E5.Inabusinessmeeting,appropriatebehaviorincludes(Selectallthatapply)A.ArrivingontimeB.UsingmobilephonesconstantlyC.ListeningtoothersD.InterruptingothersfrequentlyE.Contributingrelevantideas答案：A、C、E6.Thefollowingaretypesofbusinessexpenses(Selectallthatapply)A.RentforofficespaceB.EmployeesalariesC.PersonalshoppingD.MarketingcostsE.Donationstonon-businesscharities答案：A、B、D7.Whichofthefollowingarecommonbusinessfunctions?(Selectallthatapply)A.ProductionB.MarketingC.AccountingD.GardeningE.Humanresources答案：A、B、C、E8.Whenwritingabusinessemail,itisimportantto(Selectallthatapply)A.UseapropersubjectlineB.WriteinallcapitallettersC.CheckforgrammarandspellingD.IncludeirrelevantinformationE.Bepolite答案：A、C、E9.Asuccessfulbusinessbrandshouldhave(Selectallthatapply)A.AuniquenameB.ConsistentqualityC.NologoD.HighpricesonlyE.Goodcustomerrecognition答案：A、B、E10.Ininternationalbusiness,factorstoconsiderinclude(Selectallthatapply)A.CulturaldifferencesB.ExchangeratesC.LocallawsandregulationsD.OnlydomesticmarkettrendsE.Languagebarriers答案：A、B、C、E三、判斷題（每題2分，共10題）1.Abusinessshouldalwaysaimtomaximizeprofitwithoutconsideringethicalissues.(False)2.Theuseofjargoninbusinesscommunicationisalwayshelpful.(False)3.Acompany'sbrandimagecanbebuiltovernight.(False)4.Inbusiness,itisnotnecessarytoreplytocustomerinquiriespromptly.(False)5.Allbusinessmeetingsshouldbeunstructuredandfree-flowing.(False)6.Abusinesscansucceedwithoutanymarketingefforts.(False)7.Socialmediahasnoimpactonmodernbusiness.(False)8.Businesscontractsdonotneedtobeinwriting.(False)9.Employeetrainingisawasteofresourcesforabusiness.(False)10.Ahigh-qualityproductwillalwayssellitselfwithoutanypromotion.(False)四、簡答題（每題5分，共4題）1.Whatarethemaincomponentsofabusinessletter?答案：Abusinesslettertypicallyincludesaheading(sender'saddressanddate),insideaddress(recipient'saddress),salutation,body,complimentaryclose,andsignature.2.Explaintheimportanceofcustomerserviceinbusiness.答案：Goodcustomerservicecanleadtocustomersatisfaction,loyalty,positiveword-of-mouth,andincreasedrepeatbusiness,whicharecrucialforbusinesssuccess.3.Whatistheroleofmarketresearchinabusiness?答案：Marketresearchhelpsabusinessunderstandcustomerneeds,markettrends,competitors,andenablesbetterproductdevelopment,pricing,andmarketingstrategies.4.Brieflydescribetheconceptofsupplyanddemandinbusiness.答案：Supplyistheamountofaproductorserviceavailable.Demandisthequantitythatconsumersarewillingandabletobuy.Therelationshipbetweenthemaffectspricesandproductionlevels.五、討論題（每題5分，共4題）1.Howcanasmallbusinesscompetewithlargecorporations?答案：Asmallbusinesscanfocusonnichemarkets,providepersonalizedservice,bemoreflexibleinoperations,andusecost-effectivedigitalmarketing.2.Discusstheimpactofte