CONSUMER&

BRANDBrandKPIs

for

cryptocurrencies:Monero

(XMR)

in

MexicoConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

2500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,ownership,

loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Monero

(XMR)’sperformanceinthe

cryptocurrency

market.Fieldwork:September

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Ownership”Sources:

Statista

Consumer

Insights

Global,

asofNovember202473%

of

Monero

(XMR)

owners

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Monero

(XMR)’s

brandingresonates

more

with?Monero

(XMR)

rankstenthinawareness

withintheMillennialscryptocurrency

market?Monero

(XMR)

generally

appealsto

men

more

thanwomen?Thepopularity

ratingof

Monero

(XMR)

is

31%?Monero

(XMR)

ranksoutsidetheTop10

inownership?Interms

of

loyalty,Monero

(XMR)

isfifth

inMexico?Monero

(XMR)

hasascore

of

23%

formedia

buzz?Among

Monero

(XMR)

enthusiasts,40%

fallunder

thehigh-income

category?Consumers

want

theircryptocurrency

brandstohavereliability,

honesty

/trustworthiness,

and

highvalue3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Monero

(XMR)

at

73%Brand

profile:

snapshotBrand

performance

of

Monero(XMR)

inMexico73%31%24%23%17%AwarenessPopularityUsageLoyaltyBuzz5Notes:Cryptocurrencies

‘awareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,247,

all

respondents

(awareness),n=294,

respondents

who

know

the

individual

brand

(popularity),

n=294,

respondentswho

know

the

individual

brand

(ownership),

n=49,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=294,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Monero

(XMR)’s

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations48%43%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeMonero

(XMR)

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatMonero

(XMR)

islikedby1%

of

Baby

boomersand11%

of

Gen

Xers,

whereas

thetotalshare

ofindustryusers

is2%

and18%,

respectively.40%37%ForMillennials

andGen

Z,

48%

and

40%

feel

positivelytowards

Monero

(XMR),versus

43%

and

37%.

Socurrently,

forMonero

(XMR),

Millennials

connect

mostwith

theirbrandcompared

tothe

overall

industryuser.18%11%2%1%Baby

BoomerIndustryuserGen

ZMillennialsGen

XBrand

enthusiast6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestocryptocurrencies,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

Base:n=92,

Monero(XMR)

enthusiast,

n=662,

cryptocurrency

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Monero

(XMR)

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandLGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesofenthusiastsof

Monero

(XMR)

shows

thatwomen

are

lesslikely

to

haveanaffinitywith

the

brandcompared

to

men.7%6%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Monero

(XMR)

hasasimilarproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.43%57%45%55%56%

ofmen

likeMonero

(XMR)compared

to

43%

of

women,

whereasfortheoverall

industry,55%

of

men

owncryptocurrencies

compared

to45%

ofwomen.89%92%7%

of

Monero

(XMR)

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to6%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

cryptocurrencies,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=92,

Monero(XMR)enthusiast,

n=662,

cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Monero

(XMR)

enthusiasts,

40%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andownerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.4%5%Single36%40%9%14%CoupleSingleparentNuclear40%

ofMonero

(XMR)

enthusiastsarefrom

high-income

households.Monero

(XMR)’sbrandisgenerallyenjoyed

more

byconsumers

who

arepartof

anextended

household,

26%

ofMonero

(XMR)

enthusiastshavethiscurrent

living

situation.11%6%40%41%24%32%32%Multi-generational8%9%36%26%21%ExtendedOther2%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=92,

Monero

(XMR)enthusiast,

n=662,

cryptocurrency

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

cryptocurrency

brands

to

have

reliability,

honesty

/trustworthiness,

and

high

valueBrand

profile:

qualitiesQualitiesownerswant

from

cryptocurrency

brandsForcryptocurrencies,

the

top

threequalitiesowners

want

fromabrandarereliability,

honesty

/trustworthiness,

andhighvalue.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Monero

(XMR)

owners

alsoappreciatethese

key

attributes,indicatingMonero(XMR)

exudes

these

qualities.SocialresponsibilityCoolnessThequalitiesthatMonero

(XMR)enthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityMonero

(XMR)

shouldwork

onpromoting

reliability

to

convertenthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

cryptocurrencies,which

ofthese

aspects

are

mostimportant

toyou?”;Multi

Pick;“When

it

comes

tocryptocurrencies,which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comestocryptocurrencies,which

ofthe

following

brands

have

youpurchased

in

the

past12

months?”;

Multi

Pick;

Base:

n=49,

Monero

(XMR)

owners’,n=92,

Monero(XMR)enthusiast,

n=662,

cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Monero

(XMR)

fans,

41%

state

that

they

get

excited

aboutcryptocurrenciesBrand

profile:

attitudesWhat

doconsumersthink

ofcryptocurrenciesingeneral?57%47%41%41%37%35%34%33%32%25%17%10%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

cryptocurrencies

topicsrelating

tocryptocurrenciesBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

cryptocurrencies

do

youagree

with?”;

Multi

Pick;“When

it

comestocryptocurrencies,

whichofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=92,

Monero(XMR)

enthusiast,

n=662,cryptocurrencyownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1173%

of

Monero

(XMR)

owners

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

cryptocurrencies,

the

averageawareness

ofabrandinMexico

is33%.

Awareness

ofMonero

(XMR),however,

is

at24%.Awareness31%

ofMexican

cryptocurrency

owners

saytheylikeMonero

(XMR),compared

toanindustryaveragebrandpopularityof

35%.17%

ofindustryowners

inMexico

saythey

ownMonero

(XMR),with

the

average

ownership

ofabrandat23%.BuzzPopularity73%

ofbrandowners

saythey

would

purchasethebrandagain,compared

toanaverage

loyalty

score

of70%.Monero

(XMR)

hasbeen

noticed

lessinthe

mediacompared

to

other

brands,with

a“Buzz”score

of23%compared

to

28%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Cryptocurrencies

‘awareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,247,

all

respondents

(awareness),n=294,

respondents

who

know

the

individual

brand

(popularity),

n=294,

respondentswho

know

the

individual

brand

(ownership),

n=49,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=294,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Monero

(XMR)

ranks

tenth

in

awareness

within

the

cryptocurrency

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofMonero

(XMR)Rank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Bitcoin79%43%42%36%35%30%28%27%25%24%24%2Binance

Coin(BNB)EthereumLitecoin345DogecoinSolanaUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.67Tether76%8TRONOutofallrespondents,

24%

were

aware

of

Monero(XMR).

Thisranksthemtenthcompared

tootherbrandssurveyed

inthismarket.9Ripple(XRP)Monero

(XMR)AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,247,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

Monero

(XMR)

is

31%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofMonero

(XMR)Rank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Bitcoin79%54%41%41%32%32%31%29%28%26%2EthereumLitecoin31%34Binance

Coin(BNB)DogecoinSolanaOutofconsumers

who

knew

thebrand,

31%

saidtheyliked

Monero

(XMR).

Thisranksthemseventhcompared

to

other

brandssurveyed

inthismarket.567Monero

(XMR)Ripple(XRP)Tether69%89PopularityN/A10TRON14

Notes:“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=294,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Monero

(XMR)

ranks

outside

the

Top

10

in

ownershipBrand

KPIs

&benchmarking:

ownershipSummaryOwnershipofMonero

(XMR)Rank#

BrandUsage

%50%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

owned,we

asked

each

respondent:

“When

itcomes

tocryptocurrencies,

which

ofthefollowing

brandsdoyou

own

currently?”.1Bitcoin17%2EthereumLitecoin32%328%Outofconsumers

who

knew

thebrand,

17%

saidtheyowned

Monero

(XMR).

ThisranksthemoutsidetheTop

10

compared

tootherbrandssurveyed

inthismarket.4Binance

Coin(BNB)DogecoinCardano

(ADA)Solana22%522%620%719%8Tether19%83%9Ripple(XRP)TRON19%UsageN/A1018%15

Notes:“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

do

youown

currently?”;Multi

Pick;Base:

n=294,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

Monero

(XMR)

is

fifth

in

MexicoBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofMonero

(XMR)’sconsumersRank#

BrandLoyalty

%90%Afterascertaining

the

ownership

of

abrandinthe

last12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Bitcoin2EthereumLitecoin81%27%376%4Binance

Coin(BNB)Monero

(XMR)Dogecoin75%573%669%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

cryptocurrencies,which

of

the

following

brandsareyou

likely

topurchaseagaininthe

future?”.7TRON66%73%8Cardano

(ADA)AgaveCoinSolana66%966%Outofrespondents

whohaveowned

Monero

(XMR),73%

saidthey

would

purchasethebrandagain.LoyaltyN/A1065%16

Notes:“When

it

comesto

cryptocurrencies,which

ofthe

following

brands

areyoulikely

topurchase

againin

the

future?”;Multi

Pick;Base:n=49,

respondents

who

have

owned

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Monero

(XMR)

has

a

score

of

23%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofMonero

(XMR)Rank#

BrandBuzz%67%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Bitcoin23%2Ethereum38%3Binance

Coin(BNB)Litecoin34%Outofconsumers

who

knew

thebrand,

23%

saidtheyhadheardaboutMonero

(XMR)

inthemedia.

Thisranksthemninth

compared

toother

brandssurveyedinthismarket.426%5Solana26%6Dogecoin26%7Ripple(XRP)AgaveCoinMonero

(XMR)IOTA

(MIOTA)25%77%824%923%BuzzN/A1023%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=294,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowth