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Discussfollowingquestionswithyourpartner.Questions:1.Doyouliketobargainwhendoingshopping?Whenandwhy?2.Isbargainingaweaknessorstrongpointinhumannature?Why?3.Isbargainingharmfulorbeneficialtooursociety?Readthepassagebelowandputthefollowingsentencesintheappropriateblanksinthetext.a.Therealdangerstartswhenutterlyunnecessarythingsbecome“bargains”.b.Itisnaturalthatpeopleshouldbargainwhenshopping.c.Ihaveneverattendedalargecompany'sboardmeetinginmylife,butfeelcertainthatthediscussionoftentakesthefollowinglines.d.Sometimesitisnot5penceOFFbut1pennyOFF.e.Quiteafewpeopleactuallybelievethattheymakemoneyonsuchbargains.f.Somepeoplebuyinbulkbecauseitischeaper.Letustaketheorthodoxdefinitionofthewordbargain.Itissomethingofferedatalowandadvantageousprice.Itisanopportunitytobuysomethingatalowerpricethanitisreallyworth.Amorerecentdefinitionis:abargainisadirtytricktoextortmoneyfromthepocketsofsillyandinnocentpeople.(1)
.Thecostofproducinganew—forexample—toothpastewouldmake80pencethedecentpriceforit,sowewillmarketitat£1.20.Itisnotabadtoothpaste(notspeciallygoodeither,butnotbad),andaspeopleliketotrynewthingsitwillsellwelltostartwith;buttheattractionofnoveltysoonfades,sosaleswillfall.Whenthatstartstohappenwewillreducethepriceto£1.15.Andwewillturnitintoabargainbyprinting5penceOFFalloverit,whereuponpeoplewillrushtobuyiteventhoughitstillcostsaboutforty-threepercentmorethanitsfairprice.Bargains
ByAndyRooney(2)
.Whatbreathtakingimpertinencetoadvertize1pennyOFFyoursoaporwashingpowderordogfoodorwhatever.Eventhepoorestold-agepensioneroughttoregardthisasaninsult,buthedoesn't.Abargainmustnotbemissed.Tobeoffereda“gift”ofonepennyislikebeinginvitedtodinnerandofferedonesinglepea(tastilycooked),andnothingelse.Evenifitrepresentedarealreductionitwouldbeaninsult.Still,peoplesay,onehastohavewashingpowder(orwhatever)andonemightaswellbuyitapennycheaper.WhenIwasaboyinHungaryamanwasaccusedofmurderingsomeoneforthesakeofonepengo,theequivalentofashilling,andpleadedguilty.Thejudgewasoutraged:“Tokillamanforashilling!...Whatcanyousayinyourdefence?”Themurdererreplied:“Ashillinghere...ashillingthere.”Andthat'swhattoday'sshoppersaystoo:“Apennyhere...apennythere.”cd(3)
.Thereisahugenumberofpeoplewhojustcannotresistbargainsandsales.Providedtheythinktheyaregettingabargain,theywillbuyclothestheywillneverwear,furnituretheyhavenospacefor.Oldladieswillbuyroller-skatesandnon-smokerswillbuypipe-cleaners.AndIonceheardofamanwhoboughtanelectriccircularsawasabargainandcutofftwoofhisfingersthenextday.Buthehadnoregrets,thesawhadbeentrulycheap.(4)
.AladyIknow,otherwiseacharmingandseeminglysanegirl,sometimestellsmestoriessuchasthis:“I'vehadaluckydaytoday.Iboughtadressfor£120,reducedfrom£400.”Shefeelsasthoughshehasmade£280.Shealsofeels,Iamsure,thatifshehadmoretimeforshopping,shecouldmakealivingoutofit.(5)
.Ionceknewacouplewhocouldnotresistbuyingsugarinbulk.Theythoughtitatremendousbargain,nottobemissed,sotheyboughtenoughsugarfortheirlifetimeandthelifetimeoftheirchildrenandgrandchildren.Whenthesugararrivedtheydidn'tknowwheretostoreit—untiltheyrealizedthattheirloowasaveryspaciousone.Sothatwaswheretheypileduptheirsugar.Notonlydidtheirguestsfeelratherstrangewhenevertheywereofferedsugartoputintotheircoffee,buttheloobecameextremelysticky.Toofferbargainsisacommercialtricktomakethepoorpoorer.Whengreedyfoolsfallforthistrick,itservesthemright.Allthesame,ifbargainswereprohibitedbylawourstandardoflivingwouldimmediatelyriseby7.39percent.Bargains
ByAndyRooneyaefGivethemeaninginChineseandthepartofspeechofthefollowingwordsusedinthetext.YoumayuseanEnglish-Englishdictionary.Thenwritedownasentencetoillustratethemeaningandusageofeach.1.orthodox
2.decent
3.impertinence
4.equivalent
5.outrage
6.utterly
7.seemingly
8.sticky公認的
adj.Hetookanorthodoxapproachtotheproblem.得體的;合適的adj.Iknowyou'vegotalottodo,buttrytogettobedatadecenthour.無禮;不適宜n.Iwasshockedbytheimpertinenceofherquestion.對等物n.Hisnewspapercolumnisthejournalisticequivalentofcandy.使發怒v.Hiscommentsoutragednearlyeveryoneintheroom.完全地adv.Iwasutterlyconvincedthatshewaswrong.貌似adv.Itisaseeminglysimplejob.黏性的adj.Thepaintwasstillsticky.Studythestory.Thenanswerthefollowingquestions.1.Whatisthedifferencebetweentheorthodoxdefinitionandtherecentunderstandingofthetermbargain?
2.Howwouldabusinessmarketitsnewproduct?Andwhenwoulditcutdowntheprice?
3.Whatmakesacustomerthinkthat“abargainmustnotbemissed”?
4.Whatdoesitmeanwhenshopperssay“Apennyhere,...apennythere”?
5.Whatistherealdangerofbargains?
6.Whatcommonmisconceptiondoconsumershavewhentheyblindlyspendmoneyonbargains?
7.Whatpointdoesthewriterwanttomakewiththeexampleofacouplewhobuysugarinbulk?
8.Whatdoesthelastparagraphmean?Andhowwouldyoulookatthisissue?
Orthodoxdefinition:Abargainissomethingofferedatalowandadvantageousprice.Recentdefinition:Abargainisadirtytricktoextortmoneyfromthepocketsofsillyandinnocentpeople.Theytrytoselltheproductsatahigherpricethantheirrealworth.Whentheattractionofnoveltyfades,theywouldslightlycutdowntheprice.Theymightaswellbuyitapennycheaper.Smallamountsofmoneyeventuallyadduptoabigfortune,sotheyhavetosaveeverypenny.Peoplewillrushtobuythingsthatareeitherunnecessaryorhardtofindroomfor.Theytendtothinktheymakemoneyonsuchbargains.Hewantstoprovehowsillyitwouldbetobuyunnecessarythingsinbulkforthesakeofacheaperprice.Toofferbargainsisaharmfulpractice.Theblameshouldbeputonbothbusinessmenandcustom.Rewritethefollowingsentencesusingtheexpressionsinthebox.1.Thoughthecouplecouldonlymakeamarginalprofit,theycoulddependonthesmallbusinessforaliving.
2.Insomesupermarkets,goodscanbemadeverycheapiftheyareboughtinlargequantities.
3.Sinceyouhavetopasstheexam,youhadbetterdosomerevision.
4.Withmanysafetydevicesmissing,mybikewouldhaveflunkedaninspection.But,nevertheless,Icouldrideitveryfast.
5.Somewomenarethevictimsofthebusinessmen'strickthatcosmeticscanmakethemlookyoungerandprettier.Thoughthecouplecouldonlymakeamarginalprofit,theycouldmakealivingoutofthesmallbusiness.Insomesupermarkets,goodscanbemadeverycheapiftheyareboughtinbulk.Sinceyouhavetopasstheexam,youmightaswelldosomerevision.Withmanysafetydevicesmissing,mybikewouldhaveflunkedaninspection.But,allthesame,Icouldrideitveryfast.Somewomenfallforthebusinessmen'strickthatcosmeticscanmakethemlookyoungerandprettier.Rewritethefollowingsentencesusingtheexpressionsinthebox.6.Theboywaspunishedbythemanbecauseheoftenkickeddownhismailbox.Ithinkthathedeservedthepunishment.
7.AslongaswaterisfoundonMars,humanscanestablishsettlementsthere.
8.Thecustomofficerschargedthetravelerwithdrug-trafficking.
9.Automobilesaresubjectedtoanannualinspectionforthepurposeoftrafficsafety.
10.Manyteenagersthinkofexamsasanightmare.
Theboywaspunishedbythemanbecauseheoftenkickeddownhismailbox.Ithinkthatitservedhimright.ProvidedthatwaterisfoundonMars,humanscanestablishsettlementsthere.Thecustomofficersaccusedthetravelerofdrug-trafficking.Automobilesaresubjectedtoanannualinspectionforthesakeoftrafficsafety.Manyteenagersregardexamsasanightmare.Theauthorusesmanywritingtechniquesinthetext,forexample,definition,comparison&contrast,explanation&illustration,exaggeration,analogy,irony.Workinpairstofindouttheexampleforeachwritingtechnique.Thefirsthasbeendoneasanexample.Abargainissomethingofferedatalowandadvantageousprice.Abargainisadirtytricktoextortmoneyfromthepocketsofsillyandinnocentpeople.Thecostofproducinganew—forexample—toothpastewouldmake80pencethedecentpriceforit,sowewillmarketitat£1.20.Itisnotabadtoothpaste(notspeciallygoodeither,butnotbad),andaspeopleliketotrynewthingsitwillsellwelltostartwith;buttheattractionofnoveltysoonfades,sosaleswillfall.Andwewillturnitintoabargainbyprinting5penceOFFalloverit,whereuponpeoplewillrushtobuyiteventhoughitstillcostsaboutforty-threepercentmorethanitsfairprice.Tobeoffereda“gift”ofonepennyislikebeinginvitedtodinnerandofferedonesinglepea(tastilycooked),andnothingelse.Buthehadnoregrets,thesawhadbeentrulycheap.Passage1()1.WheredidtheEuropeanbusinessmengettheideaofone-eurogoods?A.Thepriceexpertstheyhired.B.TheAmericanbusinesses.C.Thecustomers'suggestions.D.Therequirementsfromthegovernment.()2.Whywereone-eurogoodsreleased?A.Todealwiththedifficulteconomicsituation.B.TomakeagoodadvertisementonTV.C.Toearnmoneytodonatetopoorpeople.D.Tobeforcedtoincreasethegoodquality.()3.Whydidrestaurantsofferdiscounteditems?A.Tomakethefoodmoredelicious.B.Toinvestinnewfooditems.C.Toattractcustomers'attention.D.Toimprovetheprofit.BACPassage2()4.Whatmethoddidretailersusetoencouragecustomerstobuygoods?A.Makinghigh-qualitygoods.B.Offeringdiscountsfortheproducts.C.Sendingfreegiftstothecustomers.D.Providingmoreattractiveshoppingenvironment.()5.Whatdidcustomerspreferaboutthediscounts?A.Theyprefersomethingextratoabigdiscount.B.Theyprefergoodservicesfromtheshops.C.Theypreferfutureshoppingcredits.D.Theypreferavarietyofgoodschoices.()6.Whatisagoodwaytoimprovepeople'sabilitytoseethroughdiscounts?A.Peopleshouldgetbacktoschool.B.Theyshouldfrequentlystudydiscountpoliciesatshops.C.Theyshouldlearnfromtheshopstaff.D.Theyshouldlearnfromcommunicationwithothercustomers.BABTravailswithCharlie
ByLindaMackayAfewyearsagoItookatriptoMexicowithmyhusband,Cliff,andourten-year-oldson,George.Fascinatedbythelocalartwork,wewantedtobringafewspecialthingsbackhome.VisitingasmalltowncalledMerida,webecameparticularlyintriguedbyabeautifulamber-coloredpotthatwasnearlyastallasGeorge.“Thatwouldlookgreatinourlivingroom,”IwhisperedtoCliff.MaybeitwastheMexicanbeauty,myhusbandagreed.Aseasonednegotiator,Iwenttowork,andthealready-lowpricecamedownto$10.Athomesomethingcomparablewouldhavecostwellover$100.Whatabargain!Afterahalf-houroftwisting,turningandpushing,wegotthepotintotherentedVolkswagenwithjustenoughroomforGeorge.Weallloveditsomuch.GeorgereferredtoitashisMexican“brother”.Weevengaveitaname:Charlie.Withtwilightapproaching,wedrovequicklytotheairlineofficetoconfirmourearlymorningflight.“Therewon'tbeanyproblemtakingapotontheplane,willthere?”Cliffaskedtheclerk.“Notifitfitsintoyourcarry-onluggage,senor.”WeaskedtheclerktostepoutsideandmeetCharlie.“Thatwillnotfitintoyourcarry-onluggage,”hesaid.TheclerkexplainedthatCharliewouldhavetobeshippedbyairfreight.Hewouldhavetobeverycarefullycrated,andinordertodosowewouldhavetotakeCharlietotheairline'scratingoutlet,but—sorry,senor—theairline'scratingoutletwasclosed.“Youmeanwecan'ttakeCharliehome?”Georgeasked,stiflingatear.Ipleadedwiththeclerktohelpusout,andkindlyhescribbledtheaddressofanothercratingcompany.AfteranhourofnavigatingthestreetsofMerida,wefinallyfoundtheaddress.Anoldladyreceivingussaid:“Myhusbandandsonwillputthepotintoawoodencrateforyou.”Wegaveeachofushighfives.“...ifyougetthewood.”Buthowwouldwefindwoodinacitywedidn'tknow?Thenwerealizedthatthefruitwewerebuyingcameoutofawoodencrate.Sowewentouttoafruitsellerandboughtfourwoodencratesat$3each.“That'smorethanwepaidforCharlie,”Cliffsaid.“It'sstillabargain,”Ireplied.Successseemedwithinourgrasp.Webroughtthecratesquicklytothe“CratingCompany”,wherethehusbandandthesonhammered,measured,hammeredagainandfinallyrebuiltfortwohours.Theycharged$20—doublethecostofCharlie.ButwhenCharliewasputintothehugecrate,hebecametoolargetofitintooursmallcar.Werestedthecrateonthesidewalkandallsatwithourheadsinourhands.Finally,theladysaid:“Mybrotherhadatruck.Hewilltakethepottoyourhotelatmidnight.Youpayforthegas.”Shortlyaftermidnight,thetruckarrivedatourhotelwithCharlie.Nextmorning,IrodeinacabwithCharlie,whileCliffandGeorgedroveintheVolkswagentotheairport.Attheairportfreightdepartment,Charlieweighedinatmorethan100pounds.Thecosttoflyhimhome:$85.AfewdaysafterwearrivedinMiami,wereceivedacall.“George,”Cliffsaidashehungupthephone,“yourbrotherhasarrived.”Thetwoofthemdrovetotheairport.Hadour$10bargain,whichcostalmost$150,survivedinonepiece?Finallythecarpulledup.OffcameCharlie,moreregalthanI'dremembered,hisambercolorradiant.Severalyearslater,Charlieholdsalotofmemories—andalotofumbrellas.
ReadthepassageandjudgethefollowingstatementsbyTrue,FalseorNotmentioned.
1.Thenarratorisexperiencedindrivingabargain.
2.Thenarratorboughtthepotfor$10.Shesaved$90becauseasimilarpotinherhometownwouldcosther$100.
3.Asthepotoccupiedalotofspace,thenarrator'ssonGeorgehadnoroominthecar.
4.Charliewasthenarrator'sotherchild.
5.Thepurposeofcratingthepotwastoprotectitfrombeingbrokenduringthejourney.
6.Thecratingcompanyrecommendedbytheairlineclerkwasactuallyhisownfamilybusiness.
7.WiththemoneythenarratorspentonCharlie,shecouldhaveboughtasimilarpotinMiami.
8.Thankstothehardworkofthenarrator'sfamily,Charliearrivedhome
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