試卷代號：4050

國家開放大學2021年春季學期期末統一考試

商務英語閱讀試題

2021年7月

注意事項

一、將你的學號、姓名及分校（工作站）名稱填寫在答題紙的規定

欄內。考試結束后，把試卷和答題紙放在桌子上。試卷和答題紙均不

得帶出考場。監考人收完考卷和答題紙后才可離開考場。

二、仔細讀懂題目的說明，并按題目要求和答題示例答題。答案一

定要寫在答題紙的指定位置上，寫在試卷上的答案無效。

三、用藍、黑圓珠筆或鋼筆答題,使用鉛筆答題無效。

Informationfortheexaminees：

1'hisexaminationconsistsofthreesections.Theyare：

SectionOne：GrammarandWordPractice(40points)

SectionTwo：ReadingComprehension(40points)

SectionThree：Translation(20points)

ihetotalmarksforthisexaminationare100points.Timeallowedfor

completingthisexaminationis90minutes.

SectionOneGrammarandWordPractice(40points)

Part1Question1—10.(20points)

EachofthesentencesbelowisfollowedbythreechoicesmarkedA,BandC.Choosetheone

answerthatbestcompletesthesentence.(2pointseach)

1.Wetendtobelieveorwishthatallforeignerswillthestereotypeswehave

ofthem.

A.satisfyB.agree

C.fit

2.YoushouldanyopportunitiesyouhavetopracticeEnglish.

A.makefunofB.makeuseof

C.getalongwith

3.Aproductisthatonereceivesinanexchange,includingallattributesand

expectedbenefits.

A.somethingB.everything

C.nothing

4.Managersmustalsoconsidertherelativeimportanceoftobuyersinthe

targetmarketbeforesettingprices.

A.productB.plan

C.price

5.acompanymayinvolvehiringfromoutsidethecompany.

A.HavingstaffedB.Staffing

C.Staff

6.programsincludewagesandsalaries,incentivesandbenefitforworkers.

A.MarketingB.Orientation

C.Compensation

7.TheBellandRoadInitiativeadvocatesamongcivilizationsandrespectsthe

pathsandmodesofdevelopmentchosenbydifferentcountries.

A.toleranceB.conflict

C.existence

8.Counlr沁sshouldfurtherenhancetradeandinvestmentandestablisha

networkoffreetradeareasthatmeeihighstandards.

A.facilitatorB.facilitation

C.facilitating

9.Businessesestablishedinforeigncountriesshouldcontributetothesocialof

thosecountries.

A.advancesB.advantage

C.advancement

10.Tobecomecompetitiveglobally,aregroupingregionally.

A.economicsB.economies

C.economists

Part2Question11—20.(20points)

Choosethecorrectwordorwordsfromtheboxtocompletethefollowingsentences.(2points

each)

inturnmetaphoradvertisingfall

temptationtangiblestockholders

formulatedepictconsist

11.Soleproprietorship,themostcommonbusinessform,ofonepersondoing

businesswithnolegalcharter.

12.Theseshareinthecompany'sprofitsandelectaboardofdirectorsio

overseetheprofessionalmanagerswhorunthecompany.

13.Topmanagerssetpolicies,strategies,andoverseeallofafirm'smajor

decisions.

14.Eachoftheplantmanagersreportsdirectlytothevicepresidentforproduction

who,,reportstothepresident.

15.Moslbusinessprepareorganizationalchartsthatthecompany'sstructure

andhowemployeewheretheyfitintothefirm'soperations

21.Changingmannersandcustomsshouldreceivecarefulattentionwhendoing

internationalbusiness.

22.ThesuccessofMcDonald'sandCokemeanstheworldhasbeenwesternized.

23.Americansconsiderdoingnothingandkeepingsilentasasignofdisagreement.

24.JapaneseexecutivestendtoexpectthattheirsilencecangetAmericanstolower

pricesorsweetenadeal.*Sweetenadeal,heremeanstopaymoremoneyforthedeal.

25.Arabbusinessmentendtoconcentrateonbusinessduringtheprocessof

negotiation.

Readthefollowingpassageandchoosethebeststatement(A,B,orC)foreachquestions.(4

pointseach)

FoundationsofBusiness

Businessistheorganizedeffortofindividualstoproduceandsell,foraprofit,thegoods

andservicesthatsatisfysociety'sneeds.Fourkindsofresources-material,human,

financial>andinformational-mustbecombinedtostartandoperateabusiness.Thethree

generaltypesofbusinessesaremanufacturers,servicebusinesses,andmarketing

middlemen.

Profitiswhatremainsafterallbusinessexpensesaredeductedfromsalesrevenue.Itis

thusthepaymentthatbusinessownersreceiveforassumingtherisksofbusiness：primarily

therisksofnotreceivingpaymentandoflosingwhateverhasbeeninvestedinthefirm.Most

often,abusinessthatisoperatedtosatisfyitscustomersearnsareasonableprofit.

Bystudyingbusiness?youcanbecomeamoreinformedconsumerandinvestorandhea

betteremployee.Andwith&workingknowledgeofbusiness,youmaydecidetoopenyour

ownbusiness.

Sinceitsbeginningsintheseventeenthcentury,Americanbusinesshasbeenbasedon

privateownershipo(propertyandfreedomofenterprise.Andfromthisbeginning,through

theIndustrialRevolutionoftheearlynineteenthcentury,tothephenomenalexpansionof

Americanindustryinthenineteenthandearlytwentiethcenturies,ourgovernment

maintainedanessentiallylaissez-faireattitudetowardbusiness.However?duringtheGreat

Depressionofthe1930s,thefederalgovernmentbegantoprovideanumberofsocialservices

toitscitizens.Government'sroleinbusinesshasexpandedcontinuallysincethattime.

26.Materialthumantf.nancial?andinformaiionalarecombinedtobe.

A.foundationsofbusiness

B.aservicebusiness

C.marketingresearchreport

27.Bystudyingbusiness?youcanbecomeandinvestorandbeabetter

employee.

A.moreinformedaconsumer

B.amoreinformingconsumers

C.amoreinformedconsumer

28.Withaworkingknowledgeof,peoplecanopeniheirownshop.

A.weather

B.business

C.middleclass

29.hasbeenbasedonprivateownershipofpropertyandfreedomofenterprise

sincethe17thcentury.

A.IndustriesinAmerica

B.Americanbusiness

C.Americangovernment

30.Inthefollowingdescriptionsaboutthephrase*laissez-fairef*whichoneisnot

correct?

A.Laissez-faireisaneconomictheorythatopposedanygovernmentinterventionin

business.

B.Laissez-faireisaneconomicphilosophyoffreemarketcapitalism.

C.Laissez-fairereferstothegovernmentcontrolinbusiness.

SectionThreeTranslation(20points)

TranslatethefollowingpassageintoChinese.(20points)

31.Beforethepriceofaproductcanbeset,afirmmustdecidewhetheriisbasisfor

competitionwillbeitslowpriceorsomenon-priccconsideration.Also,managersmust

considertherelativeimportanceofpricetobuyersinthetargetmarketbeforesettingprices.

Pricesmaybeestablishedbasedoncosts,demands,thecompetitionsfprices,orsome

combinationofthese.Cost-andcompetition-basedpricingaresimplerthandemand-based

pricing,whichconsidersadditionalmarketingfactorsinthepricingprocess.Oncebasic

pricesareset,thesellermayapplyvariouspricingstrategicstoreachitstargetmarketsmore

effectively.

試卷代號：4050

國家開放大學2021年春季學期期末統一考試

商務英語閱讀試題答案及評分標準

(供參考)

2021年7月

SectionOneGrammarandWordPractice(40points)

Part1Questions1—10.(20points)

EachofthesentencesbelowisfollowedbythreechoicesmarkedA,BandC.Choosetheone

answerthatbestcompletesthesentence.(2pointseach)

1.C2.B3.B4.C5,B

6.C7.A8.B9.C10.B

Part2Question11—20.(20points)

Choosethecorrectwordorwordsfromtheboxtocompletethefollowingsentences.(2points

each)

11.consist

12.stockholders

13.formulate

14.inturn

15.depict

16.metaphor

17.temptation.

18.tangible

19.Advertising

20.fall

Section