CONSUMER&

BRANDBrandKPIs

for

pet

supply

onlineshops:

Monster

Pet

Supplies

in

theUnited

KingdomConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

3750Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Monster

PetSupplies’performance

inthe

pet

supplyonline

shopmarket.Fieldwork:March-April

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202451%

of

Monster

Pet

Supplies

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Monster

Pet

Supplies’branding

resonates

more

with?Monster

Pet

SuppliesranksoutsidetheTop10

inGen

Zawareness

withinthepetsupplyonline

shopmarket?Monster

Pet

Suppliesgenerally

appealsto

men

more

?Thepopularity

ratingof

Monster

Pet

Suppliesis31%than

women?Monster

Pet

Suppliesranksfourthinusage?Among

Monster

Pet

Suppliesenthusiasts,48%

fallunderthe

high-income

category?Interms

of

loyalty,Monster

PetSuppliesisoutsidethe

Top

10

inthe

United

Kingdom?Consumers

want

theirpetsupplyonline

shopbrandstohavehonesty

/trustworthiness,

friendliness,

andreliability?Monster

Pet

Supplieshasascore

of

22%

formediabuzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Monster

Pet

Supplies

at

51%Brand

profile:

snapshotBrand

performance

of

MonsterPet

SuppliesintheUnitedKingdom51%31%22%22%18%AwarenessPopularityUsageLoyaltyBuzz5Notes:Petsupply

online

shops

‘awareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,246,

all

respondents

(awareness),

n=223,

respondents

who

know

the

individual

brand

(popularity),

n=223,respondents

who

know

the

individual

brand

(usage),

n=49,

respondents

who

have

used

the

individual

brand

(loyalty),

n=223,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Monster

Pet

Supplies’

branding

resonates

more

with

Gen

ZBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations48%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeMonster

PetSuppliesbygeneration

versustheshareof

industryusers

ingeneral,

we

cansee

thatMonster

PetSuppliesislikedby0%

of

Babyboomers

and

12%

of

Gen

Xers,whereasthe

total

shareof

industryusers

is8%

and

26%,respectively.41%37%29%26%ForMillennials

andGen

Z,

48%

and

41%

feel

positivelytowards

Monster

PetSupplies,versus

37%

and

29%.

Socurrently,

forMonster

PetSupplies,Gen

Zconnectsmost

with

theirbrandcompared

tothe

overall

industryuser.12%8%0%Baby

BoomerIndustryuserGen

ZMillennialsGen

XBrand

enthusiast6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestopet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=69,

Monster

PetSupplies

enthusiast,

n=842,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Monster

Pet

Supplies

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Monster

PetSuppliesshows

thatwomen

areless

likely

tohaveanaffinity

with

the

brandcompared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof9%16%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Monster

PetSupplieshasahigherproportion

ofLGBTQIA+26%74%51%49%74%

ofmen

likeMonster

PetSuppliescompared

to

26%

of

women,

whereasfortheoverall

industry,51%

of

womenusepetsupplyonline

shopscomparedto49%

of

men.88%80%consumers

when

compared

totheindustryusers

ingeneral.16%

ofMonster

Pet

Suppliesenthusiastsconsider

themselves

to

bepartof

the

LGBTQIA+

communitycompared

to

9%

among

industryusersoverall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=69,Monster

PetSupplies

enthusiast,

n=842,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Monster

Pet

Supplies

enthusiasts,

48%

fall

under

the

high-incomecategoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.13%15%Single36%14%CoupleSingleparentNuclear48%48%

ofMonster

Pet

Suppliesenthusiastsarefrom

high-income

households.Monster

PetSupplies’brandisgenerallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

36%

ofMonster

PetSuppliesenthusiastshavethiscurrent

living

situation.22%12%11%36%29%36%28%27%Multi-generational0%3%14%16%ExtendedOther25%10%5%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=69,

Monster

PetSupplies

enthusiast,

n=842,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

pet

supply

online

shop

brands

to

have

honesty

/trustworthiness,

friendliness,

and

reliabilityBrand

profile:

qualitiesQualitiesuserswant

from

petsupplyonlineshopbrandsForpet

supplyonlineshops,thetopthree

qualitiesusers

want

from

abrandarehonesty

/trustworthiness,Authenticity60%Thrill/ExcitementSustainabilityBoldnessClevernessfriendliness,

andreliability.40%20%0%Monster

PetSuppliesusers

alsoappreciate

these

key

attributes,indicating

Monster

Pet

Suppliesexudesthese

qualities.SocialresponsibilityCoolnessThequalitiesthatMonster

Pet

Suppliesenthusiastsare

least

focused

on

arethrill/excitement

andsocialresponsibility.ReliabilityExclusivityInnovationInclusivenessFriendlinessMonster

PetSuppliesshouldwork

onpromoting

reliability

to

convertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=49,

Monster

PetSupplies

users’,n=69,

Monster

PetSupplies

enthusiast,

n=842,

pet

supply

online

shopusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Monster

Pet

Supplies

fans,

49%

state

that

they

get

excited

about

petsupply

online

shopsBrand

profile:

attitudesWhat

doconsumersthink

ofpetsupplyonlineshopsingeneral?49%41%39%39%38%36%35%24%22%20%19%18%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trust

aboutpetsupply

topicsrelating

toIget

excitedIliketotalkaboutonlineshopspetsupplyonlineshopsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

pet

supply

online

shops

do

youagree

with?”;

Multi

Pick;

“When

it

comes

topet

supply

onlineshops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=69,

MonsterPet

Suppliesenthusiast,

n=842,

pet

supply

online

shop

usersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1151%

of

Monster

Pet

Supplies

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

pet

supplyonlineshops,the

averageawareness

ofabrandinthe

United

Kingdomis35%.Awareness

ofMonster

PetSupplies,however,

is

at18%.Awareness31%

ofUK

petsupplyonlineshop

users

saythey

likeMonster

PetSupplies,compared

to

anindustryaverage

brand

popularity

of28%.BuzzPopularity22%

ofindustryusers

intheUnitedKingdomsaytheyuseMonster

PetSupplies,with

the

average

usageofabrandat22%.51%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

70%.Monster

PetSupplieshasbeen

noticed

more

inthemedia

compared

tootherbrands,with

a“Buzz”scoreof

22%

compared

to19%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeinconsistent

compared

to

theindustry.12

Notes:Petsupply

online

shops

‘awareness’,‘popularity’,

‘usage’,‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,246,

all

respondents

(awareness),

n=223,

respondents

who

know

the

individual

brand

(popularity),

n=223,respondents

who

know

the

individual

brand

(usage),

n=49,

respondents

who

have

used

the

individual

brand

(loyalty),

n=223,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Monster

Pet

Supplies

ranks

outside

the

Top

10

in

awareness

within

the

petsupply

online

shop

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofMonster

Pet

SuppliesRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Petsat

Home85%72%41%38%37%36%33%30%28%28%18%2TEMU3Paws4PetShop.co.ukJollyes5Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6PetsCornerpet-supermarketpetplanet.co.ukzooplus78Outofallrespondents,

18%

were

aware

of

MonsterPet

Supplies.ThisranksthemoutsidetheTop10compared

to

other

brandssurveyed

inthismarket.82%9AwarenessN/A10Just

forPets13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,246,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Monster

Pet

Supplies

is

31%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofMonster

PetSuppliesRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Petsat

Home63%39%31%31%31%29%28%26%25%25%2Jollyes31%3Just

forPetsMonster

PetSuppliespetplanet.co.ukpet-supermarketTEMU4Outofconsumers

who

knew

thebrand,

31%

saidtheyliked

Monster

PetSupplies.

Thisranksthemfourthcompared

to

other

brandssurveyed

inthismarket.56769%8Paws9PetsCornerAnimedPopularityN/A1014

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=223,

respondentswho

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Monster

Pet

Supplies

ranks

fourth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofMonster

PetSuppliesRank#

BrandUsage

%50%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

pet

supplyonlineshops,which

of

the

following

brandshaveyouused

inthe

past12

months?”.1Petsat

Home22%2Jollyes27%3TEMU25%Outofconsumers

who

knew

thebrand,

22%

saidtheyused

Monster

Pet

Supplies.

Thisranksthemfourthcompared

to

other

brandssurveyed

inthismarket.4Monster

PetSuppliesAnimed22%521%6Just

forPetsUKPets

Companyzooplus20%720%820%78%9Paws19%UsageN/A10petplanet.co.uk18%15

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=223,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Monster

Pet

Supplies

is

outside

the

Top

10

in

the

UnitedKingdomBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofMonster

PetSupplies’consumersRank#

BrandLoyalty

%91%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Petsat

Home2zooplus84%3Animed82%4UKPets

CompanyTEMU81%49%579%51%6petplanet.co.ukPetsCornerPetShop.co.ukpet-supermarketJust

forPets73%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

pet

supplyonlineshops,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.771%869%968%Outofrespondents

whohaveused

Monster

PetSupplies,51%

saidtheywould

usethe

brandagain.LoyaltyN/A1063%16

Notes:“When

it

comesto

pet

supply

online

shops,

which

ofthe

following

brands

are

youlikely

to

use

again

in

the

future?”;Multi

Pick;Base:n=49,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Monster

Pet

Supplies

has

a

score

of

22%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofMonster

PetSuppliesRank#

BrandBuzz%36%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Petsat

Home22%2TEMU30%3Bestpets23%Outofconsumers

who

knew

thebrand,

22%

saidtheyhadheardaboutMonster

Pet

Suppliesinthemedia.Thisranksthemsixthcompared

tootherbrandssurveyed

inthismarket.4Just

forPetsAnimed23%522%6Monster

PetSuppliesJollyes22%720%8Paws20%78%9pet-supermarketpetplanet.co.uk17%BuzzN/A1017%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=223,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista