CONSUMER&

BRANDBrandKPIs

for

car

rental:

Alugue

BrasilAluguel

de

Carros

in

BrazilConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

1250Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

AlugueBrasil

AlugueldeCarros’

performance

inthe

carrental

market.Fieldwork:May-June

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202480%

of

Alugue

BrasilAluguel

de

Carros

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??AlugueBrasil

Aluguel

deCarros’

branding

resonates?AlugueBrasil

Aluguel

deCarros

rankstenthinmore

with

Gen

Zawareness

withinthecarrental

market?AlugueBrasil

Aluguel

deCarros

generally

appealsto?Thepopularity

ratingof

AlugueBrasil

Aluguel

dewomen

more

than

menCarros

is26%?Among

Alugue

Brasil

Aluguelde

Carros

enthusiasts,?AlugueBrasil

Aluguel

deCarros

rankssixthinusage39%

fallunderthe

high-income

category?Interms

of

loyalty,AlugueBrasil

AlugueldeCarros

is?Consumers

want

theircarrental

brandsto

havesixthinBrazilreliability,

honesty

/trustworthiness,

and

authenticity?AlugueBrasil

Aluguel

deCarros

hasascore

of

20%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Alugue

Brasil

Aluguel

de

Carros

at

80%Brand

profile:

snapshotBrand

performance

of

Alugue

Brasil

Aluguel

deCarros

inBrazil80%32%26%20%18%AwarenessPopularityUsageLoyaltyBuzz5Notes:Carrental‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,249,

all

respondents

(awareness),n=394,

respondents

who

know

the

individual

brand

(popularity),

n=394,

respondents

who

knowthe

individual

brand

(usage),

n=69,

respondents

who

have

used

the

individual

brand

(loyalty),

n=394,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Alugue

Brasil

Aluguel

de

Carros’

branding

resonates

more

with

Gen

ZBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations43%42%41%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeAlugueBrasil

AlugueldeCarros

bygeneration

versustheshareof

industryusers

ingeneral,

we

cansee

thatAlugue

Brasil

AlugueldeCarros

isliked

by0%

of

Babyboomers

and

17%

of

GenXers,

whereas

thetotalshareof

industryusers

is3%and26%,

respectively.29%26%17%ForMillennials

andGen

Z,

41%

and

42%

feel

positivelytowards

AlugueBrasil

AlugueldeCarros,

versus

43%and29%.

Socurrently,

forAlugue

Brasil

AlugueldeCarros,

Gen

Zconnects

most

with

theirbrandcompared

to

theoverall

industryuser.3%0%Baby

BoomerIndustryuserGen

ZMillennialsGen

XBrand

enthusiast6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestocarrental,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=102,

Alugue

BrasilAluguel

de

Carros

enthusiast,

n=839,

carrentalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Alugue

Brasil

Aluguel

de

Carros

generally

appeals

to

women

morethan

menBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

AlugueBrasil

AlugueldeCarros

shows

thatwomen

are

morelikely

to

haveanaffinity

with

the

brandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof9%13%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

AlugueBrasil

AlugueldeCarros

hasahigherproportion

ofLGBTQIA+

consumers

when

comparedtothe

industryusers

ingeneral.52%48%51%49%52%

ofwomen

likeAlugueBrasil

AlugueldeCarros

compared

to48%

of

men,whereas

forthe

overall

industry,51%

ofwomen

usecarrental

compared

to

49%of

men.81%88%13%

ofAlugueBrasil

Aluguel

deCarrosenthusiastsconsider

themselves

to

bepartof

the

LGBTQIA+

communitycompared

to

9%

among

industryusersoverall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

carrental,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=102,

Alugue

BrasilAluguel

de

Carros

enthusiast,

n=839,

carrentalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Alugue

BrasilAluguel

de

Carros

enthusiasts,

39%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.9%6%Single39%39%5%CoupleSingleparentNuclear39%

ofAlugueBrasil

Aluguel

deCarrosenthusiastsare

from

high-incomehouseholds.Alugue

Brasil

AlugueldeCarros’

brandisgenerally

enjoyed

more

byconsumerswho

arepartof

anuclearhousehold,44%

ofAlugueBrasil

Aluguel

deCarrosenthusiastshavethiscurrent

livingsituation.13%10%8%44%41%29%31%30%Multi-generational11%10%20%20%32%ExtendedOther2%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

carrental,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=102,

Alugue

BrasilAluguel

de

Carrosenthusiast,

n=839,

carrentalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

car

rental

brands

to

have

reliability,

honesty

/trustworthiness,

and

authenticityBrand

profile:

qualitiesQualitiesuserswant

from

car

rental

brandsForcarrental,thetopthree

qualitiesusers

wantfrom

abrandarereliability,honesty

/trustworthiness,

andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%AlugueBrasil

AlugueldeCarros

usersalsoappreciate

these

key

attributes,indicating

AlugueBrasil

AlugueldeCarros

exudes

thesequalities.SocialCoolnessresponsibilityThequalitiesthatAlugueBrasil

AlugueldeCarros

enthusiastsareleast

focusedon

arehighvalueand

thrill/excitement.ReliabilityExclusivityInnovationInclusivenessFriendlinessAlugueBrasil

AlugueldeCarros

shouldwork

onpromoting

reliability

to

convertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

carrental,

which

ofthese

aspects

aremostimportant

toyou?”;Multi

Pick;“When

it

comesto

carrental,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;

“When

it

comes

tocarrental,which

ofthefollowing

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=69,

Alugue

BrasilAluguel

de

Carrosusers’,n=102,

Alugue

BrasilAluguel

de

Carros

enthusiast,

n=839,

carrentalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Alugue

BrasilAluguel

de

Carros

fans,

50%

state

that

they

get

excitedabout

carrental

servicesBrand

profile:

attitudesWhat

doconsumersthink

ofcar

rentalingeneral?55%52%50%50%46%45%43%36%34%32%30%29%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

carrental

services

topicsrelating

tocarrentalBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

carrentaldo

youagree

with?”;

Multi

Pick;

“When

it

comes

tocarrental,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=102,

Alugue

BrasilAluguel

de

Carros

enthusiast,n=839,

carrentalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1180%

of

Alugue

BrasilAluguel

de

Carros

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

carrental,theaverage

awareness

ofabrandinBrazil

is

45%.

Awareness

of

AlugueBrasilAlugueldeCarros,

however,

is

at32%.Awareness26%

ofBrazilian

carrental

userssay

theylike

AlugueBrasil

AlugueldeCarros,compared

toanindustryaverage

brand

popularity

of28%.18%

ofindustryusers

inBrazil

saythey

useAlugueBrasil

AlugueldeCarros,with

theaverage

usageof

abrandat17%.BuzzPopularity80%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

75%.AlugueBrasil

AlugueldeCarros

hasbeen

noticedsimilarly

inthe

media

compared

tootherbrands,witha“Buzz”score

of

20%

compared

to22%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeaverage

compared

tothe

industry.12

Notes:Carrental‘awareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,249,

all

respondents

(awareness),n=394,

respondents

who

know

the

individual

brand

(popularity),

n=394,

respondents

who

knowthe

individual

brand

(usage),

n=69,

respondents

who

have

used

the

individual

brand

(loyalty),

n=394,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Alugue

Brasil

Aluguel

de

Carros

ranks

tenth

in

awareness

within

the

car

rentalmarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofAlugueBrasil

Aluguel

deCarrosRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1D84%83%73%65%61%50%47%39%38%32%2LocalizaAzul

ViagensMovida32%345UnidasUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6ViajaNetHertz768%8NationalEuropcarOutofallrespondents,

32%

were

aware

of

AlugueBrasil

AlugueldeCarros.

Thisranksthemtenthcompared

to

other

brandssurveyed

inthismarket.9AlugueBrasil

AlugueldeCarrosAwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,249,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Alugue

BrasilAluguel

de

Carros

is

26%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofAlugue

Brasil

Aluguel

deCarrosRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Localiza74%52%42%38%32%30%26%22%20%20%2Movida26%3DUnidas4Outofconsumers

who

knew

thebrand,

26%

saidtheyliked

AlugueBrasil

AlugueldeCarros.

Thisranksthemseventh

compared

tootherbrandssurveyed

inthismarket.5Azul

ViagensHertz6AlugueBrasil

AlugueldeCarros774%8Alamo9NationaleDestinosPopularityN/A1014

Notes:“When

it

comesto

carrental,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=394,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Alugue

Brasil

Aluguel

de

Carros

ranks

sixth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofAlugue

Brasil

Aluguel

deCarrosRank#

BrandUsage

%49%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

carrental,which

of

the

following

brandshaveyou

used

inthepast12

months?”.1Localiza18%2Movida30%3DAzul

ViagensUnidas25%Outofconsumers

who

knew

thebrand,

18%

saidtheyused

AlugueBrasil

AlugueldeCarros.

Thisranksthemsixthcompared

to

other

brandssurveyed

inthismarket.418%518%AlugueBrasil

AlugueldeCarros618%7AlamoHertz17%815%82%9eDestinosAvis14%UsageN/A1011%15

Notes:“When

it

comesto

carrental,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=394,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,Alugue

BrasilAluguel

de

Carros

is

sixth

in

BrazilBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofAlugue

Brasil

Aluguel

deCarros’consumersRank#

BrandLoyalty

%91%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Localiza20%2ViajaNet86%3Movida81%4DAzul

Viagens81%580%AlugueBrasil

AlugueldeCarros680%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

carrental,whichof

the

following

brandsareyou

likely

touseagaininthe

future?”.7Hertz78%8Unidas76%80%9Referência

RentaCareDestinos75%Outofrespondents

whohaveused

AlugueBrasilAlugueldeCarros,

80%

saidtheywould

usethe

brandagain.LoyaltyN/A1074%16

Notes:“When

it

comesto

carrental,

which

ofthe

following

brands

are

youlikely

to

use

again

in

the

future?”;Multi

Pick;Base:n=69,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Alugue

Brasil

Aluguel

de

Carros

has

a

score

of

20%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofAlugue

Brasil

Aluguel

deCarrosRank#

BrandBuzz%55%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Localiza20%2DMovida50%339%Outofconsumers

who

knew

thebrand,

20%

saidtheyhadheardaboutAlugueBrasil

Aluguel

deCarros

inthe

media.

Thisranksthemseventh

compared

toother

brandssurveyed

inthismarket.4Azul

ViagensUnidas31%524%6Hertz20%AlugueBrasil

AlugueldeCarros720%8eDestinosAlamo18%80%917%BuzzN/A10ViajaNet15%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=394,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista