名師精講外刊歷史悠久的黃酒，復興之路在何方？CanChina'sOtherNationalDrinkMakeaComeback?名師精講外刊黃酒是世界上最古老的酒類之一，源于中國，且唯中國有之，與啤酒、葡萄酒并稱世界三大古酒。雖然如今制霸全國的是白酒，但其實黃酒也曾一度稱得上中國的“國酒”。關于黃酒的興盛和沒落有什么有趣的故事？黃酒還有希望復興嗎？今天的外刊，我們一起走進黃酒的故事。課前問題1.“loosenone'stongue”是什么意思？2.文中表達“復興”出現了哪些說法？導讀名師精講外刊CanChina'sOtherNationalDrinkMakeaComeback?名師精講外刊Whentheautumnwindsbegintoblowandthenightsgetcold,itcanonlymeanonething:It'stimetobreakoutthehuangjiu.Literallymeaning"yellowwine,"huangjiuisanalcoholicdrinkthatistraditionallyservedwarm,makingittheperfectcompanionforcoldfallandwinternights.【基礎解析】breakout(INFORMAL)打開并使用……【釋】openandstartusingsomething【例】Itwastimetobreakoutthechampagne.是時候開瓶香檳了。精講試聽結束Huangjiumerchants,however,havelittletocelebratethesedays.TherewasatimewhenhuangjiuwasChina'sequivalenttoFrenchwine:Generalstoasteditinvictoryandpoetsusedittowarmtheirbelliesandloosentheirtongues.Butthat'sinthepast.【基礎解析】toastv.為……干杯；向……祝酒

【釋】Whenyou

toast

someoneorsomething,youdrinkatoasttothem.【例1】We

toasted

thehappycouple.我們為這對幸福的伉儷干杯。【例2】Wetoastedthesuccessofthenewcompany.我們為新公司的成功干杯。n.干杯；祝酒；敬酒【釋】theactofagroupofpeoplewishingsbhappiness,success,etc.bydrinkingaglassofsth,especiallyalcohol,atthesametime【例】I'dliketoproposeatoasttothebrideandgroom.我提議為新娘新郎干杯。精講試聽結束Huangjiumerchants,however,havelittletocelebratethesedays.TherewasatimewhenhuangjiuwasChina'sequivalenttoFrenchwine:Generalstoasteditinvictoryandpoetsusedittowarmtheirbelliesandloosentheirtongues.Butthat'sinthepast.【基礎解析】loosenone'stongue使（某人）說出，使（某人）講實話【釋】tomakesomeonespeakveryhonestly【例】Afewwhiskiesshouldloosenhistongue.幾杯威士忌酒就能打開他的話匣子。AslateastheRepublicanperiod(1912-1949),huangjiuwasstillthedrinkofchoiceamongChina'selite,whilebaijuremainedthepreferenceofthoselessfortunate.ThestatusquoshiftedafterthefoundingofthePeople'sRepublicin1949.【基礎解析】statusquo現狀；原來的狀況【釋】thesituationasitisnow,orasitwasbeforearecentchange【例1】todefend/restorethestatusquo維持現狀/恢復原來的狀況【例2】conservativeswhowanttomaintainthestatusquo想維持現狀的保守派Soon,baijiudisplacedhuangjiuonofficialbanquettablesandinunofficialbutnolessinfluentialgatheringsofthecountry'selite.Thedominanceofbaijiuonlygrewmoreentrenchedinthe1980s,asChina'seconomyrecoveredfromtheturmoiloftheprevioustwodecadesandconsumerdemandforalcoholicbeveragesboomedagain.Atthetime,businessdealswereoftensealedatthebanquettable,andbaijiubenefittedfromitsstatusasChina'sunofficialnationaldrinktobecomethepreferredbeverageforbanquetsnationwide.【基礎解析】displacev.1)迫使……離開家園；迫使……遷徙；迫使……背井離鄉【例】Mostoftheciviliansdisplacedbythewarwillbeunabletoreturntotheirhomes.許多因戰亂而流離失所的百姓將無法重返家園。2)取代；代替；置換【例】Coalistobedisplacedbynaturalgasandnuclearpower.煤炭將讓位于天然氣和核能。Soon,baijiudisplacedhuangjiuonofficialbanquettablesandinunofficialbutnolessinfluentialgatheringsofthecountry'selite.Thedominanceofbaijiuonlygrewmoreentrenchedinthe1980s,asChina'seconomyrecoveredfromtheturmoiloftheprevioustwodecadesandconsumerdemandforalcoholicbeveragesboomedagain.Atthetime,businessdealswereoftensealedatthebanquettable,andbaijiubenefittedfromitsstatusasChina'sunofficialnationaldrinktobecomethepreferredbeverageforbanquetsnationwide.【基礎解析】sealv.使成定局；確定【釋】Tosealsomethingmeanstomakeitdefiniteorconfirmhowitisgoingtobe.【例1】McLarenareclosetosealingadealwithRenault.麥克拉倫即將與雷諾達成一筆交易。【例2】HisartisticcharacterwassealedbyhisexperiencesoftheFirstWorldWar.他在第一次世界大戰中的經歷奠定了他的藝術風格。Therisingstatusofbaijiuwasn'ttheonlychallengeChina'shuangjiuindustryfaced.Asthecountryre-openeditsdoorstotheworld,importedproductssuchasbeerandwinecarvedoutawell-definednicheforthemselves.Beersellers,forexample,playedupthedrink'srelativelylowalcoholcontentandprice,marketingitasabeveragesuitableformodern,activeyoungpeople.Wine,ontheotherhand,choseanotherpath,onefocusingonitsassociationwithsophisticated,bourgeoisWesternlifestyles.【基礎解析】carve/carveout開創（事業）；贏得（工作）【釋】Ifyoucarveacareeroranicheforyourself,yousucceedingettingthecareerorthepositionthatyouwantbyyourownefforts.【例】Shehascarvedanicheforherselfasacomicactor.她作為喜劇演員已經闖出了一片天地。Therisingstatusofbaijiuwasn'ttheonlychallengeChina'shuangjiuindustryfaced.Asthecountryre-openeditsdoorstotheworld,importedproductssuchasbeerandwinecarvedoutawell-definednicheforthemselves.Beersellers,forexample,playedupthedrink'srelativelylowalcoholcontentandprice,marketingitasabeveragesuitableformodern,activeyoungpeople.Wine,ontheotherhand,choseanotherpath,onefocusingonitsassociationwithsophisticated,bourgeoisWesternlifestyles.【基礎解析】playup強調……的重要性；夸大；渲染【釋】Ifyouplayupsomething,youemphasizeitandtrytomakepeoplebelievethatitisimportant.【例】Themediaplayeduptheprospectsforasettlement.媒體夸大了達成和解的可能性。Therisingstatusofbaijiuwasn'ttheonlychallengeChina'shuangjiuindustryfaced.Asthecountryre-openeditsdoorstotheworld,importedproductssuchasbeerandwinecarvedoutawell-definednicheforthemselves.Beersellers,forexample,playedupthedrink'srelativelylowalcoholcontentandprice,marketingitasabeveragesuitableformodern,activeyoungpeople.Wine,ontheotherhand,choseanotherpath,onefocusingonitsassociationwithsophisticated,bourgeoisWesternlifestyles.【基礎解析】bourgeoisadj.（馬克思主義者所指的）資本主義的，資產階級的【釋】Marxistsusebourgeoiswhenreferringtothecapitalistsystemandtothesocialclassthatownsmostofthewealthinthatsystem.Therisingstatusofbaijiuwasn'ttheonlychallengeChina'shuangjiuindustryfaced.Asthecountryre-openeditsdoorstotheworld,importedproductssuchasbeerandwinecarvedoutawell-definednicheforthemselves.Beersellers,forexample,playedupthedrink'srelativelylowalcoholcontentandprice,marketingitasabeveragesuitableformodern,activeyoungpeople.Wine,ontheotherhand,choseanotherpath,onefocusingonitsassociationwithsophisticated,bourgeoisWesternlifestyles.【基礎解析】nichev.1)壁龕；（山體）凹進的地方2)（產品的）商機；市場定位【例】Theyspottedanicheinthemarket,withnoseriouscompetition.他們看到市場上一個競爭不激烈的商機。3)舒適或稱心的工作（或生活等）【例】Heeventuallyfoundhisnicheinsportsjournalism.最后他在體育新聞界找到了理想的工作。Inthefaceofrisingcompetitionfromsellersbothdomesticandforeign,thehuangjiuindustrystruggledtodefineitsownplaceonChinesetables.Peopledrankbaijiuatbanquets,beerathotpotrestaurantsorsportingevents,andredwineondates,butnoonehadparticularlystrongopinionsabouthuangjiu.Butnotallislost.ImaybebiasedbutIbelievethat,asChineseborninthe1990sand2000sbecomeincreasinglyinfluentialdriversofconsumption,there'sstillachanceforhuangjiutoreviveitsfortunes.【基礎解析】fortunesv.時運；運勢【釋】Ifyoutalkaboutsomeone'sfortunesorthefortunesofsomething,youaretalkingabouttheextenttowhichtheyaredoingwellorbeingsuccessful.【例】Thecompanyhadtodosomethingtoreverseitsslidingfortunes.這個公司不得不采取一些措施扭轉下滑的運勢。First,manyyoungChinesearelosinginterestinthecountry'sheavydrinkingbanquetculture,atrendthatisalreadyforcingbaijiubrandstorethinktheirmarketingstrategies.Anotherpotentialsellingpointisthedrink'srichculturalhistory.AtatimewhenChineseconsumersareincreasi