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ShapingtheFutureBoardofDirectorsandSeizingNewOpportunitiesforDevelopment
Deloitte
Introduction
Thereportofthe20thCPCNationalCongressproposedthatChinashouldbuildahigh-levelsocialistmarketeconomy,improvethemodernenterprisesystemwithChinesecharacteristics,promoteentrepreneurshipandacceleratetheconstructionofworld-classenterprises,soastopromotehigh-qualityeconomicandsocialdevelopment.Undertheguidanceofthesenewgoals,ithasbecomeanimportanttaskforChineseenterprisestofindwaystoshapethefutureboardofdirectorsthroughcorporategovernanceandgraspnewdevelopmentopportunities.ThechairoftheboardofdirectorsofaChineseenterpriseshouldhaveadeepunderstandingoftheinternationalstatusquoofcorporategovernance,learnfromtheinsightsofthechairsofoverseasboardsofdirectorsandunderstandthefutureroleofachairpersonofaboardofdirectorsmoredeeplyundertheunprecedentedchangesthroughoutthelastcenturyinordertobettertheirexecutionofthiscentralroleincorporategovernance,pavethewayforwardandimprovegovernanceefficiencyforthecompany.
Underthemodernenterprisesystem,theboardofdirectorsisthecenterofcorporategovernanceandthechairoftheboardofdirectorsistheleaderofthisboard.Thechairoftheboardplaysakeyroleinthecorporategovernancesystemandhasasignificantimpactontheeffectiveoperationoftheboardofdirectors.Inrecentyears,tremendoussocialchange,includingunpredictableeventssuchasCOVID-19andgeopoliticalturmoil,aswellaschallengessuchasdigitaltransformation,climatechange,regulatorypressureandinvestorengagement,areredefiningtheroleofthechairoftheboard.
Inordertounderstandthechangeofthegovernanceroleofthechairoftheboardandtheexpectationsofstakeholdersforthefuturechairoftheboard,Deloitte’sGlobalBoardroomProgramconductedresearchonthetheme"TheChairoftheFuture".Theresearchposedanumberofquestions,including:whatwillthechairofthefuturelooklike?Whatskills,capabilities,andexperienceswillberequiredtobeasuccessfulchair?Andhowshouldchairsoverseemanagementastheirorganizationsfacethesemanifoldchallenges?Thisresearchfocusedon16countries,namely:Australia,Belgium,Canada,China,Kenya,Uganda,Germany,India,Ireland,Italy,Japan,NewZealand,theNetherlands,SouthAfrica,theUnitedKingdomandtheUnitedStates.Morethan300chairsofboardsfromlargelistedcompaniesandprivateenterprises(includingsomefamilyenterprises)acrosstheglobesharedtheirunderstandingandinsightonrelevanttopics.
Theprogram'sannualreportFiveChangingForcesofDefiningtheRoleoftheChairoftheModernBoardofDirectorspresentedrelevantresultsfromtheresearch.Itdefinesfivefundamentalforcesreshapingthefutureroleofthechairoftheboard,specifically,organizationalgovernancethatasksthechairtoplayagreaterrole;alargersocietythat
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placehigherexpectationsonenterprises,achangingclimatethatforcesenterprisestotakeaction,externalcrisesthatencourageboardstooperatedifferently;andincreasedneedfortheboardtooperatewithdigitalefficiencyandagility.Theresearchreportpointsoutthatundertheinfluenceofthesefiveforces,thegovernanceroleofthechairisexpandingtomeetexpectationsofstakeholders,andforthechairtoplayamoreactiveroleintheforefrontofcorporategovernance.
I.UnderstandingtheCorporateGovernanceRoleoftheChairoftheBoardofDirectors
Asthecenterofcorporategovernance,thecoreroleoftheboardofdirectorsincorporategovernanceisoversightofstrategicdecision-making,inotherwords,tooverseethecompany'sdevelopmentgoalsandbusinessstrategiesandtoensuretheexecutionofbusinessstrategiesandtherealizationofdevelopmentgoalsthroughtheimplementationofincentivesandsupervisiontoseniormanagement.Astheleaderoftheboardofdirectors,thechairplaysaleadingroleintheeffectiveoperationoftheboardofdirectors,especiallyintheeffectivenessofthestrategicdecision-makingfunctionoftheboardofdirectors.
Ontheonehand,asthe"teamleader"oftheboardofdirectors,thechairhastheresponsibilitytoensurethat"teammembers"withdifferentidentities,backgroundsandexpertisecanworktogethercoherently,performingattheirbest,cooperatingsincerelyandcontributingtheirownexperience,wisdomandinsighttothemaximumextentinordertomakethebestcollectivedecisions.Ontheotherhand,thechairneedstomasterthesuperbartofbalanceandleadtheboardofdirectorstocoordinatetheinterestsofallparties.Theydothisviaconsensusandseekingbalancebetweencompetingclaimsorpotentialconflicts,notonlysupportingenterprisestopursueeconomicinterests,butalsourgingenterprisestofulfilltheirsocialresponsibilities.Thusmanagementreceivessupporttopursueitsfullentrepreneurialandmanagerialabilities,aswellassupervisiontofaithfullyperformitsdutiesandfollowtheappropriatecodeofconduct.
Deloitte'sresearchreflectsitsrespondents'newunderstandingoftheroleofthechair.Someintervieweesdefinetheroleofthechairas"theUltimateChiefReputationOfficer",indicatingthatthechairplaysakeyroleinprotectingandsupervisingthecompany'sreputation,andtheoutstandingperformanceoftheresponsibilityof"theUltimateChiefReputationOfficer"isfacingmoreandmoreseriouschallengesfrombothoutsideandinsidethecompany.Theintervieweesalsosuggestuptothreerolesofthechair:supervisor,coordinatoranddecision-makingconsultant.
Thereportstatesthat:"Thecurrentchairmustsometimesmaintainadelicatebalancebetweencompetingchoices.Theyshouldgraspthelong-termstrategicdirectionwhilenotactingbeyondtheirauthority,effectivelymanagetheboardofdirectorswhileencouragingdiscussionandexpressingdifferentopinions,providesupportformanagementwhilstsimultaneouslydaringtoputforwarddifferentopinionsonthedecision-makingassumptionsofmanagement,enhancetheparticipationofstakeholders,yetnotsuccumbtopressurefromdifferentparties."
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Duetodifferentlawsandinstitutionalsystemsrelatedtocorporategovernanceindifferentcountries,theroleofthechairhassignificantnationaldifferences.InGermanyandinmuchofContinentalEuropetheboardisorganizedintotwo-tiers,wheretheroleofthechairinthisreportisgenerallyundertakenbythechairoftheSupervisoryBoard.IntheUK,theUnitedStates,Chinaandotherunitaryboardcountries,theroleofthechairisquitedifferent.Forexample,intheUK,thechairoftheboardoflistedcompaniesisalmostalwaysanindependentnon-executivedirector,andtherolesofthechairandchiefexecutiveofficerarestrictlyseparated;intheUnitedStates,thepositionsofthechairandchiefexecutiveofficerareoftenheldbythesameperson–thisisthecaseatnearlyhalfofUSlistedcompanies.Sinceindependentnon-executivedirectorsoccupythemajorityoftheseatsontheboardofdirectors,the"chiefindependentdirector"isusuallysetupasthe"leader"ofindependentdirectors;inChina,therolesofthechairandthegeneralmanagerareundertakenbydifferentpeople,butthechairofmostcompaniesistheexecutivedirector,andthechairofstate-ownedenterprisesinChinaalsogenerallyholdsthepositionofsecretaryofthepartycommittee.
II.FiveFundamentalChangingForcestoReshapetheRoleoftheChair
Hugesocialchangesareredefiningtheroleofthechair,includingunpredictableeventssuchasCOVID-19andgeopoliticalturmoil,aswellasdifficultchallengessuchasdigitaltransformation,climatechange,regulatorypressureandinvestorengagement.Deloitte'sresearchrevealsfivefundamentalchangingforcestoreshapetheroleofthechairinanewerathatisfullofchallengesandopportunities.
1.OrganizationalGovernanceRequirestheChairtoPlayaGreaterRole
Organizationalgovernancerequiresthechairtochangethedepthandbreadthofparticipationingovernance,whichincreasestheresponsibilitiesofthechair.Asoneintervieweecommented:"Thechairoftheboardofdirectorsisnolongeranominalleaderfaraway.Youneedtoknowyourcompany.Youcan'tplayanyroleifyouonlyknowhowtoholdtheboardofdirectors".Thechairplaysagreaterroleincorporategovernance,andmainlyneedstofulfillthefollowing:
Firstly,thechairshouldnotonlyestablishandmaintainahighlytrustedrelationshipwiththechiefexecutiveofficerbasedonfrank,reliableandregularcommunication,butalsobereadytoquestiontheideasandassumptionsofthechiefexecutiveofficerandseniormanagementatanytime,ratherthanagreeunconditionally.Tothisend,thechairneedstohaveadeepunderstandingoftheenterpriseandbewillingtoinvestalotoftimeandexperienceintheenterprise.
Secondly,thechairshouldencourageandurgethemanagementtoacceleratethepromotionofkeystrategicinitiatives,especiallyintheareasofdigitaltransformationandthefutureofwork.Atthesametime,aspartofthepromotionofstrategicmeasures,thechairshouldencouragetheboardofdirectorstoprovidestrongoversightofriskandtopaymoreattentiontonetworksecurityandsupplychainrisks.
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Finally,thechairshouldplaytheroleofenterprisecaretakerandbecommittedtohelpingenterprisesselectpersonnelandcultivatecompanyculture.Thedutiesofthechairincludeprovidingoversightofcorporatecultureand,aspartofthis,assessingwhetherthecorporateculturecansupportorganizationalstrategyandpromotionofresponsibleandethicalbehavior.Onewaythatthechaircaninfluencethecorporatecultureisbyprovidingoversightofpersonnelselection.InadditiontoleadingsuccessionplanningfortheCEO,theboardofdirectorsshouldalsohelpmanagementcultivateotherseniormanagersbesidestheCEO.
2.SocietyPlacesHigherExpectationsonEnterprises
Thechangingrelationshipbetweenenterprisesandsocietyisanotherkeyforcethataffectstheroleofthechair.Thechairsinterviewedrecognizethattheyplayakeyroleinpromotingtheformationofagoodrelationshipbetweenenterprisesandsociety,encouragingpositivechangethroughconsiderationoftheenvironment,societyandgovernance(ESG),andpromotingtheparticipationofstakeholders.Deloittebelievesthiswillbecomeamoresignificantresponsibilityinthenextfewyears.
Firstly,inthecontextofrapidtransformationfromtraditionalshareholder-centeredcapitalismtoacapitalismthatcreatesvalueforallstakeholders,itwilllikelybecomenecessaryforthechairandtheboardtoconsidertheirstakeholdersasawhole,includingclients,employees,suppliers,investors,regulatorsandpolicymakers.Asonerespondentsaid,"strategymustbeadialoguewithstakeholders,notjustshareholders".Onlybypromotingtheparticipationofstakeholdersincorporategovernancecanweensurethecontinuedlegitimacyoftheenterprise–theso-called‘societallicensetooperate.’.
Secondly,chairsmustfocusontheintegrationofESGintobusinessstrategyandpromotionofanESGperformanceframework.ThechairsinterviewedsaythatESGisnolongerseparatefromthecompany'sbusinessstrategy.Commitmentsthatonlyexistonpaperandnevercometopracticalfruitionwillalwaysreflectpoorlyonthecompany'sreputation.Asonerespondentsaid,"onecanaffectthewholevaluechainbyintegratingESGintobusinessstrategy,andensuringitbecomesapartofourcorporateDNA".Atthesametime,chairsshouldurgeenterprisestoredoubletheireffortstodevelopacomprehensiveperformancemeasurementandincentiveframework,soastoencouragemanagementtobetterbalancetherelationshipbetweenprofitabilityandsustainabledevelopment.
Thirdly,chairsshouldencourageyoungmanagersandemployeestoparticipateincorporategovernance.Someboardsofdirectorsarebuilding"advisoryboards"or“nextgenerationboards”,whicharecomposedofyoungermanagersandemployees,orboardcommitteemembers,andproviding"walk-inclinics"foremployeestosharetheirconcernsandencouragethemtoplayanactiveroleintheprocessofcorporategovernance.
3.ClimateChangeForcesEnterprisestoTakeAction
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Inlightoftheoperational,regulatoryandreputationalchallengesandriskscausedbyclimatechange,moreandmorechairsputclimatechangeatthetopoftheboardroomagenda.Asonerespondentsaid,"theboardofdirectorshasledonclimate,includingassessingtherisksandopportunitiesbroughtbyclimatechange,formulatingshort-termandlong-termpoliciesandsettingspecificgoals".Deloittebelievesthatthechairscanplayagreaterroleinpromotingclimatechangeinanumberofways”:
Firstly,byhelpingthemanagementofenterprisestorealizethatclimatechangepresentsnotonlyrisk,butalsoopportunity.Asonerespondentsaid,"Ifthegovernmentintroducesacarbonpricingmechanismwithareasonablestructureandsendsaclearsignaltothemarket,itmaytriggerawaveofinnovation.Thehugeeconomicincentivewilldriveenterprisestogotothemarketanddevelopnewtechnologiestoreducegreenhousegasemissions".
Secondly,byencouragingmanagementtostrengthencommunicationwithinvestorsonclimatechangeissues.Anintervieweesaid,"Ontheonehand,investorstoldusthattheyexpectedtoseeustotakeboldactionwhendealingwithclimatechange,ontheotherhand,thiswouldcauseaninstinctivereaction:solvingtheproblemofclimatechangeinvolvescapitalexpenditure,whichwillleadtothedeclineofstockprices".Tothisend,thechairshouldemphasizetheimportanceofcommunicatingthecompany'scurrentstrategicactionsonclimatetoshareholders,includingcommunicatingwithmajorshareholdersthroughboththeannualshareholdermeetingandaregularcadenceofindividualmeetingswithshareholders.
Thirdly,bytheintroductionofaclimateexpertortheestablishmentofaspecializedboardcommittee.Onthisissue,therearecertaindifferencesintheviewsoftheinterviewees.Somerespondentssaythatinvitingclimateexpertstojointheboardofdirectorswouldhelpimprovetheboard'sunderstandingofclimateissues.Ontheotherhand,otherrespondentsbelievethatitissufficienttocarryoutclimatechangerelatedtrainingfortheboardofdirectors.SomerespondentssuggestthattheboardofdirectorsshouldestablishanESGspecialcommitteeoftheboard,butotherrespondentssuggestthattheboardofdirectorsshouldjointlydiscussclimateissues.
4.CrisisLeadershiphasBecometheNorm
Theseriesofcriseswitnessedinrecentyearshashighlightedtheneedforgreatercorporateresilienceandfasterdecision-making,aswellasastrongerabilitytocommunicatetostakeholders.Challengesmayariseatanytime,resultingintheboardofdirectorshavinglittletimetodigestfullyandunderstandeachissuebeforetakingaction,andsometimesbeingforcedtomakedecisionsbasedontheirownbeliefsandwithinsufficientinformation.Formanycompanies,crisismanagementisnotatemporarymatter,butacontinuousstateofoperation.Inthiscase,thecrisisleadershipcapabilityofthechairisofgreatvalueforenterprisestocopewithuncertaintyandprovideguidancefortheboardofdirectors.Atthesametime,thechairisalsoresponsibleforhelpingmanagementimproveitscrisisresponse.
Firstly,delegatingdecision-makingpower.Crisismanagementrequiresthechairandtheseniorleadershiptobemorehands-on,butitisalsonecessarytoallowlocal
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decision-making,whichisparticularlyimportantforcompaniesoperatinginmultiplegeographicalregions.Inordertoimprovetheeffectivenessofcrisismanagement,itissometimesnecessarytogivelocalmanagementthepowertodealwithemergenciesonitsown.However,thechairandtheChiefExecutiveOfficershouldcarefullyconsiderthemannerandtimingofdelegatingdecision-makingpower,andstrikeanappropriatebalancebetweencentralmanagementandlocalflexibility.
Secondly,improvingempathy.Nomattertheindustryorsizeoftheenterprise,thepandemichasforcedthechairtothinkmoreseriouslyaboutworkplacesafety,mentalhealthandcorporateculture.Theexperienceofrespondingtothepandemichasmademanychairsrealizetheimportanceofmaintainingempathytowardsemployeehealthandwell-being.
Finally,enhancingresilience.Acoreroleofthechairistohelpthecompanyprepareforemergenciesandempowerthecompanytopersevereintimesofdifficulty.Thechairshouldencouragemanagementtocarryoutstresstestsmoreregularlyandconsidermorescenariosandresponseplanstoassessandimprovethecompany’scashflow,managementcapability,resilienceandresponsivenesstochangingchallengesoftheenterprise.
5.TheOperationoftheBoardofDirectorsNeedsDigitalEfficiencyandAgility
COVID-19haschangedmanythingsaboutthewayboardsofdirectorsoperate,includingwhereandwhentheymeet.Thepandemicmaderemoteonlinemeetingsthenewdefault.Theadoptionofonlinemeetingtoolshasimprovedtheflexibilityofboardmeetings,whichoftenmakesmeetingsshorter,morefrequentandmoretargeted.Ofcourse,onlinemeetingsalsohavetheirlimitations.Forexample,itisdifficulttounderstandtheatmosphereofthemeetingandtocapturenonverbalinformationThechairmustalsomakegreatereffortstoensurethatdirectorsconcentrateandremainfocused.
Withtheeasingofthepandemic,offlinemeetingshaveresumed,butonlinemeetingscontinuetobeusedbecauseoftheirpracticalityandflexibility.Inthefuture,theboardofdirectorswilllikelyadoptacombinationofonlineandofflinemeetingsinordertoachievemaximumefficiency.ThechaircandiscusstheongoingaffairsoftheBoardofDirectorsthroughonlinemeetingstomonitortheprogressofwork,financialreportsandrisks.Atthesametime,in-personmeetingscanbededicatedtodiscussingissuesrelatedtothedevelopmentordirectionoftheorganization,suchasstrategy,climatechangeandtechnology,importantpersonnelissuesrelatedtodiversity,fairness,inclusivenessandexecutivecompensation.
Otherpracticesthatcanimprovetheefficiencyandagilityoftheboardofdirectorsinclude:requiringboardmembersreadmeetingmaterialsinadvance,andlimitingthelengthofmeetingmaterialstoensurethattheyconveykeyinformationconcisely.Atthesametime,byproperlysettingupacertainnumberofspecialcommitteesoftheboardofdirectorstosolvespecifictechnicalorprofessionalproblems,itcanalsosavetheboardofdirectors
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fromthetroubleofdealingwithdetailsandimprovetheoperationalefficiencyandagilityoftheboard.
III.EightSuggestionsfortheFutureChairs
Inthiseraofgreatchange,itisnoteasytobecomeaneffectivechairoftheboardofdirectors.Thechairneedstoshowunprecedentedleadership.Throughthisresearch,Deloittesummarizeseightleadingpracticesofbeingagoodchair:
1)Establishingarelationshipoftrust.Whilemaintainingindependentthinking,oneshouldbuildandmaintaintrustwiththeboardofdirectors,managementandallstakeholders,especiallytheCEO.
2)Prioritisinglong-termdevelopment.Achairshouldunderstandandfocusonitemsthatreallymatter,andneverwasteenergyontrivialwork.
3)Understandingtheenterprise.The
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