Nida’sFunctionalEquivalenceTheoryandApplicationAbstractInfact,theessenceofNida’sFunctionalEquivalenceTheory﹙F-ETheory﹚emphasisthatthefunctionalequivalenceofinformationinsteadofthedirectformalequivalenceintranslation.Therelationshipbetweenthetargetlanguagereceptorandthetargettextshouldgenerallybeequivalenttothatbetweenthesourcelanguagereceptorandthesourcetext.ThispaperpresentsthetranslationstrategyintheapplicationofproverbandadvertisementandhelpreadersusetheF-ETheoryflexibly.Then,thepaperlaysacertainfoundationforourfurthertranslationstudy.KeyWords FunctionalEquivalenceTheory﹙F-ETheory﹚;ProverbTranslation;AdvertisementTranslation.Introduction Beingthekernelofthetranslationtheory,FunctionalEquivalenceTheoryisproposedbyEugeneNida—thefamouslinguistandtranslatorinAmerica.HistheorieswereintroducedintoChinaearlierwhichhadaremarkableinfluenceonthetranslationtheoreticalcirclein1960sand1970s.Therefore,F-ETheorynotonlyhasagreatimpactonChinesetranslationcircle,butalsogainsagreatmanycomments.1.TheessenceofNida’sFunctionalEquivalenceTheory﹙1﹚TheFoundationofF-ETheory1.SocialLinguisticsandCommunicativeFunctionofLanguage:NidaputDynamicEquivalenceTheory﹙D-ETheory﹚forwardfromtheperspectiveofsociallinguisticsandcommunicativefunctionoflanguage,whichiswritteninhisbook,TowardaScienceofTranslating,publishedin1964.Afterwards,hereplacedtheD-ETheorywithF-ETheory,becauseFunction,asaformofcommunicationintranslation,whichlaysemphasisonthecontentsandresultswasmorerationalthanDynamic.2.Chomsky’stransformationalandgenerativegrammar﹙T-GGrammar﹚:AccordingtotheSurfaceStructureandDeepStructureofChomsky’sT-GGrammar,Nidaproposedthattranslationshouldmainlyreflectthefunctionalequivalenceinthedeepstructureratherthanformalcorrespondenceinthesurfacestructure.Thus,thetranslationtextcanbebasicallyread,understoodandappreciatedinanoriginalway.﹙2﹚TheCriterionandPrincipleofTranslationTheessenceoftranslationisparaphrasing:Thatistosay,paraphrasingthesourcetextintothetargetlanguageandmakereadersunderstandthemeaningofsourcetextthroughtranslation.Inotherwords,Nidabelievesthatthecontentsaremoreimportantthantheformintranslation.However,healsoemphasizedthatalthoughtheformisinasecondplace,itdoesnotmeantheinsignificanceoftheform.Ifformisneglectedforthesakeofcontents,thetranslationtextlooksmustbetediousandaestheticfeelingofthesourcetextwilldisappear.Ontheotherhand,ifformisoveremphasized,literalfidelitycannotbeexpressedproperly.Thetranslationtextwillbesuperficialandawayfromthepoint.2.TheApplicationofNida’sFunctionalEquivalenceTheory﹙1﹚TheApplicationofF-ETheoryinProverbTranslationProverbisthemagnificenttreasureinhumanculturetreasury.Itistheaccumulationandsublimationofvariousexperiencesinhuman’slong-termlivelihoodandsocialpractice.Therefore,havingagoodcommandofusingproverbhelpspeopleunderstandthethinkingmethodsaswellasthecustomsandhabitsofanation.Then,weuseF-ETheorytogetagripofproverbtranslation.羅拉;Konka康佳.Phonetictranslationmethodiswidelyadoptedintranslationpracticeduetoitsplainnessandeasyaccessibilityaswellastheunificationbetweentranslatednameandoriginalname.（3）TranslationDuetothedifferenceoncultureandlanguage,atranslatorneedstoexpressthesameinformationfromdifferentperspectivesofthesourcetextintheprocessofadstranslation.Thatistosay,onthebasisofthelanguagehabits,atranslatorusessuperbtechniqueofcombiningfalseandtruthtodohis/hertranslationaccordingtocontextsandphrases.Conclusion

Nida’sF-ETheorydoesnotfitforallkindsofsituations.BecauseofthehugeandconspicuousdiversitybetweenChineseandEnglishlanguages,sometimes,inevitably,thetranslationexistsomedeficienciesonformandmeaning.Asaresult,thescopetheF-ETheorycanapplytobeconfined.Butadmittedly,ithasprofoundguidingsignificance.Inshort,weshoulduseNida’sFunctionalEquivalenceflexibly.

Bibliography

[1]曾毅平．修辭與社會語用論稿【M】．北京：中國社會科學出版社，2005．316；

[2]Nida,EugeneA.TowardaScienceofTran