Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.第一章會議產品設計學習目的通過本章的學習,要深刻理解會議產品的基本內涵,了解會議的基本類型,重點掌握會議產品的設計。主要內容會議產品的內涵會議的類型會議的策劃Evaluationonly.ithAsposeslidesforNET4oclientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0ClientProfile171Copyright2019-2019AsposePtyLtdEvaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.會議產品的內涵會議產品是一個整體概念,是指能夠提供給會議市場以滿足需要和欲望的任何東西。是會議、商品交易、物流、飲食住宿、交通、游覽、售后服務等一系列有形產品和無形服務的綜合2Evaluationonly.ithAsposeslidesforNET4oclientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0ClientProfile171Copyright2019-2019AsposePtyLtdEvaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.,會議產品的內涵核心要素(一)參加人(二)觀眾(三)場所A.核心產品、形式要素(一)會議基本信息(二)開幕式(三)研討會B.形式產品(四)會刊(五)廣告(六)特殊活動C.附加產品(七)品牌和標識三、附加要素(一)會議期間的旅游服務(二)會議跟蹤服務圖1會議產品內涵剖析圖Evaluationonly.ithAsposeslidesforNET4oclientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0ClientProfile171Copyright2019-2019AsposePtyLtdEvaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.會議的定義會議是人們按照一定程序和原則,由三人或三人以上共同就某些問題進行有目的的磋商活動■特點:是一種“聚眾”行為;是一種有目的的行為;是一種有組織的行為4Evaluationonly.ithAsposeslidesforNET4oclientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0ClientProfile171Copyright2019-2019AsposePtyLtdEvaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.ASA博教亞洲論壇映組織機構設置(1)論壇會員大會:最高權力機構,每年舉行一次;(2)理事會:最高執行執行機構,對會員大會負責,負責論壇工作的總體監督和指導。(3)咨詢委員會:26人組成,任期5年,無報酬,受委托從事相關事務(4)秘書處:理事會常設執行機構,負責論壇的日常業務和運行管理。5Evaluationonly.ithAsposeslidesforNET4oclientPEvaluationonly.CreatedwithAsposeSlidesforNET4.0ClientProfile171Copyright2019-2019AsposePtyLtdEvaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfile17.1.Copyright2019-2019AsposePtyLtd.Evaluationonly.CreatedwithAspose.Slidesfor.NET4.0ClientProfi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